Video Game Empire

Compared with those who set up stalls on the street, the bosses who have their own stores are undoubtedly much stronger. 『≤『≤ǎn』≤小』≤Said that, in the past few years, most of the shops on Yaliao Street were shops selling electrical appliances, TVs, radios, stereos, and so on. Some shops sell small local and Taiwanese and Korean brands, some represent well-known Japanese brands, and some simply sell old and second-hand goods.

In recent years, there have been a number of shops selling computers on Yaliao Street. These stores do not sell branded computers, but are assembled according to the needs of users.

Most of Aikang's computer foundry business is subcontracted to several cooperative factories in Hong Kong. This quickly turned Hong Kong into one of the world's largest computer manufacturing bases and a battleground for all computer parts suppliers.

In Hong Kong, you can easily get all the parts you need to assemble a unit with just a few phone calls. And also because Aikang Company vigorously promotes its own ab technical standard, all accessory manufacturers who accept this technical standard can realize the generalization of their respective products, making it easier for individuals to build machines.

Nearly a quarter of the PCs sold in Hong Kong each year are not brand-name computers, but are assembled by the owners of these small shops on Apliu Street.

In fact, this situation does not only appear in a corner of Hong Kong. With the implementation of standardization in the computer industry, various models (do-it-yourself) are rapidly emerging around the world, and are becoming an important part of the entire computer industry that cannot be ignored.

Aikang seems to be suspected of shooting itself in the foot, because it is trying to implement its own ab technical standards, so that the computer industry has become the most open and transparent field of technical standards in the entire consumer electronics screen field.

This directly leads to the lowering of the entry threshold for the entire industry, so that people with a little hands-on ability can go to the market to buy all accessories by themselves. Build a personal computer by hand. In recent years, countless companies have begun to pour into the computer industry, making the competition in this field very fierce, and Aikang's own market share has also been eroded a lot.

But in fact, Aikang has begun a silent technological transformation, from the initial sales of products. Gradually switch to selling technology, selling standards. For example, for the ab-5 standard that has been successfully promoted by it, almost all accessories suppliers have paid various patent fees to Aikon to obtain various technical authorizations of the ab-5 standard.

You must know that the ab-5 standard is not completely free and open like the previous ab-3 technical standards. However, the current Aikang company's technical reserves are not strong enough, and it is far from being able to develop to the point where it can rule an industry with its own patents like Qualcomm in another time and space.

However, Ikon has begun to work in that direction. And make the entire computer industry more competitive and more chaotic. For Ikon, the pros outweigh the cons.

If there are no new disruptors in the industry to disrupt the layout of electronic giants such as B, Hewlett-Packard, and Texas Instruments in the computer industry, when any of them develops enough to compete with Aikang, they will immediately become hemorrhagic. Tooth, overthrow the rule of Ikon Corporation.

For these companies with strong accumulation, it is by no means difficult to come up with a new set of their own standards to replace the ab technical standards of Aikang. Their patent pool is much richer than that of Aikang. For example, the bus technology for data transmission of various components in the computer, the related technology of b is more excellent than the existing technology of Aikang.

But for those up and coming computer makers. Their technological accumulation is weaker than that of Aikang, and it is easier for them to be controlled by Aikang. Although more and more manufacturers are joining. It will inevitably try to lose some of the market share that originally belonged to Aikang.

However, these newly entered competitors will also effectively contain most of the energy of opponents such as b, Texas Instruments, HP, etc. that really pose a threat to icon, so that icon can control the entire industry more calmly.

"Sir, are you here to buy electrical appliances on Yaliao Street? Samsung, a new Korean brand, is doing an event to let you enjoy the best service at the lowest price!" A young and beautiful girl in a pink short skirt He came forward and smiled sweetly at Li Xuan. Then hand over a flyer.

Li Xuan took the flyer and glanced at it, convinced that the Samsung was the one he remembered. It's just that Samsung in 1985 has just reached the point of becoming famous in South Korea, and it is far from the world-renowned electronic brand that will be thirty years later.

The little beauty who handed out the flyer saw that Li Xuan took a serious look at the flyer she handed over, and thought that he really had to prepare to buy electrical appliances. So he immediately became more enthusiastic: "Sir, the Samsung brand is holding activities in the Hong Kong flagship store in front.

The company is a well-known home appliance chain store in the world. The home appliance brands in it are rich and affordable, allowing customers to compare hundreds of stores, which is far more worry-free than other small stores on Yaliao Street! "

Li Xuan gave her a friendly head, then took He Qingbainen's little hand and walked towards the place where the two giant English letters "" were hung not far away. The English name of the computer garden company is called "prarn". However, in the past two years, Computer Garden Company has gradually transformed from a single computer sales company into a chain hypermarket that sells various household appliances and electronic consumer goods.

In order to prevent consumers from simply defining the company as a place that only sells computers after hearing the name, the company has gradually diluted the name "Computer Garden" since two years ago, and used the English abbreviation "" instead. brand name.

The company's previous operations in Asia have always been placed above Japan, the world's second largest economy. However, with the gradual improvement of its layout in the Japanese market, the company has gradually shifted its attention to other regions in the Asia-Pacific region.

The company actually set up two stores in Hong Kong early, one on Hong Kong Island and the other in Kowloon. But the original two stores are only stores specializing in computers, so there is no need for a large business area. After the company began to transform into a comprehensive home appliance store, the original business area was far from being able to meet the new positioning.

Therefore, the company relocated last year, and the addresses of the two newly opened stores. They are located in Causeway Bay, the most famous shopping area on Hong Kong Island, and the famous electronic street, Apliu Street.

The flagship store located on Yaliao Street has a business area of ​​50,000 square feet (5,000 square meters). It was originally the bottom facing shop and basement of a high-rise residential building for commercial operations. Now it has been leased by the company as a whole.

The flagship store is located at the northernmost end of Apliu Street, compared to a small shop with only a few hundred feet on the street. It naturally looks very imposing. Li Xuan walked into the door of the flagship store holding He Qinggang, and immediately saw a small promotional booth of Samsung in a prominent position.

The business method adopted by the company is the buyout system, that is, the store purchases all the commodities at a low price from the manufacturer through large-scale procurement, and then sells them at a higher price to earn the difference. All the salespeople in the store are employed by the company itself and have nothing to do with the manufacturer of the product.

In the later generations, home appliance chain stores such as Suning and Gome in China adopted a different model. Stores group their sales areas to different manufacturers, collect rent from them, and extract a certain percentage of product sales as profits.

But this model is actually very popular only in the country. Because its user experience is actually quite bad. In this mode, all the promoters in the store are recruited by the manufacturers themselves. In order to compete for the source of customers, they often do everything they can. Therefore, we can often see in the newspapers that Midea's salesmen would fight with Joyoung's salesmen every once in a while.

In the company's buyout model, the salesperson's commission bonus is paid by the store. Therefore, what the salesmen need to do is to consider from the perspective of maximizing the interests of customers, so that customers can take advantage of it. Go away satisfied.

The display of goods in the store is based on function, not according to brand. Such as the TV section. There are more than a dozen brands on display on the whole cabinet according to different sizes. There are not only Japanese products such as Sony, Panasonic and Sanyo, which are most well-known to Hong Kong people, but also local brands such as Xianglu's and Kerry, as well as European and American brands such as RA, Siemens and Philips.

However, it is definitely not an official action of the store to set up a special exhibition area for a certain brand in a prominent position like today. It should be the manufacturer's own investment to actively come to the store to carry out special brand promotion.

Before entering Hong Kong, many department stores in Hong Kong basically have one-stop shop counters, but such a one-stop shopping experience like a home appliance hypermarket is definitely the first time for Hong Kong citizens. The 1980s was an era when the global retail industry was rapidly transforming into stores, and the company keenly seized this opportunity and successfully completed its own transformation.

Although today is not a weekend weekend. But the customer flow in the store is still very good. From the perspective of stores in Hong Kong, this transformation is obviously a success. Because Samsung is doing promotions, so many people gathered around the booth.

Many promoters, uniformly wearing shirts with Samsung's logo, were introducing customers to the various advantages of Samsung's latest 38-inch large color TV. Color TV is the most important business of Samsung Electronics, and it is also the only business that has gone global.

It's just that Samsung's TVs only occupy a place in the low-end market of the entire industry. And Samsung is obviously not reconciled to the current situation, and has an ambition to spread its wings in a broader market. The 38-inch large color TV is obviously an attempt at the high-end market.

In order to better promote its own products, even if the company itself subsidizes all the marketing expenses, Samsung is willing to come to the store for brand promotion. Perhaps it is this kind of perseverance and ambition that enables Samsung, which is still a humble junior in the field of home appliances, to grow into one of the world's leading electronics giants in more than 30 years.

Li Xuan was not interested in Samsung's TV sets. Li Xuan's eyes swept across the left side of the booth, the personal computer priced at 3,899 Hong Kong dollars. This should be one of the cheapest brand computers in Hong Kong, less than $500 in US dollars.

A salesman keenly noticed Li Xuan's gaze, so he immediately stepped forward with a smile and said, "Hello sir, this is a compatible machine of the ab-1 computer just launched by Samsung in South Korea. It uses a 6502 processor. , comes with a floppy drive, and a 14-inch black and white monitor!

Samsung is one of the most well-known electrical appliance manufacturers in Korea, and in order to make our brand known to more Hong Kong citizens, Samsung is now working with stores to launch the craziest promotions ever! Other brand products in the store with the same configuration as this computer generally have a minimum price of more than 4,500 Hong Kong dollars! "

Li Xuan smiled and shook his head, holding He Qing's hand and preparing to leave. South Korea's Samsung is also one of the new computer makers supported by icon, otherwise it would not have entered the computer industry so quickly. As for whether it will grow into one of the most important electronics giants in the world like another time and space, Li Xuan is really not afraid of this kind of competition.

Under the blessing of his rebirth halo, Dongfang Group has made a lot of layouts in semiconductor, processor, computer software and hardware, liquid crystal, mobile communication and other fields in advance~www.readwn.com~ If these can not compete with Samsung, then Li Xuan also really had nothing to say.

However, the **** eyes of the beautiful woman beside Li Xuan still lingered on the big color TV in the center of the booth. Only then did Li Xuan think that the dormitory shared by He Qing and Carina Lau seemed to only have a small color TV of ten inches.

"Let's go, there are more good things in there that will make you dazzled. We will go directly to the TV section later. There is a TV even bigger than this one!" Li Xuan gently rubbed his forehead. He rubbed He Qing's forehead and said affectionately.

He Qing was a little embarrassed: "This kind of big TV is so expensive, I can't afford it! I just saw a 24-inch color TV next to it. This brand is currently on promotion, and it only sells for 4,199 Hong Kong dollars. You say this Is the brand good or not? I want to buy one and send it back to my mother!"

Only then did Li Xuan know that Xiao Nizi was not thinking about herself, but wanted to buy a color TV for her mother. A filial girl is always more pitiful, Li Xuan reached out and gently scratched the bridge of her small nose.

Then he whispered in He Qing's ear: "There is a mobile vault standing beside you. Now you just need to think about what you want to buy today. There are not many opportunities for such unlimited shopping!" (Unfinished to be continued..)