Video Game Empire

Wang Shi is a very special figure in the business history of China after the reform and opening up. The Vanke Company he founded is one of the largest and most successful real estate groups in China. But he himself gave up most of his equity at the beginning of the company's shareholding reform, striving to be the best professional manager in China!

And he did fulfill his oath. Under his leadership, Vanke has grown into a real estate aircraft carrier with a market value of hundreds of billions. Moreover, this company is also called a wonderful flower in the Chinese stock market. The company's top ten shareholders have long held less than 25% of the combined shares. The dispersion of Vanke's equity is more like a listed company in the European and American capital markets.

Of course, the current Vanke is also called the Deep Sea Modern Scientific and Educational Instrument Center, which is engaged in import and export business instead of selling houses. The company founded by Wang Shi should be operating scientific and educational products from the name, but it is actually an electronic trading company.

Its main business is the import trade of electronic products such as cameras, video players, projectors, and copiers. Among these products, there are also projectors, and they can barely touch the scientific and educational equipment. As for other products, they are completely selling dog meat. This also shows how unreliable the names given by a group of people at the beginning of the company's establishment!

Among these products operated by the Modern Scientific and Educational Instrument Center, the video recorder, that is, the home video recorder, is the most sold. In American homes, in addition to playing video tapes, VCRs are also used to record TV programs such as TV dramas and sports games that you don't have time to watch live.

However, almost no one in China will use the video recording function, so the imported video recorder is in order to reduce the cost. The video recording function is omitted, and only the function of playing video tapes is retained, so this simplified version of the home video recorder is also called a video player.

With the rapid development of the domestic economy in recent years. After everyone's life became more prosperous, their spiritual demands also increased, so TVs became the most in-demand home appliances in China throughout the 1980s. But in the 1980s, domestic TV programs were very limited, far less colorful than later generations. Therefore, a video player that can play movies at any time at home has become a new choice for some people who get rich first.

Compared to TVs that can barely be made domestically, video players are almost entirely dependent on imports. The deep-sea special zone has the authority to independently examine and approve imports and exports, and it is backed by the free port of Hong Kong. Therefore, it has become the largest import base of electronic products in China.

Originally, Wang Shi's Modern Scientific and Educational Instrument Center has been prosperous in video player import business, and has become the largest video player importer in the special zone. However, the import market of the video player market in the past one or two years. But it began to deteriorate sharply, and this is inseparable from Li Xuan.

The company is one of the leading manufacturers of home video recorders in the United States. After the Oriental Group acquired the company, it gradually transferred its manufacturing base to the deep-sea special zone. The first to start moving over was part of the production capacity of televisions and radios.

And last year. Bright Overseas Chinese Electronics Co., Ltd. is located in the Deep Sea Special Zone. With the help of the company, it has successfully built an assembly line with an annual output of 400,000 home video recorders, becoming one of the company's video recorder OEM manufacturers.

Guangming Overseas Chinese Electronics Co., Ltd. is actually the predecessor of Konka Group. It receives 300,000 VCR OEM orders from the company per year, and the remaining production capacity can be used to produce video players for the domestic market.

After Guangming Overseas Chinese Company was able to produce its own projectors, in order to save foreign exchange, the relevant state departments began to restrict the import quota of video projectors. What's more, the quality of the video player is not inferior to that of imported goods because the Guangming Overseas Chinese Company uses parts and components of the supply chain system of the Oriental Group. And it has a clear advantage in price.

Therefore, since last year, Wang Shi has clearly felt that the video player business is not doing well. So he had to start looking for a new way out for the Scientific and Educational Instrument Center. And his goal of transformation. It was soon placed on the newly emerging electronic game consoles in China.

Importing a -1 handheld game console costs about 50 yuan after tax. This is already higher than the ex-factory price of domestic knockoffs, so it was first abandoned by Wang Shi. The -2 handheld device that Dongyou Company just launched last year has not been copied by domestic factories. But its price is as high as hundreds of yuan, and there is not much sales in the country at all.

You must know that even the price of -1 on the market is as high as seventy or eighty yuan. There are very few people who are really willing to spend so much money on a game console. Most of the Shanzhai-1 handhelds produced in China are exported abroad through explicit or implicit channels.

The price of a series of home game consoles is several times higher than that of handheld consoles, and it is also difficult to have a large domestic market. Therefore, Wang Shi finally set his sights on the street body, although its price is the most expensive.

Because the biggest difference in arcades is that it's an investment rather than a consumption. Arcade machines can continuously create profits for buyers. No matter how expensive it is, people with discernment will still flock to it!

So Wang began to organize employees to inspect the market of video game arcades, and found that the entire deep-sea special zone opened more than 20 new video game arcades in the past year. In places outside the special zone, such as the provincial capital of Guangdong, there are also a large number of game halls that keep popping up, so Li Xuan immediately felt that the arcade industry has a lot to do.

"Mr. Li, which line are you in?" After Wang Shiji introduced himself, he began to inquire about Li Xuan's situation.

Those who can be invited to the banquet are definitely people with a certain identity. The other party is from Hong Kong. Although he looks a little young, Wang Shi does not dare to underestimate him at all.

"It's a coincidence that I'm also in the game industry!" During the conversation between the two, Li Xuan had already wiped out all the shrimp dumplings on his plate. He took out a tissue and wiped the oil from the corners of his mouth, then replied with a smile.

"That's a coincidence. Are you running your own game company in Hong Kong? We might have opportunities for cooperation in the future!" Wang Shi couldn't help but be surprised when he heard that he was also in the game industry.

Because of the appearance of the butterfly Li Xuan. The video game industry in Hong Kong is already very developed. In addition to Dongfang Game Company, there are more than a dozen companies producing arcade machines in Hong Kong. In fact, more than half of these companies were founded after employees of Dongyou resigned.

Although these game companies are not as defiant as Dongyou Company. But they also have their own best-selling products. There are several arcade games of good quality, and even the copyright was bought out by Dongyou Company at a high price, and then released on other platforms!

In the field of game design in Hong Kong, the working age is generally young, and many of them are young people under the age of 30. So when Li Xuan said that he was also playing games, Wang Shi immediately had a lot of conjectures.

"Dongyou's arcade board is not easy to crack, and their company is very resolute in combating piracy. It shouldn't be easy to find imitation arcade boards, right?" Li Xuan asked suddenly. Just now Wang Shi said it himself. What our company imports is not the genuine arcade motherboard of Dongyou Company.

"To tell you the truth, if you rashly go to the Hong Kong market to find it, it will not be easy! If you are unlucky and run into the fishing staff of Dongyou Company, it is very likely that you will suffer a lawsuit after losing a large amount of deposit! But Marx It has been said that when the capital has a 10% profit, it will be ready to move; and when the capital has a 50% profit, it will take risks!

Original game board from Eastern Games. The ex-factory price is around 3,000 Hong Kong dollars. The imitation boards of other companies only cost 2,000 yuan! At present, there is no factory in the mainland that can manufacture game console motherboards, but in fact, as early as two or three years ago, arcade machines and arcade motherboards have been flowing into the mainland one after another!

In the past two years, with the opening of more and more video game halls, the domestic arcade market is also expanding! But most arcade machines and arcade motherboards are smuggled in through illegal channels. In the shadows behind these sunlight, there is naturally a whole set of its own communication system!

To tell you the truth. My company has an employee's eldest brother next door, who is doing this kind of shameful business! I also rely on his introduction. Just contact the supplier in Hong Kong! Of course, our company is a state-owned unit, and all imported products have official approval from the state, so we will never go wrong! "Wang Shi unpreparedly revealed more words to the bitter master in front of him.

Although Wang Shi imported arcade motherboards through formal channels, the cost was increased due to the payment of import taxes. However, these game console motherboards in the Modern Science and Education Instrument Center seem to have obtained a birth certificate, and can issue sales invoices to the electronics factory that they want to buy, which is completely unmatched by gray channels.

In fact, in the southeastern coastal areas of the entire 1990s, smuggling-smuggling was almost an open national enrichment operation. If you go out of the deep-sea special zone and go west, you can see all kinds of goods stacked in the open air, such as motorcycles, TV sets, stereos, cigarettes and other in-demand goods in coastal villages and towns.

This is an era of unrestrained to somewhat crazy, all kinds of stereotypes have been broken. Many people are dazzled by wealth, even if it is illegal or criminal. China's first "Patent Law" was actually implemented as early as April 1985.

However, it was born amid the criticism of "taking the capitalist road". At the beginning of the promulgation of the "Patent Law", it even caused strong resistance in the whole society. In this context, the domestic attention to intellectual property protection can be imagined.

Even elites like Wang Shi did not have enough knowledge in this era. He didn't even realize that importing imitation arcade boards was actually an illegal act.

"The imitation boards you imported should all be the earliest arcade games from Dongyou Company, right? Their later arcade boards are said to be difficult to imitate!" Li Xuan continued to ask.

"Yes, there are several key chips on the second and third generation arcade boards of Dongyou Company, which cannot be found on the market at all! But this has little effect on us. Domestic video game arcades Just getting started.

People who play games in China are not like the Hong Kong market, they have been intoxicated by all kinds of good games! The games we introduced such as "Tank Wars", "Mario Brothers", "Pac-Man" are very popular in the arcade hall!

Therefore, although the latest game console of Dongyou Company is better, because its price is much higher than that of the old game, it is not very easy for us to sell! "Wang Shi explained seriously.

After listening to the other party's explanation, Li Xuan immediately understood that in front of a mainland player who has never even played a 3-point game, the games you give him 6 points and 9 points are actually the same! Therefore, for game hall operators, they naturally prefer lower-priced game consoles!

Li Xuan could even guess that Du Wenqiang, the big fat man, didn't pay attention to the mainland market at all. In the eyes of most Hong Kong people, the mainland across the river is synonymous with poverty and backwardness. But these people ignored it, and the mainland quickly caught up.

According to statistics released by the Deep Sea Special Zone not long ago, as of the end of last year, the resident population in the special zone had exceeded 1 million. It took only seven years for Shenhai to transform from a small fishing village to a large city with a population of more than 1 million! No one can underestimate the powerful energy that this sleeping dragon burst out after waking up.

Of course, Li Xuan himself also bears certain responsibilities in this regard, because he has always attached more importance to the markets of developed countries such as Europe, America and Japan. The management of the Oriental Group will inevitably be influenced by him, and the rapid growth of the Oriental Group in recent years has actually covered up many problems, which makes everyone immersed in the intoxication of self-satisfaction.

For example, from Wang Shi's words, Li Xuan can already guess that although most of the games that attract players in the video game arcades in the mainland are games produced by Dongyou Game Company, the domestic market basically has nothing to do with Dongyou Company. What is even more unacceptable is that Dongyou Company itself has not realized this problem at all.

Although in the current domestic environment, it is difficult to completely eliminate the problem of piracy, but Dongyou is not completely helpless. For example, the company's earliest first-generation arcade board, although it is easy to be cracked and copied, the first-generation arcade board produced puzzle games such as "Tank Wars", "Mario Brothers" and "Pac-Man".

If Dongfang Group takes the initiative to use "King of Fighters", "1942" and other fighting games and fighter aircraft, these new games that are more suitable for arcade halls will take the initiative to attack, even if the price of game consoles is a bit more expensive, but still can rely on the blood of new games to fight, Squeeze out the massive market for pirated game consoles. And after players' tastes gradually improve in the baptism of good games, there will be less living space for early pirated games!

"Li Sheng, Mr. Li Hao, Secretary of the Municipal Party Committee of the Special Economic Zone, is looking for you!" Li Xuan's assistant Zhong Jinghui ~www.readwn.com~ suddenly came out of the banquet hall and said to him.

"Mr. Wang Shi, the chat with you just now was very pleasant. I hope you can support the genuine products of Dongfang Group in the future!" Li Xuan got up and smiled at Wang Shi, motioning Zhong Jinghui to leave a business card for the other party.

Wang Shi couldn't help but stunned when he heard the word "Secretary of the Municipal Party Committee". Not everyone can see Secretary Li. Since he was transferred to Shenhai City as the mayor the year before last, Wang Shi himself only had close contact with Secretary Li once when he was reporting his work.

Moreover, even if it is an investor from Hong Kong, unless it is a very important investment project, it is difficult to receive the personal reception of Secretary Li Hao. So Wang Shi couldn't help guessing the true identity of the other party. Could it be the rich second generation of a wealthy family in Hong Kong?

In fact, Zhong Jinghui was a little surprised when he saw his boss motioning for him to leave a business card. Because Li Xuan seldom handed business cards to others, he didn't bring this thing with him at all!

Wang Shi took the business card handed over by Zhong Jinghui, and after a glance, he suddenly realized who was sitting across from him just now! Li's business card was only printed with the words "Oriental Group: Li Xuan" and a phone number! (To be continued.)