Urban: Begins by participating in a reality show

Chapter 200 comes from a provocation orchestrated by Telford

The two people listened in shock.

The more I listened, the more I felt that it seemed to be right.

The planner shook his head violently, he couldn’t think like that!

Be firm in your ideas.

The director’s will is getting more and more shaken.

Looking at this script again, it seems that there are problems everywhere.

He smiled awkwardly, “There is no other problem except the advertising words, right?” ”

Shen Zhi did not rush to answer him, but instructed, “The form of advertising is both audio-visual and unified, and the four elements of advertising films are images, copywriting, sound and time. ”

“A good advertising film will first give a strong visual impact and make a deep impression.”

“In order to create an excellent advertising film, first of all, the picture is aesthetic, and there must be connotation elements and commercial elements in the advertising production.”

“If you look at your ad now, if you were a consumer, would you buy this chocolate?”

“Of course, the premise of this assumption is that you like chocolate.”

Planning: “…”

At this time, he was speechless.

He knew what Shen Zhi meant, and it was precisely because he didn’t like to eat chocolate that he made such a plan.

But such a plan is also recognized by the brand!

Why was it overthrown by Shen Zhi in a few words?!

Is it said that Shen Zhi is more professional than the brand owners of Defu?

Still have vision?

“So what?” The planner asked with raised eyebrows.

“So, no.” Shen Zhi said directly.

Planning: “??? ”

Neither?!

Who did he think he was!

After a few comments, you can’t say it!

After so many years in the industry, I have not seen thorns.

But Shen Zhi can’t say anything like this, it’s really the first time I’ve seen it!

He clenched his fists, his face became more and more livid, and he felt that his self-esteem had been greatly insulted.

“It’s a beautiful thing to say.” He snorted coldly, “You will do better?” ”

In fact, the original meaning of this is to know if Shen Zhiyan can make a better work if he said so beautifully.

If the light can play tricks, what can not actually be eaten, there are such people everywhere!

Shen Zhi raised his eyebrows, is this a provocation?

“Nope.” Shen Zhi shook his finger, “You don’t do it well, I just can do it well.” ”

“Tsk.” The plotter tugged at the corners of his mouth.

This young man is quite arrogant.

“I admit that you are very talented, and you are right, but variety shows are not the same as advertising! Variety shows are presented to everyone, and advertisements are meant to attract consumers to buy! ”

“It’s a beautiful word, but can you?”

The plotter looked at him with a contemptuous smile.

Everyone looked at them in shock.

Take a breath.

This is a war between literati ?!

Shen Zhi didn’t say anything.

Since he said it all.

Shen Zhi hooked his finger, “Bring the pen.” ”

The director nodded and hurriedly put the pen over.

He took the pen and casually found a nearby seat to sit down.

Start writing “Om Om Oh Oh”

The nib walks the dragon snake on the paper.

So fast?

He got an idea so quickly?

Even the screen camera has everyone’s movements?!

There is not a single pause.

Even the plot was shocked.

He did the planning of this advertisement for a week.

It’s already very fast.

And Shen Zhi just glanced at it, and he had an idea?!

Fake!

Is it okay to write it like this?

The plan couldn’t help but start questioning.

The whole filming location was quiet.

I was afraid that making a little noise would interrupt Shen Zhi’s train of thought.

“Isn’t that a little too fast?” The director asked in a low voice in the planner’s ear.

The plotter was originally immersed in shock.

Hearing the director’s question, his self-esteem was hit again.

All of them knew he had been planning for a week.

That’s pretty fast.

And on the brand side, when reviewing the manuscript, it passed once.

He craned his neck and sneered, “Is it only about the speed and slowness of writing such a thing?” ”

“That’s true, too.” The director nodded, “But I heard that Shen Zhi writes everything quickly, with high efficiency and good quality.” ”

The planner pretended to be calm and snorted softly, “Advertising is different from others, the brand owner invited me to make money, no matter what he writes, this plan still has to use me!” ”

The voice just fell.

Suddenly a calm footstep came from the door.

Looking at the sound, I saw a tall middle-aged man with a lot of white hair mixed with blue silk on his head, combed back.

Wearing gold-rimmed glasses, he looks like a successful person.

Everyone was stunned, and shouted in unison, “Director Ma.” ”

Director Ma is the Director in charge of the Telford brand.

He is in his early fifties and has a successful career.

Why did he drive it himself?

Director Ma bowed his head slightly.

With his hands behind his back, he paced slowly towards them.

He heard what the planner said outside the door, and faintly felt a little unhappy.

But still nothing is said.

After all, he personally reviewed the plan.

Look at a group of people in the house gathered together.

Director Ma watched curiously.

Originally, it should have been recording at this time, why does everyone seem so idle now?

The time to plan to hand in the advertisement is getting closer, huh?

Why is everyone not in a hurry?

“What are you doing?” Director Ma asked curiously.

“Director, I reported to you, Li Yifeng has something temporary, and we have invited Shen Zhilai now.” The director said.

Director Ma just read the news sent by the director and decided to come over to take a look when he was not at ease.

But what is there to shoot!

Isn’t everyone still idle!

“What are you doing?” He asked, stretching his neck to look into the middle of the crowd.

Everyone immediately made way for him.

“What is this for?” Director Ma walked behind Shen Zhi and watched.

“He’s changing plans.” The director whispered.

“Change the plan?!” Director Ma’s voice was very high.

But Shen Zhi was not disturbed by him.

Still writing hard.

The advertisement was shot in just over a minute.

But it needs to be described in detail.

From slogans to character action descriptions.

It looks like I’m writing a novel.

In fact, it is completely possible to guide on the spot, but if it is described by Shen Zhi, it is more convenient than guidance.

Yang Mi also knew at a glance.

Director Ma frowned and squinted.

“What about the people in charge of planning?” Director Ma asked.

“What about this.” The planner raised his hand and stepped forward to Director Ma’s side.

Director Ma helped his glasses, “I remember you, I read your plan, the writing is very good, why change it?” ”

The planner smiled helplessly, “This person said that I couldn’t write well, pointed out a bunch of problems to me, and we let him try.” ”

When he said this, he was unwilling.

But he still gritted his teeth and continued, “Director Ma, when he finishes writing, you will also take a look and evaluate who wrote it well.” “_

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