Video Game Empire

Li Xuan turned around and nodded at him with a smile: "Mr. Li, if I'm not wrong, what you said seems to be warning this comrade not to invest a lot of money in research and development. Your point of view at the meeting just now seems to be contradictory!"

Li Xuan's voice just fell, and a middle-aged man in a blue suit next to him immediately answered.

When he saw Li Xuan looking at him, he immediately smiled and stretched out his hand to introduce himself: "I'm Ni Runfeng from Changhong Electric Company. Mr. Li's exposition at the seminar just now made me wake up!"

It turns out that this is Ni Runfeng, who is famous throughout the country for his "industry to serve the country". He is a very controversial business figure in contemporary China. Ten years later, Changhong Company, under his leadership, carried the banner of the TV industry to fight against foreign brands, and it was once glorious.

Li Xuan smiled and shook hands with the other party: "Scientific and technological innovation is the core competitiveness of a company and even a country, there is no doubt about this! My previous view at the seminar was from a higher-level macro perspective. Let's analyze it!

I heard that there is a suggestion in China called exchanging the market for technology. In my opinion, this is a false proposition! Because it is impossible for any enterprise to exchange the technology that it truly lives for to others!

For example, Sony's Trinitron technology has allowed it to monopolize the high-end picture tube market for 20 years! Before all relevant patents expire, Sony can continue to enjoy the huge profits brought by technological monopoly, how could it possibly share these technologies with outsiders!

Another example is the ERM-3 processor that our Oriental Group has just launched. The investment in the research and development stage alone is as high as 300 million US dollars. To what extent must the domestic market be so large that we are willing to take it out and exchange it! Therefore, from a national level, the only way to cultivate an internationally competitive industry is to encourage innovation!

But when it is specific to a single case, it is necessary to analyze the specific problem! For example, Mr. Liu Chuanzhi's Lianxiang Computer Company, I estimate that the total assets are less than 10 million yuan, which can only be regarded as the most advanced enterprise in the global computer industry!

In view of the fact that the domestic market is still relatively closed, Lianxiang Company can still develop relatively well. But if the domestic government starts to open the market to the outside world from tomorrow, the influx of international brands can tear it to shreds in an instant! For example, Acer in Taiwan-Taiwan area also mainly focuses on the mid-to-low-end personal computer market, and the cost performance of their products is even inferior to Aikang!

Therefore, it is unreasonable for Lianxiang to compete with foreign brands in the short term in the technology field. It is really more familiar with the local market and consumers as a local snake. So in my opinion, if Lianxiang wants to expand rapidly, it should put more effort into market development.

Of course, this does not mean that even thinking about the company can completely put aside technology research and development. Instead, we should focus on the big and let go of the small, and concentrate the limited scientific research force on the most critical points! In fact, even the leader of the international PC market, Aikang, has not achieved complete control over all technologies. For example, in terms of hard disk technology, Aikang uses products from other companies completely! "

D's southern tour in 1992 was a watershed for the Chinese economy and Chinese enterprises. After 1992, the market economy gradually began to play a leading role, and the country's further opening to the outside world allowed more and more foreign brands to enter the Chinese market on a large scale.

The current Lianxiang company can also take the route of "technology, industry and trade" and use its technological advantages to defeat domestic counterparts. But when a large number of strong multinational companies come in, its technical background is simply not enough!

In fact, this situation will not only happen to Lenovo, the domestic TV industry will also face the same challenges. Why did Ni Runfeng and Changhong Company hold high the banner of "serving the country by industry" ten years later, and kicked off the **** price war in China's TV industry. It is because of the influx of a large number of foreign brand TV sets, which has greatly compressed the living space of domestic TV sets.

You must know that China's TV production ranked first in the world in 1987, but in 1996, ten years later, the sales of domestic TVs only accounted for 20-30% of the domestic market.

When the price difference is not too much, consumers naturally prefer foreign TVs with good quality. Since it can't compete with foreign brands in technology, Changhong can only provoke a price war and attract consumers' attention by sharply reducing prices!

"Li Sheng, our Changhong Electric Company is an old military factory, which has just completed the shareholding system transformation from military to civilian, with total assets of only RMB 30 to 40 million! Like this technology transfer negotiation with your group organized by the Ministry of Electronics-Electronic Industry, We tried to squeeze in but were turned away!

You may not imagine how tight the supply of color picture tubes in China is now. We can get a part of the quota from the Xian-Yang picture tube factory every month, but we must send people to watch 24 hours a day to ensure that our indicators are not affected by the Others cut off!

So if it is possible, I naturally hope that our Changhong factory can have its own picture tube production line, so as not to be strangled by others! However, our financial strength is not enough, and we are not a backbone enterprise of the Ministry of Electronics Industry, so we can only stare at the side! "Ni Runfeng said helplessly.

The domestic enterprises that signed the technology transfer agreement with Dongfang Group this time are all key enterprises under the Ministry of Electronics Industry and Industry, and they are the sons of the Ministry of Electronics Industry and Industry. And like Changhong Electric Company, it was originally a military enterprise and was under the jurisdiction of the military.

However, during the million-dollar disarmament in the past few years ~www.readwn.com~ Changhong Factory was completely transformed into a civilian enterprise, and the jurisdiction was also devolved to the local government. Although Changhong Company is also a state-owned enterprise, it is only a local state-owned enterprise, and naturally it cannot be given priority like a subordinate backbone enterprise.

"Mr. Ni, it is not as difficult as you think to set up a picture tube factory with your ability to do great things! In fact, if your company does not plan to introduce a full set of production technology, but only needs a picture tube assembly plant, Only a few million investment can be done! The Nanhu Electronic Development Zone in Shenhai City can provide almost all the components required for the production of picture tubes!”

Li Xuan shook his head slightly and smiled. Oriental Group is preparing to gradually withdraw from the field of traditional CTR picture tube, and turn to enter the field of liquid crystal. However, it will take at least ten years for LCD technology to mature, and the domestic TV market will usher in rapid growth in the next ten years.

Even if the Eastern Group is ready to retreat, they are not willing to give up this big piece of fat. So he is going to use a more positive attitude to cooperate with the domestic TV industry! (To be continued.)

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