Please make money.
Page 396
The shipment volume must reach more than 20 million to maintain a profit of yuan.
If we can reach 40 million units, many costs will be diluted again, and we can make a profit of about yuan per unit.
According to the limit estimated by Sister Jing, that is, the shipment volume is 50 million, and the costs that can be reduced are completely compressed, then yuan can be earned for each unit.
With 200 million shipments, not only will the company not suffer losses, but it will also bring Alia a net profit of 10 billion yuan.
But just think about it and you’ll realize that’s impossible - the last mobile phone that sold for 1100 million yuan was the Nokia .
In addition, the smartphone with the highest sales is Nokia's 5230 - which can really be considered a smartphone in a broad sense - with sales of million units.
If Amy 1S can sell million units worldwide, then let alone integrating the industrial chain, the entire industrial chain will beg to be integrated by her.
Sister Jing can slam the table and ask for the lowest price from any supplier if she has an order for shipments of 10 million. But if it’s for shipments of 100 million, they will have to fight back.
But everything is still at the beginning, and no one knows the sales results of Amy 1S. It has only been on sale for a few days, and even the first wave of market feedback has not yet come up.
Students are undoubtedly the ones who are most keen on keeping up with trends. They are the main contributors to sales, but even so, only a few of them would buy three at a time.
If you have the money for three TVs, you can just grit your teeth and buy the A1. Isn't it much more upscale and good-looking?
The roommates eavesdropped on a few phone calls and discovered that the other party had lost interest after contacting his mother.
"I guess he bought it for the girl to please her."
"It's just...ah, I never thought that this day would come to pass!"
……
……
"Mom, first find the button on the top. There is only one, at the very top. Yes, then press and hold it..."
Adai's mother pressed the switch clumsily, and Amy 1S was officially turned on, accompanied by a picture of a big hand holding a small hand.
In fact, this phone had been set up before, and even a card was inserted, so it could be used as soon as it was turned on.
"What's the use of this thing of yours?"
"Have you opened it? Is it lit?"
"It's lit—and then what?"
"Then you click on the video call above, it's called video call."
"What video call? I don't see any buttons. How do you press them?"
"Touch! Touch!"
Adai's mother sighed and no longer had any hope for her son who was tinkering with strange things all day long.
The family has worked hard to save up some money to send him to college, but instead of studying hard, he's just thinking about playing with these toys?
She tapped the screen a few times and finally opened the video call. There was only one avatar on it.
"It's open, it's open, and then what?"
"You click on my profile picture, just click, it's like making a phone call."
Adai's mother hummed vaguely and clicked on his avatar. Then the screen suddenly went black, leaving only a red hang-up button.
This scared her: "Your device is broken! It stopped lighting up when I touched it!"
"No, wait a minute, let me see... ah, there it is! Here it comes!"
He hung up the phone immediately. His mother was still saying "hello, hello" when he appeared on the phone.
"Mom? Can you see me? Hold your phone up and point it at yourself. All I can see is the ceiling."
The mother picked up the phone and saw herself in the small box in the upper right corner. She was surprised: "You can see this?!"
She put the phone to her ear: "Can you hear me? Hello?"
"I can see it, I can see it, just look at yourself like you are looking in a mirror! This is a video call!"
"Video call, I know, it's this video call, I can see you!"
"Where's Dad? I bought him one too. Give it to him when he comes home tonight. Give him a surprise!"
"Your dad is off today. There's a power outage at work, so he has to work half a day less. He's your dad!"
"No, no, no, give him a surprise—"
"Dad, come and take a look! This thing can see our son! Come quickly!"
"..."
After a while, Adai finally taught his parents how to use video calls, and then he was asked about the price without any doubt.
"How much is this?" On the other end of the phone, my father, wearing reading glasses, looked suspicious: "Three or four thousand? Where do you get so much money?"
"Seven hundred per unit, I bought three. I wanted to buy a new phone while I was working part-time, and this happened to be available."
"Don't waste money like this. Your mother and I won't use this. It doesn't matter whether you can see it or not."
"Okay, okay..." After vaguely dealing with the parents who were about to lecture him, Adai told them about the cell phone charges.
"The phone can hold two cards. You can go to the business hall downstairs and ask them to help you change the card in your phone. I set my campus card as the internet card. It's cheap and you can use it at home if you have wifi. If you go out, it's not a big problem to save money..."
After saying a lot, he really wanted to teach his parents how to use this, but his parents didn't care about the phone, they only cared about his studies and life.
After a long while of talking at cross purposes, the surprise he wanted to give his parents turned into a slight annoyance: "Okay, that's it. I have to go to class."
They actually didn't care about this. Adai felt a little disappointed. He hung up the phone, put his hands on his hips, and wondered if it was worth it.
They won't use it anyway, so if I want to save some money, I can buy an A1, or a game console...
After a while, he was immersed in revising his paper and was worried about it when his cell phone rang.
I picked it up and saw that it was a video call request from my father. The other party's avatar was jumping, and he even changed his nickname to something like XX Foyuan.
"..." After answering the phone suspiciously, Adai suspected that he had pressed the wrong button.
On the other end of the line, my father's voice could not be concealed: "Oh, this one can even be used for video calls. Lao Zhang, you should change yours!"
"dad?"
"Hey, son, I ran into your uncle Zhang when I was out for a walk. He was curious about this video, so I showed it to him. What are you doing? Come here! Call Uncle Zhang!"
Ah Dai opened his mouth, but finally put down his pen reluctantly: "Hello, Uncle Zhang."
"Wow, you can really see that? Your kid is really good, he's a filial son!"
"Hey, he insisted on working part-time to earn money for his studies, saying he wanted to buy a cell phone. I told him that his family had to buy him one, and that he had the ability to earn money himself. But he sent me two at once, saying that one was for me and one for his mother. I don't have the money for these things. This kid is very wasteful."
"Oh, your child is so filial, you should enjoy it too... Tell him that you did a good job and keep up the good work."
"Uncle Zhang, I can hear you." Looking at Uncle Zhang on the screen who was about to say something to his father and then ask his father to relay it, Adai felt quite helpless.
After a conversation that was meaningless but not so meaningless, his father hung up the video with satisfaction.
"Okay, just study hard, it's okay, I'll talk to you if there's anything else."
Adai put down his phone, turned his head to look at the sunlight outside the window, and after a long moment he laughed out loud again.
Who says they won't use it?
He raised his hand to take a photo of the desktop and wrote down today's date and future goals on his mobile phone.
"Let...our home...be better and better..."
……
……
“How are sales?”
"..."
"Speak, are you mute? The young lady is waiting!"
"I don't know how to calculate it." The urged boy scratched his head: "Why don't you look at it yourself."
There are three processes to count the shipment volume of mobile phones.
The first one is the most direct. No matter how much I sell, as long as the agent takes the goods from me, it is considered sold.
If your agent has goods in his hands for two years, that’s your business. If I ship the goods, that’s my monthly sales volume, which is also called Sellin.
If we look at this data simply and roughly, the first batch of Amy 1S has shipped nearly six million units.
The second process, SellThrough, also called wholesale, refers to the sale of goods from upstream agents to downstream retailers.
Agents can’t just open an online store and say “OMG buy it! My family buy it!” They have to deliver the goods to retailers.
The corresponding capital flow is from downstream retailers to upstream agents, and this part of the data needs to wait for feedback from the agents.
The last link is the actual sales from retailers to consumers, also called SellOut.
The young lady only cares about the actual sales data. If these things cannot reach the hands of consumers, it would be deceiving herself.
What is the point of shipping well? If you cannot satisfy the end consumers, the goods will eventually be squeezed in the sales channel.
When the squeeze reaches a certain level, agents will stop accepting shipments because downstream funds cannot be recovered.
To put it more exaggeratedly, there may be channel diversion and agents selling at low prices.
Once it reaches the last step, the product is basically useless and may even affect the overall situation of the brand.
In fact, in the mobile phone sales industry, some brands have very strict requirements that local areas cannot sell goods in parallel, because the discounts they can offer offline are very exaggerated.
It is very likely that a mobile phone that sells for 4,000 yuan in this province may be priced at 3,500 yuan or even lower by retailers in the neighboring province. Who can bear this?
Amy 1S does not have this problem for the time being because it is really too cheap, so cheap that people buy it without thinking.
According to the system activation networking data statistics of the electronic business department, there are nearly five million machines online, which is basically the same as the shipment volume.
what does this mean?
This means that all products shipped out of the factory are directly swallowed up by end consumers, leaving no room for inventory accumulation.
Buy as many as you can. The one million units in between are probably still on the way due to bad luck. I don’t know how many people are waiting impatiently.
The most common calls the sales department has received recently are either requests for goods or complaints - the reason for the complaints is not that the products are not good but why they are not in stock yet?
The stock of 10 million units was so poor that not only were 6 million units divided up in a blink of an eye, but even the 4 million units allocated to the three major operators were coveted by others.
Now Alia wants sales data, what to show her? The electric meter running backwards?
The department manager was a little dazzled by the numbers jumping on the screen, and rubbed his face: "Let's take a look at A1."
"As for A1, it's over two million now."
“…Are you kidding me?”
“Not only A1, but A1-Note is also in short supply.”
The employee picked up the A1-Note in his hand and said, "My neighbor asked me where I bought this yesterday. I can give him an extra yuan."
"So you didn't sell it?"
"Come on, if the young lady knew that I was a scalper, would I live?"
Ailia hates scalpers so much that she can feel it most directly from the pressure of grabbing orders that the sales department is facing.
I really want to buy it, but your online account has so many restrictions. So it seems that you are the one who will be scolded in the end, right?
But there is no way, Alia is the boss, and no one can ask the boss to do anything. The customer service department can only stab Alia in the back and complain that she does not remember their friendship.
After all, this is your secret residence, so please be considerate...
What Alia finally got was only a vague estimate.
A1, the standard version, is expected to sell million units in one month.
A1-Note, the flagship version, is an expensive gadget that starts at 4000 yuan, and conservatively makes million yuan in a month.
The most terrifying one is Amy 1S, which is priced at 700 yuan per unit. Even with million yuan in stock, it can't last even a week.
If the sales volume continues to decrease at a constant rate according to this trend, the sales volume will reach at least 50 million units by the end of the month.
Because it is not just the domestic market that is craving such a bucket machine. The first batch of 40,000 units that arrived in Siam yesterday were sold out in five seconds.
The server of Siam’s largest e-commerce platform was overwhelmed, and the two flash sales sold out in a total of 4.2 seconds, which is less than five seconds if rounded off.
The price in Siam is 4000 Thai baht, which is almost yuan more expensive than the price in China, but it is still a shocking thing that no one has ever seen.
On the contrary, the response to the book was mediocre, but this was not because of a bad market response, but because we failed to reach an agreement with the operators there and it has not yet been launched on the market.
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