Please make money.

However, these are things that cannot be discussed openly, so Yamauchi Hiroshi also asked about pricing.

Alia agrees with him on this point, that is, the lower the price of the game console itself, the better, and the more games, the better.

"Reasonable prices are a necessary means to catch up, and I think this view is correct."

An and Yumiko were a little embarrassed: "But 7999 seems a bit too low..."

"President Anhe, I have a way to gain market acclaim and gain market share."

"What method?"

"I didn't tell you before because you probably couldn't accept it. We can sell the first batch of game consoles at a price 200 yen lower than the cost price, but the first batch of consoles will have to be castrated in terms of performance and buttons. Such an ultra-low price will definitely gain market recognition. After gaining market recognition, we will sell the standard version. This way, we can have the lowest price anchor and kill off the remaining old-era game consoles on the market. What do you think?"

Alia scratched her chin and thought, isn't this the same trick you used when you first collaborated with Mitsubishi to sell game consoles?

At the beginning, they made a product with 15 games built in, but the console market at that time was much more competitive than it is now.

So Yamauchi Hiroshi had the 15 game selection buttons removed from CTG9 - even if the game was still in it, it could not be selected - and then named it CTG6.

Once the CTG200 was launched on the market, which was 6 yen lower than the R&D price, it immediately sparked market enthusiasm and everyone thought it was a great thing.

Then the full version of CTG15 was launched. Even though the price was 50% higher, everyone found it acceptable. The two products sold a total of one million units.

This happened in this world, too, not long ago in the Atari era.

As for the original world line, it should be that summer, a plain-looking young man from Kyoto came to visit his uncle Yamauchi Hiroshi and joined Lao Ren.

Well, this time, Arya took it away when she was fishing. Now the framed letter of appointment written by Arya is still hanging in my house...

Many people say that it was the training during those years, when colleagues treated him as a menial worker and ordered him around, that allowed Shigeru Miyamoto to accumulate good interpersonal relationships and professional skills.

Later, in the dawn of video games, which was said to be full of stars, it was rare to find people like Shigeru Miyamoto who were able to combine programming, art, and composition.

But Alia didn't think this was necessary - isn't Miyamoto doing well now? There's no difference between a plumber and Zelda.

Ailia does not intend to learn Yamauchi Hiroshi's corporate management. It may have some highlights, but there are also subsequent hidden dangers.

The most basic problem is that Nintendo’s current development system has a lot of problems.

He had previously carried out drastic reforms, dividing all members into three development departments, each of which was managed by three heroes including Gunpei Yokoi.

It must be said that in the early days this system had a very positive effect in promoting competition, and all three departments did their best to obtain as much budget as possible.

However, the subsequent distributions and mutual harassment were not uncommon. It can only be said that some operating structures were still limited by the times.

After all, during Atari's heyday, everyone was just following the crowd to make a living, there were no regulations, and confusion in the functional structure was inevitable.

Back then, Sega had employees who soldered circuit boards in the morning and wrote code in the afternoon. Who would have known that that guy would also create Sonic?

Alia listened quietly to An, Yumiko and Yamauchi Hiroshi arguing over the phone line, and after a while she knocked on the table.

"President Yamauchi, who is the person in charge of your company's current sales channels in Europe and the United States?"

"It's my son-in-law, Arakawa."

Don't even think about poaching him. If he wasn't his son-in-law, Yamauchi Hiroshi wouldn't have given him so much power.

Arakawa is a top student who graduated from MIT. He has a foundation and connections in North America, the world's largest consumer market, and is a talent that Yamauchi trusts very much.

Historically, it was he who keenly sensed the business opportunity and wrested the exclusive distribution rights of Tetris for home and portable platforms from Sega.

His significance to Ren Dilu is equivalent to Lei Fan to the Ai Group. It is not even enough to call him a trusted and loyal minister. He is like a white jade pillar supporting the sky and a purple gold beam bridging the sea.

If you want to poach such talents, it would be quicker to consider acquiring Nintendo - although it is not impossible to do so now.

"Regarding the royalty system, I have only one request at the moment, which is to share the profits after the sales are completed."

"But if that happens, the cost of making the game will all fall on us!"

Why did Yamauchi ask game developers to give him a cut of the profits first? It was because this would reduce the cost of production and sales, and Nintendo didn't have that scale at the time.

In the future, Gabe Newell will not need to pay a share of the profits first because the digital version of the game has no sales cost and is essentially just code that can be copied.

But since Alia wanted to be the leader, she naturally had the courage - mainly the money - she asked the other party indifferently, have all the 10 billion yen been spent?

After receiving a vague reply, she called someone from the secretariat and gave them a few instructions, and then Yamauchi Hiroshi on the other side of the ocean received the news from the bank.

"It seems that you don't have enough money. I will provide another 10 billion yen as the basic capital pool for royalties. For the first batch of games and new game developers, when they cooperate with us, let us bear the risk. Once everyone has settled in the capital pool, it won't be too late to talk about other things."

Ten billion yen, a mere five hundred million national yuan, not to mention Alia who had just harvested international hot money from Siam, it was not a big problem even back then.

So, it’s the same thing. What Yamauchi Hiroshi fears is not Alia as a person, but the size of the Ai Group, a newcomer that has come from outside and is capable of overturning the table at the slightest disagreement.

When others say harsh words, they are just venting their anger, but people like Alia, who pay first and then speak, will lose their temper even if they have a bad temper.

As a result, a possible open and secret struggle was immediately suppressed by her, and the FC console was also prepared to be released simultaneously around the world at a price of 7999.

"There is another problem. Sega may have also developed a console with the same functions and is preparing to compete with us..."

"Sega?" Hearing this strange yet familiar name, Alia was quite emotional: "Then let them come. I want to see what good games they have."

Hardware is always just a carrier, and software is the big deal. The reason for Sega's death was that it was too stubborn. After developing the console, it only made its own games, so naturally it could not keep up with the market.

Alia wanted to see what they could do this time. She would be quite surprised if there were a few games she had never played before.

"North American professionals estimate that it will take at least 20 years for the entire video game market to recover after the Atari crash."

"Let the professionals predict stock prices. Games are not a necessity. Consumers will abandon them without hesitation if they find them unfun. But the opposite is also true. As long as they are fun, there will be no psychological pressure to pick them up again."

Less than a year has passed since the Atari crash.

Alia has almost single-handedly reignited the potential of this market and is only waiting to be officially launched to gain feedback.

Everyone felt that she had taken on too much, with the afterglow of an entire industry on her shoulders, and she had the ambition and courage to fight against heaven and earth.

But only Arya herself knew that she had indeed taken on too much - there was really not a drop of water in the fish pond, and the ripples were all fish.

How hot is the money in the future? It's like gold from the sky, right?

If you establish a monopoly at this time, don't open the door, and try to clamp down on third-party software vendors, isn't that simply hanging yourself up as a street lamp?

Alia thinks it is better to set a benchmark rather than a monopoly, and besides, this job is not a necessity of life and cannot be monopolized.

"The development of the second generation of consoles is also on the agenda. By this time next year, I want to see a console that is ten times more powerful than the current FC console."

Alia drew a line. After three iterations, the console performance will reach the level of PS1 or even PS2, and there will be no need to squeeze toothpaste or anything like that.

"I don't agree! If that happens, our profits will be diluted too much!"

"You can disagree, President Yamauchi. Anyone can disagree - but at that time, I will terminate my cooperation with you, and then find someone else to develop a console that is ten times more powerful than your platform, and develop ten or even a hundred times more game software than your platform. At that time, it will not be me who makes the choice, but the consumers."

"..."

"Semiconductor technology is developing rapidly. Sometimes we cannot decide whether to wait or embrace the future. It took three iterations to catch up with the current mainstream hardware level. It is more of a market decision. So don't worry too much. If we don't have too many differences, I am still happy to cooperate with you."

Yamauchi Hiroshi was helpless against such a willful Alia who possessed almost absolutely powerful resources.

If Alia had a lower reputation and no industry appeal, then perhaps he could still think of a way in the future.

But does Alia have a bad reputation? Her status in the video game industry is now almost second only to Nolan Bushnell.

Nolan is the founder of Atari. In the video game industry, Atari is known as the origin of all things. He was the spiritual idol of all practitioners.

Although the most powerful company in the video game industry looked embarrassed when it suffered a crushing defeat, no one can deny that the video game market was created by them.

Before the Atari debacle, Nolan developed the film as if it were a protagonist script created for The Chosen One, and he always had the magic to turn decay into magic.

Of course, he is not doing so well now, but Arya has emerged. At present, there is no sign of a big failure because there has been no big success.

And compared to Nolan, Alia has one most typical advantage, that is, she is recognized as a "trustworthy" person.

Fame is something that is invisible and intangible, and sometimes it can even be a burden.

But what if people are given a choice to follow two people with similar capital but vastly different reputations?

I'm afraid that everyone would rather lose some visible short-term benefits and choose the one with greater reputation and better reputation.

The eighteen-year-old Alia is young and beautiful, but she is honored as Ohkasan in the book and has a strong appeal in the youth consumer market.

We are all fans, right? Your fans spend money to get on the charts and only get a thank you in return, but my fans can even get a game console in return.

Say no to useless star chasing, start with Alia’s promotion - Tamagotchi is still very popular now, and that thing has already spread to Europe and the United States.

Don't think that Europeans and Americans are too big and strong and don't have a girly heart. The reason why the plumber was so popular in the first place was because all the games on the market were about fighting and killing, and there were no fairy-tale atmosphere or fresh ones. As a result, Mario suddenly came out and touched the hearts of those players at once.

Now Tamagotchi has shipped nearly 10 million units, giving a hard lesson to those complaining guys in the market.

It's only been a few months? According to this sales volume, even if it is weak, it is enough to be recorded in the history books and become a milestone in the history of toy sales.

The tripartite meeting ended quickly after reaching a consensus.

Anhe Yumiko said that she would find ways to expand sales channels in Europe and the United States and would not allow Yamauchi Hiroshi to continue to use the princes to control the emperor.

Alia can only provide any support other than help, because she is really powerless in this regard.

There was one more thing that she neither told Yamauchi Hiroshi nor An and Yumiko.

That is, with the development and iteration of smart phones, and the official popularization and operation of 4G networks, the streaming media era will officially arrive in three to five years.

At that time, both handheld game consoles and consoles will continue to exist, but the market will be compressed.

She planned to integrate everything into one platform at that time - even Tamagotchi.

Mobile phones can be used as terminal carriers to carry games such as those of early handheld game consoles, and can also allow electronic pets to continue to be raised on a different platform.

Although these things will definitely not be difficult depending on the technical ability, such as simulators and the like, how can it be as comfortable as legitimate copyright integration?

Just think about it, you only need one account to light up your entire childhood.

The game library can be on the mobile phone, on the computer, or on the TV in the smart home.

Real technological furniture that can control the entire house with just one sentence, game boxes that light up the screen and are listed one by one, and a wall of special effects film and television cover works one after another. There are not so many barriers from friendly competitors, and not so many cumbersome technical thresholds. Technology can really enter life, change life, and make people enjoy life.

Alia wants to light up not only childhood, but also the future.

She can't help everyone, but she can make everyone's life a little more convenient.

"A little bit today, a little bit tomorrow, little by little, it will add up to a lot, and it will definitely change something, right?"

Let’s start from childhood. If I can accompany a group of people to grow up for twenty years, then my trip will not be in vain.

After writing and drawing on the paper, Alia finally looked at the sketch in the sunlight and continued to put it away.

"The press conference is in three days, and it looks like there will be a lot of things to be announced... What should I write as the slogan?"

She thought about it, and finally wrote a sentence on the whiteboard.

"Let everyone enjoy the fun brought by technology!"

"That's great, we definitely won't expect anything from our fans - because we will exceed their expectations!"

300-Portable Old Sister PTSD

Jiang Tianyi was playing games, Alia was planning for the future, and Sister Jing was writing the press conference.

Prime Minister Lei is working overtime, Johnson is working overtime, and Youzhi is also working overtime - yes, she has joined Alia's company - although it is only an internship.

As a university student, Youzhi is also worried about what to do after graduation.

At first I was just planning to hang out, then I thought it would be nice to go to Aililai, and finally I started hanging out with Sunika.

Sunika works in the advertising planning department of the Ai Group. Recently, a large number of new products have been launched on the market, and the advertising planning department revised three recruitment advertisements in one day.

Youzhi took advantage of the expansion plan and was admitted into the Ai Group, which he had liked very much.

Then I gained two and a half kilograms in five days in the cafeteria - I liked it even more!

"There's actually an overtime quota?" Youzhi poked his omelette rice and exclaimed in surprise: "Is this true?"

"The head of the advertising department slammed the table in front of the young lady, otherwise they would not be able to handle the work..."

As mentioned before, so far only the programming department at the Ai Group headquarters has relatively flexible overtime allowances.

As I have said before, overtime or working 996 is not essentially a matter of work intensity, but a matter of money.

The wages are paid, but the machines are broken. Saying overtime is bad actually means free overtime is bad. It is dishonest to talk about work intensity instead of salary.

During the Ai Rulong era, the Ai Group had a style of overpayment. Which private enterprise would train its own talents at that time?

Now that Alia is back, the overtime pay for overtime work has been raised to the maximum, and no one really has any complaints about her arrangements in this regard.

There are countless departments in the group that secretly spy on the people in the programming department, suspecting that they are stealing the big lady's cat cookies.

You guys are the ones working overtime every day, right?

She was subconsciously calculating her overtime pay, and looking at her expression, Sunika knew what she was thinking.