Video Game Empire

( ) The United States, with a population of 300 million, sold 24 million TVs in total last year. China, with a population of 1.2 billion, sold only 7.82 million TV sets last year, far from reaching its full potential. Being able to own a color TV is a symbol of the prosperity of Chinese families today, especially if there is a "brilliant village" in rural areas, it will be a happy event that newspapers at all levels in the province and city will vigorously report.

With the rapid development of China's economy, after the per capita income is bought to a higher level, the washing machines, refrigerators, and televisions, which are now called "three big items", will definitely be the same as the old "three big items" ten years ago. ” — radios, watches, bicycles, as they are no longer uncommon.

At that time, the annual sales of TV sets in China were at least several times higher than they are now. This is the huge power of the demographic dividend! Therefore, Li Xuan has always repeatedly emphasized within the Oriental Group that the Chinese market represents the future of the Oriental Group.

And even if China has not really shown its real potential consumption potential, Orient Group was able to easily reap US$100 million in domestic profits last year. If this figure is placed on domestic enterprises, it will be enough to make provincial governors and ministers compete. And even in Hong Kong, this performance can easily make a new company with a market value of over 10 billion Hong Kong dollars.

But within the Oriental Group, 100 million US dollars seems very inconspicuous. Because the total pre-tax profit of the Oriental Group last year has reached as high as 62.6 billion US dollars. The contribution of the domestic TV business to the entire Oriental Group is only 16%. Naturally, there is nothing to write about.

When the "Hong Kong Political and Economics Weekly" previously launched the Hong Kong Billionaires Ranking, Li Xuan's personal wealth was estimated at 130 billion Hong Kong dollars, or about 16.5 billion US dollars. But if "Hong Kong Political and Economic Weekly" can obtain the complete annual report of the Oriental Group, it will understand that its estimates are not reliable at all.

You must know that although the Oriental Group has been promoted to a world-class multinational company, it still has many differences from other mainstream Fortune 500 companies. First of all, the establishment of the Oriental Group is still short, and most of the equity is firmly in the hands of the founder Li Xuan.

Secondly, the core assets of Dongfang Group - Dongfang Research Institute, Dongfang Game Company, and Dongfang Commercial Company are all unlisted companies. This has made the outside world very vague about the true business status of the Oriental Group, only that it is very profitable.

"Hong Kong Political and Economics Weekly" is based on the tax data of the Oriental Group to estimate the profitability and market value of the Oriental Group, thus obtaining Li Xuan's asset level. But Hong Kong, as a ******, has a relatively loose tax policy, and the Hong Kong tax department is far less brutal than irs (US Federal Revenue Service).

The Oriental Group has carried out a series of reasonable tax avoidance operations, which has greatly reduced its own tax burden. And this has also directly led to the fact that if the outside world judges the profitability of the Oriental Group through the tax amount, the situation is completely different from the real situation of the Oriental Group!

And the proprietress of Zhong Chuhong Oriental Group is much more aware of the company's true profitability than the outside world. Although she didn't fully understand the exact revenue figures of the Oriental Group, she really didn't take the 100 million US dollars too seriously. You must know that the Haichuan Foundation, which is now run by her, spends more than 300 million US dollars every year.

"Didn't you always say that color TV is a sunset industry, the future of Dongfang Group is in the construction of high-tech industries, creative industries and marketing channels! Let alone computers and mobile phones, your attention to the Internet is far greater than that of TV sets. To be high! This is a money loser. In the words of the newspaper, there is no hope of making a profit within ten years, and other people's TVs can still give you a lot of money!"

The couple did not go back to the house after seeing off the guests, but walked leisurely in the garden behind the villa. Zhong Chuhong snuggled into her husband's arms, and continued to ask the topic just now.

In addition to a strong physique, what men are most willing to show in front of women is career success. So when Zhong Chuhong and Li Xuan are together, in addition to chatting about the interesting stories of the little devils in the family and creating a warm family atmosphere, she also chats with her husband about the company from time to time to satisfy the man's vanity. Heart.

Now Hong Gu is managing her relationship and family, and she has become more and more calm. Men are essentially an animal that loves the new and hates the old, and she is getting more and more aware of how to keep creating freshness.

"Hey, don't listen to half of it, when did I say that TVs are outdated. Otherwise, why would I invest hundreds of millions of dollars every year to improve LCD technology! My original words are that crt color TVs are already sunset. technology, liquid crystal technology will become the new king of the display industry!

The old king will die, and the new king will stand! This opportunity for technological upgrading gives us an excellent opportunity to change the dynasty and re-establish the global color TV market pattern! Like semiconductor integrated circuits, liquid crystal technology is the core part of our high-tech development strategy! "Li Xuan reached out and gently rubbed Zhong Chuhong's wavy hair, and said with a bit of laughter.

But he didn't understand that Zhong Chuhong didn't care what CRT and LCD technology were. She just knew from the strong confidence of the man beside her that she had achieved her goal.

High-tech industry, creative industry, and construction of marketing channels are the three major development directions in the future blueprint planned by Li Xuan for Dongfang Group. In fact, they correspond to the three core assets of Dongfang Research Institute, Dongfang Game Company, and Dongfang Commercial Company in the group.

Li Xuan can provide a full set of TV production technology including CRT picture tube manufacturing to other companies in Hong Kong and mainland without reservation, but he will never spread the core patent of LCD technology easily.

Li Xuan doesn't think he is a business wizard like Steve Jobs, but his reborn golden finger gives him an incomparably huge advantage. In the beginning, relying on the technology ahead of the times in his mind, he quickly made the Oriental Group stand out. But as the company swelled, the power of the individual began to diminish. Now, the total number of engineers engaged in technology research and development in the Oriental Group has already exceeded 10,000, and the technical reserves in Li Xuan's mind have long been unable to support the expansion needs of the Oriental Group.

For example, the erm architecture created by his copy of the arm architecture in another time and space, after nearly ten years of continuous research and development, has long been separated from the template of another time and space arm, and there are many more that even Li Xuan has never seen. innovation.

The biggest advantage that Reborn Goldfinger brings to Li Xuan is not his technological leadership, but his grasp of the general trend of the times. For example, Li Xuan knew that Bush Sr. would be picked by Reagan to become his partner in the presidential campaign, so he still strongly supported the Bush family even when Bush Sr. failed in the primary election.

It is precisely through the close relationship with the Bush family that during the entire 1980s when the Republican Party held power, the Eastern Group gained precious development time when it was free from the various tricks of its domestic competitors in the early stage of its growth and could rise steadily.

Although he and the wings of the butterfly of the Dongfang Group have instigated many changes, showing that the technology is about to enter the grave, Li Xuan successfully used it to maximize profits before it completely showed its decline.

With his intentional support, Hong Kong electronics companies represented by Lu's Electronics have risen rapidly. The technical strength of these companies is relatively poor, and it is impossible for them to enter high-tech industries such as computers from the beginning. On the contrary, the TV industry, which has a very mature industry and a very broad market, has become the only choice for these companies.

And the massive orders of Dongfang Group have injected a booster for the early development of these enterprises. The rise of Lu's and other companies has completely changed the pattern of the global TV industry, and the original situation of Japanese manufacturers' **** of the world was instantly broken.

TV manufacturers from Hong Kong and Taiwan-Taiwan firstly drove Japanese companies out of the low-end market by virtue of their price advantage, and then nibbled into the mid-end market step by step. Originally, China's reform and opening up has brought huge dividends to Japanese and Korean companies that are close to the water. But now, these dividends have been eroded by a large share of Hong Kong companies led by the Oriental Group.

This is particularly prominent in the TV industry. Among the hundreds of TV production lines introduced by domestic companies in the 1980s, rca has the largest share. Because Li Xuan is not like other foreign companies, who often choke his neck technically, instead he sells half for free, and does not hesitate to hurt others in order to fight against Sony and other competitors.

The result of this is that the influence of Japanese electronics manufacturers on the domestic TV industry is far less than that in another time and space. Originally, joint ventures of Japanese brands such as Sony, Panasonic, and Toshiba have blossomed all over the country, but now they have been replaced by companies within the Eastern Group system such as Lu's.

For example, only one company, Lu's, has carried out technical cooperation with eight domestic TV manufacturers. And the production equipment of these and assets is undoubtedly provided by rca company. Of course, there is a reason why Li Xuan did not choose to let Dongfang Group directly enter the mainland market, but gave the opportunity to other younger brothers.

Because the foundation of the Oriental Group in the 1980s was not stable enough, its profitability may be far higher than that of many traditional giants, but its influence in all aspects is actually still worse than that of the boss. Hong Kong, the home base of the Oriental Group, just entered a special period of Sino-British negotiations in the 1980s.

Although China seems to have entered a honeymoon period with the West in the 1980s, this cooperation is based on the premise that there is a common enemy - the Soviet Union. The world in the 1980s was still clouded by the Cold War. And China, as the second-largest red communist country after the Soviet Union, how could the Western camp headed by the United States and Britain really be unsuspecting. This is evident from the fact that the PBC still imposes strict technology export restrictions on China!

Therefore, in order not to be labeled as a pro-Communist political party, Li Xuan's attitude towards investment in the mainland can only show an inactive appearance. The large-scale investment of the Oriental Group is also settled in the deep-sea special zone only separated by a river from Hong Kong. Because the deep-sea special zone at least gives Li Xuan an excuse to find a good reason. Hong Kong has few people and many people, and the cost of building a factory is too high. In order to control the cost, Dongfang Group has no choice but to go north.

The industries that the Oriental Group is going northward are all industries that the Ba-Unification Commission does not prohibit exporting to China. In this way, Li Xuan not only released his goodwill to the mainland through a large amount of investment, but also explained the past to the Hong Kong government because he kept the core business of the group in Hong Kong.

Don't look at the fact that due to political reasons, the country has been embargoed by Western countries since last year, and the relationship with the West has suddenly dropped to a freezing point. But in Li Xuan's view, his previous caution is now unnecessary.

Because the Soviet Union collapsed, the United States became the only superpower in the world. Although the Western world, led by the United States, immediately played the game, and began to dislike China, the second red-colored power. But China is not the Soviet Union after all, and its threat in the eyes of the United States is far less than that of the Soviet Union.

Especially after the Gulf War, which is about to break out at the end of this year, makes the United States regain its lost confidence, the police in this world will not be able to take China seriously. Although the Sino-US relationship in the 1990s was full of ups and downs, it was far better for Li Xuan than in the 1980s.

On the one hand, after the Great Man’s 9-2 Southern Tour, China’s reform and opening up was further accelerated, and the influence of the planned economy faded rapidly. On the other hand, with the end of the Cold War, the process of global economic integration began to accelerate. This is a huge opportunity for Dongfang Group, at least he no longer needs to enter the Chinese market cautiously.

You must know that if the United States had dealt with China as it did to guard against the Soviet Union~www.readwn.com~ China would not have become a powerful country that has the confidence to compete with the United States in all aspects in just 20 years! As a result, Americans are complacent and successful in raising tigers!

Throughout the 1980s, the development focus of the Oriental Group has always been the European and American markets, especially the United States, the world's largest market, which has provided a lot of nutrients for the rise of the Oriental Group.

However, in the next ten years, the strategic focus of the Oriental Group will be adjusted to meet the pace of global economic integration. Coupled with the previous layout, the group's business and market will be further expanded to emerging markets such as South America, Southeast Asia, and the Middle East. middle.

In the United States, Li Xuan's most pessimistic plan is to enter a period of waiting. Because Bush Sr., the biggest political spokesperson of the Eastern Bloc in the United States, is now facing a somewhat difficult situation. His predecessor, President Ronald Reagan, went down in history with a prosperous "Reagan era," but that prosperity came at the expense of the government's huge budget deficits.

After Bush Sr. became president of the United States, what he took over was actually a mess. He was originally not good at managing the economy, but he had to wipe his old partner's ass. The U.S. economy is falling into a severe recession, with declining investment, declining consumption, and rising unemployment. The American people's satisfaction rate with the Bush administration is declining!

Once Bush is defeated by the fledgling Arkansas junior Clinton like in another time and space, the Eastern Bloc will not be able to completely separate from the Republican Party in the short term, then the life after the Democratic Party comes to power will naturally not be easy! (To be continued.)