Video Game Empire

"What's the situation in the Japanese market now?" Li Xuan walked into Du Wenqiang's president's office and asked with a serious face. 【For more wonderful novels, please visit】

"We were shot while lying down this time!" Du Wenqiang said with a wry smile, "Our "Kung Fu" game became very popular after it was launched in the Japanese market. As a result, two groups of Japanese middle school students were in a game hall, in order to compete for a game. A quarrel broke out over a game console. Both sides were young and aggressive, and it turned into a group fight when they couldn't give in to each other.

And these people were originally unintentional rotten boys. Some of them had daggers on them. As a result, after they got red eyes, they took out the knives they carried with them and started stabbing people. One of them was stabbed two or three times in the abdomen, and his injuries were more serious! "

This kind of thing is not uncommon in Hong Kong. A large part of the people who go to the arcade to play are young teenagers. They are easy to act impulsive, and sometimes two words are wrong. Therefore, in most of the game halls in Hong Kong, people from the club are in charge of the game. Once there is a dispute between the guests, someone will come out to control the scene, so that they will not affect the business of the store.

The situation in Japan is similar, and there are gangsters behind the arcades. Due to the huge profits of the arcade industry, Oriental Game Company has even discovered pirated arcade machines in the Japanese market, and the targets are also directed at Japanese social organizations. Piracy is very rare in Japan, where intellectual property protection is very complete, which also makes the image of the arcade industry and game halls not good in Japanese society.

As for the Japanese newspaper's accusation that the "Kung Fu" game promotes violence and bloodshed, Du Wenqiang thinks it is even more nonsense. This is just a fighting game. In the original game screen, after the character's blood is cleared to zero. There was red blood on the ground when it died, but it was removed in a later revision.

A game where you can't even see blood. You say it's bloody, isn't that nonsense! As for promoting violence. If fighting promotes violence, then those Hong Kong kung fu movies and Hollywood action movies should have been banned long ago!

"The most troublesome problem now is that the students who participated in the fight all skipped classes to go to the arcade to play games during class. This made many people in the education circle feel dissatisfied, and they asked the government to introduce stricter policies to limit the development of arcades!" Du Wenqiang shook his head gloomily, "Actually, this incident has turned into a dispute between the education industry and the game hall bosses, but we have become the rafters, and the sales of "Kung Fu" arcade machines in Japan have fallen to only the original ones. half!"

Du Wenqiang did not know that this inconspicuous student brawl was published in the newspaper and eventually caused an uproar. Someone behind it is pushing it on purpose. Hayao Nakayama immediately started the arrangement after talking on the phone with David Rosen. His original intention was to use this incident to label Dongfang Games' new arcade game as "violent".

Originally, he was also planning to join forces with other Japanese arcade manufacturers. It is best to take this opportunity to urge the Japanese government to adopt a stricter censorship system for the importation of foreign games into Japan, so as to block foreign companies like Oriental Games from the Japanese market. outside.

However, other companies did not respond enthusiastically to Nakayama Hayao's proposal, so Nakayama Hayao decided to take action to destroy the arrogance of the "Kung Fu" arcade first, and let other companies see the results before convincing them. He contacted an editor of the "Tokyo Shimbun" through a relationship, and he came forward to arrange for a news attack report on the "Kung Fu" arcade and Dongfang Game Company.

But I didn't expect that as things fermented. The direction of the entire event was quickly out of his control. A reporter from the "Asahi Shimbun" became interested after the "Tokyo Shimbun" and "Chino Nippon Shimbun" successively reported the fight in the arcade, and decided to dig deeper into the matter. Originally, he was also going to organize drafts in the direction of violent games misleading students to form wrong values.

But after he personally tried the "Kung Fu" game, he didn't notice how much violence and blood in the game screen. Instead, it was the background of several students that sparked his interest. Most of these middle school students are fun-loving and loathsome in the school. The appearance of the game arcade just gives them an excellent place to pass the time after truancy.

In the past two years, there are new arcade game halls on the streets of Japan. The impression on Japanese society is quite good. In the game hall, there was a smoky atmosphere, noisy voices, and the shadow of the society behind it. So the reporter from the Asahi Shimbun took advantage of the fight caused by the students playing games by skipping school. He slammed the game arcade, a "cancer" that has appeared on the streets of Japan in recent years.

Student truancy is a headache for the education community in every country. Every truant student has different reasons for getting tired of school. It may be because of family reasons, it may be because of being bullied at school, or it may be lured by bad elements in society. In short, it is very complicated.

However, after the sudden incident of the game hall seducing students to play games, some people in the education industry seem to have found an excuse to shirk their responsibility. They put all the crimes on the heads of the black-hearted bosses of the game hall. It seems that as long as the game arcade industry is banned, bad students will be able to learn again.

However, Japan is not China, and the government cannot simply ban game arcades. Behind this is a huge industrial chain such as game arcades and arcade companies, representing a large number of jobs and votes.

With the development of the incident, the focus of the debate in the newspaper has long been less related to the "Kung Fu" game of Dongfang Game Company. Instead, it focuses on the pros and cons of the arcade industry behind the arcade and even the Japanese society. At this time, the one-vote game company that was originally out of the picture was also dragged into the water, and they started public relations one after another, hoping to put out the fire as soon as possible.

Hayao Nakayama's plan against Dongfang Game Company this time is by no means perfect. It can be said that it was a hasty action with a feverish mind, and the incident quickly got out of his control. Yu Du Wenqiang, the president of Dongfang Game Company, just received a report from Japan at the Hong Kong headquarters. Before he could study the countermeasures, the focus of the incident had already shifted from Dongfang Game Company to the game hall owners.

So that Du Wenqiang couldn't even notice that this was a smear action by a competitor against the company, and he thought his company was being shot. It can only be said that the rise of Dongfang Game Company has put too much pressure on the two bosses of Sega Company. Although Taidong Company's "Space Invaders" also swept the world before, Taidong Company was only a flash in the pan, and it failed to launch other dazzling games in the future.

Although Dongfang Game Company's game production is not high, each game is a classic game that can crush the entire arcade market level. Over the past year or so, Sega has been suppressed one after another in the competition with Dongfang Game Company, and Hayao Zhongshan can be said to have been in chaos. Dongfang Game Company showed a slight flaw, and he couldn't wait to seize the opportunity to beat the underdogs.

"It doesn't matter if the sales of "Kung Fu" temporarily declines, and there are no arcade products from other game companies in the market that can match it. As long as players are still keen to play this game, after the limelight passes, game arcade owners will still order us in order to make money. game consoles! My real concern is whether the Japanese government will institute a stricter censorship system for game products from foreign companies!”

Li Xuan frowned and said, "Japan already has very strong foreign market barriers, such as the electronics industry and the automobile industry, all relying on the Japanese government's trade protection, so that American and European products could not enter Japan in large numbers in the 1950s and 1960s. The market gave Japanese companies an environment for rapid development in their infancy, and now they can counterattack the global market!

If the Japanese government has a policy of censoring every game we enter into Japan and then rejecting it for various reasons. Not only are we likely to lose the market, what is even more terrifying is that Japanese competitors can have an undisturbed back garden as a retreat, and then they will fight us in the global market without any scruples! "

The game industry in later generations is a huge industry with more than 80 billion US dollars, but now the game industry has just started. Li Xuan can only hope that the Japanese government will not look down on this small industry.

"Let the Japanese branch pay close attention to the movements of the Japanese government, and at the same time, we are going to contact several major game companies and game traders in the United States. If the Japanese government is going to issue an industrial protection policy for foreign companies, we need to join forces with them in time to let The U.S. government came forward to stop it!" Li Xuan said after thinking for a while.

This is also the embarrassment of Dongfang Game Company as a Hong Kong company. Hong Kong is a small place and a colony, and its international influence is very weak, and it is impossible to guarantee the interests of Hong Kong companies overseas.

Li Xuan felt that he needed to reconsider whether ~www.readwn.com~ should push Dongfang Game Company to go public in the United States. After all, the American uncle, as the number one power, is a very powerful backer.

"Should we take some publicity in the Japanese market to deal with this incident?" Du Wenqiang asked again.

"The focus is not on us now, so just wait and see what happens! After all, we are a foreign company with an unstable foundation in the Japanese market. It is acceptable to temporarily give up some interests! The release of the "Kung Fu" console game card in Japan is also acceptable. Temporarily postponed!" Li Xuan shook his head and said.

It’s better to keep the same and change the situation. If the publicity plan once again focuses the contradictions that have been transferred on the head of Dongfang Game Company, it will be self-defeating. After this gust of wind passes, readjust the sales strategy in the Japanese market.

"Well, it's really a disadvantage of fleeting time!" Du Wenqiang nodded and sighed. As Japan's second-largest street machine market after the United States, this turmoil has caused Dongfang Game Company to adjust the production plan of the "Kung Fu" game console. (To be continued..)

ps: Monday is always more busy, the first one is later, sorry!

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