Video Game Empire

Building 3, Oriental Experimental Building, Tai Po Road, Shatin, a delegation is visiting the Oriental Game Company with great interest. From the language of their conversation, it can be easily and clearly judged that this is a group of guests from Japan.

Nobuhiko Tanaka was the leader of the visiting group. He just graduated from university five years ago. He did not choose a well-known media agency to work like other students, but joined the "Game World" magazine, which was just started at the time. Now he has grown from a fledgling reporter to a well-known senior editor in the Japanese game industry.

"Game World" is a professional magazine established by Dongfang Game Company to promote the video game industry. In the early 1980s, arcade machines, handheld consoles, and home video game consoles were still in their infancy. The market has expanded rapidly, and game fans have grown exponentially, but there is no platform for players to communicate and discuss.

So Dongfang Game Company keenly seized the opportunity and decided to seize the commanding heights of public opinion in this emerging industry. When the "Game World" magazine was established, the parent company Dongfang Games did not consider its profitability at all. The main task of the magazine is to make efforts to publicize and promote the various new games launched by Dongyou Company.

However, the development of "Game World" has far exceeded everyone's expectations. This new magazine, which has only been published for five years, has been translated into six languages, including English, Japanese, Spanish, German, French, and Chinese, and is distributed in more than 30 countries and regions around the world.

From the monthly magazine when it first came out, it has evolved into the current semi-monthly magazine. The global circulation of each issue of "Game World" has exceeded 1.2 million copies. Annual distribution revenue and advertising marketing combined exceed $80 million.

But the biggest contribution of the magazine to the Oriental Group is not how much profit it has created. Instead, it has become an important part of Dongfang Group's control of the entire game industry. For example, the new game evaluation section launched in each issue of "Game World" magazine has become a lot of game fans. An authoritative reference indicator for selecting newly released games.

Another example is the "Global Game Players Alliance" funded by the "Game World" magazine, with more than 700,000 registered members, making it the largest and most active game player cluster in the world. And there are players affected by their divergence, and the total number may exceed 2 million.

All the members of the delegation led by Nobuhiko Tanaka are members of the Japanese branch of the "Global Gamers Alliance". And their visit to the Hong Kong headquarters of the Oriental Game Company was also fully sponsored by "Game World" magazine.

Dongfang Game Company has always attached great importance to hosting such groups of game fans, which is an important part of promoting the company's brand image. This group of guests first visited the game showroom of Dongfang Game Company. Although the history of Dongyou Company is not very long. But in the years since its establishment, the total number of games released on various platforms has exceeded 300.

Perhaps most of these games have not left a very deep impression on players, but there are many games that are classic works that have influenced an era. For example, the rp game "The Legend of Zelda", which was launched last year with Dongfang Game Company's new generation of home game console-2.

This game has created a new trend of home console games in terms of innovation and playability. However, when Dongyou Company is marketing in the Japanese market, it puts a lot of publicity on Shigeru Miyamoto, the main creator of this game.

Although the Japanese game industry has been booming in recent years, both Sega and Namco. In front of the big devil in the industry of Eastern Games, they have been suppressed very strongly. One classic game after another under the Oriental Game Company, has been sweeping the Japanese video game market.

Although gamers never reject really good games, there is always a hint of national plot in the bottom of everyone's heart. When the Oriental game company from Hong Kong was killing the Quartet in Japan. A little-known Japanese young man went south to seek, but successfully broke into the interior of Dongfang Game Company and staged an inspirational blockbuster with a counterattack.

Marketing Team of Eastern Games. In conjunction with the Japanese branch of the "Game World" magazine, the name Shigeru Miyamoto was quickly adopted. From the niche game circle, it spread to mainstream news media throughout Japan.

And the game quality of The Legend of Zelda itself has really stood the test. So it was driven by the secret marketing of Dongfang Game Company. The sales of "The Legend of Zelda" in the Japanese market also rose all the way, and soon became a national rp game.

In another time and space, Nintendo's "Super Mario" series has always been known as a national game in Japan. But in this time and space, although the game quality of "Mario Brothers" is not inferior, the sales in the Japanese market are also very popular. But no Japanese media is willing to call this foreign game a "national game".

Japan's economy has grown rapidly year after year, successfully surpassing France, Britain and Germany as the world's second largest economy. The Japanese society, which has recently regained its former glory, is naturally unable to accept such a thing in terms of self-esteem.

But "The Legend of Zelda" is different, his main creator is a Japanese. Therefore, when Japanese news media are promoting, it is easy to ignore the fact that this is a game developed by a Hong Kong company. And Dongfang Game Company naturally cooperated very well and made a fortune.

This time, in the itinerary to receive the visiting group of Japanese players, the marketing and public relations department of Dongfang Game Company specially joined the face-to-face communication between the main creative team of "The Legend of Zelda" and Japanese players.

And this arrangement has indeed aroused enthusiastic responses from the members of the visiting group. Everyone requested to take a photo with Shigeru Miyamoto, a famous new Japanese game designer. Tanaka Nobuhiko looked at Shigeru Miyamoto, who was surrounded by a group of Japanese game fans in front of the small conference room, and couldn't help but feel a little bit of pride.

He is no stranger to Shigeru Miyamoto. In fact, he is one of the main driving forces behind the other party's rapid rise in fame in Japan recently. With the popularity of Shigeru Miyamoto and The Legend of Zelda, the sales of the -2 home game console in Japan have also risen rapidly.

According to the data learned by Nobuhiko Tanaka, the latest monthly sales of the -2 game console in Japan. It has exceeded 85,000 units, accounting for 40% of the -2 global total sales. Nobuhiko Tanaka had a detailed interview with Shigeru Miyamoto before. It was he who first introduced this Japanese genius game designer working hard in Hong Kong to Japanese game fans.

And his mission to Hong Kong this time. In addition to being the leader of the player's visiting group, another purpose is to prepare another interview with Shigeru Miyamoto. The -2 game console, which has been on the market for a year and a half, will soon usher in the first round of global promotions with price cuts.

This is one of the core businesses of Dongfang Game Company in the second half of this year. Therefore, the marketing team of Dongfang Game Company hopes to revive the topic of Shigeru Miyamoto, which has gradually cooled down.

In addition to the -2 promotion plan, another important work of Dongfang Game Company in the second half of the year is the launch and sales of the second-generation handheld game console a-2. A-2's main game "Pokémon", the head of the development team is also a Japanese.

Therefore, Dongyou Company wants to copy the way of hyping Shigeru Miyamoto before. Tajiri, who is also unknown and even younger than Shigeru Miyamoto's qualifications, is packaged as the second bullet of "Game ** Silk Counterattack Inspirational Story" to detonate.

Shigeru Miyamoto and Tomo Tajiri were originally good friends, and Shigeru Miyamoto joined the "Pokémon" team as its platform at the invitation of Tomo Tajiri. Between these two friends, there must be many untold stories that can be unearthed.

"Game World" magazine is going to take advantage of Shigeru Miyamoto's fame to push "Pokémon" and Tajiri to the front. While creating a topic for the -2 game console, it also made a pre-stage campaign for the next a-2 handheld console.

After the Japanese delegation ended, and after a face-to-face discussion with the main creative team of "The Legend of Zelda", the next activity that was arranged was to go to the demo area in the company. Try out new games.

Before each game of Dongfang Game Company is listed, players will be invited to conduct a trial evaluation of actual combat. The evaluation results will become an important reference for Dongfang Game Company to estimate the sales of the game after the launch, and adjust the marketing and promotion plans of the launch.

In order to be as close to the real market situation as possible. The sources of reviewers are all selected by the Oriental Game Company after players' self-registration. The "Game World" magazine will often publish a notice that Dongyou Company invites players to participate in the registration of new game evaluations. So Nobuhiko Tanaka is no stranger to this kind of activity.

This group of Japanese guests from afar were arranged to experience the new game for evaluation, which is the "Pokémon" that will be released together with the a-2 handheld. In fact, Nobuhiko Tanaka is very concerned about this game that has not yet come out. Not only is it famous for a long time, but also very much looking forward to it.

You must know that this is the world's richest man, Mr. Li Xuan. In recent years, it is a rare masterpiece that has personally participated in the development. Due to the special relationship between "Game World" magazine and Oriental Game Company, Tanaka Nobuhiko has already received news from various channels, and this will be an epoch-making classic game.

"Tanaka-kun, this is Tomo Tajiri, who is in charge of the "Pokémon" game!" Shigeru Miyamoto led a young man with black-rimmed glasses and curly short hair as he approached to greet him.

"Senior Tanaka, I'm Tomo Tajiri, please take care of me!" Tomoyo Tajiri bowed 90 degrees.

"Your Excellency Tajiri, you are too polite! I'm not a few years older than you, we just need to meet each other!" Nobuhiko Tanaka patted the young man on the shoulder and said.

Nobuhiko Tanaka had collected information on Tajiri Tomo before, and the most impressive impression on him was that he was young. This young man is only 21 years old this year. If he is in a Japanese company that respects seniority, it is difficult to have a chance to emerge. However, in the Oriental Group, the equally unusually young man, the richest man in the world, has the courage and boldness to use inexperienced young people to carry the burden.

"You first experience the charm of this "Pokémon" game with everyone, I believe that you will love it very soon! After you have a specific understanding of this game, Tajiri will give it to you. Introduce our R&D philosophy and R&D ideas in detail!" Shigeru Miyamoto said with confidence, pointing to the experience room, players who had already found a vacant seat and were ready to start the trial.

Tanaka Nobuhiko smiled and nodded, he understood Shigeru Miyamoto's character. In private communication, although the other party is a very interesting and evasive person, he is by no means the kind of person who likes to brag. So he raised his expectations for the new game "Pokémon" a lot higher.

Just when this group of Japanese players who happened to be meeting entered the demo area, the first group of 30 local players in Hong Kong had just left. The R&D headquarters of Dongfang Group is located in Hong Kong. It has a very special benefit for Hong Kong game fans, that is, they can sign up first to experience various new games of Dongfang Game Company.

Li Yue is such a game fan. The first time he came into contact with the products of Dongfang Company was a handheld game console. At that time, he was in the sixth year of secondary school. After spending a month saving money, he finally saved enough pocket money to buy his first handheld game console.

It's a pity that it didn't take long for the good thing, his game console was quickly confiscated by his parents on the pretext of affecting his studies, and it was not returned to him until he completed the college entrance examination. Now Li Yue has even graduated from university, although he once had ambitions to develop games by himself like "Fortune Li". But his talent in this area is really limited, and finally he obediently applied for the business major.

Li Yue has just graduated from the University of Hong Kong and has already completed his work, but there is still half a month before he officially goes to work. He heard that Dongfang Game Company was finally preparing to launch the second-generation handheld, and immediately signed up for the trial evaluation plan.

The previous first-generation a handheld has gradually lost its appeal. Li Yue hoped that this long-awaited a-2 could reawaken his enthusiasm for the game, and the result of the trial did not disappoint him.

The first thing Li Yue did when he got home was to turn on his computer to dial up the Internet and log in to the biggest bbs site in Hong Kong, the Pearl of the Orient Forum. He couldn't wait to share his unstoppable enthusiasm with friends from all over the world on the Internet.

"Pokémon~www.readwn.com~ Dongyou Company is another epoch-making masterpiece!

This is the title of Li Yue's post on the Pearl of the Orient Forum, the sub-section of Game Home. Hong Kong is definitely one of the regions with the fastest pace of Internet construction in Asia. Especially after the Hong Kong Telephone Company was acquired by the Oriental Group, the construction of basic network communications has been accelerated suddenly.

Now there are more than 100,000 netizens in Hong Kong. For example, on the Oriental Pearl Forum, more than 50,000 posts are posted every day. Especially at 8 o'clock in the evening, due to the large number of netizens surfing the Internet at the same time in Hong Kong, the dial-up Internet connection will be disconnected from time to time.

Li Yue soon published an evaluation report of more than 500 words on the forum game home, describing in detail his feelings about the experience of the a-2 handheld and the "Pokémon" game in the afternoon.

Because every player is required to sign a non-disclosure agreement before playing a trial. Therefore, Li Xuan's description of the specific content of "Pokémon" has been properly reserved and restrained, but all kinds of praise have been added desperately.

This undoubtedly scratched the itch of many netizens who had not participated in the trial play. In less than ten minutes, Li Yue's post had already received more than a dozen replies. (To be continued..)