Video Game Empire

"Yubanzi, are you ready? Let's die!" The elder brother, who was also wearing a school uniform, arrogantly spit a smoke ring into Yudanzai's face.

"Stinky feet, it's not certain who will die! You are so confident, we'll just double the bonus of the game today to 200 yuan, I don't know if you dare to take it!" Yudanzai slanted with disdain. glanced at each other.

"I thought it was 2,000 yuan, I'm so scared! 200 is 200. Today, you must lose your wife and lose your army! Do you want to bet on Yudanzai to win, Brother Wen, I'll take it!" Footprint arrogantly smiled.

In the face of this kind of big right and wrong, it is natural to support the classmates, so many people soon took out their pocket money to suppress the fish balls. Smelly Footwen asked a younger brother to record every bet in a green book. The money won by pressing the fish **** quickly exceeded 200 yuan.

Counting the 200 yuan that Yudanzai took out by himself, if Stinky Footwen can win this game, he will be able to reap four or five hundred betting funds all at once. So he smiled and clapped the shoulder of the little brother who was holding the a-2 handheld in his hand, ready to fight for him, and said, "Ayi, give me a hard **** - kill him!"

Two A-2 handhelds. It was quickly connected together with a data cable. The game they played against online was the "Pokémon" with a-2. Dongfang Game Company added the online battle function to the new generation of handheld consoles in order to increase the fun of playing games.

But I didn't expect that in the hands of this group of bad students, it was used to intersect with gambling and gambling. But this at least shows that a-2 and "Pokémon" are really popular!

certainly. After all, people who take these crooked ways are only a few, and most of them buy a-2. Just simply attracted by the fun games. According to a lace news report in the Oriental Daily, many restaurants in Hong Kong have recently been harassed by student parties who want to work part-time to earn money.

The a-2 retails in Hong Kong for a whopping HK$450. If coupled with the "Pokémon" game card, the total cost is nearly 700 Hong Kong dollars. This is definitely a big burden for ordinary students who only have a few dozen yuan for living expenses every week. If you want to save money to buy a game console, the best way is to work and save money.

Although the price of a is expensive, after the game console was listed in Hong Kong, sales were still hot, and more than 3,000 units were sold in just half a month. The main force buying game consoles is not only students but also urban white-collar workers.

An inch of land on Hong Kong Island is expensive, especially in the central and western districts. Many salarymen who work in the Central office buildings. They all live in the eastern part of Hong Kong Island far away from the city center, and even further away in Kowloon across the Victoria Harbour. These people spend an hour or two every morning commuting to work in Central by bus and ferry.

The handheld game console that can be carried around is undoubtedly the best tool to kill time on the go to work. It's just that after the launch of a-2, many office workers who appreciate the charm of the "Pokémon" game will be addicted to it unknowingly. As a result, many people who are too invested don't even notice that they missed the stop where they got off, and finally their bosses deduct their wages for being late!

Oriental Games uses premium games as a strategy to drive new console sales. Undoubtedly very successful. After the a-2 was launched, it became an instant hit, not only in the Hong Kong market, but also in North America, Japan and Europe, which are the three most relied on by the Oriental Group, and also achieved good sales results. According to the incomplete statistics of Oriental Commercial Corporation. In the first month of the a-2's launch, total global sales exceeded 1.5 million units.

Of course, take a-2 to success. It would also be inappropriate to blame it all on the console itself and the tying of Pokémon games. Actually Eastern Games. The entire marketing strategy adopted for a-2 is also very impressive.

Before the a-2 went on sale. Dongfang Game Company has held a large number of new console and new game trial activities all over the world, relying on the Global Gamers Alliance, Dongfang Game Alliance and other game fan organizations. Then, by guiding online forum postings, evaluation articles in professional game magazines such as "Game World", and word of mouth among players, the good reputation of a-2 continues to ferment and spread.

When the expectations of game fans reached the highest value after a few months of accumulation, Dongfang Game Company launched the a-2 game console, which detonated the enthusiasm of players to buy. Of course, just because the console goes on sale doesn't mean the marketing campaign is over.

Hong Kong in November finally faded from the sweltering heat and began to feel a little cooler in autumn. After entering November, the global shopping season at the end of the year will gradually open, which is the most prosperous season of the year.

The various companies under the Oriental Group will launch a series of activities and advertising promotions at this time. For example, on the second weekend of November, Oriental Games has held two consecutive Oriental Games Carnivals in Victoria Park on Hong Kong Island.

This year's 3rd Oriental Game Carnival is also in the old time and place, as scheduled to meet game fans in Hong Kong. This year's largest annual game feast in Hong Kong has attracted more game fans to participate this year after the accumulation of popularity in the previous two sessions.

The carnival scene, in addition to a variety of new game trial experience activities, is the most attractive than a variety of exciting competitions.

For example, in the "Hong Kong Cube" competition, the contestants competed with a perverted version of the "Hong Kong Cube" game. In this special version, the blocks fall several times faster than the normal version. This requires that the players participating in the challenge must have extremely fast reaction speed and operation level. And if it is an ordinary person to play, it may be aor in a minute or two!

Another example is the Hong Kong "King of Fighters" competition, which was the most popular game in the previous two game carnivals. Before the 18 districts in Hong Kong had held a round of audition, the champion of each district had the opportunity to participate in the final final held in the carnival event.

Since the "King of Fighters" game came out. It has always been one of the most popular items in Hong Kong arcade halls. In the past five or six years, video game arcades have rapidly blossomed all over Hong Kong. According to the survey statistics of the reporter of "Game World" magazine. There are more than 200 game halls with formal business licenses in Hong Kong.

In order to attract business in the fierce competition, these game halls often hold various small-scale competitions to increase their popularity. And this is the fighting game "The King of Fighters". It is the game that is used to play the most games. Stimulated by the various competitions, there are even professional players in Hong Kong who specialize in "The King of Fighters", and they can earn a lot of money just by earning bonuses. And there are countless folk masters hidden in the game hall.

After arcade sales in the North American market began to show a downward trend, Dongfang Games has been trying to expand into new markets. The Asian market, which was not valued by Dongyou before, has gradually become the new and most important growth of the arcade business.

This is due to the rapid economic development of the Asia-Pacific region headed by Hong Kong, Taiwan, Singapore, and South Korea, the four Asian tigers, which has increased the demand and consumption power of spiritual culture such as games, movies, and music in Asia.

On the other hand, it is because the arcade industry ecological chain in Asia is different from the North American and European markets. Whether it is Hong Kong or Taiwan, or South Korea and Southeast Asia. Most of the arcade machines on the market are the same as the Japanese market, which interacts with players through video game arcades. While the American arcade market has shrunk due to the disappearance of a large number of grocery stores and laundry shops in the community, the Asian arcade market has experienced a surge in sales due to the proliferation of video game arcades.

In order to further maintain the emerging Asian arcade market, Oriental Games has also done a lot of work. For example, the arcade hall in Hong Kong has always been regarded as a bad place by the society at the beginning of its birth. Oriental Game Company actively promotes legislation, and the arcade room, together with the billiard room and the ice rink, is regarded as a sports and entertainment venue and is brought into the unified management of the government.

And this carnival. Whether it is the "Hong Kong Cube" or the "King of Fighters" competition, the champion of the project can not only get a lot of money, but also represent the Hong Kong region. Go to the annual Global Oriental Carnival, and compete with game masters from all over the world for the world championship of various projects.

Eastern Games is operating through this kind of competitive talk. Strive to give the game a deeper connotation in addition to pure entertainment. And just launched the new game "Pokémon". It is undoubtedly the most dazzling star product in this year's Hong Kong Oriental Game Carnival.

In front of the "Pokémon" demo booth in the a-2 exhibition area. Since the opening of the carnival, there have been hundreds of game fans waiting to try it out. In the end, the official organizing committee of the carnival had to urgently expand the "Pokémon" demo booth, and added 100 A-2 handhelds loaded with "Pokémon" games, which was barely able to cope with the turbulent demo. crowd.

In the competition area, the popularity of the "Pokémon" battle items is also very high. The organizing committee of the carnival announced the competition items half a month before the opening of the event and started accepting applications from game fans. The "Pokémon" project received a total of 388 players' registrations when the registration deadline was over.

You must know that the "Pokémon" game just went on sale together with the a-2 handheld in early October. The game, which has been on the market for just one month, can attract so many players to participate enthusiastically. The charm of "Pokémon" can be imagined.

"Is this the version of "Pokémon"? The picture effect is not bad!" Li Xuan, wearing a pair of blue film glasses and a casual shirt, stood like an ordinary urban white-collar worker, standing in the crowd of the carnival event. ǎn is also not conspicuous.

And Li Xuan followed a fat man half a step behind. He was also looking up at the big screen on the scene, broadcasting a "Pokémon" battle game. Different from the rudimentary handheld game screen, the Pokémon fighting on the big screen on the scene is vivid. Especially the various special effects of skills released during the attack, the picture is very dazzling.

"Actually, both the version and the computer version of "Pokémon" have been produced. It's just that in order not to impact the sales of a-2, we decided to postpone the launch of "Pokémon" games on other platforms for half a year!

For the effect of live broadcast, we specially use the version to replace the handheld version for the competition! If the simple picture on the handheld can be magnified countless times and appear on such a big screen. The audience is expected to vomit, I can't smash the "Pokémon" sign! "Du Wenqiang said with a smile.

The screen effect of the TV game version of "Pokémon" is naturally not comparable to the kind of gray-scale LCD screen on the handheld. However, the gameplay and game data of each version of "Pokémon" are common.

And "Pokémon" is a time-consuming and labor-intensive development game. For example, players can cultivate and evolve an ordinary small fire dragon on a handheld to a fire-breathing dragon, and finally train to the full level of 100. Paid countless hearts and minds. If players want to play "Pokémon" on a game console with a more dazzling screen, they have to start slowly from the level 1 small fire dragon, which will definitely frustrate the enthusiasm of players.

Therefore, in order to facilitate players to carry out data conversion between various platforms, when the version and computer version of "Pokémon" are launched, Dongfang Games will also launch a special card reader at the same time.

Just insert the "Pokémon" game card in the handheld into the card reader, and then insert the card reader into the computer or -2 game console, you can realize the transcription of the game progress on each platform.

Of course, in order to achieve this kind of transcription, you must have a -2 game console and a computer with a corresponding socket for a card reader. Ikon just launched at the beginning of this year, a brand-new universal serial bus external standard.

If the "Universal Serial Bus" is represented by an English abbreviation, it is the sb interface standard~www.readwn.com~ This is a new interface standard that can be plug-and-play and has hot-swappable functions. Added to the standard specification for ab-5 computers for promotion.

Opening up the game data of various platforms is an important strategy for Dongfang Game Company. The various games of Dongfang Game Company have always had a tradition of multi-platform distribution, which can maximize profits.

However, games such as "Mario Brothers" and "The King of Fighters" that were released in the early days did not actually need to get through the data conversion of various platforms. In fact, since the launch of The Legend of Zelda last year, the issue of data conversion on various platforms has been placed on the desk of the top executives of Dongyou Company.

The Legend of Zelta game was first released on the -2 home video game console and later on PCs. It is a large-scale exploration rp game. Because of the huge content structure, players will save their game progress from time to time. But if a player has "The Legend of Zelta" installed on both the computer and the -2 game console at the same time, it will be more troublesome for him to switch between the two places to play.

In the future, like "The Legend of Celta" and "Pokémon", there will be more and more games that require data storage. If Dongfang Game Company can open up various game platforms, it will undoubtedly greatly improve the user experience, thereby establishing a greater advantage in the future competition! (To be continued..)