Please make money.
Page 131
"That's enough! Stop talking!"
In the office, the old man with gray hair waved his hand to stop his assistant from bringing any more bad news.
He is now unable to bear the continuous bad news. The Kafugen Corporation is in a precarious situation and it is really difficult to cope with.
As a game company founded in the 1980s and known as the 'King of Fighters', he never thought that the new century would be so difficult.
"Thinking back on how glorious we were back then..."
He looked out the window and felt that he was really old.
The assistant thinks we should talk about something serious. There's no point in talking about being sad about the passing of time.
Can the glory of the past be used to make a living?
The collapse of Atari is devastating news. Now the entire industry is about to collapse. We need to find a way to save it!
If Alia were here, she would probably be surprised that Atari could survive for another forty years before collapsing. What kind of weird historical singularity is this?
But it doesn't matter, those who are destined to die will still die. The president looked at the document in his hand and couldn't bear to read it anymore.
Over the years, Atari, a manufacturer of both gaming hardware and software, has been very successful in implementing a strategy of quantity over quality.
They have flooded the market with tens of thousands of similar, homogeneous games, repeatedly reaping the benefits of playing games, causing players to completely lose confidence in them.
Previously, they claimed that they had acquired the IP rights of "ET the Extraterrestrial" and wanted to make a masterpiece.
But in fact, they only spent six weeks to rush out a piece of garbage, and prepared 400 million copies. The first wave of fans were deceived and bought 150 million copies.
But can a fool come twice? Of course not, and the reputation has completely collapsed.
It is said that Atari was dumbfounded. It was useless to hold high-level meetings again and again. The extra 250 million game discs were eventually buried in the garbage town of Alamogordo, New Mexico along with some other unsold inventory. This crush not only buried their garbage games, but also buried the current game industry.
The mainstream media's inherent hostility towards video games, as well as the rise of mobile terminals such as personal computers and cell phones, have directly smashed the bubble of the current gaming industry. The life of video game consoles is about to come to an end, and a large number of video game developers are also on the verge of bankruptcy.
The catastrophe has spread from North America to Asia-Pacific. The leader Atari has fallen, and the industry's smaller brothers who followed suit are not in any better shape.
"Do you still remember Tomohiro Nishikado?" The president sighed for a while and looked back at the assistant.
Of course the assistant remembered: "Is it Tomohiro Nishikado from TAITO Corporation?"
"Yes, he is also planning to sell his business and leave the gaming industry. Time really doesn't spare anyone..."
When it comes to famous book game publishers, people's minds will immediately reflexively emerge with prominent and dazzling names such as Nintendo, Sega, and Kafugen. Not many people care about TAITO, a declining company that has become a subsidiary of SQUARE-ENIX.
But the other party has actually existed for more than fifty years and has made indelible contributions to the gaming industry.
Because the model worker of TAITO is Tomohiro Nishikado, a genius who can play pachinko machines with wood and garbage, a great player in the arcade era.
Developing arcade machines from scratch, it can almost be said that it was this group of people who laid the foundation for the three-series structure of gun, car and ball games in later generations.
His famous work is "Space Invaders", which directly shifted the trend of the gaming industry from monotonous table tennis sports competitions to action and shooting types.
Shigeru Miyamoto said that he had never been interested in video games until he played this game.
Nintendo's first arcade machine was a copycat of its idea.
After playing it, Kenzo Tsujimoto founded the predecessor of Capcom, which later led to the current Kafugen.
"I still remember the grand occasion... The headline of the Asahi Shimbun read: Genius boy worth a thousand gold coins!"
The old man seemed to be waving his hand to show the exciting title. The tens of millions of yen back then were completely different from what they are now.
"Space Invaders" developed by Tomohiro Nishikado was so popular that the publisher gave him a bonus of tens of millions of yen but still felt he was being treated unfairly.
The market response was even more shocking. Due to the unprecedented popularity of "Space Invaders", there was a serious shortage of 100 yen coins on the market.
The official Ministry of Finance had to announce the emergency minting of new coins and put them on the market because of a game...
"At the time, I knew nothing about video games, a new thing, and I couldn't understand why there was such a big event."
The assistant nodded, understanding that the old man was indeed old and was reminiscing about the good old days.
The more likely possibility is that there is no point in thinking about sweetness now, as everyone will suffer in the future anyway.
The gaming industry is collapsing, and even if it slowly recovers it will be many years later. Who can survive these years?
If a fool had entered the market in recent years, it would have been like trying to transform a desert into an oasis. The vicious cycle would have left nothing but barren land.
In comparison, the barren land back then should not be called barren, but rather it should be called full of vitality with all things flourishing and containing endless potential.
"When I found the arcade, I was greeted by a turbid smell of tobacco and sweat..."
"In a space of less than 100 square meters, there were many people sitting or standing. These people should not be together at all. Some of them had messy hair, some were ragged, and they were completely jobless vagrants. There were also white-collar workers in suits and leather shoes. At that time, the dozen or so consoles in the arcade were almost all equipped with the same game, which was Space Invaders..."
I have actually played that game assistant, but in modern times, it is difficult to understand the excitement that those people felt at that time.
But he could still imagine the scene in his mind.
The player controls the plane, dodges between obstacles and waits for an opportunity to shoot down the incoming alien UFOs.
From time to time, accompanied by monotonous electronic sounds, there were bursts of exaggerated exclamations from the crowd, and both the players and the onlookers were so engrossed.
Coins kept falling into the coin slot with the sound of ding-dong. Ding-ding-dong, ding-ding-dong, all was the sound of money.
The president, who was still very young at that time, might have just stood quietly in a corner watching all this. The extremely exciting scene made his heart beat fast.
In fact, the later president entered the game industry through the opportunity of manufacturing Space Invaders arcade machines for Taito Company.
It was not until later, when the Space Invaders craze had gradually subsided, that the new company began planning to develop its own arcade game.
In order to facilitate their own personal gains in the company's business, he secretly established a limited liability company.
Another shareholder, Takado Yoshihiko, also established Shinnichi Planning on his own. The result of the secret struggle between the two was that Tsujimoto, who served as the president, had the upper hand.
This is actually the same method that Ai Rulong used to poach people from the Ai Group. He set up a company, tilted the business, transferred the money from one hand to the other, and acted as a player and referee at the same time.
In a rage, Gaotang called an emergency shareholders meeting and accused the president of misappropriating the company's arcade computer boards for his own personal gain.
So he later resigned from the position of president of IREM and founded the current Gafugen, which was also a glorious time.
Unfortunately, the sky is falling and everyone is doomed. All major manufacturers have begun to lay off employees, and the assistants also feel that the water is deep and they are very tired.
The president's reminiscence of the good old days finally stopped. His emotions calmed down a lot, but he did not talk about his struggles anymore.
"You've been with me for several years." He turned his back to the assistant and looked at the neon lights outside the window: "You have your own judgment on the situation... Let's go."
"President!"
"Let's go... find a new business, the gaming industry - it's dead!"
……
……
"……died?"
Alia was horrified: "Atari?!"
President Lei nodded and said, "I just got the news that Atari has officially entered the bankruptcy liquidation process. Their stock price fell below zero before, and now it's bankruptcy liquidation. It's only been a few days."
"..." Alia subconsciously took out her cell phone to check the time, wondering if she had traveled back to forty years ago.
The God(TM) Atari crashed - this is more terrifying than your uncle from another world coming back to hear that Sega has crashed - it has been dead for almost forty years!
But that's the fact. Alia had never paid attention to the gaming industry before, so now it seems very strange to her.
But for the people in this world, this is just some insignificant changes in one of the 360 lines.
Alia sighed and said, "Okay, I understand the nature of this world. Everywhere is on the eve of industry change."
It's really just a commercial vacation script, waiting for myself to change the world once again.
Mobile phones were just coming out when Apple launched them, and it was an era when many mobile phones emerged and flourished.
Entertainment is in a transition period where the old generation has not yet grown old and the new generation is gradually rising.
Now the gaming industry is even more powerful, having been kicked back to the industry structure of forty years ago, just waiting for some unspeakable "wise leader" to join in the fun.
If Alia wanted to make money, she could just lie down now, transfer all the funds of the Ai Group to those game developers known in later generations, seize the equity, and then wait to count the money until her hands cramp.
It's like she can stop making mobile phones now and just go all in on Apple with her whole family, waiting for it to become number one in the world so that everyone will have the same black brick.
But what's the point of that?
As a human being, you must have dreams. People without dreams are like salted fish.
Alia's heart was moved, and shamefully she had a few self-willed thoughts: "I want to play this."
But looking at Mr. Lei's appearance, I felt a little guilty - I have been treating him like a donkey for some time. Why don't you stop being so willful?
I don’t know when it started, but the relationship between Alia and Mr. Lei inexplicably became like that between Li Shimin and Wei Zheng, or something similar.
Whenever there is a disagreement, I will give you advice. Your Majesty, you must respect yourself and take the country and the people of the world as your responsibility.
Miss, you have to work hard. You have to think about the family business left by your parents, and you have to think about the hundreds of thousands of brothers and sisters who live together with you.
The difference is that Wei Zheng can't stand Li Shimin's indulgence in pleasure, while Mr. Lei would rather Alia just play with what she likes and stop making trouble.
What can a girl like? Jewelry, bags, travel, check-in, and taking photos. If you add some handsome guys, that's not a big deal.
On the contrary, Alia's current method of buying anything she can get her hands on at a fixed price is a bit of a headache for Mr. Lei.
It's not just a matter of money. This style of buying and buying is not conducive to the development of Alia, nor is it conducive to the step-by-step development of the Ai Group.
It was probably the difference between a tyrant emperor having three palaces, six courtyards and seventy-two concubines, and the emperor personally leading the army to conquer the country by mobilizing civilians to build canals and the Great Wall.
The former is at most a guy who indulges in sensual pleasures. It is no big deal if he does not attend court for more than 20 years, as he has someone to support him.
The latter would have to be Emperor Yang of Sui. He was brave, but the eighteen rebel kings were watching him!
Alia paced in the living room. The huge living room seemed empty. This was the presidential suite of the hotel.
The negotiation team of the Ai Group directly booked the top three floors of the hotel, which can be said to be very wealthy.
After all, if you want to come out for negotiations, you must not lose face first.
You can't just wave money around and try to invest in the other party. When others see that you are trying to save money by staying in a small hotel, they will tell they don't have the strength.
The Ai Group has done a good job of preserving its reputation, so much so that when they entered the hotel earlier, some people even suspected that some important person had come...
Alia walked around the living room a few times, where she could run. "Do you think the collapse of the gaming industry has a big impact?"
"I think it's huge, and it is indeed huge. Currently, many game development companies in Japan have begun to lay off employees and seek transformation."
Mr. Lei said this not because he thought it was a good time to buy at the bottom, but the collapse of the gaming industry involved Consortium B’s capital injection plan.
Many of Consortium B’s copyrights come from games, and they also operate various arcade businesses.
The current game crash has affected them. Although it won't cause any serious damage to Consortium B, it will still be difficult for them to breathe for a while.
Mr. Lei thought this was a good opportunity. He could lower the price or acquire more shares. This was a godsend.
In this case, Alia's acquisition may be done very well, and when the industry recovers in a few years, it can even serve as a classic case.
"So why don't we try to acquire a game company? Or maybe we don't want companies, but talents?"
"...We don't have any experience in making games." Lei suggested tactfully: "It's very difficult for us to open up this market."
In fact, even some large Internet companies that have cash flow do not use it to make games.
After all, today's games are not the fragmented pay-to-win mobile games that Alia knows, but real physical games that are made and sold one disc at a time.
Instead of going through all this trouble, you might as well make a movie. You'll lose money anyway, and if the end result is the same, making a movie might as well make some money.
Making games? Then sending them to a landfill and getting crushed by a steamroller? That's not how you spend your money...
Mr. Lei didn't quite understand why Alia had this idea, because in his opinion, Alia was not interested in games at all.
Only a guy like Jing Ershao who is obsessed with material things would have nothing better to do than stare at these spiritual fast foods and devour them crazily.
Alia stroked her chin, thinking about what to say, that is, she felt she could really make money this time, but making money was not important, she was very interested in causing trouble.
Make some of your favorite 3A masterpieces, develop whatever you want, remake whatever you want, and order directly without waiting, it’s so cool!
"Um, Mr. Lei, I——"
"Miss!" An Lele pushed the door open and came in, holding a controller in her hand: "Let's play games! This is super fun!"
Everyone just arrived at the hotel today and needed to rest for a while. There was nothing to do anyway, so the young children naturally started playing.
No one dared to call Alia, but Anlele had no scruples - the eldest lady was easy to talk to, I don't know what they were afraid of...
However, her intrusion was obviously a bit inappropriate, because both Alia and Leifan were staring at the game controller in her hand.
Alia smiled gently: "You play first, I'll come later... Is the game fun?"
"The fighting games here are awesome! Why don't we have them over there? There's also a racing game, come quickly, Miss!"
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