Video Game Empire

If Cook was a little dissatisfied at first, then his eyes became brighter and brighter after hearing Li Xuan's description of Blockbuster's next development plan! Mail service, the Internet, these novel words seemed to open another window for him!

The United States is one of the busiest regions in the world for postal services, and the history of mail order is more than 100 years old. One of the reasons why the video rental industry did not launch a mailing service before is that the old-fashioned video tapes are relatively large. If two or three rolls of videotape are mailed together, it is already a small package, and the cost of postage alone can eat up most of the rental income of the rental store.

But now the vcd video disc is not the same, it is only a thin piece. Even if several DVDs are put together, they can be easily stuffed into an envelope. This allows the rental shop to have enough confidence.

In particular, if a company like Blockbuster can quickly expand its scale to the whole country, it can rely on its huge number of orders to reduce the postage sufficiently low in the negotiations with the post office. In this way, customers only need to pay a little more than a dollar or two, and they can avoid the rush of driving and renting movies, which is undoubtedly a very attractive option.

This is also one of the advantages of vcd compared to old video recorders. Of course, this advantage is not enough for vcd to quickly open up the North American market. The Oriental Group also has a series of systematic promotion strategies, such as buying out the CD recording rights of a large number of old movies.

Movie and video rights are not cheap in the North American market, and in many cases, a movie can sell for tens of millions of dollars. But that usually refers to a hot new movie that just came out. For most old movies, after the first wave of videotape sales. Copyright prices will drop a lot.

Especially new technology like vcd video player, for film companies, they have already received a fortune from video tape distributors. Now, through the release of vcd video discs, the video copyright can be sold again, why not do it!

Don't look at the fact that vcd video disc players have not yet entered North America, Europe and other markets, but Oriental Group has quietly started to buy vcd transcription copyrights of old movies in major film companies' film libraries in advance. For example, Columbia Pictures, which has entered the eyes of Sony Corporation, has the largest film library among mainstream Hollywood studios.

However, the rumors released by the Oriental Group are that it intends to compete with Sony for the equity of Columbia Pictures. This gossip directly caused the stock price of Columbia to skyrocket, and the major shareholder Coca-Cola even more. The offer price of the shares held in hand has been raised a lot.

In fact, even if Li Xuan really wanted to acquire a mainstream Hollywood film company, he would not choose to start with Columbia Pictures. Because it is too closely related to CBS, it is easy to doubt whether Li Xuan is a drunkard or not.

In the case that Li Xuan has been inextricably linked with the nbc broadcaster. If he continues to attack CBS, which is also one of the three major public television networks in the United States, it is bound to attract countless hostile eyes.

However, the smoke bomb released by the Oriental Group at least made it more difficult for Sony to acquire Columbia Pictures. At the same time, the Oriental Group itself has many Hollywood giants such as Universal and MGM. Reached a vcd distribution agreement.

JVC, Sony and other Japanese video recorder manufacturers. It is not that they are unaware of the actions of the Eastern Group, but the countermeasures they can take are very limited. What they can do is, on the one hand, vigorously exaggerate the piracy hazards that vcd may bring, and on the other hand, form an alliance to threaten film companies to boycott vcd.

The threat of Japanese manufacturers may still have a certain effect on small film companies. Because they basically do not have the ability to distribute video tapes on their own, most of them choose to sell video copyrights to specialized video tape distribution companies. And behind many issuing companies, there are Japanese funds.

But for several Hollywood giants, they are in order to better tap the profits of the videotape market. It has its own distribution company and sales channels. On the contrary, the upstream copyright content they control can play a decisive role in the video format war.

But Sony has already announced. After no longer supporting its own beta format, this allows the vhs format of jvc to completely unify the entire video recorder market. Hollywood giants naturally lost the opportunity to profit from the alliance between the two major formats. The vcd technology suddenly jumped out at this time, just in time to take over the class of Sony, and form a restraint on the vhs recorder.

Therefore, Hollywood's major production giants, not only did not reject vcd, but intentionally supported it a little so that it could better compete with vhs video recorders. Of course, in order to appease the industry's concerns about vcd piracy, Dongfang Group also gave a technical solution.

The most advanced vcd player in the US market is not a DVD player produced by rca company, but a new generation of personal computer abc-6 computer launched by icon company. This computer with a new generation of erm processor comes standard with a CD-ROM drive. In addition to reading and writing the software copied on the CD, the user can directly play the vcd video disc through the CD-ROM.

The Oriental Group has aggressively purchased old Hollywood movie rights, and it is difficult for Japanese companies to stop it. But they easily encouraged video tape distributors to unite against the new vcd player. In the recent buyout agreements signed by a number of distributors with film companies for the video rights of new films, they would rather bid a higher price to prohibit the film company and sell the video rights of the film to the Oriental Group Publishing vcd format for a second time.

Dongfang Group is not going to push vcd in the United States, so naturally it will not spend a lot of money to compete with video tape distributors for expensive new film rights. And since Li Xuan is unwilling to bleed, he naturally needs to come up with an ingenious curve to save the country.

If Dongfang Group has not been able to compete with Japanese manufacturers in the home appliance market for the time being, then it can completely crush Japanese companies in the computer industry. Aikon has added an optical drive to the standard list of the new generation of abc-6 computers, in order to vigorously promote the optical disc.

Compared with the current mainstream floppy disk, the CD-ROM has a faster read and write speed and a much higher data storage capacity. The English name of the CD is cd, and vcd is a branch of cd. In the technical standard of CD-ROM of abc-6 computer, ~www.readwn.com~ naturally also supports the reading of vcd format.

Most of the business of video rental stores in the United States actually comes from those hot new movies. Vcd players that are not prepared to compete for the copyright of chip video are naturally difficult to attract the favor of consumers in the United States. But if users don't need to spend a penny, they can directly use a computer instead of a VCR and a TV to enjoy movies, which is undoubtedly attractive to those users who own abc-6 computers!

When the vcd format can basically cover most of the old movie library except for some recent new movies; when users can choose to stay at home, let Blockbuster rental stores all over the United States, When the selected discs are mailed directly to the door, the acceptance of the new video and audio format vcd in the United States will undoubtedly increase rapidly.

This is the roadmap arranged by the Orient Group for vcd to enter the US market, and open up a new channel through its biggest advantage - the computer industry.

And when the vcd format has laid a sufficient foundation in the United States, a new generation of video disc players that are technically further advanced will go to the front of the vhs video recorder. When that time comes, Li Xuan will definitely not be so stingy with his investment in content copyright as he is now! (To be continued.)

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