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#1097 - Invested in NeXT
Su Cheng's words surprised Steve Jobs greatly.
He hadn't expected Su Cheng to trust him so much and even dare to invest in him.
Originally, his plane ticket was for a flight taking off in two hours.
However, at this moment, his thought was to choose another time to leave Japan.
Because Su Cheng's other sentence, "and provide some more in-depth personal advice," was very tempting to him.
Although he had some ideas about the future, he was actually still quite confused and not very confident.
Leaving Apple was already a foregone conclusion.
Jobs was a perfect genius in creation, but he could never perfectly manage a company.
He could be a great thinker, but he was a complete bastard in terms of dealing with people.
These things couldn't be changed in a short period.
Returning to Apple was his future obsession.
To resolve this obsession, he had to succeed in entrepreneurship!
He needed Apple to personally invite him back!
Only then could he completely remove his obsession.
And this entrepreneurial success couldn't just be a small success; it had to be a sensational success.
Therefore, Jobs was very, very confused about the future.
And Su Cheng's abilities were well known.
Since Su Cheng was willing to invest and provide some more in-depth personal advice, it was simply great news for Jobs.
"Mr. Su, why didn't you say so earlier? If you had, I would have agreed long ago," Jobs said with a wry smile.
Now, there weren't many businessmen in the entire world whom Jobs admired and respected, and Su Cheng was definitely one of them, and the one he admired the most!
Apple was founded by me, and it's destined to always be connected to me. I hope that in the future, I will return to this company I founded in the best possible state!
After resigning, I plan to start a private company. I've already thought of the name, it'll be called NeXT.
I believe that computers will become an indispensable part of human life in the future. Although the current market share is very low, and not many people have access to computers.
But one day in the future, I believe computers will enter every household, so I plan to focus on developing computer system products!" Jobs told Su Cheng his preliminary ideas for the past few days.
Su Cheng was deeply surprised to hear this.
He didn't expect Jobs to already have an idea.
This was indeed his future direction.
In another world, Steve Jobs, this legendary figure in the tech world, did not choose to sink or give up after experiencing the fierce conflict with Apple and his eventual departure.
On the contrary, he stood up again with an almost stubborn attitude, determined to show the world his talent and vision.
This time, he was no longer limited to the personal computer field, but set his sights on a broader world of technology, and set about creating NeXT, a new force aimed at redefining workstation computers and operating systems.
The birth of NeXT was Jobs's "betrayal" of Apple, and also his adherence to personal ideals.
When Jobs left Apple, his heart was full of unwillingness and anger.
Under his leadership, Apple had achieved many brilliant achievements, but the internal power struggles and differences in ideas made him feel exhausted.
So, he decided to start from scratch and build a brand new technology empire that belonged entirely to him.
In order to be able to return to Apple gloriously in the future.
In 1T, it launched its first workstation computer — NeXT Computer.
This computer quickly attracted the attention of the industry with its unique design concept and advanced hardware configuration.
NeXT Computer not only had powerful processing capabilities, but also equipped with an innovative user interface and operating system, bringing users an unprecedented user experience.
However, although NeXT Computer has made many breakthroughs in technology, its high price and relatively niche market positioning led to poor sales.
Faced with the cold reception from the market, Jobs was not discouraged.
He firmly believed that the value of NeXT was not only in the hardware products themselves, but also in the operating system and development environment behind it.
So, NeXT launched the smaller and more affordable NeXTStation in 1990, trying to further expand the market through this product.
However, although NeXTStation has been improved in design and performance, sales still failed to meet expectations.
Despite this, NeXT's innovative spirit and persistent pursuit of technology have won wide praise from the industry.
In particular, its object-oriented operating system NEXTSTEP, and the supporting development environment, have had a profound impact on the computer industry later.
NEXTSTEP not only has high stability and reliability, but also provides a wealth of development tools and API interfaces, making it easier for developers to create various innovative application software.
In order to promote the popularization and development of NEXTSTEP, NeXT soon announced the API interface used in the system and named it OPENSTEP.
This move not only enhanced NeXT's competitiveness in the operating system field, but also provided a more open and flexible platform for later software development.
With the gradual maturity and improvement of OPENSTEP, more and more developers began to apply it to various projects, further promoting the development of the computer industry.
However, just as NeXT was about to usher in new development opportunities, funding problems became a bottleneck restricting its development.
Due to poor sales of hardware products, NeXT's capital chain began to become tight.
In order to maintain the company's operation and development, Jobs had to reluctantly give up and suspended the hardware business, turning to focus on the OPENSTEP software market development.
Although this decision caused NeXT to lose the source of income from hardware products, it laid a solid foundation for its development in the software field.
In the process of focusing on software development, NeXT also developed a set of network program framework called WebObjects.
This framework aims to help developers more efficiently create dynamic web pages and Web applications.
However, due to the fact that the Internet was not yet popular at the time, and the price of WebObjects was too high (over $50,000), it did not become widely popular.
Nevertheless, WebObjects still set a good example for dynamic web programming, providing valuable experience and inspiration for later web development.
From this, it can be seen that Jobs was truly talented in innovation.
The tech world is fortunate to have Jobs.
However, NeXT was not Jobs' most profitable project after leaving Apple.
What really made Jobs a fortune was another project: the animation industry.
Just as Jobs was founding NeXT, he was also looking for new opportunities and challenges.
He knew that relying solely on the development of NeXT was far from enough.
So, he began to turn his attention to the brand new field of the animation industry.
Through the introduction of his friend and former Apple employee, Alan Kay, Jobs met Ed Catmull, the head of the computer department at Lucasfilm.
Ed happened to be the founder of a computer animation effects studio.
Due to economic difficulties, Ed had to look around for buyers to save the studio's fate.
Jobs' interest in Pixar was not a whim.
He naturally knew that with the continuous development of computer technology, the animation industry would usher in unprecedented development opportunities.
The newest novels are first published at 69shuba!
As the leading computer animation studio at the time, Pixar undoubtedly had enormous potential and value.
So, Jobs decided to buy Pixar.
In the summer of 1986, Jobs and Ed had an in-depth conversation in a small house next to Lucas' Skywalker Ranch.
During this conversation, Jobs fully demonstrated his decisiveness, confidence, and vision.
He explained his views and vision for the animation industry to Ed and expressed his strong desire to acquire Pixar.
Although Ed had some dissatisfaction and concerns about Jobs, he finally agreed to sell Pixar under Jobs' persistence and persuasion.
In 1986, Jobs bought Pixar from Lucasfilm for $10 million.
To support Pixar's development, he invested tens of millions of dollars as the company's operating funds.
Under Jobs' leadership, Pixar quickly grew into a leading computer animation company.
It not only made many breakthroughs and innovations in technology but also released many well-received animated films and shorts.
Among them, "Toy Story," the world's first full 3D animated film released in 1995, became one of Pixar's masterpieces.
This film not only allowed the audience to appreciate the charm and potential of 3D animation but also won Pixar huge commercial success and reputation.
With the successful release of "Toy Story," Pixar's stock price also soared, bringing Jobs a rich return.
In addition to animated films, Pixar has also ventured into the development of other fields.
For example, it developed a rendering software called RenderMan, which provides strong technical support for film production and animation production.
In addition, Pixar has also established cooperative relationships with large companies such as Disney to jointly launch many highly anticipated animated films and shorts.
However, just as Pixar's career was booming, Jobs faced another important decision.
In 2006, Disney offered to acquire Pixar from Jobs.
For Jobs, this was a difficult choice.
On the one hand, he naturally knew the value and potential of Pixar; on the other hand, he also saw Disney's leading position and brand influence in the animation industry.
After careful consideration, Jobs finally agreed to Disney's acquisition proposal.
In the end, Pixar was acquired by Disney for $7.4 billion, becoming a part of The Walt Disney Company.
7.4 billion US dollars, this is a very terrifying number!
This acquisition not only gave Jobs a huge financial return but also made him Disney's largest individual shareholder.
More importantly, this acquisition brought broader development space and cooperation opportunities for Pixar and Disney.
With Disney's support, Pixar continues to maintain its leading position and innovative spirit in the animation industry.
At the same time, Disney also took advantage of Pixar's technology and talent advantages to launch many well-received animated films and shorts.
Looking back on Jobs' life, he is undoubtedly a legendary figure.
From the founder of Apple to the founder of NeXT to the founder and CEO of Pixar, he has always maintained his love for technology and his pursuit of innovation.
Every choice and decision he made was full of courage and wisdom.
Although he also experienced many setbacks and failures in his career, he never gave up his dreams and beliefs.
In the end, he became one of the giants in the technology and entertainment industries with his talent and hard work.
As important chapters in Jobs' career, NeXT and Pixar have also witnessed his outstanding contributions and extraordinary achievements in the technology and animation industries.
These two companies have not only brought Jobs huge commercial success and reputation but also brought profound influence and inspiration to the entire technology and animation industries.
They let us see the power and possibilities of innovation, and also make us look forward to the development and changes in the technology and animation industries in the future.
……
Su Cheng knew everything about Jobs' performance in another world.
He didn't intend to change Jobs' direction of development.
However, it was still possible to slightly guide Jobs into these industries.
The two started chatting.
Su Cheng roughly talked about some of his views on the future of the animation industry and computer products, making Jobs more optimistic about the development of these two aspects.
Listening carefully to Su Cheng's remarks, Jobs was surprised to find that many of Su Cheng's ideas coincided with his.
If Su Cheng knew Jobs' thoughts, he would definitely laugh, after all, these were what Jobs did later, he was just dictating them.
This is the advantage of a prophet, having a God's-eye view.
Listening to Su Cheng's remarks, Jobs admired him even more.
He deserves to be the richest man in the world!
At the end of the chat, the two talked about the matter of investment.
What Jobs admired most about Su Cheng was that even if he invested, he would not interfere in any of the company's operations. Apple has been enough to prove this over the years.
Therefore, Jobs was very welcome to Su Cheng's investment and was not afraid that Su Cheng would seize power.
After all, Su Cheng himself has many industries under his command and is not afraid of such a small company.
What's more, Jobs was not very confident whether it could develop.
In the end, the two negotiated the result, that is, everyone invests 5 million US dollars, Jobs occupies 50.1% of the shares, and Su Cheng occupies 49.9% of the shares, and the two jointly funded the establishment of NeXT company. (End of this chapter)
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