Video Game Empire

In order to snipe Nintendo's GameWatch, Li Xuan deliberately let GameBoy go on sale in the Japanese market half a month earlier than the original plan, and also lowered the retail price in the Japanese market. When he returned to Hong Kong, the total sales of GameBoy in Japan three days before its launch had been counted, reaching 30,800 units, and 33,700 game cartridges were sold.

This was achieved under the condition that the promotion was a little rushed, and what is even more gratifying is that the sales of handheld game consoles have been on an upward trend in the past three days. That is to say, the real sales explosion period has not yet arrived. With further promotion and word-of-mouth spread among players, Gameboy's daily sales will further increase. This sales result is more than double that of Dongfang Electronics' own estimate of 5,000 units per day.

At the same time, the launch of GameBoy in other parts of the world is also in full swing. Dongfang Electronics is most concerned about the two major markets of North America and Europe. The North American branch and the European branch, which have just been established, will usher in the first big test.

In the North American market, Dongfang Electronics will invest as much as three million dollars in publicity expenses, and has purchased a large number of advertisements on TV, newspapers and magazines, preparing to launch an all-round bombing.

In fact, the best time for handheld game consoles to go on sale in the United States is before Thanksgiving. This is the beginning of the American shopping spree of the year. Many parents will spend their time preparing a Christmas gift for their children.

Naturally, Li Xuan couldn't wait until that time. GameBoy is not something very high-tech. In case of being grabbed by other manufacturers, although Dongfang Electronics is not afraid of competition with its excellent game quality, losing the first opportunity will always cause many unnecessary losses.

As for GameBoy's marketing work in Europe, the European branch of Orient Electronics, headquartered in London, England, is solely responsible for it. Ye Chengkang, the marketing director, is responsible for guarding Japan, a market that Li Xuan particularly values, while the US and Europe need to be coordinated by CEO Han Peng. He's been pretty much a trapeze lately, spending more time over the Pacific and Atlantic than on land.

"Xuan Shao, Kangjie Electronics and Dongsheng Electronics are the two electronics factories that we have screened and evaluated with relatively complete management and can meet our quality requirements!"

When Han Peng was away, He Guoyuan, the vice president of operations, temporarily presided over the company's affairs. As soon as Li Xuan arrived at the company, He Guoyuan came to brief him on the company's recent major arrangements. Dongfang Electronics did not plan to build a new factory by itself to produce the GameBoy handheld game console project, but chose the outsourcing model.

The choice of the foundry is also very particular. First of all, the scale of the other party should not be too small, and it must be able to meet the large order demand of Dongfang Electronics. In fact, the management level and quality control level of the factory must be relatively perfect, at least the game consoles manufactured can meet the quality standards of Dongfang Electronics. Finally, the foundry must agree to accept the supervision of Dongfang Electronics, including quality supervision and supervision of the whereabouts of raw materials. Dongfang Electronics will never allow copycat game consoles produced with the same components on the market.

"How is the expansion of the two factories going?" Li Xuan asked.

"We came forward to provide a guarantee, and Standard Chartered Bank agreed to loan 10 million Hong Kong dollars to each of Kangjie and Dongsheng to expand their scale! The new assembly line equipment of the two factories has been assembled, and the newly recruited employees are undergoing intensive training. .

Starting next month, the average daily shipment of Kangjie's handhelds can reach 60,000 units, and if the production is full, it can reach 75,000 units! Dongsheng Electronics, which is responsible for the production of game cards, has an average daily output of 150,000 game cards! "He Guoyuan had already memorized these data by heart and reported them without pause.

Li Xuan nodded. Originally, Kangjie and Dongsheng were both medium-sized electronics factories with around 100 employees and could not meet the large-scale orders of Dongfang Electronics. After the two electronics factories obtained the OEM order from Dongfang Electronics, they successfully obtained the funds needed for the expansion of production from the bank.

This is also part of Dongfang Electronics' "swarm" plan. A lone branch is not spring, a hundred flowers bloom in spring and the garden is full. Only the overall progress of the electronics industry in Hong Kong can lay a solid foundation for Orient Electronics' grand plan to fully enter the electronics industry with Hong Kong as the basis in the future.

In Li Xuan's vision, Dongfang Electronics will be a queen bee, and a large group of worker bees with clear division of labor and obeying commands will be cultivated in the hive of Hong Kong. They will either be upstream suppliers of components and raw materials for Dongfang Electronics, or It is a downstream assembly plant that conducts OEM business for Dongfang Electronics.

The focus of Dongfang Electronics should be on early-stage R&D and post-sales. In the entire production process in the middle, Dongfang Electronics will only control the most critical nodes, and other parts will be outsourced.

Some people would say that Hong Kong's electronics industry has a weak foundation and is not suitable for Li Xuan to take root as his hometown. In contrast, Silicon Valley in the United States is the center leading the development of high-tech, and Li Xuan is more suitable for development there.

Li Xuan has long thought about the problem. Silicon Valley has the advantages of Silicon Valley, but Hong Kong is not useless. For example, Li Xuan only threw out 90 million Hong Kong dollars (50 million in CUHK, 30 million in Hong Kong University, and 10 million in Hong Kong Polytechnic), and he wiped out all the scientific research strengths of electronics majors in several universities in Hong Kong. This is equivalent to an investment of less than 20 million US dollars. If it is placed in famous schools such as Stanford and Berkeley, it can only pick up leftovers from multinational companies such as IBM, Motorola, and Bell.

Orient Electronics' Silicon Valley R&D Center has actually started to build. The United States is the most important overseas market of Dongfang Electronics, and it is also a holy place to lead technological innovation. Dongfang Electronics will naturally make careful layout. But Li Xuan will be able to distinguish between primary and secondary, and Hong Kong is the home court that he can easily control.

What's more, the development trend in the next few decades, the entire electronics manufacturing industry is rapidly shifting to Asia, especially East Asia and Southeast Asia. Throughout the 1980s and 1990s, Japan's electronics industry was beating the United States and Europe down steadily. After the 21st century, electronics companies in Taiwan and South Korea began to kick Japanese companies out of the altar.

Before Li Xuan's rebirth, the mainland's electronics industry had already begun to upgrade and transform, gradually getting rid of the status of the world's factory and changing to operating a brand. A large number of electronics companies represented by Haier, Huawei, Lenovo, etc. began to compete fiercely with European and American companies all over the world.

Hong Kong's industry will continue to move northward in the next ten years due to the rising cost of human resources, but it can still be regarded as cheap compared to the labor costs of the United States and Japan. The reason why Hong Kong enterprises leave no trace in the future world electronics industry is that the British Hong Kong government has to pay a great responsibility.

First of all, the active non-intervention policy of the Hong Kong government itself is a kind of harm to the development of Hong Kong's electronics industry. In contrast, South Korea, Taiwan, and Singapore, which are also the four Asian tigers, all regard the electronics industry, especially the high-tech electronics industry represented by semiconductors, as a key support industry, and have given preferential support in terms of policy, capital and intelligence.

Second, after the Sino-British negotiation confirmed the issue of Hong Kong's return~www.readwn.com~ the whole Hong Kong society had a sense of impetuousness and confusion about the future, and the Hong Kong-British government not only failed to provide correct guidance, but continued to fuel the flames behind it. This not only caused a serious brain drain in Hong Kong, but also made Hong Kong company bosses start to pursue short-term benefits. Under the psychological hint of immigrating overseas after making a fortune, the entire electronics industry in Hong Kong rarely has long-term planning and layout.

This just makes Hong Kong companies miss the opportunity to share the dividends brought by the rapid economic growth of the mainland. Instead, a large number of Taiwan-funded enterprises have invested in the mainland on a large scale since the beginning of the 90s, making a lot of money.

Since Li Xuan already knows the direction of history, he naturally does not want this kind of historical tragedy to repeat itself. So he is now working hard to build a network so that the entire electronics industry in Hong Kong can develop according to his layout.

Previously, in Li Xuan's network, there were already Lu's TV Factory, which provided arcade display screens to Dongfang Electronics Company, Hongfeng Electronics Company, which provided motherboard power supplies, and Xinnuo Electronics Company, which provided various auxiliary accessories such as capacitors and resistors. Litong Electronics Co., Ltd., which is responsible for OEM part of arcade production since January. And Jie Kang Electronics and Dongsheng Electronics, who have just joined recently, are responsible for the OEM business of handheld and handheld game cards respectively.

With the continuous expansion of Dongfang Electronics' business, more and more Hong Kong electronics companies will join Dongfang Electronics' interest chain system and grow together with Dongfang Electronics.

These companies that join the Dongfang Electronics system will become more and more closely integrated with Dongfang Electronics under the combination of a series of measures such as Dongfang Electronics' order approval, technical guidance, management training, and partial shareholding, and eventually become Li Xuan's vision. A worker bee in the "swarm" system in China.