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#839 - Zhang Qizheng's suggestions

The area of this study was much larger than Su Cheng's office on the third floor. The entire study was a full thirty square meters, larger than the living room of an average family.

There were tea tables and tea sets in the study, but they hadn't been used for a long time. After Zhang Qizheng called, Su Cheng specifically asked the servants to wash all the tea sets here and prepare the boiling water.

Su Cheng hadn't even started making tea when Zhang Qizheng took out a stack of documents from his bag and handed them to Su Cheng. Then, he made tea for himself.

Su Cheng didn't say much, took the documents, and started reading.

In the documents, Zhang Qizheng thoughtfully included a table of contents on the first page for Su Cheng, with page numbers on each page, so that Su Cheng could quickly find the car brands he wanted to know about.

"Volkswagen, BMW, Rover, Mercedes-Benz, Jaguar, Audi, Ford, Toyota, Honda, Nissan, Buick, Chevrolet, Porsche, Lamborghini, Maserati, Rolls-Royce, Cadillac, Fiat, Costa, Peugeot, McLaren, Ferrari, Bentley, MG, Mazda, and so on."

There were actually more than three hundred car brands listed here, including the world's mainstream car brands. No wonder, even with Wu Ge's help, Zhang Qizheng spent several days investigating.

There was too much information, and Su Cheng couldn't read much of it in a short time, so he simply put the documents aside.

Although there were many brands, Su Cheng didn't plan to consider acquiring Dongying brands.

Nowadays, although Dongying brands are defeating Western car brands in the global market, their success ultimately relies on low prices to expand the market, not truly relying on technology to occupy the market.

Removing the Dongying brands would instantly reduce the entire booklet by more than twenty.

Even so, on the booklet with more than three hundred brands listed, losing twenty or so brands made almost no difference.

"Uncle Zhang, you've personally investigated and integrated the data these past few days, so you should have a deeper understanding of it, right? There's so much information, it'll take a lot of time to read it all!" Su Cheng said with a smile.

"Boss, don't worry about that. You saw the table of contents, right? I've circled some car brands. These circled brands are either poorly managed or the controllers are encountering financial problems. There are more than fifty of them. If you don't want to read through everything from beginning to end, just look at the circled information, it can save you a lot of time," Zhang Qizheng said.

Su Cheng nodded. No wonder some brands were specially circled in the front. He was a little puzzled just now, but now he understood.

"You've worked hard these past few days, managing Tianyuan Investment Company and helping me organize the data," Su Cheng said.

"This isn't much, and Wu Ge assisted as well. It's just more time-consuming. Compared to managing China Bus, this is much easier," Zhang Qizheng said with a smile.

Su Cheng nodded, picked up the documents again, and looked at the circled brands in the table of contents.

MG, Rover, Jaguar, MINI, Land Rover, Triumph, Land Rover, Leyland, Daimler, Austin Healey, Morris, and so on.

Su Cheng was surprised to find that he actually recognized most of the circled car brands, and even after thirty or forty years, they were still internationally renowned car brands, with only a few brands that he hadn't heard of much.

Moreover, the history of these car brands is mostly very long, with the shortest being forty or fifty years, and the longest being over a hundred years.

This shows that even well-known brands have very bumpy development paths, and they won't develop smoothly just because their reputation is big enough.

Zhang Qizheng made the tea and poured a cup for his boss and himself.

Su Cheng looked at the documents and unconsciously drank the tea that Zhang Qizheng poured for him in one gulp.

Zhang Qizheng poured Su Cheng another cup of tea. Seeing that his boss was engrossed in reading, he said with a smile, "Boss, I suggest you focus on Leyland Motor Corporation."

"Oh? Why?"

Su Cheng naturally knew about Leyland Motors. Not to mention anything else, there were many Leyland cars on the streets of Xiangjiang. Not only that, but many of the buses under China Bus were also from Leyland Motors' bus brands.

"Do you know the development history of British cars?" Zhang Qizheng asked.

Su Cheng shook his head and said, "I haven't learned much about it. I only know that many famous car brands came out of Britain, such as Rolls-Royce, Land Rover, Jaguar, Aston Martin, etc."

"Although the development history of British cars is glorious, it is also very bumpy. In the 1960s, in order to survive the downturn in the car market, major British car brands began to unite and form the current British Leyland Motor Corporation. Today, the Leyland Group owns more than thirty car brands, including MG, Rover, Jaguar, MINI, Land Rover, Triumph, Land Rover, Leyland, Daimler, Austin Healey, Morris, and so on.

In the early days of the merger, Leyland Motor Corporation did have brilliant achievements, but the beginning was the peak. After a few years of the merger, Leyland Motor Corporation continued to decline, losing money year after year. If the British government hadn't been subsidizing them, they would have been unable to persevere.

According to the information we have investigated, the Leyland Motor Corporation's board of directors is now divided into two factions. One faction belongs to the radical faction, hoping to sell some car brands with poor sales, hoping that this can reduce losses, so that the group can use more funds to develop key car brands; one faction belongs to the conservative faction, hoping to maintain the current development model, they firmly believe that the darkness is only temporary, and the sun will eventually appear.

The dispute between the two factions has been going on for a long time, especially after the new Prime Minister, the Iron Lady, took office, the advantage of the radical faction began to increase greatly, so if you want to take action, the opportunity on the British car side is very high, and there are many brand choices. British car technology is also strong enough. Considering the respective conditions, I suggest that you focus on the car brands under the Leyland Motor Corporation."

Zhang Qizheng roughly explained the development of Leyland Motor Corporation to Su Cheng, and also stated the reasons for focusing on it.

After listening, Su Cheng nodded. If it was really as Zhang Qizheng said, then the brands under Leyland Motor Corporation were indeed his first choice.

With Xiao Ai's assistance, he could naturally easily distinguish the authenticity of these materials.

Sure enough, Xiao Ai quickly found some information that Su Cheng needed.

Just as Zhang Qizheng said, the things he said were basically confirmed.

Moreover, Su Cheng was also relatively familiar with the Iron Lady. After all, this was a figure who entered history books. In China, as long as people have gone to school, not many people don't know her. (End of this chapter)

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