We're building a super chaebol in Hong Kong

With a locked-in target, Su Cheng's speed of reading the materials was indeed much faster.

MG, Rover, Jaguar, MINI, Land Rover, Triumph, Land Rover, Leyland, Daimler, Austin Healey, Morris, and so on, Su Cheng looked through them one by one.

Su Cheng was quite familiar with the MG brand, because in the 21st century, this brand would become the domestic Chinese brand, MG Motor.

And Su Cheng was also very familiar with Rover, because like MG, its fate was to become part of a domestic Chinese brand. In China, Rover cars eventually evolved into Roewe cars.

In 2005, Rover had actually already gone bankrupt. At this time, Nanjing Automobile spent 50 million pounds to acquire Rover's technology and sub-brand MG. However, the name Rover had already been bought by Ford, and eventually went to Tata along with Land Rover.

As for Jaguar, Land Rover, MINI, etc., they were almost all divided up by various large automotive groups.

Even the British taxi brand, London Taxi Company, was acquired by Geely.

It can be said that the last glory of British automobiles is indeed now.

As Su Cheng read, he considered whether he should buy a luxury car brand or an ordinary car brand.

If it was a luxury car brand, it would definitely be difficult to promote. There were only so many rich people, and it wouldn't sell many cars a year.

Su Cheng specifically turned to the Rolls-Royce information to look at, but unfortunately, it was basically impossible to acquire Rolls-Royce now, because its symbolism in Britain was too high. As a representative of British ultra-luxury cars, even the British government would not allow it to be acquired by forces outside of Britain.

Of course, the current Rolls-Royce is also facing difficulties. The company has not only been divided into two, but may even be acquired by a British defense company next year.

After reading the Rolls-Royce information, Su Cheng directly gave up on this brand.

Although he also wanted to acquire this company to play with, but since they didn't allow it to be sold, Su Cheng was helpless.

However, by looking through the information obtained from Xiao Ai, Su Cheng discovered that in the 1990s, BMW directly purchased the production rights of Rolls-Royce, indicating that at that time, even the British government had to open up Rolls-Royce's external sales rights. When that time comes, Su Cheng could preempt BMW and negotiate a cooperation with Rolls-Royce to see if he could acquire its production rights in advance.

Rolls-Royce, ah, this is the luxury car dream of so many men around the world. This brand is simply deeply rooted in people's hearts. Precisely because of this, Su Cheng himself usually uses Rolls-Royce because it is so comfortable to sit in, and it is also a symbol in the automotive world.

As for the Rover brand, it can also be determined from the information that it cannot be bought, because it also represents a symbol in the UK. Even the Queen's car is a Rover car, which shows how important it is in the hearts of the British people. It is unrealistic to have designs on it now.

In the past two years, Leyland Motor Corporation, with its own sales starting to decline, has begun cooperation with Dongying Automobile, producing Honda joint venture cars in the UK.

Honda cars are now selling very well all over the world, quickly opening up the world market with their low prices.

Dongying started by making cheap cars. Leyland Motor Corporation's cooperation with Dongying people originally wanted to rely on manufacturing economical cars to rise rapidly, but they did not expect that this approach would make them lose the last trump card of British cars—the brand.

Su Cheng shook his head as he looked at the information showing the cooperation between Leyland Motor Corporation and Honda. Leyland Motor Corporation is ruining itself!

He looked at the information while thinking about whether to directly enter the luxury car market or start with ordinary cars.

For luxury cars, he could obviously choose MG, Jaguar, Land Rover, etc., while for ordinary cars, he could choose Austin.

In addition, Su Cheng also noticed that Austin not only produced ordinary cars, but also created a sub-brand to produce small sports cars. This sub-brand was called Sprite, mainly producing small-displacement convertible sports cars, but now it has stopped producing and using this brand. If he buys Austin, it will definitely include Sprite's technology brand.

Austin is a good choice. Although Su Cheng had never heard of this brand in his previous life, not hearing of it does not mean that its technology is not strong. On the contrary, Austin was very famous in this era. It has been famous for producing economical small cars for many years, but unfortunately, under the competition of more affordable Dongying cars, the sales of Austin's economical small cars have also continued to decline sharply.

Putting down the information, Su Cheng rubbed his brow. He still couldn't decide whether to buy a luxury car brand or an ordinary car brand.

Just as he was about to pick up his cup of tea to drink, he found that the tea was already cold, so Su Cheng got up and poured the tea in the cup into the bucket on the side, and then poured a cup of hot tea from the teapot and drank it down.

"I should discuss it with Uncle Zhang," Su Cheng thought to himself.

So, he picked up the mobile phone next to him and directly dialed Zhang Qizheng's number.

After all, it hadn't been long since he took the materials over.

However, what he didn't know was that Su Cheng didn't intend to slowly study this stack of materials at all.

The most ⊥ new ⊥ small ⊥ say ⊥ is ⊥ at ⊥ six ⊥ 9 ⊥ ⊥ book ⊥ ⊥ bar ⊥ ⊥ first ⊥ hair!

"Uncle Zhang, what do you think, if I enter the automotive industry, is it better to directly enter the luxury car field or first enter the ordinary car field?" Su Cheng asked.

Zhang Qizheng on the other end of the phone obviously thought for a moment, and after a while, he asked, "Then I don't know where your target market is, boss?"

"Target market? In the early stage, it will of course include Hong Kong, Macau, Taiwan, and Nanyang, these traditional sales territories of ours. Later, when the mainland economy develops, we will enter the mainland market," Su Cheng thought for a while and said.

As for the markets in Europe and the United States and Dongying, Su Cheng didn't consider them for the time being.

After all, the sales of British car brands are already poor in Europe and the United States, and he doesn't think that after he acquires them, he can make a brand sell well in these places.

And in the places Su Cheng mentioned, he has very strong sales channels. If he does it well, he can really make it work.

"Since you, boss, choose to focus on these regions, I naturally suggest that you choose an ordinary car brand. After all, in these places, it is uncertain how many luxury cars can be sold in a year. Like the markets in Hong Kong, Macau, Taiwan, and Nanyang that you mentioned, the total number of luxury cars that can be sold in a year is only a few thousand at best, and there is also competition from luxury car brands from Europe and the United States.

But ordinary cars are different. With the effect of our Oracle and other brands, it is not difficult to introduce an ordinary car brand into these markets. Although Dongying cars do occupy a large market now, there are also many people who can afford ordinary cars. As long as we operate well, we may not be able to compete with them," Zhang Qizheng gave his advice.

(End of this chapter)