Chapter 98
Subsequently.
Qin Feng and Jiang Nansun, as well as Zhu Suosuo, went to meet the coffee bean supplier together.
It is a coffee shop not far from the Bund.
The coffee beans from that coffee shop are provided by this supplier.
Jiang Nansun chose to meet here, and he could also directly try the latest coffee beans brought by this supplier.
However, after trying several coffee beans provided by this supplier and grinding the coffee, Qin Feng was not very satisfied.
So I made an excuse and left, saying that it was not suitable.
Although Jiang Nansun and Zhu Suosuo didn't know why Qin Feng refused so decisively, they didn't question or say anything, and left with Qin Feng.
After coming out.
Jiang Nansun asked curiously: "What is the coffee supplier that just now? I feel pretty good." "
Zhu Suosuo also said: "This coffee bean supplier has a good reputation, the quality of the coffee beans is quite good, and the coffee shops we went to taste before were all using their coffee beans. "
Qin Feng knew that they were confused, and he didn't sell it, and explained: "Their coffee beans are too expensive. "
"Huh, too expensive?"
Zhu Suosuo and Jiang Nansun heard the word "expensive" from Qin Feng's mouth for the first time, and they were a little uncomfortable for a while.
Think it's expensive?
This is not the style of local tyrants.
Seeing their reactions, Qin Feng could probably guess what they were thinking.
He smiled and asked, "Suosuo, do you remember the idea of this coffee shop we are going to open?"
Zhu Suosuo replied without thinking: "Open an affordable coffee shop that everyone can drink, so that everyone can afford to drink coffee, instead of the dozens of dollars a cup of coffee in Starbucks." "
"Just remember. "
Qin Feng nodded and said, "Then the problem is, if we choose the coffee beans from the supplier just now, the cost of our coffee beans will go up, and the cost of a cup of coffee will also go up, so ...... Where does the money come from?"
When Jiang Nansun heard Qin Feng say this, he couldn't help but say: "The cost of coffee beans is not high, right? I have probably calculated, even if you use their coffee beans, the cost is not high, on the contrary, I think the profit is quite high......
Zhu Suosuo also said: "Yes, Nansun is right, the coffee beans themselves are not expensive, and it is impossible to lose money." "
"The cost you mentioned, Nansun and I have studied, and the proportion of coffee beans cost is not very high, so I think that using better coffee beans will have a good reputation for the coffee shop itself. "
"Opening a coffee shop, in fact, many times, depends on word-of-mouth and brand effect, and repeat customers can drive the market effect more......"
Zhu Suosuo talked eloquently, and all kinds of data and examples were casually said, and his words were quite professional.
It can be seen that she and Jiang Nansun have indeed not been idle in the past two days, and they are preparing very seriously.
Qin Feng nodded and said: "I agree with what you said, but we are now in the early stage of entrepreneurship, taste is very important, but more importantly, how to quickly open the market and attract investors." "
I feel like this topic needs to be expanded to be talked about carefully.
So Qin Feng took them to another coffee shop nearby.
This is a relatively small coffee shop, and the grade or something can't be compared to the previous one at all.
In the previous coffee shop, the cheapest cup of coffee cost 18 yuan, and the average price of other coffee was basically about 30 yuan.
And now the average price of this coffee shop is about twenty-five yuan.
The average price is five dollars less.
But in the same way, this coffee shop, whether in terms of decoration, location, or coffee taste, is indeed not as expensive as the expensive high-end coffee shop.
Sometimes the price gap is really obvious.
Qin Feng directly said the difference between the two, and then said to Jiang Nansun and Zhu Suosuo, "What do you want to say?"
Zhu Suosuo glanced around and said, "The people who came to this coffee shop to buy coffee seem to be about the same as the coffee shop just now......
Jiang Nansun added: "Moreover, most of these people and the customer group of that high-end coffee shop overlap, and they are all office workers in the vicinity. "
Qin Feng nodded and said, "So, the coffee beans are not so good, and the taste is a little worse, will it affect the sales of coffee?"
Zhu Suosuo and Jiang Nansun shook their heads, and said at the same time: "No." "
Qin Feng asked again: "Then if the location of this store is not so remote, and he moves to the store near the high-end coffee shop just now, do you think his business will be better.~?"
"Definitely. "
Zhu Suosuo nodded, "This coffee shop can sell so well in such a remote place, if it moves to a better location, the business will definitely be better than now." "
Qin Feng asked rhetorically: "Then why didn't the boss move?"
"This ......" Zhu Suosuo didn't know how to answer, how did she know why this boss didn't move?
"Because if you move, the profit will be reduced!"
Jiang Nansun said, "I understand what you mean, the cost of rent, water and electricity here is low, the quality of coffee beans is also poor, and the all-round cost is much lower, so I can achieve this price." If they move to a better location, the cost will increase, and their cost will increase accordingly. For people who want to drink coffee, the cost performance is not high, and it is estimated that there will be fewer people at that time, and for the boss, the profit will naturally be low......"
Qin Feng nodded and said, "That's right, that's it." "
Zhu Suosuo is also a smart person, and she can understand it at all, but she still doesn't quite understand: "I understand what you mean, but...... The cost price of this coffee is really difficult to control, unless we open a store and don't make money, but how can we do it if we don't make money, we can't use ordinary coffee beans as a gimmick, right? Too ordinary coffee beans, can we really make money? Even if we reduce the cost, we can't reduce it by a few dollars. "
Jiang Nansun said: "I have the same idea as Suosuo, Qin Feng, if you have other ideas, you can say it, do we really want to use the most ordinary coffee beans?"
Qin Feng smiled: "When did I say that I want to use the most ordinary coffee beans? I just said, there is no need to use the best coffee beans as soon as you come up, we can carefully select some coffee beans, which are relatively good, but not very bad." "
"Not very bad coffee beans?" Zhu Suosuo said stunned, "What kind of coffee beans do you mean?"
Jiang Nansun guessed: "You mean to say...... Those coffee beans that we produce in China?"
Qin Feng nodded and said, "That's right, it is the coffee beans produced in China, especially the coffee beans produced in Yundian Province, which can be regarded as relatively high-quality coffee beans, although they are not as good as the top foreign coffee beans, but they are not bad." The price difference between the two is several times...... Aren't these costs?"
"The coffee beans over there in Yundian?"
Jiang Nansun and Zhu Suosuo looked at each other.
If Qin Feng didn't say it, they wouldn't have considered domestic coffee beans at all.
The main reason is that most of the coffee shops in the magic capital are mainly foreign coffee beans, and the best quality coffee beans are selected.
Those coffee beans in China rarely appear in coffee shops, and even if they do, they are mixed and matched......
In this world, domestic coffee beans are not so famous.
The price is also much lower than foreign coffee beans.
Therefore, domestic coffee beans are more exported to those "poor" areas abroad at low prices......
Qin Feng also decided to use domestic coffee beans after careful consideration after learning about this situation.
True.
In the previous life, Luckin Coffee used coffee beans provided by well-known foreign coffee bean suppliers.
But Qin Feng didn't plan to follow the exact same path as him.
The development model of Luckin Coffee can be borrowed, but not everything has to be copied.
Coffee beans are one of them.
Because Qin Feng invested in Zhu Suosuo to open a store, it is different from Luckin in his previous life to open a store and start a business.
The social backgrounds of the two sides are not the same, and Qin Feng does not dare to guarantee that he will be able to invest by himself.
Therefore, if the cost can be controlled, it will be controlled.
In the absence of pulling to invest.
Qin Feng was really ready to invest 10 million in the early stage.
If he can make more money through Zhu Suosuo's task later, it will be no problem to invest tens of millions more.
But any more, it's not necessary.
If it is too time-consuming, laborious and costly, it is better to simply give up the task and spend your energy on other tasks.
So this is also the last time Qin Feng chatted with Jiang Nansun and Zhu Suosuo about the coffee shop today.
After today, Qin Feng planned to let go completely and let them do it themselves.
He would occasionally inspect and make comments.
So Qin Feng was also quite serious this time, and talked to Jiang Nansun and Zhu Suosuo about the cost of opening a store.
By choosing Yundian coffee beans, you can save a lot of costs.
And there is no problem with using Yundian coffee beans in the early stage.
Use Yundian's coffee beans, and then open a store in the early stage to do activities, you can directly engage in various activities and play price wars.
Then spend money on good publicity, invite celebrity endorsements, and do various activities.
The investment of 10 million, not to mention the explosion, at least in a small area of the magic capital, it is no problem to become popular.
After all, the quality of Yundian's coffee beans is still very good.
If it is made into a raw coconut latte, it will definitely be expensive to sell it for 20 yuan a cup.
But what about selling nine pieces of nine?
Even do activities, get the first cup of free coffee, and refer friends to sign up for a free cup of coffee...... (If you read a violent novel, go to Feilu Novel Network!)
Plus proper promotion.
As long as coffee doesn't taste like, there will definitely be people who want to drink it!
Not to mention that Yundian's coffee beans are actually not bad in themselves.
Even......
Qin Feng thought about it.
When the time comes, you can build the first brand of domestic coffee!
With the help of this gimmick, marketing is carried out.
There are also breaking points.
these
It is the most important part of the fame of the lucky coffee shop in the early stage.
All of the above.
Qin Feng felt that as long as he wasn't particularly unlucky, he would definitely not lose money!
As for how much you earn, it depends on luck.
Reliving a lifetime, Qin Feng didn't want to copy everything, not to mention that he also had a system.
If he can build a lucky coffee shop according to his own ideas, it can be regarded as a small sense of achievement. []
Qin Feng added his thoughts to Jiang Nansun and Zhu Suosuo.
After listening to this, the two did not nod their heads directly, but began to discuss in a low voice.
When it comes to starting a business, they are still very serious.
gradually got the appearance of a female boss.
At last.
They found.
It is indeed according to Qin Feng's thoughts, which is more reasonable.
After all, they had set the route of the coffee shop according to Qin Feng's ideas from the beginning.
It is indeed cheap coffee, and the main thing is cheap.
If you can reduce the cost without affecting the quality without affecting the quality, you can focus more on free activities after opening the store, discount activities, and promotion costs.
It is also beneficial for the coffee shop's fame.
And the domestic coffee beans ......
They have done their homework in the past two days, and they have learned a little, but they don't know enough deeply.
But if you can really use domestic coffee beans to make the raw coconut latte that Qin Feng said, as long as the taste is not very bad, then it is no problem to think about it.
But Jiang Nansun and Zhu Suosuo still decided to get to know the coffee beans of Yundian first.
You have to drink it to have a voice, right?
on this.
Qin Feng had no opinion, and even asked them to find some coffee beans from all over the country.
These can be found through suppliers, although it is more troublesome, but it is not impossible.
As for the follow-up activities, discounts or something, now I have made it clear to Jiang Nansun and Zhu Suosuo, and Jiang Nansun and Zhu Suosuo also said that they will refine the plan before the coffee shop opens.
Including a variety of event planning.
They are full of energy.
Qin Feng suggested that they could directly recruit people now and find some talents in planning.
After all, the coffee shop also needs to be renovated, and you have to buy coffee machine equipment, and then it will take a while for the goods to arrive......
Then you have to choose the coffee beans.
Some things don't exactly have to be done by yourself.
But Jiang Nansun and Zhu Suosuo feel that there is still a period of time before the official opening.
They also wanted to see if they could get busy.
If you can't get busy, you'll just need to recruit people when the time comes.
Qin Feng also came by them, anyway, now he can talk to them clearly about the plan and everything.
Then you can be a real major shareholder.
You can help them look through some of the options.
But for something like meeting the coffee supplier, Qin Feng won't go to see it in the future.
Boring.
After talking about these things, it was already noon.
The three were not hungry either.
After all, in the process of chatting just now, I also ordered a lot of food at the coffee shop.
Jiang Nansun and Zhu Suosuo originally wanted to talk to a new coffee supplier in the afternoon, and they had domestic coffee beans in their hands.
But I didn't have time to find a few, and I won't be available until tomorrow.
"'Then do you have anything else to do in the afternoon?'" Qin Feng asked.
Jiang Nansun said: "At half past four in the afternoon, Suosuo and I made an appointment with a coffee machine supplier, ready to take a look at the equipment, do you want to go together?"
Qin Feng shook his head and said, "I just said it, after that, you will do it, and I won't go." "
Jiang Nansun said curiously: "Then what are you going to do (Li Qian's) later?"
Qin Feng said: "I'll be ready to buy a car later, and I'll take the time......
"Buying a car?"
Jiang Nansun and Zhu Suosuo were a little surprised, "Don't you have a car?
Qin Feng nodded and said, "Well, it's not easy to drive, I'm going to buy a new car." "
After a pause, Qin Feng smiled and said, "Besides, didn't the driver's eldest brother say it this morning? I will definitely be able to earn money to buy a new car this year, so I plan to buy a new car." "
"When are you going?" asked Zhu Suosuo.
Qin Feng glanced at the time and said, "Anyway, it's okay now, why don't you go now?"
It's boring for him to go alone, so it's better to pull Zhu Suosuo and Jiang Nansun together.
Jiang Nansun thought for a while and said, "I won't go, you and Suosuo will go, I will have to go back to see the decoration later, and then determine the details of the decoration." "
Zhu Suosuo said: "Then I won't go either, I have to hurry up and study the plans just now, time is pressing......"
Qin Feng shook his head helplessly...... These two sisters are really one in advance, and if they don't go, they won't go together.
But it's a good thing that they're working so hard.
"Okay, then I'll go by myself. "
Qin Feng took out the Porsche's car keys and handed them to them, "Aren't you going to meet the customer later, take it, when I buy a new car, this car will be opened for you." "
Jiang Nansun and Zhu Suosuo looked at each other, not very eager to take ......
After all, it's a luxury car.
Qin Feng is equivalent to giving them the car to drive.
"You shouldn't have bought a new car to drive the car for us, right?" Zhu Suosuo couldn't help but say, "You don't have to be like this, we ...... it"
Qin Feng interrupted her and said, "You think too much, I say it's not easy to open, it's not easy to open." And even if I don't have this car, I will arrange a new car for the two of you, otherwise you will take a taxi to go out to talk about business? This is so faceless? Sometimes when talking about business, the car is also very important. I'm here for our business. "
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