Wall Street Legend

  Chapter 177 proposal

Every time there is a change in the equity of a large company, it almost means that the personnel arrangement will also be adjusted. Jobs did not believe that Ye Dongqing only wanted a few irrelevant board positions. He was worried that his CEO would be replaced. , and he himself has no confidence that he will not be fired.

After all, in addition to the iPod Walkman business, personal computer sales have been in a downturn for a long time. For shareholders, this is a huge failure. What worries Jobs even more is that he cannot even give a detailed plan to persuade The new major shareholder believes Apple's core business can recover.

The market share has been falling all the way to a new low in history. To be honest, there is no hope of turning defeat into victory. A few years ago, it was almost merged because of bankruptcy like other failed companies. In the end, it used patents to extort money from Microsoft. Only then did the form improve a little.

Today's Jobs is not the successful person who was pushed to the altar. After nervously preparing some documents, he and his assistant Tim Cook went to the appointment the next night. Cook reminded the boss more than once on the way. His own emotions, as expected, he was taught by Jobs for repeating too many times.

   It’s no wonder that people often say that the later Apple CEOs were not aggressive. After cooperating with Jobs for a long time, all the sharpness will be worn out, and they have become accustomed to execution. The title of "tyrant" is not just a casual talk...

Ye Dongqing bet too much on Apple, because of his arrival, history has been changed a lot. Apple was able to succeed in the previous life, but this time it may not be possible. What he wants to do is to let the company go back to business On the development path that has been "traveled", and advance the turning point to the present.

Unlike Amazon, Netflix and other dominant industry giants, Apple is facing tremendous competition, which increases uncertainty. The only quality is that it has a ready-made development foundation, both in software and hardware, so just follow With his thinking, the possibility of success again is very high.

  Get out of the Mercedes-Benz S600, pack your clothes and enter the restaurant. The time is 7:00 p.m. on the west coast, neither late nor early.

Led by the attendants, she came to the dining table near the window and could see the small garden outside. Ye Dongqing smiled and reached out to say hello to Steve Jobs and Mr. Tim Cook, saying: "I'm sorry for being late, Just call me Leo, my bodyguards don't know the way, but fortunately this restaurant is famous enough that the police know where it is."

  Cook shook hands with him, with a bright smile on his face: "It's okay, we came early."

"I saw your news in the newspaper, and I have to say that the young people nowadays are really scary. I was not as good as you when I started my business. My daughter recently asked me for money to buy a digital camera, just to be on Facebook. Sharing your life, that program is great."

It was rare for Jobs to say polite words. After all, he was not in his twenties. He had met so many times, and he already understood who can be messed with and who can’t. The major shareholders who sit on the board of directors can't make it through, and they are also laughing.

The beard started to turn gray, and his face was a little thin. He was indeed the tech boss in Ye Dongqing's memory. He was thinking that if nothing happened, he should be sick now, but he didn't know it yet. In order to avoid letting such a talented person leave early, perhaps we should think of a way to let the other party receive treatment in advance. It is not a big problem to live a few more years, and there is even a possibility of recovery.

  Some effective experimental treatment solutions are not accessible to ordinary people, but rich people can buy them with money. Some people say that money can’t buy time, but the fact is that they can buy life, using special channels to treat diseases.

Like Ye Dongqing, who spends money to ask others to help him make money, while taking time out to travel and enjoy life, it is also tantamount to prolonging life in disguise. The time of the rich may be similar to that of ordinary people, but the quality is quite different , so people should be more motivated.

  Let’s not mention this matter for the time being. They sat on both sides of the table. Ye Dongqing was praising Apple’s soft power. In terms of performance, he focused on iTunes and iPod music players. There were no bright spots in other aspects, and it would only be embarrassing to talk about.

  He knew it, and so did Jobs and Mr. Cook.

Before the food was served, after exchanging pleasantries, Ye Dongqing took out some folded papers from his pocket, and said: "Some investors in the Danshui Investment Group are concerned about my continuous increase in Apple's stock holdings." Concerns, in fact, I not only bought warrants, but also planned to buy all those shares in the future, because I had no money for the time being, so I had to choose to start with warrants.

Judging from the current situation, this is not a wise choice, because whether it is investing in the Amazon web store, investing in the development of my Facebook company, or other plans, it can bring more returns. Investors have concerns It's normal. However, just because Apple can't do it now doesn't mean it won't work in the future. The iTunes project gives me hope of success, and I like a closed ecosystem. "

   One bite at a time is not enough, which makes Jobs go berserk, and the smile on his face has been put away, but the advantage is that since the long-term planning is mentioned, it means that there is no need to worry about being fired for the time being, because no shareholder will talk about this aspect with the outgoing CEO.

Seeing Ye Dongqing handing him something, he picked it up curiously, only to hear the young Chinese boy continue to say: "I had a dream when I was very young. The Internet is good now, but unfortunately it is far from successful. The impact is limited, I hope to realize my plan through Apple, and build Apple into a technological empire, the kind that occupies an important position in the world!

That's why I want to talk to you today. I think that only by face-to-face communication can you better understand my ideas. The development ideas conceived are based on reality and combined with available technologies that have already appeared, such as touch screens. The PortfolioWall jointly completed by the staff of the car and Alias-Wavefront, the SmartSkin input system launched by Sony, the HandGear device that supports multi-touch has been developed by Canada's DSIDatotech, and so on. These can be applied to mobile smart products, and all operations can be done with fingers, which can increase the size of the screen and reduce the weight. Apple has already made an attempt, the Newton project, but the technology was not mature at that time. In my opinion, it is now close to maturity..."

  (end of this chapter)