What’s Wrong With Me Being a Rich Man?

Chapter 164 Vertical segmentation

Yu Xing didn't know what kind of results Bi Sheng would find and what kind of decisions he would make.

He just thinks this person is really...

Yu Xing remembered the warning from his mother when he was in junior high school. If he couldn't praise others or couldn't find any points to praise, he would say that it was "unique".

Anyway, Bi Sheng is quite unique.

He was a little curious about the future direction of Letao.com, but his company's affairs had to continue to move forward.

Liu Hao, CEO of Zhilian Recruitment, is still operating silently. Lei Weiming has officially joined Bai Xiaosheng. In addition to this vice president, he is also accompanied by four players from his sales department and the company. The middle-level department of the other three departments.

Lei Weiming has done a lot of sales work at Zhilian Recruitment, and has a certain team. In addition, there are both hints from his boss Liu Hao and Bai Xiaosheng's unexpected user scale. Collective job-changing means that many people are out of the struggle. The choice of vortex.

Zhilian Recruitment has many internal problems, which cannot be solved by Liu Hao giving up his position as CEO. Since the Australian investors have absolutely held a stake, they have made unreasonable demands for the company's management.

However, Seek already has absolute control, and even if its requirements are unreasonable, it will still be catered by some people.

Lei Weiming and eight others from Zhilian Recruitment attended the first meeting since Bai Xiaosheng's gathering. The theme was to explore the website's recruitment business development. According to previous communication, an important principle is to make full use of Bai Xiaosheng's characteristics.

But... the meeting was pretty close at the beginning, but as he spoke, it became a reflection meeting for Zhilian Recruitment.

One person says one sentence, two people talk one topic, four people criticize one after another, and eight people are collectively depressed.

Zhilian Recruitment is a breakout between internal and external troubles. Who would have thought that it would still encounter a global financial crisis!

Yu Xing did not stop their topic from being displaced, but instead paid attention to listening to the information disclosed.

Reflection is a good thing, there must be detours in Zhilian Recruitment, and the improvements here naturally come from everyone's new thinking.

Seeing that they were depressed by themselves, Yu Xing finally smiled and pushed the topic forward: "So, everyone has made contributions and lacks in the development of Zhilian Recruitment. Now that we are here to Baixiaosheng, we should try our best to avoid being the same stone. Stumble, what we need to do is not to create another Zhilian recruitment, but to create a new chapter in this market."

Lei Weiming boosted his spirits and felt that he was very biased at the first meeting, but his mood and words came to this point.

He said his thoughts for a while: "The industry is in a downturn, which is what everyone knows. Our customers are the most sensitive to the economic environment. This year, the Q1 of Zhilian Recruitment was the lowest in recent years, and corporate customers are out of money. ”

"But Mr. Yu and I have a common view that the economy will recover soon, and the country has also given strong policy stimulus."

"What we need to do is how to tap customers in a bad industry situation now, and how to compete with those three companies after the economic recovery."

Cheng Yongsheng, former deputy director of the sales department of Zhilian Recruitment, also woke up from his depressed mood and said seriously: "I read Mr. Yu's ideas about the creation and development of our website. I think this vertical segmentation positioning is very good. I have been thinking for two days, and everyone has no money, so it will be very difficult to pay from customers’ pockets according to the old method.”

"So, we need a new method. In the past, we were trying to grab one, but now we can consider sticking two."

Yu Xing looked at Cheng Yongsheng with interest: "How do you say this?"

"Zhilian Recruitment charges annual fees for corporate customers, and the industry basically provides annual services, and it takes more than 10,000 yuan at the same time." Cheng Yongsheng introduced, "For a company, 10,000 yuan is placed on recruitment services. Actually it's like sprinkling water."

"But the situation was good at that time, but now the situation is not good. Ten thousand yuan is also money, not to mention that there are more expensive."

"Since it is a vertical segmentation, the recruitment business can also be refined. In this way, we can also expand those small and medium-sized enterprises with small budgets. Do small and medium-sized enterprises have no need to recruit people?"

"In the past, we had 10,000 or 20,000. Now, for example, we can provide the company's need to publish recruitment information for free, but if it wants to top it up, it has to pay some money and charge it for 4500 yuan. This is still Can it be considered expensive?”

Cheng Yongsheng said: "Small and medium-sized enterprises have relatively few demands, but they are large in number. It was not that everyone didn't care about them in the past, but it was difficult to get out the money for the year-on-year. Since we have entered the market, we should do it flexibly and Meticulous work."

Another Hao Jingyao's eyes lit up when she heard this and said, "Mr. Cheng said this, it seems that there is really a lot of potential. We have refined the service and time, which is exactly in line with the needs of small and medium-sized enterprises. They didn't need to be fully prepared. Years of service, occasionally a few times are enough.”

"In the past, it was the year-on-year plan, but now you can provide specific functions for monthly payments. Small companies can publish job information and keep it charged 100 yuan for a month. If there is a slightly larger company, it will be moved by our Baixiaosheng again. Elites, if you want to invite the other party to submit your resume, you will charge another 100 or 200 yuan."

"Isn't this combined with Bai Xiaosheng's huge workplace group?"

"This market is relatively blank. We use Bai Xiaosheng's workplace group to formulate different packages, and we can launch a combination of punches for different levels of enterprises."

Lei Weiming heard their thoughts colliding, and couldn't help but nodded repeatedly: "Yes, this is a new improvement to bringing industry experience to Baixiao after his birth."

Bai Xiaosheng is a vertical segmentation and is looking for entry points in the market.

Then just subdivide the recruitment business vertically, so as to form a differentiated competition with China Talent Network, Zhilian Recruitment, and Future Worry-Friendly.

Moreover, Bai Xiaosheng now has an active customer group that those three companies do not have.

Lei Weiming's affirmation inspired several people, and then he discussed the fragmentary needs of customers he had noticed before. In the past, it was impossible to develop in the company, but now it is different.

However, as Lei Weiming listened, he found that Mr. Yu had not expressed his opinion. So he took advantage of the discussion and asked the new boss: "Mr. Yu, look at what are the shortcomings here, we should combine with Bai Xiaosheng more to develop.”

"No, no, no, you all have good ideas." Yu Xing came to his senses, "I just suddenly remembered my friend's e-commerce business, business refinement and differentiated competition. It seems that we are doing this business. The magic weapon is here.”

He thought for two seconds and concluded: "The recruitment business is located between the company and the employees. In the past, everyone sold shovels to the company. Now, we replace the big shovels with small shovels. This logic is combined with the current market, and it is obvious that it is Yes."

Lei Weiming exclaimed half-truely: "Mr. Yu's words hit the nail on the head. Yes, we are going to sell a small shovel now!"

He applauded first.

There was a warm applause in the conference room instantly.

Yu Xing felt a little amused and laughed when the applause disappeared, "I feel like I have done some work to summarize, but in fact, what deserves the applause just now is indeed a work I did."

"I've recruited everyone in, and it's worth celebrating."

This time it was Yu Xing who applauded.

The warm applause that sounded again in the conference room turned into a celebration of the participants.

In the afternoon, Yu Xing held a small meeting with Lei Weiming, Lu Haiying and Zhong Zhiling, and what he talked about was the tone of the recruitment business.

Unlike last year when they left school, Lu Haiying and Zhong Zhiling quickly understood the strategy of vertical segmentation and agreed with each other.

Bai Xiaosheng's development is based on this strategy, but the entry point maximizes the direct competition of large companies.

Recruitment business is not the case. This is a mature market, a market that is dominated by three major companies. How to use vertical segmentation will directly determine the success or failure of Bai Xiaosheng's revenue.

Bai Xiaosheng’s own workplace platform is still developing rapidly.

What Yu Xing hopes is that both sides can cooperate with each other. It is not easy for the recruitment business to develop differentiate without Bai Xiaosheng's customer base, and it is difficult for Bai Xiaosheng to last long without the nutrition of the recruitment business.

No matter how well the strategy is, it will be useless if it is not implemented well.

Lu Haiying and Zhong Zhiling both actively cooperated. Lei Weiming was just here, and his old boss was coming later, and his posture was very sincere. Yu Xing called Xiaoying in the evening and mentioned the refinement in the recruitment business, and praised Lei Weiming and other people for their innovations from the bottom of their hearts.

"Boss Yu, I think when your business starts, you can talk about this when you are interviewed in the future, or you can also talk on the stage of "You're the One". Liu Wanying suggested, "There is still a professional team here." The term is called STP strategy, the abbreviation of the three words Segmenting, Targeting, and Positioning, market segmentation, target market, and market positioning. "

Yu Xing just thought about it and immediately understood the meaning.

He smiled and said, "The truths are all the same. It depends on how to use it here. First divide the big cake in the market into several pieces, find the right piece, and then eat it through acceptable positioning."

"It's great, you'll say that in the future." Liu Wanying always felt that Boss Yu had strong digestive and absorption ability, and his thinking was very active.

Yu Xing naturally discussed: "You said, how can Bisheng's Letao Network adjust through the STP strategy?"

"You are so nice to him. He has left, and you still think of him." Liu Wanying smiled.

"Because he will definitely ask me again when he looks back." Yu Xing said calmly, "I already know his personality a little, and he now thinks that I'm right."

Liu Wanying thought carefully and said, "Let's be careful and stop giving guidance. He is already confused. After asking you, I don't know who else to ask. When Letao.com goes bankrupt, my friends will have nothing to do."

Yu Xing was not conceited, but felt it made sense. Although he knew that Vipshop's later model had succeeded, the market at different stages might be to seek a sword.

He smiled and said, "I hope my previous words didn't make Bi Sheng obsessed."

No mistakes, one song, one content, one in 6, one book, one bar, one reading!

Liu Wanying was stunned for a moment, feeling it was a bit difficult to say.

It’s not that Bi Sheng has no determination, but... she actually felt from the bottom of her heart that what Boss Yu said makes sense, but entrepreneurship doesn’t make sense, so she will definitely be able to reach the end.

Yu Xing changed the topic and talked with Xiaoying about Bai Xiaosheng's internal business development. Finally, he asked: "What are you doing at home? Are you watching the market?"

"No, I don't need to look at the stock price of Jiahan Forestry. Now I just wait for Paulson to increase his holdings. I have found the email address of his foundation. Westerners are used to contacting them by email. I hope he can notice it later. Let’s get our email." Liu Wanying leaned on the sofa and looked at the advertisement on TV, "I was watching "Luxing" just now, played by Sun Honglei and Yao Chen. Have you seen it?"

Yu Xing smiled and said, "It's Yu Zecheng. I know that the snow-capped mountains are cold for the ages, and they shine on Emei Peak alone."

Liu Wanying said the right line: "Emei Peak is still standing on the horse and shining alone."

Yu Xing laughed, and a thought suddenly passed by in his mind.

He listened to Xiaoying's voice, without grasping the inspiration.

After hanging up the phone, Yu Xing thought about the last topic to talk to Xiaoying.

Is "Luxing" the idea of ​​copyright?

Celebrity endorsement, not like it.

What exactly is it?

Yu Xing thought about it for a while but couldn't get the answer, so he didn't care anymore. Maybe he would jump out by himself at any time.

Bai Xiaosheng's recruitment team building will be the focus of the next 1-2 months.

Unlike ground promotion that is only aimed at big cities, if Bai Xiaosheng wants to expand the recruitment market, he must focus on second- and third-tier cities. The former is a reflection of vertical segmentation, and the latter is the same.

Yu Xing and Lei Weiming communicated for two consecutive days, and then they recorded the "You're the One" for a day on the weekend.

On this day, he performed normally and made some achievements. He recruited an administrative assistant, part of her job was to arrange her own division of work.

Of course, Yu Xing can now clearly distinguish, but he plans in advance so as not to be in a hurry when the scale is developed later.

The new week is the first thing to do is new news.

Liu Hao, CEO of Zhilian Recruitment, called and confirmed that he was about to join Bai Xiaosheng.

Yu Xing had psychological expectations, but was still very happy. He and Liu Hao decided to take the stage on Oriental Satellite TV this weekend while the iron was hot. He could replace him after he announced the franchise news in the second half of the month.

"Mr. Yu, I compensated the company and then terminated the contract for the competition agreement." Liu Hao said carefully, "In theory, this should be OK. I am afraid that if I am sued, I don't know how to fight the final lawsuit."

"Mr. Liu, since you operate like this, even if you sue, the process will probably be longer." Yu Xing said, "This period may be enough for us to do our business. In addition to normal salary, we will continue to develop our business according to the business. It’s easy to say if you want to set additional option rewards.”

Liu Hao felt that the boss was considerate and knew what could warm the workers the most.

He thanked the new boss and expressed his excitement for his upcoming franchise.

Yu Xing expressed similar excitement.

When he turned around and told the producer Xu Rongxuan the news, he received a call from Bi Sheng who was far away in Yangcheng.

"Mr. Yu, Vipshop is already moving towards second-tier brands." Bi Sheng straight to the point. "I have traveled to several brands these days. When it comes to the model of selling off goods, they mentioned Vipshop, which also does this. .”

Yu Xing said "Yes": "They are still amazing."

"That proves that Vipshop also feels that there are problems with the previous first-tier brand strategy." Bi Sheng's voice was very calm, "You say, should I take a step forward or take a step back."

Yu Xing thought carefully and was very embarrassed: "Bi Sheng, what you... Chen Nian said actually makes sense. After all, I am an outsider. You have to think more about this key decision."

Bi Sheng wanted to hear the answer: "Just assume, assume you are me."

"I can't assume." Yu Xing suspected that Bi Sheng was putting a contract in front of him, and was waiting for his assumption to sign.

He thought about it and said, "This is how you go there for a few more days, and then you come to Shencheng and talk to Xu Xin. Her research on e-commerce was earlier than you and deeper than you. It's worth referring to."

Bi Sheng said in surprise: "Aren't your relationship very tense?"

Yu Xing said lightly: "This does not conflict with my recommendation, what you need is her ability."

Bi Sheng immediately agreed: "Okay, when I arrive in Shencheng, we will bring Xu Xin together to chat."

Yu Xing finished the call and shook his head inexplicably. It is really hard to say whether the business will be successful.

He put his phone on the desk, flipped through the web page, and suddenly saw "Landing" again. The inspiration from last week suddenly showed the content. Oh yes, there seems to be a real lurker in this TV series, which is a wanted deal. Criminal actor.

Yu Xing was energetic and flipped through the cast of the TV series and quickly found a suspected target.

He looked at the name of "Zhang Guofeng", touched his chin, and took a trick to attract traffic, which was a good thing.

(End of this chapter)