Video Game Empire

As early as the beginning of this year, a real estate company named Kunpeng Real Estate was quietly established in Hong Kong. The owner of this real estate company is Li Ke. After Kunpeng Real Estate was established, it did not rush to acquire land to build its own projects, but has been buying houses sold at low prices on the market, especially luxury houses all over Hong Kong.

The price of luxury houses has fallen the most, and the prices of houses listed now are almost cut off compared to two years ago. The villa that used to cost 3 million Hong Kong dollars is now only sold for 1.5 million; the high-rise sea-view house that used to cost 1 million Hong Kong dollars is now only sold for 500,000.

Many speculators who went bankrupt in this round of housing and stock market crashes, their houses mortgaged to banks were sold at low prices. Taking advantage of this once-in-a-lifetime opportunity, Kunpeng Real Estate acquired more than 100 high-quality housing units in just six months. To this end, Li Xuan also specially provided a sum of 200 million Hong Kong dollars to his eldest brother to enrich the share capital of the newly established Kunpeng Company.

The first major project of Kunpeng Real Estate was to take over Jianian Real Estate, a commercial and residential building located in Shatin, which had just gone bankrupt and liquidated last month. Carnival Properties is an established real estate company in Hong Kong, but in the 1970s, it made a wrong decision and shifted its focus to Malaysia.

In the early 1980s, after Jianian Real Estate transferred its business back to Hong Kong, its development strategy was too aggressive. As a result, it suffered heavy losses in this round of real estate collapse. And Peng Guozhen, the founder of Carnival Real Estate, happened to die at this critical moment.

The death of the man at the helm became the last straw that crushed investor confidence. A serious financial crisis broke out in Jianian Real Estate immediately. In just a few days, the company's shares were suspended from trading, and then the entire Jianian Real Estate was forced to liquidate due to insolvency.

Li Ke took the opportunity to get from the creditors of Jianian Real Estate. Acquired a property under construction in a prime location in Shatin at a low price. To this end, Li Ke also specially brought Lin Yuhao to take part in Kunpeng Real Estate. When Li Ke first started doing business. It was Feipeng who was sent by his younger brother Li Ke to the Shenhai Special Economic Zone to buy a property and partnered with Lin Yuhao. Later, Li Ke withdrew from Feihong Real Estate. He also established a real estate company in the special zone.

But when the new company was booming, he was insinuated by a Hong Kong newspaper attacking him, slandering him by cooperating with the mainland government through a real estate company to launder money for Hong Kong He Le Tang. Therefore, in order to prove his innocence, Li Ke directly withdrew from the real estate development in the Deep Sea Special Zone, and also transferred his real estate company to Lin Yuhao's Feihong Real Estate.

Li Ke has the experience of running a real estate company by himself, so it cannot be said that he is a layman who does not understand at all. But the situation in the Deep Sea Special Zone is completely different from that in Hong Kong, where competition is far less intense than in Hong Kong. In Deep Sea City, as long as you are brave. If you keep calm, you can make money. But in Hong Kong, the real estate industry is definitely one of the industries with the deepest waters. The predators here look around, and if you are not careful, you may be eaten by people and not even the scum is left.

If Li Ke's Kunpeng Properties hadn't drawn on Lin Yuhao and transferred some elites from his Feihong Properties, they might not even be able to build the company's skeleton, let alone buying other people's projects under construction.

In fact, the reason why Li Ke established a real estate company was to follow the advice of his younger brother. Although Li Xuan has no intention of doing this by himself. But I also know clearly how hot the Hong Kong property market will be in the next ten years! By the end of next year, after China and the UK reached an agreement on the return of Hong Kong, Hong Kong's real estate industry will pick up quickly. And this wave of rising waves lasted until the outbreak of the financial crisis in 1998.

It is precisely with the continuous rise of Hong Kong housing prices for more than ten years that Li Jiacheng, Li Zhaoji, and Guo Desheng, who now have only a few billion Hong Kong dollars in assets, jumped to become rich in one fell swoop after more than ten years. The world's super rich with a net worth of more than $10 billion.

Li Xuan holds a super potential stock like Dongfang Electronics Company, and naturally he does not despise the low-level means of gathering money through collusion between officials and businessmen and pushing up housing prices to search for people's fat and people's cream. But he didn't mind his eldest brother taking a ride. After all, if he doesn't earn this money, it will be earned by other real estate developers in Hong Kong.

"Feihong Properties has just laid a little foundation in the mainland. It is going to continue to work in the deep-sea special zone, and there is no plan to return to Hong Kong for development at the moment!" Lin Yuhao explained that he could not eat a big fat man with one bite.

She looked at Xu Jiankui's eyes full of curiosity, smiled and pointed to Li Ke next to her, and said, "His Kunpeng Property is the protagonist of today. I was brought in to watch the show!"

Xu Jiankui showed a somewhat surprised expression on his face. He punched Li Ke lightly and asked jokingly, "Da Li Sheng, your career is getting bigger and bigger, when did you start to enter the real estate industry?"

"Hehe, when I had some spare money at the beginning of the year, I opened a Kunpeng real estate company. It's just a small business. It's far from your Zhouxing real estate!" Li Ke waved his hand and said humbly.

When Li Ke established the Kunpeng Real Estate Company, there was no big publicity, and Kunpeng Real Estate has been very low-key in the past six months, and there was no surprise, so it is understandable that people like Xu Jiankui did not know about this new company.

"There is a fish in Beiming, its name is Kun, the Kun is so big, I don't know how many thousands of miles it is; it turns into a bird, its name is Peng, the back of Peng, I don't know how many thousands of miles it is, and it flies in anger, its wings are like Clouds hanging from the sky! The name Kunpeng is well-received, it seems that your ambitions are lofty!" Xu Shixun said suddenly with a smile.

Li Ke and Lin Yuhao just focused on talking to Xu Jiankui, they didn't have time to say hello to Xu Shixun, but let their elders speak first, which is a very rude thing. The two hurriedly said hello to Xu Shixun, Xu Shixun didn't care about these details, and signaled that the two of them didn't need to be restrained, just sit down and talk about it.

"Uncle Xu, you have won the prize! This name was chosen by Axuan. He said that when he cooperated with Ahao to set up a company, it was named Feihong, so the new company simply chose its name from the sky. Kunpeng is a divine bird, which means very auspiciousness. !" Li Ke explained.

"It seems that Xiao Lisheng has high expectations for this company!" Xu Shixun nodded, "Is your Kunpeng company going to take action today?"

"Kunpeng Real Estate was established not long ago, and just reached an agreement with the Bank of East Asia last month to take over a project of Jia Nian Real Estate in Shatin from them. The main energy for the next period will be on that project! I mainly come here today. Feel the atmosphere, of course, if there is a plot with a particularly good location and a good price/performance ratio, I may also raise a card!" Li Ke's words couldn't help showing a bit of confidence.

And Xu Shixun also clearly understood what Li Ke meant. A few gleams flashed on his face, and he gave Li Ke a deep look. The real estate industry in Hong Kong is Crouching Tiger, Hidden Dragon. Before this round of stock market and housing disasters, there were as many as 20 companies with a market value of more than one billion Hong Kong dollars. Although after this real estate crash. Old-fashioned real estate companies like Jianian went bankrupt and liquidated directly because of misreading the market.

But there are also many companies that have noticed the changes in the market early and started interesting accumulation a year or two ago. There are often opportunities in crises, and the collapse in housing prices means that the Hong Kong real estate industry will be reshuffled, and companies that are better prepared are likely to stand out in the next competition. For example, due to the heavy losses of the once mighty Overlord Land Company, it is likely to be surpassed by Chinese real estate companies such as Cheung Kong, Sun Hung Kai, and Henderson Land in the future.

And just with Li Ke's own net worth, it is not easy to make a name for himself in the Hong Kong real estate industry. But there is a Li Xuan standing behind Li Ke. If his "God of Wealth Li" brother is also interested in the real estate industry, it is really a raptor crossing the river. Xu Shixun couldn't help but feel the pressure doubled when he thought of this!

Before the auction officially kicked off, Governor Yoder personally attended the scene and delivered a warm speech. There are three parcels of land offered in this auction, the first of which is the former site of the former Central Fire Station.

After hundreds of years of development, Central is definitely the area with the most scarce land resources, among which there are very few official land that can be auctioned. At the beginning of last year, the Hong Kong government launched a seaside official land next to the Kangle Building, which was reclaimed from the sea in the 1970s. Landmark won the bid at a sky-high price of HK$4.755 billion, and the average price per square foot (0.1 square meter) reached an astonishing 33,000 yuan, setting a new land king in Central in one fell swoop.

The site of the former Central Fire Station, which was launched this time, is far from the land king that Hongkong Land will use to build the Exchange Square after it won the bid last year. The straight-line distance is less than 100 meters. But this piece of land with a total area of ​​22,900 square feet has an auction reserve price of only 350 million yuan given by the Hong Kong government.

That is to say, the average price per square foot set by the Hong Kong government for the former site of the Central Fire Station is only about HK$15,000, which is compared to the Exchange Square land that Hongkong Land Company bought last year. The price was directly 45% off. No wonder the Keswick family had to kick New Bigjian out of Jardine Matheson's senior class position. For this piece of land alone, Landmark's book losses exceeded 2 billion.

The parcels of land put up for auction by the Hong Kong government today have been carefully selected. For example, the former site of the Central Fire Station, which was the first to be shot. Not only is the lot scarce, but the area of ​​the land is not large.

Although the land price in Central is higher than other places. But the land area is small, and the actual land price is only HK$350 million. That's still within the reach of funding many companies can afford. At the beginning of the auction, the bidding price was one after another, but everyone was very conservative every time they increased the price, one million or two million were added up!

"380 million!"

Li Ke suddenly raised the placard and directly raised the price of 365 million just shouted by 15 million.

His exit immediately attracted curious gazes around him, and Xu Jiankui was even more stunned. He didn't expect Li Ke to really raise his card.

"381 million!" The scene only paused for a while, and soon another company took action. This time, it was Zheng Yutong from New World who made the bid.

"390 million!" Li Ke raised his placard again.

With two consecutive price increases of 10 million, Li Ke has attracted the attention of many people at the scene. Many bosses of real estate companies are very unfamiliar with this new face. Only through the introduction of others did they know that this was the older brother of "God of Fortune Li".

Is the "God of Fortune Li" ready to take advantage of the low ebb and enter the real estate industry in Hong Kong? This was the first doubt that most people at the scene had in their minds after knowing Li Ke's identity.

"400 million!" Li Ke continued his bidding rhythm.

"I quit!" Li Zhaoji shook his head at Guo Desheng, who was sitting not far from him, and said with a wry smile, "Henderson Land Development has no confidence to spend more money with 'God of Fortune Li'!"

He didn't deliberately lower his voice, so everyone around him could hear what he said. There is indeed no one in Hong Kong who is qualified to have more money than Li Xuan.

"410 million!" Guo Binglian, who was sitting next to Guo Desheng, under the instruction of his father, also increased the price by 10 million on behalf of Sun Hung Kai Properties.

"420 million!" Li Ke raised his placard unhurriedly.

Guo Desheng also shook his head at his old friend Li Zhaoji not far away, indicating that Sun Hung Kai also gave up. In 1963, Li Zhaoji, Guo Desheng and Feng Jingxi founded Sun Hung Kai Properties together.

Later, Li Zhaoji founded Henderson Land by himself. Although he and Guo Desheng parted ways, they still maintain a small stake in Sun Hung Kai Properties. The two can be regarded as old friends and rivals, but at the moment they look at each other with a wry smile.

Others, such as Li Jiacheng, Bao Yugang, etc., did not quote from beginning to end. The auctioneer repeatedly encouraged, but the scene was still silent, and no other company was willing to continue to increase the price.

So Li Ke successfully won the plot of the former site of the Central Fire Station at No. 83 Des Voeux Road Central at a price of HK$420 million with a look of contempt at the audience. Just when everyone was guessing whether the "God of Fortune Li" was really ready to enter the Hong Kong real estate industry, Li Ke's performance in the subsequent two land auctions was completely different from that at the beginning.

He simply chatted and laughed with Lin Yuhao and Xu Jiankui next to him, as if he didn't pay attention to the auction at all. This made other people who were secretly concerned about Li Ke's every move puzzled, because the other two plots were also high-quality plots that the Hong Kong government specially launched during this low tide period to boost popularity. If "Fortune Li" really intends to enter the real estate industry, there is no reason to give up these two rare high-quality plots!

"Didn't you aim at the fire station's plot from the very beginning~www.readwn.com~?" Xu Jiankui looked at Li Ke with a strange expression.

"Kunpeng's production capacity has already taken a piece of land. I'm not my younger brother. I don't need to frown if I spend 300 to 400 million Hong Kong dollars to buy a plane!" Li Ke said with a smile.

"Your brother really didn't hold shares in Kunpeng Real Estate?" Xu Jiankui asked in disbelief.

"Why am I lying to you, Dongfang Electronics' business is enough for him to be busy, and he really doesn't like the business of building and selling houses!" Li Ke nodded and said.

Although Xu Jiankui was still a little unconvinced, he did not continue to dwell on this issue, instead he changed the subject and said jokingly: "Kunpeng Real Estate has become famous today, I believe that many people will not be able to sleep well tonight! How is this land going to be developed, is it used to build office buildings?"

Li Ke nodded and smiled mysteriously: "You will know the detailed development plan after a while, and you will definitely realize it!" (To be continued...)

ps: Lao Wang's new book "Prosperity Superstar" has opened up. According to him, it is still the original formula. Friends who like entertainment articles should not miss it!