Video Game Empire

"You said that the domestic CPT market will soon usher in an oversupply situation," Secretary Lv asked in surprise. The top novel, x He just drank a cup of sober tea and ate a small bowl of fish paste porridge to fill his stomach, and the previous drunkenness finally faded away.

Li Huolin and other six people negotiated with Dongfang Commercial Company in the morning. When the next CPT supply arrangement this year, the beautiful manager surnamed Cai of Dongfang Commercial Company took the initiative to reveal a news. The domestic output of color picture tubes will usher in explosive growth within this year, and there will soon be an oversupply situation.

To build a factory with an annual output of hundreds of thousands or even millions of color picture tubes, the investment scale is not a small number. For local governments, it is definitely an important achievement in attracting investment. So in fact, when the construction of each CPT project starts, local newspapers will give a large-scale report in the prominent pages.

Those who are interested only need to pay attention, and this information can be easily collected. But for Chinese companies in 1990, there was no concept of "intelligence gathering" at all. Therefore, although one large-scale color tube factory has been launched in China in the past two years, most practitioners in the domestic color TV industry have not yet realized the changes in the market environment.

Until the morning, when Dongfang Commercial Company listed the various CPT factories in China that were about to put into operation in detail, a group of talents including Li Huolin exclaimed. Li Huolin now relayed the news to Secretary-General Lu, who was also very surprise.

"That's right, if I hadn't seen the statistics provided by Dongfang Commercial with my own eyes, I wouldn't have believed that the domestic output of CPTs would have increased by 10 million by the end of this year. You must know that the total demand for CPTs in my country last year was total. There are only 9 million pieces, of which 7 million pieces are produced domestically and 2 million pieces are imported.

This year, the production capacity of color tubes has soared to 17 million, but the sales of color TVs have not improved much. Therefore, these extra CPT production capacity cannot be digested in the short term, and the situation of oversupply is almost a foregone conclusion," Li Huolin explained with a serious face.

"Hey, we like to do things like this in China. At that time in 1985, all parts of the country rushed to introduce production lines for televisions, refrigerators, washing machines and other home appliances. As a result, one dragon gave birth to nine children, Four or five years have passed since the serious lessons of repeated construction have passed, and the lessons that should have been learned at the beginning seem to have not been taken seriously at all," Secretary Lv said with a wrinkle.

As the core component of color TV, color picture tube directly affects the development of the entire domestic color TV industry. In order to cooperate with the large-scale investment of the Oriental Group, the Deep Sea Special Administrative Region Government has already regarded the color TV and color picture tube industries as the core industries that are supported and prioritized in the city as early as the early 1980s.

In 1988, that is, the year before last, the domestic color TV sales ushered in a peak, and there was a hot situation in which the supply exceeded the demand all over the country. At that time, in order to support the development of various color TV enterprises in the city, a special leading group was also established to carry out various production-related coordination work. Secretary-General Lv was the leader of this coordination group.

At that time, Dongfang Commercial Co., Ltd., which had a domestic sales quota of millions of color TVs, was undoubtedly the most serious bun for hundreds of color TV manufacturers in the country. In order to allow the CPT of Dongfang Commercial Company to give priority to meeting the production needs of local enterprises in the Deep Sea Special Zone, Secretary-General Lv has done a lot of work for the Dongfang Group. At that time, even Deep Sea made a special call to communicate with Li Xuan on this issue.

And Huaqiang, Huafa, Kangjia, Sangda, and SEG, five color TV companies located in the deep-sea special zone, have obtained the priority supply of color tubes from Dongfang Commercial Company since that time. But in addition to these five companies, there is an exception is Ni Hongzhi's Changhong company.

In the memory of Li Xuan's previous life, the slogan of "Serving the Country by Industry" of Changhong Company is regarded as the strongest voice of Chinese enterprises in an era, which is really impressive. And Ni Hongzhi is relying on the **** price war to build Changhong into the largest color TV manufacturer in the country, and at the same time, he has also successfully occupied most of the foreign brands in China's color TV market in the late 1990s. Forced back to the corner again.

Not to mention the various entanglements that Ni Hongzhi had with Changhong Company afterward, the fact that he made the color TV industry the first domestic enterprise to dominate the entire home appliance industry in China is worthy of Li Xuan's special attention.

In fact, before this year's round of CPT factories were put into operation collectively, CPT was an extremely scarce material in China throughout the 1980s. The rca company under the Oriental Group has received many preferential policies from the relevant state departments due to its large-scale investment in the deep-sea special zone. For example, one of all the color picture tubes produced by rca in China can be sold directly in China.

Before rca was acquired by the Oriental Group, as one of the largest TV manufacturers in the United States, its technical level and quality control were naturally much better than those of Chinese companies in this era. In fact, throughout the 1980s and 1990s, there was a certain gap between the quality of domestic products and imported products. Due to the high quality of imported goods, even if they are expensive, they are still popular with ordinary people.

However, due to the shortage of foreign exchange in the country, the import quantity of products that can be produced domestically will be strictly limited. For example, the number of color TVs imported from abroad every year is actually only tens of thousands, and the share of the total sales of color TVs in the country is very small. Therefore, the TV set with imported color tubes has become the second best choice for ordinary people.

But for most color TV manufacturers, importing color picture tubes also requires a lot of foreign exchange. Raising foreign exchange is definitely a big problem for most color TV plants. Under this circumstance, the quota for domestic sales that can be directly purchased with RMB in the hands of Dongfang Commercial Company will naturally become the scrambled buns that everyone is fighting for.

However, because Dongfang Commercial Co., Ltd. gave priority to the six companies Huaqiang, Kangjia, SEG, Sangda, Huafa, and Changhong. And the total annual demand for CPT from these six companies has reached 1.6 million, and other companies can only eat their leftover scraps.

But no one would have imagined that in 30 years from Hedong to 30 years from Hexi, in less than two years, the domestic color picture tube industry has already begun to face the transition from a seller's market to a buyer's market. Dongfang Commercial Co., Ltd. obtained an additional domestic sales quota of 1 million CPTs from the Ministry of Foreign Trade and Economic Cooperation not long ago, so that the company can directly sell the total number of CPTs in the domestic market this year to 3 million.

On the one hand, its own quota has increased, and on the other hand, the competition in the external market has become more intense. Facing such changes, Dongfang Commercial Co., Ltd. naturally has to take precautions to improve. From the original tough and cold attitude of not worrying about selling, it has become more flexible and down-to-earth to cope with the new fierce market competition.

"Dongfang Commercial has decided to cancel the original advance payment system from the second half of this year and change it to cash settlement. At the same time, buyers have changed from submitting procurement plans on a quarterly basis to monthly negotiation. These two new policies can greatly reduce the cost of Our financial pressure

According to the original policy, at the end of the previous quarter, we need to transfer all the purchase payment for the next quarter to the account of Dongfang Company. I remember that the funds in our company account were temporarily taken away by the head office, and I was so anxious at that time. I almost jumped off the building. Thanks to Secretary-General Lu, I got a batch of emergency loans from the bank.

If I thank you, I won’t say more, I’ll give you a toast first, and I’ll give you a toast.” This time it was Cai Zhihua, the CEO of SEG Electronics, who drank a glass of foreign wine with the back of his neck. Hong Kong was colonized by the British for many years, everyone Usually they drink brandy, dry red and other foreign wines, but few people drink the common white wine and rice wine in China.

"The news Lao Li said today is very important. After I return to the deep sea tomorrow, I have to mention to Secretary Li that the color TV industry is the core of the entire industrial planning of the special zone, and the color tube is the core component of the color TV. Although our Under the guidance of Dongfang Group, the entire color TV industry is mainly export-oriented, but the domestic market cannot be ignored either.

Changes in the general environment of the industry are bound to have a considerable impact on the entire color TV industry in the Special Economic Zone. If it wasn't for the Dongfang Company to disclose the news to us, all of us would not have realized the seriousness of the problem. This also revealed that we have achieved certain achievements at the same time , the vision and mind are not big enough, unlike Dongfang Group, which can take one step and see three steps, make decisions and then move,” Secretary-General Lv sighed.

When it comes to his understanding of the Oriental Group, Li Huolin is definitely the one who has the most say. Li Huolin began to study Li Xuan and Dongfang Group from the time when Huaqiang Company and rca jointly established a factory to produce TV sets. The rise of the Oriental Group can be described as a "miracle", but the most worthy of everyone's pondering behind the miracle are the characteristics of success. For example, Dongfang Group's strict pursuit of product quality and its unremitting efforts in technological innovation are all that the current domestic enterprises cannot catch up with.

"For Li, the God of Wealth, I don't want to be convinced. It only took me three or four years to go from a self-made student to the throne of the world's richest man. As one of the most famous multinational groups in the world, Oriental Group does have There are many places worth learning slowly"

Li Huolin paused for a while and continued, "But this time the problem of overcapacity of CPTs is not necessarily a bad thing. In the law of supply and demand, oversupply will inevitably intensify market competition, resulting in a drop in prices.

CPT occupies a large part of the cost of the entire TV set. If its price can be lowered a little, it will undoubtedly give us TV manufacturers a little breather to know that the prices of all raw materials have risen sharply in the past two years. , and the ex-factory price of color TV is very restricted by the state. Although the Price Bureau has also adjusted the ex-factory price of color TVs many times, we are still under increasing pressure on profitability.”

"Old Li, you are too embarrassed to complain that among our factories, you, Huaqiang, live the most nourishing life, not to mention that more than half of your color TV production capacity in Huaqiang is used for export to earn foreign exchange, even if you stay in the country to sell this part of the quota, They are also the most profitable large-size color TVs, and one set is worth two or three of our sets." As soon as Li Huolin finished speaking, Zou Weimin, the CEO of Huafa Electronics, who was sitting next to him, immediately laughed and scolded.

In the era of planned economy, in order to balance the interests of various state-owned enterprises, when the price department formulates the guide price of products, it often uses the "cost plus" of the enterprises with poor performance in the industry as the pricing standard.

That is to say, as long as you are not at the bottom of the industry in terms of cost control, the company will not incur losses. Of course, if the quality of the products produced by the factory is really not passing the test, resulting in a large backlog, then it is entirely possible to get into trouble.

When Huaqiang Company established a joint venture with rca Company, in order to obtain the OEM orders from the other party, it followed the strict quality inspection standards of the Oriental Group from the very beginning. In addition, although Dongfang Group is not very involved in the personnel management of the joint venture company, it has always spared no effort to improve the production efficiency of the enterprise~www.readwn.com~ Therefore, the production efficiency and management level of Huaqiang Company are higher than those in China. Some of my peers are a bit taller. Therefore, even when the environment was bad last year, and most of the enterprises in the entire domestic color TV industry fell into the dilemma of loss, Huaqiang still maintained a good level of profitability.

"This time it was Lao Ni who was really hit in the head. His ambition has always been great. Another purpose of coming to Hong Kong this time is to let Dongfang Group assist Changhong Company to build a color tube production line by itself. As a result, Dongfang Company suddenly revealed the news. Said that the domestic CPT market will soon be oversupplied, which suddenly disrupted the layout of Changhong

Changhong's original purpose was to get rid of the dilemma of being choked by Dongfang Commercial because of tight CPT quotas. But if the supply of CPT is sufficient, then it may not be a wise choice to continue to spend huge sums of money on self-built CPT production lines." Another person at the dinner table, Zou Weimin, the CEO of Huafa Electronics, also said with a smile.

The six color TV manufacturers, Huaqiang, SEG, Huafa, Sunda, Kangjia and Changhong, can be regarded as the first batch of enterprises in China to actively integrate into the industrial chain of Dongfang Group. However, unlike the other five companies that are located in the Deep Sea Special Zone and have the advantage of being backed by the TV industry base of the Nanhu Electronic Development Zone, Changhong Company, which is located in the southwestern mountainous area, takes the initiative to integrate into the industrial chain of the Oriental Group in time, and its logistics disadvantage is also very obvious.

Therefore, Ni Hongzhi and his Changhong company have more urgent requirements to achieve self-sufficiency of key components. Only by further integrating the upstream and downstream production links to reduce the overall production cost, can Changhong obtain greater advantages in the next fierce industrial competition. To be continued.