Urban Sims

After a few days.

A "Hotel Future Development Plan" was placed in front of the Gu family.

"Price increase? This, this won't work. As long as it goes up, the passenger traffic will definitely fall sharply. You can't do this."

Only after turning the first page of the plan book, and seeing the word "price increase", Gu Dawei kept shaking his head, and felt that the plan book was very unreliable.

As long as the Gujia Hotel announces a price increase today, tomorrow's passenger traffic will drop significantly.

The Gujia restaurant has been open for more than 100 years. The prices of the dishes have rarely changed in the middle. A menu for guests to order can be used for more than ten years.

"Uncle Gu, the price increase I am talking about does not mean a full price increase, but a partial price increase. Ordinary vegetarian dishes do not increase, but only reduce a little in weight; meat and vegetables, which increase by 20% to 30%, are successfully developed in the later period. The price of new dishes is set a little higher ... The profit margin of the restaurant is too low. With the current low profitability, the restaurant wants to transform and expand, I do n’t know when to wait. "

Zhou Ming explained that he feels that if he cooks a dish with his craft, if the gross profit is not even 80%, then it is really tarnishing his craft.

Gu Dawei's head shook even more fiercely, and said, "No, that's not true! Xiaoqiang, you don't know much about the people in this town. In this town, there are some wealthy bosses who usually go out to eat. Some cheap restaurants, too expensive places will not go, as soon as you increase the price, they will never come, they will only change places to eat. "

"I know, so I plan to target high-end customers and those who are willing to spend more money to taste food. It is okay to lose some of the low-end customers. As long as the high-end market is made, the net profit of Gujia Hotel will be better than Now ten times, one hundred times! "

Zhou Ming began to do Gu Dawei's ideological work, hoping that he could support and recognize his "high-end market plan", and he also pointed out his advantages, just two words: delicious, delicious should be valuable, delicious should be Expensive, those advanced smart kitchen robots in the homes of wealthy people can make more dishes and taste delicious. The same taste can be eaten for ten or twenty years. They have already tasted the same as chewing wax. The food is just to supplement the energy consumption of the body. Real food, special food, those rich people, in fact, have not enjoyed it, the brain memory is blank.

Zhou Ming is confident that as long as those real tyrants and rich people are willing to go out and come to Gujia Hotel to taste his craftsmanship, as long as one or two times, he can develop each other into a loyal customer of Gujia Hotel .

At present, there are more than 100 Gujia restaurants for such loyal customers. They come to the Gujia restaurant almost every day. Some expensive dishes that represent "better" are also often ordered, which is not very distressing. Order the "big dish" that requires nearly a hundred credits and enough for an ordinary person to eat for a few days.

For example, the most expensive sauerkraut fish that needs 88 credits sold in restaurants today, after its launch, from the beginning, no one cares, to the back, it is highly sought after, and now it has become a "must order" for some customers every time they come. ... It is these customers who have begun to show that various behaviors similar to "eating goods" have given Zhou Ming great confidence to build high-end consumer market confidence!

"This way there will be some guests who continue to stay right, but those who have gone away are the foundation of the Gujia Hotel. Lost this foundation to become a high-end market that only operates for a few people. If there is no future Well done, these high-end customers are lost again, and it would be too difficult to return to the low-end and those customers again! Xiaoqiang, I know that your idea is reasonable, but the risk is too great. The Gujia Hotel cannot afford such a big risk! "

Gu Dawei knew the good prospects of the high-end consumer market described by Zhou Ming. Gu Dawei knows that it is very good, and he can make more money than a hundred dishes. Of course, he also thinks about this kind of good thing, but first he can make it into his heart. After a question mark, even if it was done, relying on a few high-end customers to maintain the survival of the Gujia Hotel is really a play. What if these customers get tired? What if the taste of these customers changes? What if there is a higher demand?

In addition, it is expensive, not only to ensure the deliciousness of the dishes, but also to provide attentive services that make customers feel value-for-money. It will definitely not be so good to serve. There is no need to consider so many problems in the low-end, even if the guests eat. For diarrhea, you can pay up to a few hundred credit points.

"Uncle Gu, it has only risen by 2,30%. I haven't even touched the high-end side. We are only the high-end in the low-end. I haven't mentioned the real high-end in my plan. Uncle Gu, I know What are your concerns? In this way, the plan is temporarily put on hold. I plan to make an experiment and launch four new signature dishes, all of which are set at a price above 100 credits. First, please invite some high-end customers to taste, and then look at the customers ’ Purchase intention, and sales of four new signature dishes ... If the sales are high, it will bring a lot of profits to the restaurant. In the future, the development of the restaurant must adopt some of my suggestions and ideas ... I do n’t know Uncle Gu, and I do n’t agree to do it. This experiment? "

After talking, Zhou Ming had a tough look, and gave Gu Dawei a glance, just to make an experiment. If he did n’t even agree with it, he really had to consider whether he wanted to switch to the Dujia Hotel opposite him. I communicated with boss Du once and found that boss Du's ability to accept new theories and new things is much better than Gu Dawei's. If he is restrained in Gu Family Hotel, he will have to change platforms.

After all, he didn't want to make a cooking machine and completed the initial accumulation. Next, he would try his best to make big money.

"A dish with a price of more than one hundred credit points, this ... Will the guests buy it?"

"Dad, let Xiaoqiang give it a try. How do you know if you don't give it a try? If it succeeds, won't the restaurant make more money than before?"

Gu Naihui next to her said at this time that she was embarrassed to see her father, and then looked at Zhou Ming's firm and unstoppable look. Somehow, she stood on Zhou Ming's side.

Because of the two opinions, she thinks it is reasonable, but it may also be the reason of the young people, she also thinks: those dishes that are iron fried should not be sold at such low prices, and she also hopes that the Gujia restaurant can be bigger and bigger Strong, because this restaurant will be her in the future, and she also has ambitions in her heart. Make this hotel bigger and stronger. This ambition was not as strong as before, but now, because of him, it is not only very strong, but also full of confidence.

"Okay, you try it."

Gu Dawei nodded, only four new dishes, the overall impact is not big, even if it fails, if the guests do n’t buy it, they will lose some money for the ingredients, at best it is a tuition fee.

...

So, in the next half month, according to the information found on the Star S17 communication device in his hand, Zhou Ming took Gu Naihui (in fact, he did n’t want to take this woman, her mother told her to go), and ran for ten Several foreign cities found some ingredients he wanted:

There are more than ten kinds of freshwater lobster, black fish, salmon, black chicken, wild boar, yam, Chinese pepper, Chaotian pepper ... etc.

It took a lot of effort to find these ingredients, because these ingredients are not common, only in some regions, and because of the nuclear war in this world, which lasted for hundreds of years of nuclear winter, more than 90% of the animal and plant species have become extinct Even if hundreds of years later, scientists revived tens of thousands of animals and plants in the seed gene bank, there are still nearly one million biological species that completely disappeared on this planet.

And Zhou Ming found these ingredients and signed a long-term order contract with farmers, mainly to create these four signature dishes:

Spicy crayfish: the first choice for summer dining, the enjoyment of hemp, the spicy enjoyment, a plate of 168 credit points, there are fifty, enough value for money, delicious

Country grilled fish: there are a variety of fish to choose from, carp, silver carp, salmon, black fish, etc., as well as dried bamboo shoots, onions, potato chips, bean sprouts and other side dishes to match, the red oil is covered with chili, spicy and Cool, large square stainless steel pots, large enough, 188 credit points, delicious and affordable, child-friendly

Chinese yam and black chicken soup: Use Chinese yam and black chicken to simmer slowly, add other beneficial herbs, the taste is delicious, it is also very good for the body, 128 credits, absolute conscience price

Braised wild boar: It is a fragrant dish, although the raw materials are more expensive, but 108 credit points a plate, ordinary families can also eat

After these ingredients were transported to the Gujia restaurant, Zhou Ming did a week of cooking research. Until the Gu family went up and down, they all recognized the taste and said that they will be sold. Zhou Ming made four advertisements and placed them in the restaurant. At the door of the shop, on August 18th, a new product tasting event was sensational in Baowan Town.

The specific sensation level of this trial eating event will not be described in detail. Anyway, the residents in this day's town like a fight, put the ten large plates of spicy crayfish placed in front of the store, and ten large plates of rural grilled fish, Ten pots of yam black chicken soup and ten plates of braised wild boar were all eaten clean, and those townspeople who were not satisfied at all with their stomachs shouted and said, "I want to buy a large portion of lobster." When it comes to grilled fish "," I want to order a pot of yam and black chicken soup "... Zhou Ming knew that these four new dishes would be 100% successful.

Wait, do n’t these potential customers look at the price on the advertisement? The cheapest braised wild boar should have 108 credit points together, so expensive, can you consume it? Are you willing to spend this money?

Compared with peerless delicacy, that credit is a fart!

Based on Lao Tzu's income, why not eat every day and meals? Why not enjoy it?

These delicious foods are just like poisons. They smell ecstasy and become addictive after taking a bite. Then they are like brainwashing. If you are full of brains, you still want to eat and eat.

Then, the habit of saving unnecessary expenses and the long-term planning to save money in my mind were completely disrupted in front of these delicacies.

then.

August 19 ~ www.readwn.com ~ The first day of the new dishes of Gujia Hotel was officially launched. There were nearly a thousand guests in the restaurant. Most of them came straight to the four new dishes, and they ordered to eat them. The restaurant was opened on the same day. The amount reached 158,000 credit points.

On August 20th, Mayor Yang Liangping came to consume, and all four new dishes were ordered. After enjoying it, he gave a thumbs up and highly praised: Gu Family Hotel, the first restaurant in Baowan Town!

On August 21, the richest man in the town, Guo Changfu, and the police chief of the town, Han Lei, came over to consume together and ordered four new dishes. They swallowed for a while, without the image of the richest man and the chief of police, and ate too much, the belly was rounded If it were n’t for someone to remind in good faith, it was estimated that they would be taken to the hospital ... Since then, these two have become regular customers of Gujia Hotel.

On August 22, Yalan, the director of the ranch outside the town, a dignified and elegant middle-aged woman, came here because she possessed tens of thousands of acres of farmland and her value was billions. She was conquered by a pot of yam and black chicken soup. Sighed: It's really delicious. My kitchen robot, which can make tens of thousands of dishes, has never made one. It makes me intoxicated and moved, and it feels as if I have entered a dream ...

After this day, there are more and more local tyrants and expensive guests coming here, and the guest traffic of Gujia Hotel is increasing. The turnover is increasing every day. The conditions for embarking on the high-end route are gradually forming and maturing ...