Video Game Empire

On July 15, Pasadena, a suburb northeast of Los Angeles. For Americans, Pasadena is famous for the annual New Year's Day Rose Parade and the Rose Bowl. The parade of the rose parade has been held since its first session in 1890 and has never been interrupted for nearly a hundred years.

The Rose Bowl is the longest-running bowl game among the "Big Four" at the end of the college football season in the United States. Every year, the championship teams of the Big Ten and the Pacific Coast League will gather at the Rose Bowl Stadium in Pasadena on New Year's Day to present a life-and-death battle to fans across the United States through CBS television broadcasts.

For people outside the United States, who have heard of Pasadena, a small city with a population of only 100,000 people, the most likely reason is that the famous California Institute of Technology is located here. Of course, there is also a later world-famous American drama "The Big Bang Theory", in which the two high-IQ nerd protagonists Leonard and Sheldon live in Pasadena.

Although it was summer vacation now, the parking lot of Pasadena High School was full of all kinds of cars, and from time to time, visitors walked to the school's auditorium under the guidance of the guide.

The stage of the auditorium has been built and decorated as the background of a classroom, but this is not an ordinary classroom, but a special classroom for computer classes. In front of the classroom is a desk for teachers. The bottom of the desk is divided into five rows and six columns. Thirty student computer desks are neatly placed. On each of these thirty-one desks is a brand new one. ABC Computers.

Although the ABC computer will not be officially launched for sale until August, Dongfang Electronics specially produced a batch of samples in advance, because the publicity station will start in July. Dongfang Electronics Co., Ltd. early bought the advertising pages of a series of influential electronic and computer journals in the United States, such as "Popular Electronics", "Radio Electronics Technology", "Computer Enthusiasts", "Bit", etc. The latest issue of July Full-page or half-page ABC computer advertisements can be seen everywhere in the magazine. Although they have not yet been listed, they have already started to warm up and build momentum in advance. These are just conventional marketing methods, and today is the first act** in the entire "Summer Battle" marketing plan of Dongfang Electronics.

Mr. Scott, Executive Chairman of the California Board of Education, Mr. Donald, Chief Public Education Deputy Director of the California Department of Education, Ms. Selcy, Director of the Los Angeles County Department of Education, and Han Peng personally accompanied these three heavyweight VIPs to the classroom dressed as a computer class stage for a close-up observation.

"Dear Mr. Coster, Mr. Donald and Ms. Selcy, I'm John! It's my pleasure to give you a brief explanation of the performance of our company's upcoming product, the ABC computer!"

John, the carefully selected lecturer of Dongfang Electronics, said in a gentle tone, "The most sought-after computers on the market are Apple's series of computers. At the Anaheim Computer Show not long ago, Mr. Jobs just launched The latest Apple III computer, it is said that the new model will be officially listed in September, the price is as high as 4,500 US dollars!

This puter computer from Aikang Company, which can be referred to as ABC for short, is divided into two types: basic type and advanced type. Among the thirty-one computers in the classroom, the one on the teacher's desk at the front is the enhanced ABC-2 with powerful performance, and the other thirty student computers are the basic ABC-1.

Like Apple's Apple series computers, our ABC computers use 6502 processors authorized by MOS Technology. But compared to Apple, our products have three outstanding advantages: lower price, closer performance, and better service!

Last year, Apple launched the Apple II Plus computer. The lowest-end configuration with 16K is priced at $1,195, and the configuration with 64K of memory is priced at $2,259. And the ABC-1 with 64K memory launched by our company is only 1189 dollars, and the ABC-2 with 112K memory is only 2899 dollars! "

Since the beginning of the year, Japanese memory manufacturers headed by Sharp and NCE have lowered the ex-factory prices of 16K and 32K memory chips several times in a row, and have launched a fierce price war with American semiconductor suppliers such as Intel and Texas Instruments in the memory field.

The cost of memory chips accounts for a large proportion of the total manufacturing cost of personal computers, so the continuous decline in memory prices naturally reduces the manufacturing cost of computers. But Apple's Apple series of computers are selling very well in the market, so Boss Qiao naturally won't consider price cuts now.

And Dongfang Electronics, as an unnamed junior who has newly entered the market, has the best weapon in price war, so Li Xuan simply decided to give this part of his own interests directly to consumers by improving the configuration.

The lecturer John continued with a smile and said: "...the superior performance of the ABC computer is not only reflected in the special design of its dual CPUs, but also in the design of other accessories, the R&D staff of our Aikang company are also ingenious! Please see this is our company. The Key-102 keyboard, specially designed for ABC computer, has its own technical patent! Many of its functions will be demonstrated to you one by one in the on-site teaching later! …”

ABC Computer did not promote it with the brand of East (East) like the previous arcades and handhelds~www.readwn.com~ but promoted it with the brand of Acorn, highlighting its British attributes, Weakening the Hong Kong background of the parent company Dongfang Electronics.

In the eyes of the vast majority of Americans, Hong Kong does not even know where it is. It really cannot be associated with high-end high-tech products such as computers. If the origin of ABC computers is a place that many Americans do not recognize, American consumers will naturally have a bit of distrust in their subconscious.

In contrast, it is much better to wear a British sheepskin, at least the United Kingdom is one of the few developed countries outside the United States. And emphasizing the British ancestry of the ABC computer is also conducive to its promotion in the British and European markets.

As John continued to explain to several distinguished guests, Chandler Thomas, the column editor of "Computer Enthusiast" magazine, had just arrived in the auditorium. Dongfang Electronics recently spent a lot of money on advertisements in the magazine "Computer Enthusiasts". He received an invitation from Dongfang Electronics and naturally wanted to show his face.

In the auditorium of Pasadena Middle School, there were already many guests who received invitations and specially came to participate in this unique computer teaching exhibition. Thomas glanced around and estimated that there were about three or four hundred people.

He looked at the background layout of the stage above, and he could probably guess the purpose of Aikon Computer Company for holding this exhibition. Suddenly Thomas' eyes found several acquaintances, Mr. Wilson, the education commissioner of the San Marino School District, Ms. Fiona, the principal of Huntington Middle School, Mr. White, the principal of San Marino High School, and Ms. Li Wang, the chairperson of the San Marino High School Board~www.readwn .com~Welcome all book lovers to visit and read. The latest, fastest and most popular serial works are all available at ~www.readwn.com~. ;