Video Game Empire

ps: Tragedy, I just found out that the transmission was wrong, and quickly revise it! This is the first draft, I haven't had time to correct the typos, you can read it later!

Since Li Xuan plagiarized the name DreamWorks, he would not mind plagiarizing its most famous masterpiece. Perhaps for Americans, it is still controversial to call "Kung Fu Panda" the representative work of DreamWorks Animation, because many people will think that "Shrek" is the signature production of DreamWorks Animation.

But to the Chinese, "Shrek" is far less well-known than "Kung Fu Panda". It can be said to be the first Hollywood animation that has seen a movie craze in China. This is a movie with a strong Chinese flavor from the inside out.

Kung Fu and pandas are the most representative symbols of Chinese culture in the United States and the entire Western world! But in fact, the entire film production team of "Kung Fu Panda" has almost no Chinese presence. A group of blond and blue-eyed foreigners told a story that should have been told by the Chinese. This has to be said to be a very embarrassing thing for all Chinese filmmakers!

Of course, before the advent of computer technology, China's animation film production level did not lag much behind Hollywood's Disney. The "Havoc in Heaven" produced by Huhai Art Studio in the 1960s is still praised by many foreign netizens decades later.

However, before the 1990s, China's domestic film industry was not a mature commercial market like the United States. The production companies are all state-owned enterprises, and the production funds do not come from box office profits, but administrative allocations from superiors. Therefore, after China's gradual market-oriented reforms in the 1980s, the domestic film industry experienced a painful nirvana in the course of institutional changes.

And the impact of the Chinese-owned art studio was particularly severe, because the production cycle of animated films is very long. Production costs are often higher than live-action movies! If there is not enough investment in live-action movies, it is impossible to make action movies with big scenes. You can also shoot low-cost literary films. But if the investment in cartoons is not enough, there is almost no room for flashbacks!

certainly. The reason why Li Xuan established DreamWorks Asia animation studio in Hong Kong may have a little desire to promote Chinese animation, but this is by no means the main reason. His plan is more to improve the entire industrial layout of the Oriental Group.

The cultural and entertainment industry itself is a promising and worthy field of investment. What's more, one of the core businesses of Dongfang Group, games already have huge room for expansion. Many of the films released by Hollywood every year are adapted from scripts.

In the future, it will be common for games to be adapted into movies. In addition to Blizzard's "World of Warcraft" that countless people are looking forward to, the familiar success stories also include "Tomb Raider", "Resident Evil" and so on. It can be said that the development and operation of the entire industry chain of movies, games, and comics will be the development trend of the future cultural and entertainment industry.

In Li Xuan's view, the production of video games and animated films actually have a lot in common. For example, Dongfang System Software Co., Ltd. produces computerized games for games. Developed a series of graphics processing software. And these constantly upgraded software have now become the tools used by Asian DreamWorks to develop "Kung Fu Panda"!

Li Xuan's funding for the "Kung Fu Panda" project is as high as 30 million US dollars, and a large part of this expenditure is for the purchase of computer hardware and software. "Kung Fu Panda" will be the first 3D animation film in history, and in order to provide Asian DreamWorks with powerful drawing software, Dongfang System Software Co., Ltd. relies on its own resources to conduct large-scale research and development, and also acquires and integrates Silicon Valley. of several small software companies, quickly becoming one of the most powerful vendors in graphics software.

There are two new companies, Dongfang Commercial Software and Dongfang System Software, which were originally split from Dongfang Software. In recent years, it is developing in different directions according to Li Xuan's plan. In addition to maintaining its own advantages in the office software market, the former has recently begun to actively develop in the fields of security software and enterprise management software.

In addition to becoming a well-deserved overlord in the field of personal computer operating systems, Dongfang System Software also occupies more than half of the market share in enterprise-level workstation and server operating systems. In addition, it has also actively entered into various tool software, such as the as-development system launched by Dongfang System Software Company. It is already the most mainstream language compilation tool on the market.

And graphics software with the increasingly powerful computer functions, the future application is bound to continue to expand! But if you want the companies in the group to be on the right path, sometimes it's not enough to rely on Li Xuan's help. Because everyone knows it. More need to know why!

Just like the huge software development contract from DreamWorks Asia, there is a great prospect for development of graphics software than just boring instructions from Li Xuan. It will make the management of Dongfang System Software Company truly understand the importance of entering this field as soon as possible!

And all kinds of graphics software developed by Eastern Software Company. In turn, it can actually promote the product development of Oriental Game Company. Because compared to the computer technology required to make animated movies, video games have far less demand for the development of graphics technology.

For example, the first movie produced by Asian DreamWorks aimed at 3D animation, and video games will still be 2D for a long time. This is not to say that Dongyou is unwilling to spend huge sums of money to develop games with more realistic graphics, but is limited by the level of hardware development.

With the current hardware level of home consoles and personal computers, it is simply impossible to run huge three-dimensional games. Therefore, Dongfang Game Company invested huge sums of money to develop a cutting-edge game that is ahead of the times, and there is no sense in losing money!

Can't let players spend millions of dollars to buy a supercomputer to play games! But players can't do it, but the project development team of "Kung Fu Panda" can. The animation rendering of this film is done by a "Pearl of the Orient" supercomputer!

However, the graphics technology experience accumulated in animation production can be applied to the future game development of Dongyou Company. The Oriental Research Institute has released news that the new-generation processor r-3 of the r-architecture will be launched next year. r price after so many years of development. It is completely different from ar in another time and space. According to Li Xuan's own assessment, the overall performance of the new generation r-3 processor. It should be comparable in performance to the first-generation Pentium processor in another time and space, commonly known as the 80586.

The r architecture has gradually developed to its peak in the 32-bit era. The next R&D focus of the Oriental Research Institute will be to expand it from 32-bit to 64-bit!

With the upcoming r-3 processor, Aikang has also started the research and development of a new generation of personal computer ab-6. The Oriental Game Company also quietly set up an experimental project called "2.5 Plan". The so-called 2.5 game is between two-dimensional and three-dimensional games, and some games use three-dimensional technology.

It is a trend for future games to gradually develop from 2 to 3, and 2.5 is a good transition. Compared with 3 games, it can save a lot of computer resources and replace some secondary pictures with 2 pictures!

"Abiao, what do you think of this "Kung Fu Panda" movie?" The lights in the small screening room just turned on, and everyone on the scene stood up and applauded. A man in a blue shirt sitting beside Rolubia asked him softly.

"This "Kung Fu Panda" is completely different from our domestic animated films! How should I put it? Its plot is very interesting and not so much preaching! The protagonist A Bao is also very special. He has many shortcomings, but some Very valuable quality!

For example, although he may cause trouble, he is kind-hearted and has no malice! When the responsibility of saving his home fell on his shoulders, he never flinched! This kind of image that does not hide the beauty makes people feel very friendly! "Luo Lubiao was a little dazed when he looked at the big white screen that had no images!

"The outline of the story of "Kung Fu Panda" is actually very old-fashioned. It is about a very ordinary and even a little person who has many shortcomings. Eventually he grows into a hero who saves the world and lets justice defeat evil!

This is actually the most typical Hollywood bad stalk, which has been used by countless directors. But this is a commercial movie, and audiences don't come to the theater to receive ideological education. But the picture has a lot of fun! Outside of the thin plot of "Kung Fu Panda", all kinds of interesting plots and scenes are carefully designed!

For example, in the plot of A Bao and his brothers and sisters betting that they can eat a few steamed buns in one go, watching the big fat face of this chubby foodie panda is about to be smashed by a pair of Xiao Long Bao. It still wants to put another bun in its mouth. The image of this foodie makes people very cola!

I don't know if you have ever watched the cartoons of the American Disney Company. The movies they produce are aimed at children. Therefore, the plot design is relatively younger! Although our company's "Kung Fu Panda" also tells a simple story of justice defeating evil, in fact, adults will not feel bored when watching it. On the contrary, it will be a little more childlike with a knowing smile. This will be a movie for all ages! The analysis of the man next to Luo Lubiao was more specific and in-depth than his, making him unable to help but follow.

In fact, this is another time and space, a special feature of DreamWorks Animation, that is, the protagonists they create are all anti-classic. There are too many flaws and faults in each character. For example, Panda Po is not only fat, but also active and playful.

Those shortcomings make them similar to ordinary people and make the audience feel more cordial. Unlike Disney cartoons, they are all about princes and princesses. Disney has unparalleled influence in the field of animated films. If you follow the traditional way of making cartoons, you can't compete with Disney at all.

Then the only option is to find a new way, because whether it is Pixar or DreamWorks, the animation images in their movies are completely different from those classic Disney cartoon images.

The person whom Luo Lubiao discussed is Fang Weimin. He used to work in Shanghai Art Studio, but immigrated to Hong Kong as early as 1983. Because Luo Lubiao also came from the Shanghai Art Studio, the same background made the two quickly become friends.

Unlike Luo Lubiao, who just joined DreamWorks Asia, Fang Weimin is the founder of the animation studio. The backbone of Asian DreamWorks can be roughly divided into three types. Some of them are talents dug back by Li Xuan from the United States, and there are about 20 people.

These people are the core of the entire "Kung Fu Panda" production team, including the general director of the animation, John Lasseter. He was born in the Disney Company, but after visiting the computer graphics studio of Industrial Light and Magic, he was deeply attracted by computer technology and began to explore early computer animation at the Disney Company.

But the Disney company has been immersed in the great achievements of its traditional animation, and it is not enthusiastic about the research and development of new technologies. In another time and space, Lasseter finally resigned from Disney and chose to join Pixar as one of the co-founders of the company, finally breaking Disney's dominance in the animation field!

Lasseter is one of the most important contributors to Pixar's rise. He not only has knowledge of traditional animation production and the American animation film market, but also is curious about new technologies. And the only reason why Li Xuan can dig this talent from California to Hong Kong is because he is willing to pay!

Li Xuan is willing to invest 30 million US dollars to develop an animated film entirely produced by computer! This is completely impossible in Hollywood today. You must know that the application of computer technology in the film field has just begun~www.readwn.com~ It really shows its powerful charm like the world, and we have to wait until "Jurassic Park" is released. after.

Otherwise, the development of Pixar in another time and space would not be so difficult in the early stage. You must know that the animated short films it produced almost lost all the best animated short film awards in the United States, but it was still difficult to pull enough investment to make animations. feature film. So much so that "Toy Story" was not released until 1996!

However, Li Xuan threw out 30 million US dollars in one breath to let Lasseter splurge. Naturally, he could not not be tempted. In fact, most of the 20 or so technical talents who are willing to leave the United States to develop in Hong Kong are obsessed technical nerds. And the banknotes in Li Xuan's hand can allow everyone to start their own animation ideals in advance!

In addition to this part of the people, most of the people in the animation studio are people who are interested in animation movies transferred from Dongfang Game Company. In addition, after the establishment of Asian DreamWorks, it has also recruited a group of professional art and production talents in China!

Fang Weimin is one of them. After being recruited by DreamWorks Asia, he quickly obtained the right of abode in Hong Kong with the assistance of the Oriental Group, so he immigrated to Hong Kong with his whole family. Although Fang Weimin was producing traditional animation before coming to Hong Kong, many of his animation production experience is still very valuable to the newly established Asian DreamWorks! (To be continued.)