Video Game Empire

Li Xuan is not saying that he can't see the profit of pagers. In fact, before mobile phone technology matures, pagers still have at least ten years of golden sales. [First Release] In emerging markets like China, pagers were a very expensive and fashionable thing until 2000.

However, pagers have already appeared in the European and American markets. Companies such as Motorola and Siemens have already carved up market shares. It is not easy for new products to grab food and seize market share. What's more, those big companies have already built perfect technical barriers. If Dongfang Electronics fails to obtain a complete technical authorization, it will go all out to infringe the interests of these giants, and it is likely to directly get into a patent lawsuit.

So the best way is to start from some small markets with less competition, such as Hong Kong, Taiwan-Taiwan, and Southeast Asia. But for Dongfang Electronics, these market capacities are too small and can only be regarded as tasteless, tasteless to eat, and a pity to abandon.

Li Xuan can't look down on him, and he can't look down on others if he doesn't show much. At least this digital pager newly developed by Dongfang Laboratory is much more advanced than the bb sound on the market in Hong Kong. After listening to the simple explanation of the technician, Li Ke, a layman, felt that the creativity of the digital code card was very bright.

His spirit is not as high as that of his younger brother. He never thought that the pager he produced would enter the developed country market. The local market in Hong Kong and the neighboring markets of Taiwan-Taiwan, South Korea, and Southeast Asia were enough for him.

In fact, these companies under Dongfang Electronics have been so busy recently that they have no extra energy to do other things.

Tanaka Nobuhiko is a fresh graduate who just graduated from Doshisha University's journalism major this year. He did not choose to join the well-known news agencies such as Kyodo News and Shimbun like other students, nor did he go to well-known news agencies such as "Yomiuri Shimbun" and "Asahi Shimbun". Applying for a job at a major newspaper. But unexpectedly, he chose a small magazine called "Game World".

This choice of his made everyone around him puzzled and felt that he had gone astray. But Nobuhiko Tanaka knows that this is what he really loves. Because he is an avid gaming fan. The reason for choosing "Game World", a small magazine that has just been established, is because there is a very famous game company behind it - Oriental Games. This company makes many games that Nobuhiko Tanaka likes very much.

In the 1980s, access to information was still very blocked. In this age without the Internet, the earth has not yet become a village. Game fans know a lot of the latest news, relying on word of mouth. For example, a person plays a very interesting game, and he will recommend it to his classmates and friends.

The first arcade machines "Tank Wars" and "Hong Kong Cube" launched by Dongfang Game Company did not spend a penny on publicity at all, and they swept the world step by step based on good reputation. But this approach is very passive after all. The neat thing about "Hong Kong Square" and "Tank War" is that their audiences are very wide-ranging. From the age of seven or eight to the age of thirty or forty can be a lot of fun. But for some niche games, if they are not known to the segmented audiences who love them, they are likely to be buried.

As the scale of Dongfang Game Company continues to expand, its other three game R&D centers located in Hong Kong, Japan and the United States are developing dozens of new game projects for handheld, home and arcade platforms. The company needs a channel to promote its new games to players, so there is "Game World", a professional magazine based on the game industry.

In fact, Li Xuan has long planned to acquire a newspaper office to establish a comprehensive media company. For this reason, he also sent acquisition inquiries to the bosses of many newspapers and magazines in Hong Kong, but he could not get a satisfactory answer.

Unexpectedly, in the media industry he envisioned, the first print media turned out to be a game magazine established by the company itself. And the actions that come out are not small. "Game World" magazine is not only distributed in Japan, but also translated into English, Spanish, German and Chinese and distributed in many countries.

The first few issues of "Game World" were free trial copies. Taking the Japanese market as an example, almost every game room owner has received several copies of beautifully printed color magazines. The contents of the magazine are in addition to some of the latest news from the gaming world. What attracts players the most is the few articles about the game strategy of the most popular game "Mario Brothers".

The author of the guide revealed in the article many small details that players did not pay attention to, such as a brick without a question mark in the middle of the map in the first level of the game. Gold coins can also appear if Mario jumps up on it. And it is different from ordinary question mark bricks that can only push out gold coins once. It is capable of appearing gold coins ten times in a row.

Many players are skeptical after reading this paragraph, and go to the game console to control Mario all the way to the location suggested by the Raiders to do the test. I found out that there really is such a secret that I haven't discovered yet. This has greatly increased the interest of many players in the hidden secrets in the "Mario Brothers" game, and once again made the "Mario Brothers" game a big upsurge.

In fact, these few guides are all the draft articles of the "Mario Brothers" R&D team, and they are actively released to "Game World" according to the company's instructions. One of the great pleasures of playing games for Li Xuan in his previous life was finding all kinds of details hidden in the dark. So when developing "Mario Brothers", he deliberately asked the development team to add a lot of easter eggs to the game.

As soon as these guides came out, the arcade and game card sales of "Mario Brothers" ushered in a wave of boom, and even promoted a small increase in game console sales. "Game World" has gained popularity among many game fans in one fell swoop, laying a good foundation for the next official release.

Just when Nobuhiko Tanaka was busy working on the draft for the next issue of "Game World", several other people in the same office building had just received special leave from their bosses, so they could take their family to Hokkaido for a vacation, and the company would pay for all the expenses. These people are all software engineers of Oriental Software Company, the R&D center in Japan. They've just finished revamping the Japanese version of east-OS.

The -3 computer is about to be officially launched globally, and both Oriental Commercial and Aikang are doing all the preparations. Although the previous -1 and -2 computers were also claimed to be sold globally, most of the sales actually came from English-speaking countries. It's not that non-English speaking countries don't have a need for PCs. But the language problem is an unavoidable difficulty.

For example, the English version of the east-operating system cannot display Japanese characters, which makes the computer unable to open sales in the Japanese market. After all, the most common language used by the Japanese is Japanese, not English.

In fact, this problem has also appeared on the machine of the later ibm company. When the opportunity swept the entire European and American markets, it was difficult to break into the Japanese market. The main reason is that he is not compatible with Japanese. So that the Japanese electronics giants have enough time to catch up. When IBM began to pay attention to this problem, Japanese companies such as Sony, Sony and other Japanese companies have already used the most precious breathing time to catch up quickly and began to actively join the melee in the compatible machine market.

Li Xuan is naturally not going to make the same mistake. The previous -1 development process was a little rushed, and many details were neglected. But now that Ikon has become one of the leaders in the PC market, it's time to go back and fill in the details.

In fact, Eastern Software Company has already started to develop a multilingual operating system on the basis of the English version of east-. This time in order to match the upcoming -3 computer. In addition to the revision of the Japanese version just completed, east-system will also simultaneously sell the versions in French, German, Spanish and Chinese. And -3 will also be the first time to truly achieve a unified sale in most countries around the world.

In addition, Aikang Computer Co., Ltd. has also made differentiated adjustments to the design of computers according to the actual conditions of various countries. For example, the keyboard of the -3 computer for the Japanese, Taiwan and Hong Kong markets will be different from the keyboard of the -3 computer that will be released in the United States.

Most East Asian countries use Chinese characters instead of characters based on the Latin alphabet, and do not need to distinguish between uppercase and lowercase letters, so the case lock key "caps" is used less often. Therefore, in the keyboard of the new computer-3 for the East Asian market, the positions of the "caps" key and the "ctrl" key will be interchanged. Move the "ctrl" on the left side up from the lower left corner, which is convenient for users to use "ctrl" plus other keys. to use various shortcut key settings.

Compared with these jobs, the status of the pager business in Li Xuan's heart is indeed dispensable.

"Brother, I have found an internship. Just now, Miss Liu said that the 'Dongfanghong' project of the Oriental Laboratory is just short of people. We need to recruit some interns who can speak Mandarin!" Li Ying ran over with a smile and patted herself. Brother's shoulder, "Awen happens to speak Mandarin. We decided to form a team to apply for an intern in Miss Liu's project!"

Li Xuan glanced at Liu Lili who was not far away. When her eyes met Li Xuan's, she couldn't help but dodge a little. Before Li Ying returned to the coffee shop, she always called Li Xuan the second brother. And her surname is also Li, so it is not difficult for Liu Lili to guess Li Ying's identity.

The "Dongfanghong" project team has recently been responsible for receiving exchange personnel from the mainland to Hong Kong~www.readwn.com~ It is indeed necessary to recruit some interns who can speak Mandarin to help the exchange personnel from the mainland integrate into the life in Hong Kong as soon as possible. This Liu Lili will seize the opportunity, and Li Xuan will not go deep into these things that are not too outrageous to please. After all, his identity as the big boss is there, and everyone else will try to find a way to flatter him.

"I can agree to come here for an internship, but our family lives on the top of Taiping Peak, and you have to travel a long way to go to work in Shatin every day. Since you said that you are on a team with Ah Wen, I will only ask the driver to take you to Ah Wen every day. Wen's family, you will have to find a way to come to work later." Li Xuan said to his sister with a smile.

"Hey, Ah Wen's house lives in Yau Tong, which is far from Sha Tin. It takes us an hour to get there by car from his house. If I want to feel the Oriental Laboratory at nine o'clock, I have to go out at seven o'clock!" Li Ying pouted unhappily.

"Going to work is not a play, it's naturally very hard! If you can agree, I will let the laboratory accept you two interns!" Li Xuan did not allow her to ask for advice.

Li Ying looked at her friend who was staring at her, and finally nodded and agreed. This is better than going out to the sun in the street. (To be continued..)

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