Video Game Empire

ps: ps: In the plot at the end of the last chapter, two digital cameras were created to make "Jurassic Park" abandon film. The author is a little whimsical and has made changes!

Relying on their strong strength in optical and electronic technology, Japanese companies almost dominate the field of imaging equipment, whether it is cameras, video recorders, and video cameras!

If it is said that American and European companies have the strength to resist in the high-end field. ※%, but in the low-end and middle-end civilian fields, Japanese companies have beaten their competitors in Europe and the United States by virtue of continuous technological innovation and strong cost control!

The world's first home video camera was launched in 1976 by a Japanese company. This camera using vhs format is also compatible with vhs format video recorders. And another Japanese company, Sony, is not to be outdone. Although it lost to the company in the previous video recorder format battle, it is determined to compete again in the home video camera market!

Sony, in conjunction with Sharp and Canon, soon also launched an 8mm camcorder, the v8. The total weight of this home camera is less than 1kg, which has made a great breakthrough in portable. Home cameras are more high-end than cameras. They are relatively popular only in developed regions with high per capita incomes such as the United States, Japan, and Europe!

In fact, in another year or two, ABC will have a show called "American Family Funny Video." The general public can use their own cameras to send unintentionally funny and funny pictures to TV stations. And the family that won the title of the funniest video in each issue. You can get a $10,000 bonus.

In another time and space, after more than 20 years, this show is still prosperous, and it was still broadcast until Li Xuan traveled! And this is reflected in it. American households have a high number of cameras. If the domestic TV station also engages in such a column, it is estimated that the director will still need to worry about whether they can collect enough screening materials!

In fact, the company also has a good foundation in the field of cameras, especially in the field of broadcast cameras. Because the company built the nation's first television network, it began developing the camera equipment needed to record television programs decades ago.

Japanese companies have already entered the civilian camera market in advance. If the company follows up step by step, it will be difficult to get a lot of broth. So it must seek a breakthrough! And the opportunity to upgrade the photographic equipment from the analog age to the digital age is the perfect time for the company to break the existing pattern!

Whether it is a digital camera or a digital video recorder, the conversion from analog to digital is inseparable from a core component - the scientific name of dd is a charge-coupled device. It is an image sensor that converts optical images directly into digital signals. Two other inventors of spacetime d were awarded the Nobel Prize in Physics in 2009 for this invention.

After the first d-chip came out at Bell Labs in 1969. The company is one of the first American companies to follow up on d technology. It's just that the company has not made continuous large-scale investment in this field, so that it was quickly overtaken by Japan's Sony!

In 1981, Sony's d image sensor was applied to the camera, and the world's first commercial camera without photosensitive film was launched, thus opening the history of digital cameras.

Image sensor is actually a kind of integrated circuit. It is widely used in digital cameras, mobile phone cameras, computer cameras, surveillance cameras and other fields in later generations. The total global market size exceeds 10 billion US dollars.

Among them, Sony is the biggest winner in the sensor market. exclusive 40% share. So don't look at Sony's mobile phone and other businesses, the color has long since faded under the price war of Chinese manufacturers. But it still makes a lot of money on components!

In the field of the company's d sensor, although Sony has left a big gap, its research in the past few years has accumulated a good foundation. After being acquired by Oriental Group, its semiconductor business was merged into Fairchild Semiconductor.

In the past two years, Fairchild Semiconductor has successively acquired the d R&D department of Texas Instruments and Express Semiconductor. These two companies are also the first companies to enter the d field of research and development. And Fairchild is also working closely with Kodak, which actually launched the world's first 1-megapixel d-sensor as early as last year.

Kodak's technology level in the field of image sensors is no less than Sony's. Many people say that Kodak management's misjudgment on digital cameras led to the company's future decline, which is actually a misunderstanding to some extent.

Kodak has actually been an important promoter of camera digitization. It launched the camera in 1990, which first established a general model for digital cameras in the world, and quickly developed into a common standard in the industry.

It's just that Kodak's core business has always been film, not cameras. But Japanese companies in digital camera technology, the update speed can be described as a thousand miles. Kodak was involved in the film business and failed to keep up with the pace of Japanese companies!

Rather than saying that Kodak made a strategic decision, it is better to say that it was defeated in the head-to-head market competition. In fact, this situation has already begun to emerge as early as the 1980s, because even Kodak's most proud film business, under the impact of Japan's Fuji Corporation, quickly lost a lot of market.

Kodak, which is going downhill, does not refuse to cooperate with the Oriental Group. Although it has some competition with companies in the field of cameras, everyone's current main enemy is Japanese companies. What's more, Kodak is not a professional semiconductor company. Fairchild Semiconductor's solid experience in integrated circuits is actually lacking!

Of course, in addition to the layout of the d image sensor technology, the Oriental Group. The more important thing is to take the lead in the development of image compression formats. For the Eastern Group, it is better at this aspect.

There is a very popular audio player called mp3 in later generations, and the origin of this name is because of the compression format of mp3 music player. Both follow the third level of the MPEG-1 standard.

mpeg is an organization jointly established by the International Organization for Standardization and the International Electrical Engineering Committee, which specializes in formulating international standards for moving image and speech compression. In another time and space, mpeg was only established in 1988, and it has successively formulated standards such as mpeg-1, mpeg-2, and mpeg-4. The compression formats of mp3 and mpeg-1 follow the mpeg-1 standard, while dv and dvd follow the mpeg-2 standard.

With the intervention of the Oriental Group, the mpeg organization of this time and space was established in advance as early as 1985. The first generation standard of mpeg-1 that is being developed incorporates many research results of the Oriental Group in the field of digital compression!

As far as Li Xuan knows. The standard formulation of mpeg-1 has basically come to an end and is ready to be officially announced to the world at the beginning of next year. Eastern Group actively promotes the establishment of the mpeg organization, which means that it will give up the exclusive rights of many patents.

Because any technology wants to be accepted by the International Organization for Standardization. To become an internationally accepted technical standard, the premise is that this technology must be unconditionally disclosed to all companies in the world for use, and technology holders can only charge low patent license fees!

However, international giants such as Dongfang Group and IBM are still very willing to make their technology an international standard. Because they are giving up part of their interests at the same time. But you can get more lucrative rewards elsewhere!

For example, the Oriental Group has deeply participated in the formulation of the mpeg-1 standard. Let this lossy compression standard for video and audio, which will be accepted by most manufacturers in the world in the future, develop according to its own will. The experience accumulated by Orient Group in related video and audio compression algorithms is far ahead of other companies.

In fact, the Oriental Research Institute is developing a video decoder that conforms to the mpeg-1 technical specification, and the DVD player in this time and space will also come out several years earlier than another time and space. In another time and space, it only had a huge impact on VCRs in emerging markets, but it did not make much waves in major markets such as North America, Europe, and Japan.

The main reason for this is that compared with the existing tape recorders, there is not much breakthrough in technical indicators such as image definition. So there will be no replacement effect. And all the patents of the video recorder are controlled by Japanese companies such as Panasonic, Sony, etc. They have established strong distribution channels in the European and American markets.

But the new DVD player. It was first invented by Wanyan Company in China. However, Jiang Wanmeng, who developed it, did not apply for any related patents. This has allowed the rapid spread of manufacturing technology, and its core component, the chip decoder, is in the hands of a small American company called c-cube.

Therefore, for Japanese electronic companies, they can monopolize all the benefits of selling video recorders, but sales require a lot of benefits to be divided up. Therefore, these companies are naturally reluctant to let the influx into the video recorder market cause damage to their existing interests.

In emerging markets, because the price of video recorders is relatively high, the popularity is low, but it is just with the help of lower prices to conquer this part of the market! Therefore, in another time and space, it is only popular in markets such as China and Southeast Asia.

But now the situation facing the Oriental Group is just the opposite. Although the company has a large market share in the video recorder market in the United States. However, the core patents of video recorders are held by Japanese companies, and each video recorder needs to pay a large amount of patent fees, which puts the company's products at a natural disadvantage in the competition.

In recent years, the company has gradually transferred all the production links of the company to the Mainland, Taiwan-Taiwan and other regions. All of the company's previous video recorder production business was OEM by Japan and Panasonic. But now the domestic Guangming Overseas Chinese Town Electronics Co., Ltd. has also begun to undertake the company's VCR production orders.

The OEM cost of domestic companies is naturally much lower than that of Japanese companies. The company's process transfer plan can effectively reduce the production cost of products. But this also makes it drift away from traditional cooperative enterprises such as Panasonic and Panasonic!

What's more, the company's video recorders only have good sales in the North American market, but in other markets around the world, they cannot compete with the products of Japanese companies. So in general, the company's benefits in the video recorder business are actually relatively limited.

But if the company can successfully promote it, the benefits it will receive will be completely different. In another time and space, the US c-cube company, which controls the supply of decoding chips, just earned profits from the Chinese mainland market, which once reached hundreds of millions of dollars a year!

The strength of the company is far from those of China's electronics companies can match. In the previous VCR format war in the 1970s, the company's support played a decisive role in the reason why the company's nhs format was able to beat Sony's beta format!

The company's familiarity with the U.S. market is far beyond what foreign companies can match. It not only knows what kind of products American consumers want, but also has powerful channels in all aspects.

For example, the company owns a record label, which can provide a large amount of music content for newly launched products. Although the broadcasting company has been split and listed independently, with the holding relationship of the Oriental Group, it can also provide a large number of TV series and entertainment program copyrights for DVD players.

And the company also has various cooperation with many Hollywood film companies, coupled with the good relationship between Asian Pictures and Universal Pictures, etc., the DVD player will naturally not lack the copyright content of movies! In this way, after the advent of the DVD player, it will not encounter the dilemma of no film to play at all.

After solving the problem of content supply, with the distribution channels established by the company over the years, as well as the support of cg company (computer garden), which is increasingly showing its domineering spirit in the consumer electronics market in the United States, DVD players are spread all over the United States. Not so difficult!

What's more, the company can also win over various allies, it only needs to master the key decoding chip technology, and other technologies can be authorized to other companies to produce, so as to rapidly expand its momentum and compete with video recorders in the global market!

For the company ~www.readwn.com~ the profits that can be created by possessing a large number of key technologies are far more valuable than the VCRs controlled by others! The focus of the company's future development will be in the field of audio and video products such as televisions, cameras, etc.!

And it is only the first project in Li Xuan's plan. The Oriental Research Institute is also conducting active research on technologies such as flash memory and micro hard disks. After these technologies gradually mature, mp3 players will jump out to block Sony's walkman and cd players.

The company focuses on digital and imaging products; Aikang focuses on computer products; Dongfang Research Institute, Dongfang Semiconductor, and Fairchild Semiconductor provide upstream technical support; Dongfang Games, Dongfang Commercial Software, and Dongfang System Software provide downstream software and content Support; cg company (computer garden) and Oriental Commercial are responsible for the entire distribution system.

The complete electronic industry chain of Dongfang Group has taken shape! (To be continued.)

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