Please make money.

Not only was the stall at the entrance of the commercial street bought by Jiang Tianyi, but many of the high-end and custom-made flagship stores in the innermost part were also said to be owned by the Jiang Group.

Alia hadn't noticed this before, but after looking at the map, she realized that the other party was actually surrounding her.

Of course, it’s not quite accurate to say that they are surrounded. After all, compared to the Jiang Group, which made its fortune in the real estate industry, Alia is the newcomer.

When others were engaged in luxury goods agency, Ai Group was still selling small household appliances.

Jiang Zhenxiong originally represented countless luxury brands at Bauhinia, and even the Ai Group had to source goods from them.

But can this be calculated like this? Alia can only say that I am fighting against the elite!

After she finished her busy work, of course she had to take some time to visit the other party's territory. After all, she had to go to work tomorrow and had no time to slack off.

If you think about it this way, it’s better to be a chairman. A chairman can go anywhere without asking for leave, but being a shop assistant is not the same…

So after waiting for more than ten minutes, Secretary Shangguan, who was holding a stack of new documents, knocked on the door for a long time without any response. He opened the office door and found that the person was gone.

...where are the people?

I'm such a grown-up lady?!

She was so frightened that she dropped the documents all over the floor and frantically contacted Prime Minister Lei and the security department.

The security department was also confused—I wasn’t there!

The young lady didn't ask us for a car or a person when she went out! Isn't the car in the basement? !

Prime Minister Lei hurried back, touched the remaining warmth in the teacup, and sighed helplessly.

"Okay, no need to look for her, the young lady is out playing."

Secretary Shangguan blinked, wondering if something was wrong.

That's the chairman, not the mascot or the cat.

I can't say that I'm busy every day, but at least I'm busy with affairs.

All the matters summarized by the headquarters of more than 30,000 people were waiting for her decision, but she just - went out to play?

Just as he was thinking about it, the phone rang, and Secretary Shangguan quickly picked up the receiver: "Chairman's office, please speak."

"Ah, you're here. I just happened to be out for something. Please ask Mr. Lei to come to my office and have a seat. Let him handle anything. Take my seat."

Secretary Shangguan looked back at Prime Minister Lei, hesitated for a few seconds, and then repeated the original words to him.

Prime Minister Lei looked at his watch. Of course he would not sit in the chairman's office chair. He just sat in the guest chair next to him and tapped the table.

"Bring it here—there's something you need to take care of."

"Ding-ling-ling——" the phone rang again.

Secretary Shangguan quickly picked up the phone again. It was still that little cutie Alia who called her office phone as if it was someone else's.

"Miss?"

"Remember to give Mr. Lei a business trip allowance. If it's not a business trip, what is it from his office to my office? Also, if I go on a business trip, can I get my travel expenses reimbursed?"

"...Yes, where are you going, young lady?"

"Going to the supermarket to buy things... Hey, do you think this counts as a business trip?"

Secretary Shangguan took a deep breath and smiled as he answered, "Of course, Miss, be careful and keep your receipts and other proof of reimbursement."

"Oh, that's good, you guys go ahead and do your work - Lele, ride slower!"

"..."

……

……

Wearing a disposable raincoat, riding a shared bicycle in the heavy rain is a pleasant experience.

The premise is that this kind of play is considered a business trip, with allowances and reimbursement...

Ailia and Anlele happily rushed to the commercial street and strolled to the super large shopping mall at the corner of the street.

"Hmm... the name sounds pretty good... Tianyi Plaza, it's her own name, right?"

Tianyi Plaza, Jiang Tianyi, wow, how can there be such a narcissistic person.

I am different. There are only two characters in my name that overlap in "Aililai". I am very reserved.

"Miss, where should we park our car?"

“No car return area?”

"Maybe not……"

So the two of them could only push the bike awkwardly for nearly 200 meters before they found the bike return area far away on the side of the road.

"That's not good. We need to set up a special parking area at the other door of our supermarket. What if the customers' cars get damaged in such heavy rain? We need to build a carport or car cover or something like that! Repeat it to me!"

"Yes! Set up a special parking area and prepare carports and car covers to ensure that customers' cars will not get wet!"

"Very good... Let's go. She's trapping me from the front and back. I have two tables of guests at my table. Is that okay? Let me see what she's up to."

Tianyi Plaza was formerly called Xingyi Department Store. It seemed that the new sign was hung up in the rain, and there was no celebration ceremony.

Ailia went inside. Thanks to the location, the customer flow was much better than that of Aililai, which was located in the middle of the commercial street.

But unlike what Alia had imagined, there were no obvious big moves in the supermarket at Tianyi Plaza. It seemed that everything was the same except for the change of owner.

"That's weird. Why did she buy this thing? Is it purely for subsequent expansion?"

Ailia stroked her chin, looked at this supermarket with a rather traditional management style, and thought about Jiang Tianyi's business layout.

Hmm...hmm...I totally don't understand!

"Forget it, just experience it normally, why think so much?"

Alia spread her hands and said, "It's just buying things. As long as our service is better than theirs, everyone will always vote with their feet."

……

……

“Good service, but the price is high.”

Jiang Tianyi stood in the property management office on the top floor of Tianyi Plaza, looking at the scene outside the window: "If we start a price war, what do you think Alia will do?"

Johnson feels like this is just like playing house. Are you two having so much fun?

Two billionaires with a net worth of 200 billion each own a supermarket, and then see who makes more money by offering better service and lowering prices.

"Do you think I'm kidding?" Jiang Tianyi turned around and said, "Do you know how big the supermarket market in Tianhai City is?"

“…very big.”

"So many." Jiang Tianyi spread his hands and slapped them: "Alia is just an appetizer, but I want to take over the service retail market here."

Johnson's eyes widened: "Fifty billion?!"

"It's more than enough. The purchasing power of the mainland is very strong, and foreign investment is also strong."

In fact, what does not quite match the time node of 2022 is the current fast-moving consumer goods industry environment in Tianhai City.

Alia had been curious before, why was this thing still in a melee of competition and no boss emerged from the duel.

The more than 30 chain supermarkets of the Ai Group's commodity department are just ordinary players in this close-competitive hypermarket competition environment.

Like other capitals, it not only owns chain supermarkets and hypermarkets, but also controls many small and medium-sized stores including discount stores, fresh food supermarkets, and convenience stores.

There are even several areas with a high concentration of hypermarkets. There are seven or eight hypermarkets in a prosperous business district. They lose money to gain publicity and try to see who will outlast the other first.

Foreign capital and domestic capital are fighting each other fiercely. The Jiang Group used to operate as a foreign capital, but now of course it has become a domestic capital again.

The Ai Group is domestically funded from beginning to end, and its product supply does not involve too many foreign brands, and is basically dominated by domestic products.

"I had someone do a business survey before. In Tianhai City, young people make up the least proportion of those who are in the mood to go shopping in supermarkets. Only a little over 25% are under 40 years old, and half are under 40 and half are over . Do you know what this means?"

Johnson pursed his lips: "Price-sensitive users?"

"Even in an international metropolis like Tianhai City, the sinking market is still a huge pie. I want to eat this big pie now... Alia doesn't understand this principle. She thinks that good service can attract people to buy expensive products... Oh, that's right. How can she, who was born with a silver spoon in her mouth, know what life is?"

Jiang Tianyi has seen and experienced a lot during his years of working abroad. The development of Southeast Asia is far less than that of China, and the ecology is more obvious.

When you go to the supermarket to buy things, especially daily necessities, price is the bottom line, and you won’t care too much even if the service is average.

Besides, Aililai is nothing more than a superficial and detailed service like Haidilao or Ito-Yokado, just a face-saving project.

To what extent could Alia transform an entire supermarket? Make it feel like home? Like going home? It was impossible to even think about it.

Such face-saving projects are not of much help to real business development, and the efficiency of converting word-of-mouth into profits is very low.

"Before, when I was in Japan, I went to the supermarkets to observe, and the impression was different from my childhood... When I was a child, Japan was at its peak population and the economy was developing well, so their stores belonged to the era of mass consumption. Goods and commodities did not pursue personalization, but pursued distribution volume and cost. Customers would choose substitutes themselves, but now it has become a highly personalized consumption era. Substitutes can no longer meet the needs of consumers. Customers need more specialty stores and one-stop shopping for the same product in a single category, so I separated it from the stores."

For example, if you want to buy some special clothes for your child, there seem to be counters in supermarkets with many styles.

But there are actually only one or two brands, and only three or four styles. It seems like there is everything, but there are very few choices to make.

Which parents are reluctant to spend money on their children? Do you think I can't afford it?

Moreover, this is not an isolated phenomenon in a certain hypermarket, but a common phenomenon in many supermarkets today.

Jiang Tianyi discovered these problems, so he was ready to take a bite of the cake!

Johnson looked at the plan map next to him, looked at the main street and the end of the street, and roughly understood what Jiang Tianyi meant.

For the sinking market, we will use Tianyi Plaza at the entrance of the commercial street. It has a large quantity of goods at low prices, and it follows the route of a low-priced hypermarket.

Shopping that meets personalized consumption needs, such as one-stop service in category specialty stores, can be provided by specialty stores in commercial streets.

In the future, when parents buy things for their children, they will empty their wallets if they can choose everything in one go at specialty stores...

In this case, Elly, who was stuck in the middle, was neither able to move up nor down, and felt extremely uncomfortable.

It sounds very reasonable, and from the perspective of the commercial street, Tianyi Plaza is like a big sieve, directly filtering the customer flow before passing it to Aililai.

But for some reason, Johnson always felt his eyelids twitching, and always felt that his eldest daughter was taking it for granted.

This tactic is a safe and effective way to deal with any other competitor, even those large foreign-funded supermarkets that claim to have rich experience.

But Alia doesn't always play by the rules...

"As for cost reduction, let the human resources department think of a way to plan it." Jiang Tianyi seemed to have thought of something and turned to look at the assistant.

The latter quickly took out his notebook to record——

"Customers come to supermarkets and hypermarkets to buy very frequently, but the higher the frequency, the lower the average order value. We have to readjust the staffing schedule. The one-day-on-one-day-work method is no longer suitable. We have changed to half-day shifts and full-day shifts on weekends."

"Do you want to recruit more people?"

"No, just increase the salary a little bit, and give more overtime pay, but it's still lower than paying two people."

The increase in shopping frequency means that supermarkets’ business hours are also being advanced and extended, but this is also a part that must be accepted if they want to get a piece of the pie in the sinking market.

Specialty stores can be cool, but who are supermarkets looking for? Low prices are the core competitiveness, and service is not lagging behind that of peers.

Doesn’t Alia like to win people’s hearts? Let’s play with her using our category stores and see who can win.

"How's the operation going with your informant? Have you tricked Alia into going to the mall to manage it?"

Johnson planned to confess his mistake. At most, he would be beaten but would have to stand at attention. The eldest lady was fair in this regard.

At most I can kick myself twice, and I won't even get my bonus back. It's just a pity that I haven't used up my three-day vacation yet...

"...Miss, actually I——"

"Miss!" Beng Ya Xiong knocked on the door and came in with a strange expression: "You'd better come and see this."

"What's the matter?" Jiang Tianyi frowned: "What went wrong?"

"No, it's...Aliya."

As three confidants, Johnson, Broken Tooth Xiong and the young assistant all know what obsession their eldest lady has with the word "Alia".

As expected, Jiang Tianyi, who had been frowning before, started walking out the door with big strides: "What happened? Tell me clearly, what happened to her? Was she hit to death?"

"It's not that good—she's here."

Jiang Tianyi paused: "Come? Where?"

"She was right here with us... She was shopping downstairs. I saw her when I checked the surveillance just now..."

Because of Aunt An's mysterious appearance last time, Beng Ya Xiong cannot say that he is very confident about the surveillance. He basically does not trust it at all.

Wherever he went, as long as Jiang Tianyi was busy and had someone with him, he would check the emergency escape routes and corridor surveillance equipment.