Who are you calling powerful?

As time goes into July, "Old Nine Gates" is still strong, while "Legend of Fuyao" is on the decline.

No matter how popular and beautiful Liu Tianxian is, she can't stand the poor plot and production of the whole drama. Except for a few fans of the drama, the rest of the show depends on the support of Tianxian fans.

Even these Tianxian fans don't care about the drama. They mainly watch the idol's face, and a considerable proportion of them are diverted by Weibo, Bilibili, short video and other platforms through the essence editing.

Coupled with the popularity of "Old Nine Gates" and the subsequent launch of other summer dramas, the presence of "Legend of Fuyao" is getting weaker and weaker.

Flop!

It is undoubtedly a flop, and except for the popularity of Liu Tianxian in the early stage and some word-of-mouth controversy, it flopped silently in the middle and late stages.

To be honest, in this summer war, apart from the supporters of both sides, many neutral parties who claim to be "rational and objective" support Penguin, but not many are optimistic.

Support Penguin because PPTV is too strong.

Whether they don't want to see Wei Yang dominate, hope to start competition, benefit the industry and the public, or simply want to watch the fun, Boss Wei and Xiao Ma Ge are fighting, hoping that Penguin can make a strong impact on PPTV's position.

The reason why they are not optimistic about Penguin is that PPTV is too strong.

Other time periods are okay. Although PPTV has an overall advantage, other platforms can also compete to a certain extent, but PPTV's summer strategy every year is really dominating the whole field.

In the past, several platforms have been launched together more than once or twice, and each time they were beaten to pieces and defeated.

Although Penguin Video has risen rapidly in the past two years, it is more about winning by quantity and the traffic advantage of Penguin's large ecosystem, and there is no convincing achievement in terms of works.

Therefore, many [rationalists] outsiders believe that PPTV is estimated to win this summer season.

But the crazy killing and dominating the whole field in the past will no longer exist. Penguin will bring unprecedented difficulties to PPTV, and even force PPTV to be embarrassed and win by a narrow margin.

However, it was unexpected that "Legend of Fuyao" could still be beaten like this, holding Liu Tianxian + female IP + platform advantages. It was really surprising.

Faced with the ridicule of PPTV supporters, Penguin supporters were so angry that they cursed it as trash, and rational people also felt that Penguin was too disappointing.

If you don't say it's a 50-50 fight, it's not too embarrassing to say 60-40.

In this situation, it's hard to say 70-30. If you are more extreme, you may think that 20-80 is enough.

It's too embarrassing!

Many people who were crazy about Penguin's victory or PPTV's color before the war quietly deleted their Weibo dynamics, Tieba posts, Zhihu answers, etc., but there are also many people who continue to be stubborn.

"Legend of Fuyao" lost, it lost, this is not the main play of Penguin. It lost the first game, and it will be fine in the second round.

They are very confident in the second round of Penguin's representative "The Rise of Phoenixes".

This is Chen Kun!

The last time he acted in a TV series was in 2009's "Old Dream", which is nearly ten years ago.

You know, among these young actors in the mainland, apart from the bug of Boss Wei, Chen Kun is not ranked second, but he is definitely a strong contender for the second place.

This gimmick alone is enough to attract countless people.

In comparison, although Da Mi Mi is popular enough, the workplace love drama "Negotiator" is well-known at a glance. It is quite standard, but it is difficult to compete with the big production of "The Rise of Phoenixes".

However, many people don't know, forget or deliberately ignore one thing.

Before participating in "The Rise of Phoenixes", Chen Kun filmed a TV series, a spy war drama called "Escape", and the heroine is Wan Qian.

This drama was broadcast before the summer season, and the name of it was also Chen Kun's return to the small screen after many years, and it was first broadcast on Beijing TV.

The ratings are acceptable, but there are only some sparks in the ratings. The online broadcast results are mediocre and there is no influence on the entire network.

So much so that netizens don't know about this drama, and not many people question whether "The Rise of Phoenixes" engages in "false propaganda".

However, the key point of this matter is not whether "The Rise of Phoenixes" has false propaganda, but it indirectly proves one thing, that is, Chen Kun's appeal is not as high as expected by the outside world, and is even not as good as some top-tier and popular first-line stars.

Moreover, being famous does not mean that it can be converted into results!

Some people always think that Wei Yang's success comes from his huge popularity, and finding a star with a good reputation and a big name can copy it, or at least copy part of his glory.

But there is a logic that these people don't understand.

That is, Wei Yang's movies are all hits because he is famous, and he is famous because he has all hits, and the two complement each other.

These people rudely combined his fame and hits together and judged them as the answer, which is not thinking, or lazy and taking shortcuts.

But taking shortcuts often leads to failure!

This time, "Negotiator" was broadcast two days earlier than "The Rise of Phoenixes". On the day of the premiere, many viewers watched it on TV and PPTV.

After that, many people on Weibo and Zhihu thought that "The Rise of Phoenixes" was a sure win.

As mentioned before, "Negotiator" is a very typical workplace romance drama with a female lead.

The female lead is inspirational and Mary Sue. Through hard work + cheating + the help of the male lead, she experienced setbacks and growth, and finally got love and career.

The plot structure of this type of theme may change, but it remains the same, with only some routines and details added at most.

In recent years, this type of drama has not only become popular on the street, but there are also quite a few, just a few, including Damimi herself, who has other similar works before.

High emotional intelligence and deep penetration into market segments!

Low emotional intelligence, it’s just money to rest on your laurels!

An insider on Douban directly pointed out that "The Negotiator" is a power act. The company is listed on the New Third Board. It has good financial results and makes money from filming. There are risks in starting new projects. This kind of drama has small investment, high returns, low risks, and a good team. Familiar with the industry, the price/performance ratio is amazing.

Damimi herself doesn't pay much attention to it. She is more concerned about the scenes in "Ode to Joy 3" and Noon Sunshine.

This is biased. Damimi attaches great importance to "The Negotiator", which is related to Mi Xing's making money.

If the sales are good, the more she earns, the higher the prestige and prospects of Mihang will be. How could they not pay attention to it? These people always subconsciously regard Damimi as an actress, but ignore that she is the boss of Mihang.

As the outside world thinks, "The Negotiator" has many shortcomings, and even its purpose is not simple.

But with the participation of Blue Whale, it is still a very mature urban drama.

If you look at "The Negotiator" based on the standard of a high-quality blockbuster, then it is naturally not qualified. But if you lower the standard, you will find that the market performance of this kind of drama is not bad. It has a sufficient base, and perhaps the upper limit will not be too high. , but the lower limit is extremely guaranteed.

The ratings of "The Negotiator" have steadily exceeded 1 since its launch, and it basically ranked first in the same period.

The online broadcast data is slightly inferior. The popularity of Hualuo.com is basically hovering in the second or third place because "Old Nine Gates" still has room for success.

Under normal circumstances, the results of "The Negotiator" can be considered to be good, and it is not impossible to call it a popular drama.

But now that it is competing head-on with "Tiansheng Changge", this result is not enough.

Damimi herself also felt a little guilty. She had just watched Liu Tianxian being beaten up by "Old Nine" and had been gloating about it for several days. She would not follow in her footsteps.

The fairy fan who had been ridiculed for a month was now in an unusually irritable mood.

Tsk tsk, let them seize the opportunity, the consequences can be imagined.

Damimi stopped laughing and smiled on the faces of Liu Tianxian, Tang Yan, Zhao Liying and others.

Speaking of which, Damimi took advantage of the retreat of Zhao Liying and others to rise crazily in the past two years. She is not an ordinary madman, and someone should take care of it.

However, Damimi also had a lucky break, that is, "Tiansheng Changge" was poorly shot like "Swinging", so she could escape.

Tang Yan and Liu Tianxian also had similar concerns, so after "Tiansheng Changge" was launched, they contributed to the number of views.

After watching the first few episodes, Liu Tianxian smiled brightly, while Tang Yan and others were happy and then worried.

I am happy that Da Mimi is going to suffer, but I am worried that it will affect PPTV. Compared with jealousy, what I buy and sell is the most important.

If Zhao Liying and Tang Yan hadn't more or less known that "The Negotiator" was a low-grade horse used for Tian Ji's horse racing, it would probably have been difficult for them to come out.

As for Damimi, after watching "Tian Sheng Long Song", I can only say that her hanging heart has finally died.

The performance of Fu Hua Dao is absolutely top-notch, and the picture quality, soundtrack, and editing are also excellent, even a bit like a movie. There are no problems with the actors' performances. Although the plot does not develop much, the characters are not brainless, and almost nothing is too obvious. shortcoming.

Before finishing the first broadcast, Damimi called Boss Wei and cried and asked for comfort.

No matter what she said, she was also serving as cannon fodder for PPTV this time. If she was ridiculed by the Internet bullies, Wei Yang would compensate her.

"No, who told you that you are cannon fodder?"

Boss Wei, who was filming a night scene, touched his beard on his chin and admired the mirror.

He is actually very handsome with a beard, but he was severely suppressed by several women when he kissed and... pricked people. In real life, most of them would leave a little stubble at most and then have to shave it off, so he could only enjoy it in the movie.

"Don't comfort me. I watched "Tian Sheng Chang Ge" and it was a good film."

Damimi has strong points for herself and "The Negotiator", with limited selling points and low market ceiling. An ordinary drama about bullying is okay. "Fuyao" with Liu Tianxian, who has obvious flaws, can also compete with each other, but "Tian Sheng Chang" "Song" she thought it was really well shot.

"Let me teach you a lesson. A good drama doesn't mean it will be popular or make money. Moreover, sometimes the quality of a drama cannot be seen in just a few episodes."

Damimi thought thoughtfully: "Do you think "Tiansheng Changge" will collapse later?"

"It's not collapse, it's just that I can't get up."

In 2018, there were two major productions with high hopes. The director, starring cast, team, and platform were almost all top-notch, but neither of them made any waves.

One is "Ruyi's Royal Love in the Palace" and the other is "Tiansheng Changge".

"Ruyi's Royal Love in the Palace" later proved to have serious plot and character problems, and many flaws.

"Tiansheng Changge" also has many plot flaws, such as procrastination, preaching, the Virgin, and the stupid heroine. However, other popular dramas of the same period are not without similar faults. "Tiansheng Changge" has shortcomings and a lot of advantages. Why is it still there? He knows how to pounce.

There are many factors involved in inferring the cause based on the results. There are three generally accepted theories.

First, actors are "passed". Passed here does not mean that they are not popular, but that their market acceptance is not as high as the outside world thinks.

In the field of small screen, Chen Kun and Zhou Gongzi are "gods descended to earth", but they may not be as effective as Hu Ge and Damimi.

Even when other movie stars such as Chang Chen, Little Yellow Duck, and International Zhang entered the small screen, people also didn't buy it and even ridiculed them.

Second, the subject matter and style are relatively heavy.

The market is cultivated bit by bit. We have to admit that the market in 2018 is not as flourishing as in the following years. Most audiences still prefer works that are easy, Mary Sue, and do not require much thought.

Third, the core positioning is not found well, and the selling point is problematic.

The subject matter is not pleasing, but it does not mean that it will not succeed. "Day and Night" also went against the market and achieved success.

"Ruyi's Royal Love in the Palace" is too twisted, and the audience is sad, bitter, entangled, and tired. You can abuse and be miserable, but you must not make the audience tired.

"The Rise of Phoenixes" also has this problem, and it is too flat and too deep.

Flat, bland, and the plot has no explosive points. Deep, foggy, too many subtexts, and deliberately create suspense.

At the same time, the importance of the core of the plot is not played well. The core of "Nirvana in Fire" is revenge, so the plot will revolve around this core, while "The Rise of Phoenixes" likes to play dumb, and the plot is messy, which also makes the audience tired.

Wei Yang has emphasized countless times that commercial films and TV series must take care of the vast majority of the audience.

You tell the audience that our drama has depth, and you have to watch it patiently, carefully, and repeatedly to see the charm, but the audience doesn't care who you are.

If they are interested, they may study it carefully, but they can't keep people after watching two episodes, and they will just quit and leave.

I watch dramas for entertainment, not for exams!

Don't use your own perspective to speculate on the audience, and don't command the audience.

"The Rise of Phoenixes" is definitely not a bad drama, but it is not a hot drama that can achieve hot results.

Da Mimi was skeptical about what Boss Wei said, but soon she was convinced.

"The Rise of Phoenixes" really flopped!

Except for the first two days, it didn't even make it into the top three on Hualuo.com, and the ratings were pitifully low.

It's not even pitiful, it's outrageous!

At its peak, "The Rise of Phoenixes" ranked as low as 24th in the same period, lower than some of the shoddy anti-Japanese war dramas produced by satellite TV stations and even "Journey to the West" which has been rebroadcast for many years. The ratings once reached 0.15, which was so bad that it broke through the ratings of Hunan TV.

(PS: This is not fabricated, the reality is really so bad)

You have to know that this is Hunan TV. CCTV often has to retreat in terms of ratings.

This data is absolutely a real shameful record.

What's more pitiful is that Hunan TV spent a high price for this drama, and it is difficult for advertisers to explain such a low rating. Roughly calculated, Hunan TV will have to lose several hundred million this time.

Some supporters of Hunan TV were broken.

Especially when they learned that Hunan TV wanted to buy "Negotiator" which had a rating of 1.5, but was later fooled into buying "The Rise of Phoenixes", they were so angry that they cursed.

Although Da Mimi has many problems, its ratings have always been very impressive.

She has never failed in recent years, and can even be said to be one of the artists with the most guaranteed ratings. This time, Hunan TV station has gotten a free pass from Shanghai TV station.

Da Mimi is laughing again.

Although the reputation of "Negotiator" is far worse than that of "The Rise of Phoenixes", the ratings, online broadcast data, and popularity are all crushed. The results are real, and those who want to see her laugh are disappointed.

However, the least laughing are Penguin and their supporters.

This defeat is so frustrating!

"The Legend of Fuyao" lost because of its poor quality, and they admitted that "The Rise of Phoenixes" had a better quality and reputation, but it still lost in the end.

Does the Wei family have any explanation? !