Wall Street Legend

  Chapter 295 Potential opponents

Wanting to speak with facts, Ye Dongqing didn't make any excuses at the moment. He didn't think that Amazon had any chance of winning the market in China, and soon because the investment was not proportional to the return, he would sell the Huaxia station in a desperate manner to recover blood. .

  By that time, Ye Dongqing will be able to eat this piece of meat and take over the resources and channels that Amazon has invested in. Anyway, he has invested all of it.

It doesn't matter, shrugged, and reminded directly: "You are the CEO, you can decide on this kind of development strategy yourself, but it's better not to invest too much energy there, although you are more experienced, but I am more experienced than you." Looking further and analyzing more thoroughly, the market environment over there is different from what you imagined.”

It is meaningless to get too entangled in such disagreements. Mr. Jeff Bezos is more stubborn. This kind of character is both a good thing and a bad thing for the CEO. Before he has tasted the pain, he is unwilling to let Huaxia go easily. That big cake, I naively thought that with experience, I could go to China to copy it successfully like in other countries.

  He nodded and said to Ye Dongqing: "I will consider your suggestion."

Well, it was obviously not taken to heart, Ye Dongqing also stopped talking about this topic, and said in a different way: "I saw in the media that Amazon is crazy about hiring economists this year? My Danshui Investment Group also went to Harvard , Yale, Columbia and other famous schools recruiting staff, but not as crazy as you, and there are fifty Ph.D.s in economics at once, are you sure it will be effective?"

   "Of course it works. They don't just write papers. I'm trying to develop a new machine learning algorithm, and let these people help me evaluate whether the price is reasonable, accurate user needs, and whether the advertising is effective and so on.

  Having an automated decision-making mechanism would give Amazon an edge over the competition, and I can learn a lot from Walmart's success, and it's learning from us. In fact, combining Wal-Mart with Amazon is the most invincible approach. However, when they sent a team to try to acquire Amazon as a whole, I directly refused. This company is also trying to take the road of online shopping malls recently. Fortunately, it is only for Wal-Mart. There are still many deficiencies in shopping mall services. "

  Ye Dongqing's heart skipped a beat when she heard the words, and she was a little worried. Wal-Mart is rich, has transit warehouses all over the world, and has ready-made logistics and transportation channels. If it really competes with Amazon, it will have an absolute upper hand.

  He went back to before this era.

  Walmart is the only retailer capable of competing with Amazon in terms of size and capital strength. As long as I can remember, Wal-Mart has been taking aggressive actions since 2010 to compete with Amazon's online business.

  Amazon, on the other hand, is trying to find a way to incorporate all kinds of physical retail stores into its online shopping empire, hoping to realize a development model that combines online and offline.

If with his appearance, history is changed and Wal-Mart Group pays more attention to online sales channels in advance, then Ye Dongqing will re-evaluate the growth potential of Amazon. After all, the opponent is too strong. If forced by Wal-Mart's online business, Amazon will It is very likely that a considerable part of the potential retail market will be lost. Under such circumstances, let alone the market value exceeding one trillion U.S. dollars, whether it can reach 100 billion U.S. dollars in ten years is a question.

I thought I couldn't be so unlucky, so I quickly asked, "So what did Wal-Mart do after being rejected by you? I just continued to try the online shopping mall business that Amazon is developing now. You should know that if people sit at home, If you can use a computer to buy all kinds of goods from Wal-Mart online, and provide short-term delivery to your home, then our company will be miserable, there are Wal-Mart everywhere, all over the world, and we cannot compete with it!"

Mr. Bezos made a small gesture and answered Ye Dongqing's question after organizing the language: "I have thought about this too, but it should be fine in the short term. Compared with Wal-Mart, Amazon's business volume is still very small, and its profits are also low. Not high, they have no reason to enter this market yet.

At that time, I was also worried that Wal-Mart would become a competitor of Amazon. I was shocked when I started recruiting a large number of programmers. Later, I sent someone to investigate and found that they just hoped to develop a way for users to place orders online and then go to Wal-Mart to settle the bill. And the program of taking the goods away further facilitates people's shopping, so Amazon is still safe until now. "

It’s no wonder that the two of them acted a little nervous. Competing with a retail giant with hundreds of stores and a market value of more than 200 billion U.S. dollars is a bit lacking in confidence. Investing in eBay, etc., is enough to crush Amazon with its huge capital flow.

   None of this has happened yet, but it could happen.

  Ye Dongqing lowered her voice and suggested: "Perhaps when those PhDs in economics come to work under you, the first project should be to assess the possible threat of Wal-Mart.

However, considering that the market has a long-term tolerance for low gross profit and loss of Internet companies, Wal-Mart is on the contrary. It is close to finalizing and has become an old-fashioned retailer. Perhaps its managers will not allow Wal-Mart to suffer long-term losses. Phenomenon. "

"...I haven't thought about this, but it is indeed possible. Since Wal-Mart can achieve profitability with existing resources, why should it sell at a loss through online business channels? I remember that its net profit margin is not high, and the transportation cost alone is Enough to overwhelm the entire project."

Just hearing the name of Wal-Mart, Mr. Bezos will feel great pressure. At this moment, he took a long breath and continued: "Unless they are willing to re-create a new online shopping company independently of Wal-Mart, otherwise there should be no trouble." Too big, right?"

  Ye Dongqing didn't know either, she nodded subconsciously, more like comforting herself and reassuring herself.

But there was always a voice in his heart telling him that if Wal-Mart managers put all their eggs in one basket, then Amazon would be in big trouble. After analyzing the current market situation, he felt that the possibility existed, but it was not high. After all, the entire online shopping market The scale is too small to be worth the effort of the retail giant.

The current foundation is still too weak, and I only dare to develop secretly under the nose of Wal-Mart. Ye Dongqing said: "Don't provoke Wal-Mart or other retail chain giants in the past few years. The more I think about it, the more I feel that the current situation is very dangerous. In my opinion, the most critical factor for winning is the centralized logistics and distribution center. A profit difference of two or three dollars for a piece of goods is enough for us to win in the online business market. Have you ever thought about making the packaging box cheaper?"

  …

  (end of this chapter)