We're building a super chaebol in Hong Kong

The senior executives and subsidiary heads of Su Cheng's companies in Hong Kong numbered several hundred.

Among them, Hutchison Whampoa had over a hundred subsidiaries, while the Su's Group had dozens.

"When do you plan to officially launch commercial sales?" Su Cheng asked.

"Boss, we previously held meetings to specifically discuss this issue and came up with multiple plans. Now that we have the support of the Governor, we can accelerate the deployment of our signal towers. Therefore, we plan to hold a product launch next week and officially start pre-sales, with delivery scheduled for a selected date next month.

This month, while we compile the pre-sale numbers, we can accelerate the construction of signal towers in downtown Hong Kong to broaden the coverage of the cellular mobile communication system. Simultaneously, the production line will start mass production as soon as possible, allowing for phased deliveries next month," Wei Li replied.

"What's the pricing? Has that been decided?" Su Cheng continued to ask.

"After comprehensive consideration, we believe that HK$19,999 per unit is the most suitable price. In addition, the initial purchase requires a network access fee of HK$5,000. This fee is mainly to recover the construction costs of the signal towers. Once the signal tower costs have been recovered, we can consider lowering the network access fee. As for the monthly rental, we are still discussing it!" Wei Li continued to answer.

Influenced by Su Cheng, they now also like to use the number 9 at the end of the price when launching products.

This is considered a pricing philosophy. Su Cheng had previously mentioned the benefits of such pricing.

There are two main benefits to this pricing:

First, prices ending in 9 create a 'downward shift effect'.

For example, a product priced at 19.99 yuan will be categorized as 'less than 20 yuan'.

However, if the price is increased by one cent, it will be categorized as '20 yuan or more'.

This creates a subtle but important contrast.

Second, people pay attention to the first digit first.

In addition to the 'downward shift effect', the price difference of one cent or one yuan also implies another important issue: the first digit of the price is different.

If it's 20 yuan, the leftmost digit is '2'; if it's 19.99, the leftmost digit is '1'.

This 'leftmost digit effect' is quite important because people usually notice it first.

So, at first glance, 19.99 seems to be 1 yuan cheaper than 20 yuan, and even for the first 0.01 seconds, it may seem 10 yuan cheaper.

Therefore, there is a lot to learn about product pricing sometimes.

Su Cheng nodded. He would let them decide for themselves and did not plan to participate in the decision.

Calculated this way, the initial cost of purchasing the phone, plus the monthly communication rental fee, would exceed HK$25,000.

At such a price, the Yun Sheng S1 mobile phone definitely wouldn't sell much in Hong Kong. After all, in this era, the average salary of Hong Kong citizens is only one or two thousand Hong Kong dollars, and some people's monthly salary is even only a few hundred Hong Kong dollars.

Twenty-five thousand Hong Kong dollars is equivalent to saving for one or two years without eating or drinking, and there is still a monthly rental fee to pay.

However, there are many rich people in Hong Kong, so selling tens of thousands of units shouldn't be difficult.

After all, the current population of Hong Kong has reached about 4.9 million, nearly 5 million people.

If 1 out of 100 people buys a Yun Sheng S1 mobile phone, then 50,000 units can be sold.

And if 1 out of 50 people buys a Yun Sheng S1 mobile phone, then 100,000 units can be sold.

Currently, there are no competitors, making it the best time to make money.

Ma Chengkun, the current helmsman of Oriental Press Group, was ambushed by a group of masked criminals on his way home from the company, but he was not injured and returned home safely.

However, his bodyguard died protecting him, and three others were injured.

Hearing this news, Su Cheng knew that his opportunity had come.

He had already set his sights on the Oriental Daily News, so this No.1 news publication in Hong Kong would definitely not escape Su Cheng's grasp.

However, he had not been in a hurry, but was waiting for a good opportunity.

Su Cheng really didn't expect the attack, but it was indeed good news for him.

The intelligence Brother Wu provided indicated that the mastermind behind the ambush was one of the Ma brothers' former enemies.

The Ma brothers used to be one of the underground emperors of Hong Kong, and they were very powerful in the Hong Kong community.

As their power grew, they naturally had many enemies, fighting for territory, fighting for business, etc. However, the Ma family was strong in the past, and their enemies could do nothing about them.

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But now, things are different. The Ma brothers have both fled to Taiwan, and one of them is still in jail there.

The Ma family's illegitimate businesses in Hong Kong have all been wiped out, leaving only legitimate businesses like the Oriental Daily News.

It can be said that the Ma family has completely declined in Hong Kong.

At this time, it is normal for former enemies to find opportunities for revenge.

The Ma brothers have already run away, so they can only take revenge on their descendants.

However, as the saying goes, a skinny camel is bigger than a horse. Although the Ma family's power in Hong Kong has shrunk greatly, the Ma brothers must have considered the safety of their descendants when they ran away.

Therefore, the opponent's ambush was not successful, and Ma Chengkun escaped successfully.

After receiving the news, Su Cheng planned to contact the Ma family.

He wanted to persuade the Ma family to sell the Oriental Press Group to him.

Originally, if Ma Chengkun had not been ambushed, although Su Cheng was confident that he could persuade the Ma family, the difficulty would definitely be much greater, and the cost would be much higher.

But today's sudden incident provided Su Cheng with more favorable assistance, giving Su Cheng more confidence to persuade the Ma family to sell the Oriental Press Group to him.

Su Cheng pulled out a document from the drawer. This document was the current status of the Ma family that Brother Wu had faxed to him last time.

There were several contact numbers on it, and Su Cheng finally focused his attention on one of them.

The person Su Cheng was looking for was naturally not Ma Chengkun and Ma Yanqiang, the descendants of the Ma family who remained in Hong Kong.

His target was Ma Xiru, the current head of the Ma family, who was now in Taiwan.

As for Ma Xizhen, he is still in jail.