Please make money.

After all, in this age where everyone is giving up, any manufacturer that responds can be said to have a conscience, not to mention that such responses come one after another.

The last time Sunika experienced this feeling was at Haidilao - and after that, because of her social phobia, she never dared to go to Haidilao again.

The delivery guy finished watching the excitement and was about to leave when he suddenly remembered something: "Um, what brand of washing machine did you buy before?"

"It's Al, it seems to be an old brand, I heard the quality was very good in the past."

Sunika thought for a moment and used the tap water to wash the floor for the other party: "When making things, there will always be defective products. Maybe I was unlucky and bought a bad one, but this has been solved. I feel it's okay - the new one is more than a thousand more expensive than the old one, and it also comes with a drying function!"

"Al..." The delivery boy nodded thoughtfully: "It just so happens that I also want to buy a new washing machine, um..."

Sunika recommended it to everyone, but she didn't take the invitation letter seriously. For her, the best way to eat melons was to eat them on her mobile phone, and she could eat all over the world without leaving her home.

But now there are more than just Sunika living here. When Su's mother came back and heard about this, she felt it was unreliable.

"If you ask me, it's definitely a show." Mother Su curled her lips. "A washing machine is a big item after all. When I was a salesperson in a department store, you had to queue up to buy one, and you also needed tickets or connections. At that time, if there was a problem, we would just replace it or repair it and use it. Do you think these companies today don't know how to recycle?"

"Whether it's a show or not, what does it have to do with me?" Sunika shook the invitation letter: "I'm not going, do you want to go?"

"Why should I go? I don't like this even more." Mother Su shook her head.

"The invitation says that it can be attended by up to three people, and there is a free buffet lunch." Sunika threw the invitation aside: "If it was a tour or something, I would probably go."

"Wait, what did you just say?"

"If it's a tour, I'd like to go for a stroll and smash a washing machine or something, but I guess it'll just be a bunch of reporters talking and posing for photos, which is boring."

"No, the last sentence."

"Three people, and a free buffet lunch."

"Let's go!" Mother Su grabbed her hand and said, "Let's go——"

"...?"

054-The young lady must have a deeper meaning!

"Why would Missy rather give shopping cards to consumers than pay travel expenses to reporters?"

Although it was agreed to be a holiday, some people are still filing in, while others are forced to work overtime.

Lei Fan was the type who enjoyed himself very much, and since he didn't get overtime pay for his overtime work, everyone just ignored it.

But Liu Jin led a group of senior executives to work overtime but did not pay them overtime, which is a bit unreasonable.

However, the second-in-command of the consumer electronics department, in theory, has no awareness of this at all.

He was looking at a group of subordinates in the conference room. In front of him was a notebook, which was not opened, with a gold pen placed horizontally on it.

The person sitting on the left has a similar basic configuration, with either a notebook or some other paper in front of him, and the gold pens are almost the same model.

The person sitting on the right didn't have this thing, but he would glance at it from time to time during the meeting with a hint of envy in his eyes, and it was obvious that he knew what it was.

This is the symbol of the person who was sent for further studies by Mr. and Mrs.… These guys in the professional group… Tsk!

"Well, is it possible that the young lady values ​​the reputation of the group?"

"It is indeed a normal marketing method to give back some of the profits to consumers, but I don't understand why journalists don't do that."

Is the PR department short of money?

Well, if Lei Fan doesn’t nod, then there is indeed a shortage.

But now President Lei has simply raised the budget to the ceiling. How could he still lack the travel expenses for dozens of media outlets?

"Old Fang, tell me."

"Perhaps this is a follow-up plan, such as using the media to deliberately smear the reputation of our group."

Lao Fang pushed up his glasses and said, "Wait until public opinion is suppressed and then a reversal will occur. This will have a very good publicity effect."

“Are there any previous cases?”

“There are many cases of public opinion reversal, but there are almost no cases at the business level.”

People are always forgetful. There are always endless melons to eat every day, so who cares about what a washing machine seller is doing.

Unless the Ai Group ever turns its products into religious products like Sony, or Apple, which leads the industry.

But at present, the Ai Group does not even have a real consumer electronics brand. Although it does everything, it is always at the bottom of the T1 tier.

Compared to those famous T0 brands, the Ai Group is basically equivalent to the gold medal supporting role among celebrities, the one that looks very familiar, and then nothing else.

So if we have to say that this is some kind of marketing trick, then it seems a bit anticlimactic - he didn't follow up with the follow-up whitewashing!

"I think this is exactly where the eldest lady is smart." An executive from the professional group folded his hands and rested his chin on them: "A man does not fight, so no one in the world can fight with him."

"Tell me about it." Liu Jin changed his sitting position: "Tell me in detail!"

"Washing the floor, public relations, pushing traffic...are these methods really effective?"

"Of course it's useful!" Lao Fang frowned. "If it's useless, then what are the public relations departments and public opinion response teams for? Other big companies have them!"

"No, no, no, I'm not talking about from an operational perspective. I'm talking about from the perspective of a real consumer. Put yourself in their shoes. How do you feel?"

“…The vast majority of consumers are blind.”

"That was in the past!" The executive's glasses reflected a sharp white light. "Now that information is so advanced, is it possible for you to treat everyone as fools?"

"..."

"What the eldest lady meant was to take the royal road. Marketing should be done, and done in a high-profile manner. However, marketing is only a means, not an end. The end is to attract consumers!"

"Shouldn't we ask the media for help?"

"Helping others do more harm than good? One fan is worth ten haters? The media can talk all they want, but will they buy your washing machine?"

"You're stretching it too far. What era is this? Even good wine needs to be hidden in a remote alley."

"I think the media only accounts for one-third or even less of the real word-of-mouth reputation. It still depends on the user's own experience."

"But they didn't show any courtesy to the media. This is really offensive."

"This is more like a gesture - from now on, we will not engage in empty talk - do you think this event will be short of money?"

"……Won't."

"That's it, or do you think that Miss is just crazy and unhappy about having to pay the media travel expenses, and would rather pay the users than give them money?"

"Then it's even more impossible."

"So we need to unify our views. Travel expenses are an attitude, and how to receive reporters is also an attitude. We can choose not to pay. We should be better in other aspects and not deliberately ask for anything. Let nature take its course. After all, in the consumer electronics market, strength is the key to success. Brands with high prices and low specifications and brands that only know how to market will eventually fail."

Lao Fang pondered for a moment and spread his hands: "Although I still disagree with this approach, I accept this arrangement."

In other words, he has no objection to not giving journalists travel expenses, just improving the reception standards and using the event funds on consumers.

Liu Jin opened the notebook, wrote down a few names, looked at his men, and closed the list.

"We have sent out 1,500 invitations. We estimate that one-third of them will come this weekend. How are the arrangements at the park going?"

"Boss Lei said he had asked the eldest lady, and she suggested not to hold speeches or welcome ceremonies, and that it would be better to open it to the public."

"A visit? Why do we need to make it a visit? Our park... doesn't have anything to visit."

The Ai Group does not use the entire International Trade Park where they are located; they only occupy a part of this self-contained area.

The headquarters has a total of three buildings and the surrounding areas, which are basically office areas, while other garden designs are ordinary.

When Alia's father was still alive, he had the idea of ​​building a new science and technology complex. In that case, in addition to the office area, there would also be a commercial complex, a conference center, and even staff dormitories and schools, with a planned area of ​​more than two million square meters.

However, with the mediocrity of the Ai Group, this grand vision naturally came to an end.

The top executives even have to be thankful that they bought the park in the first place, otherwise even this last good environment would be compromised.

There was a rumor from the board of directors that they could rent these out to wealthy companies and earn the difference in rent by switching to a cheaper office building...

So there's nothing to see here. They live a frugal life, and yet they open it for visitors... Visit the cafeteria?

"Brothers." Liu Jin carefully screwed up the pen: "As for me, I have only one opinion, that is, the eldest lady's opinion must be right!"

The brothers in the non-professional group rolled their eyes secretly and said, "Go ahead and lick me. Everyone knows that you, Mr. Liu, started your career by licking Ai Ruhu. Now you have changed your master, right?"

"There's still a day and a half left. If there's no tour item yet, let's add it now. Give me a plan this afternoon and I'll discuss it with Mr. Lei. We'll finish it tomorrow, even if we have to stay up all night and work overtime. What do you think?"

"...Boss Liu, I have no objection to these work arrangements, but you have a young lady on your left and Boss Lei on your right. What do you think, Boss Ai?"

"What is Director Ai's opinion?" Liu Jin's chubby face suddenly showed wrinkles of smile: "Director Ai's opinion is very simple, the eldest master is following the eldest lady!"

"this--"

"Don't believe it? If you don't believe it, go ask around yourself. What does it mean when a new official takes office? This is it!"

"..."

055-Are there any experts?

"So why do you hate reporters so much, Miss?"

"No, I don't hate reporters. How can you tell that I hate reporters?"

Alia, who was on a video call with Lei Fan, packed her things and said without looking up: "I just hate spending money to please the media."

"…Reciprocity is the best way to keep things under control."

"Mr. Lei, have you ever thought that consumers may not care about media reviews, but the actual quality and price?"

“That’s if they know there’s such a brand.”

"The consumer electronics department of the Ai Group is a bunch of idiots." Alia mercilessly complained that the group was full of insects: "After so many years of producing so many products, they are basically at the bottom of the T1 echelon in their respective fields. The only difference between them and second-tier brands is that they have the big tree of the Ai Group behind them. So was your public relations and marketing useful before?"

"The situation was different before." Lei Fan looked at Alia seriously: "Boss Ai may not have many development plans in this regard."

Ai Ruhu has no development plan (×)

Ai Ruhu is just a Gou Ba (√)

Facts have proved that even if a dog was tied to Ai Ruhu's position, the current Ai Group would not be any worse.

After all, the Ai Group is still following Ai Rulong’s original development strategy, but it’s just barely meeting the passing line.

"I don't care. Anyway, tell the PR department. If they have the time, they might as well go get some peanut oil, rice, eggs, etc."

“…What is it used for?”

"Give it to someone! It's a gift anyway, why not give it to the invited customer? In my opinion, all the impressionism is fake, and the apology should be sincere. If you can send 200 kilograms of rice to someone's home, and they can give you a private red bean paste Marseille, they will remember you for half their life!"

Lei Fan rubbed his forehead and had given up on following this young lady's down-to-earth ideas.

When people asked her why she was so good at killing people without blinking, she said that she was indeed gifted to be able to kill people without blinking for such a long time.

What is a master at playing dumb? This is it.

If he didn't have the trust document of the eldest lady's 75% equity in his hand, he would even doubt whether the person in front of him was sent by God to destroy the Ai Group.

Only real estate sales offices would spend money to give away rice, flour, grain and oil to attract people to join in the fun and act as extras - even more unscrupulous are the scammers selling health products!

Lei Fan couldn't even imagine what it would be like on Sunday at the Ai Group's headquarters, with gongs and drums blaring, firecrackers blasting, red flags waving, and crowds of people.

Those who know that this is a marketing campaign by smashing washing machines, those who don’t think it’s a holiday…

"Okay, it's settled - and remember, you must prepare lunch! Let's calculate it based on 3,000 people!"

Alia gave a warning on the other end of the phone, and then hung up the call from Giant Lei in the guise of a small customer service representative.

Poor Prime Minister Lei still had a lot to say, but in the end he had to swallow it silently.

The lady from the secretarial department knocked on the door, poked her head in—then burped—

"...?"

"..." The young lady from the secretarial department retracted her head, as if to sort out her emotions, and then she poked her head in again with a flushed face.

"Boss Lei, someone said they have made an appointment with you to meet this afternoon, but there is no record of it in the itinerary. Please take a look——"

"……Are you OK?"

“I’m fine…” The secretary lady was about to have a cerebral hemorrhage, but she pretended to be calm: “Mr. Lei, you are so humorous, haha…”

Lei Fan silently loosened his hand from the drawer. He lowered his head to look at the stomach-strengthening and digestion-promoting tablets in the drawer and closed it as if nothing had happened.

"I don't remember having an appointment this afternoon. What name did the other party say? What was the matter?"

"The gentleman said his last name was Yu, and he said you had previously scheduled a date with him, probably around this time this year."