Who are you calling powerful?

"Twinkle, Twinkle, Shine Star" ended its pilot run at the end of February.

The ratings don’t need to be listed one by one, but can be summed up in one sentence. The three pilot sub-channels/television stations have all refreshed the best ratings data in five years.

The Tang people receive calls from two or three TV stations every day, many of whom are on satellite TV.

In March, Tangren first announced that it would sell the exclusive online copyright of "Twinkle, Twinkle, Twinkle Star" to Youku.

As I said before, the copyright of online videos is very vague nowadays.

As soon as a drama is spread to the Internet and becomes popular, it will spread immediately, regardless of the copyright.

Tudou, Youku, and Sohu are all like this. At most, they use methods to cover it up. Not to mention other small websites have some video playback software.

Even these pirated small websites did not completely disappear until later, one can imagine what the situation was like in 2009.

Therefore, at this stage, there are not many TV drama studios independently selling online broadcasting rights. Basically, they are collectively packaged and sold to one family, or even several companies.

The TV dramas that can independently sell online broadcasting rights are all big production groups that the industry pays attention to, or the TV dramas that are broadcast become popular, and only the websites will bid.

When the webcasting rights are sold, the video sites that buy dramas will naturally attack and manage some copyrights, and try to attract users to their own homes as much as possible.

In terms of price, it can't be said that it is too high. At this stage, video sites have not yet started a copyright war, and the bids are relatively conservative.

For the popular "Golden Wedding" and "Soldier Assault" in the past two years, the copyright of the webcast only sold a few thousand episodes.

However, the price of online copyrights iterates rapidly. In the past two years, it was several thousand, but now it has reached tens of thousands.

For example, "Twinkle, Twinkle, Shining Star", although the results of the webcast are better, but it is just a trial broadcast, and it has not reached the influence of "Golden Wedding" and "Soldier Assault". ten times.

And this is just the beginning. With the listing of Youku and Tudou, Baidu and Penguin are about to launch iQiyi and Penguin Video, and LeTV’s boss Jia is also suffocating for his dream.

The era of crazy money burning by major video sites is coming!

"Twinkle, Twinkle, Shining Star" is currently selling 50,000 episodes per episode, and in two years, no one will be allowed to pay less than 500,000 for a single episode.

However, it cannot be said that the Tang people sold at a loss, and no one in the market can tell when they will make money.

Cai Yinong is a smart person, he makes money when he has money, and accepts it when he sees it.

At any rate, he has earned 1.2 million now. Wouldn't it be even more uncomfortable if the Tang people held back and pirated copies for free?

Moreover, the copyright of TV dramas is also time-sensitive. There are very few dramas like "Wulin Biography" and "Zhen Huan Biography" that can last for more than ten years.

Tang Ren must be more concerned about the TV station than the webcasting rights that cannot be sold at a high price at this time.

As of the end of 2008, the number of Internet users in China was still less than 300 million, which is still far behind the scope covered by television.

Whether it is for the film crew or the main creators, the bid of the TV station is higher and the influence is greater.

Because the results of the trial broadcast were too impressive, the local TV stations could no longer grab the first round of the premiere, and it was the David TVs who started to compete.

Due to the trial broadcast, Hunan Satellite TV has the first-mover advantage and is currently in the lead.

However, there is a certain difference between Xiang Province and Tang Ren. Hunan Satellite TV wants to broadcast the first round exclusively, while Tang Ren wants to sell it to several satellite TVs.

Firstly, it can earn as much money as possible to increase the influence of the artists. Secondly, the Tang people are discussing "Legend of Sword and Fairy 3" with Suzhou Satellite TV, and they have given more favorable conditions.

To put it bluntly, there is still no agreement on the price, whether it is an exclusive broadcast or a multi-broadcast, in the end it comes down to money.

Wei Yang is still very concerned about the stars of "Twinkle, Twinkle, Twinkle Star", not only related to his personal acting career.

More importantly, he wanted to see the price of "Twinkle Twinkle Twinkle Star" and have a reference for "You Who Came From The Stars".

So during this period of time, when not filming, Wei Yang took extra time to visit the Tang people a few times to inquire about the situation.

…

Xu Hui, Tang Ren Film and Television

Wei Yang came in wearing sunglasses, and the lady at the front desk greeted him warmly.

"Brother Yang is here."

"Is President Cai here?"

"Yes, I will lead you there."

The young lady took the initiative to help Wei Yang lead the way. On the way, he met many Tang people's employees, and they all greeted him warmly.

Wei Yang responded with a smile one by one, he was already popular in the Tang Dynasty, he was handsome, and had a high EQ, even though he was not an artist from the Tang Dynasty, even Yuan Hong didn't have a sense of existence like him.

After "Twinkle, Twinkle, Shine Star" hit the air, Wei Yang became more and more famous, and he had [Zhang Wansen], a lovable character, as a filter.

Considering that Wei Yang is also the boss of a film and television company, he is a colleague, and he is still in Shanghai, so he might switch to Blue Whale one day.

Due to various reasons, Wei Yang's popularity in Tangren can compete with the company's big brother Hu Ge.

The front desk went in to report that Wei Yang was stuffed with a pack of beef jerky by a female staff who might be a fan, and then walked into Cai Yinong's office.

"Mr. Cai, I think the office outside is a bit damp. It's too humid. You need to turn on the air conditioner."

Cai Yinong looked at him angrily: "I really don't want to treat myself as an outsider, or I will make way for you, and you will be the boss of the Tang people."

"Okay, I'll work hard, and I'll buy the Tang people, and I'll ask you to work for me."

Wei Yang made a joke, and then couldn't wait to ask about the business: "I heard that the matter of going to the stars is settled?"

"You are well informed."

"Slightly connected, these are not important, how much did you sell in the first round?"

"Only broadcast in Hunan Province, 1.1 million for a single episode."

"A single episode is 1.1 million, and 24 episodes is more than 26 million, which is not bad."

Wei Yang is quite appreciative of this price. In the current TV drama market, a single episode of more than one million is already quite a good price.

Generally, only large-scale productions and popular models can be sold at this price.

For example, "My Leader, My Regiment" filmed by the original crew of "Soldier Assault" not long ago, and "Who Makes My Youth" filmed by director Zhao Baogang of "Struggle" together with Lu Yi, Wang Luodan, etc., are probably about this price. .

The cost of "Twinkle, Twinkle, Twinkle Star" is here. If it weren't for the eye-catching pilot and the popularity of the Internet, it would be difficult to sell at this price.

This can also be seen from Cai Yinong's face full of spring, she is very satisfied with the price.

You know, the production + publicity cost of "Twinkle, Twinkle, Twinkle Star" is only about 10 million.

Even if there may be some additional announcements in the future, it will definitely be a blood profit, not to mention that in addition to the webcast rights, the first round of broadcast rights, there will be two or three rounds and some pre-roll advertisements.

It is roughly estimated that for this project alone, the Tang people can earn at least 20-30 million.

Not to mention, "Twinkle, Twinkle, Twinkle Star" also made Liu Shishi popular.

Although Wei Yang's limelight overwhelmed Zhang Wansen's in the later period, Liu Shishi still attracted a lot of fans with his beautiful appearance and outstanding performance.

Moreover, with the debut of "Twinkle, Twinkle, Shining Star" and subsequent reruns, her popularity will explode even bigger.

When "Legend of Sword and Fairy 3" is not broadcast, it is even expected to have an arm wrestling with Da Mimi.

Under such circumstances, Cai Yinong and Wei Yang are just bickering habitually, and they have already praised Wei Yang to the sky in their hearts, and the latter is golden in her eyes.

At the beginning, Mr. Cai failed to plan for a beauty, and lost his wife and lost his army. The top management of the Tang people were not without objections.

There are also high-level executives who believe that Liu Shishi is Tang's favorite floret, and falling in love is very risky. The company should intervene and not let her do whatever she wants.

Now that "Twinkle, Twinkle, Shining Star" is on the air, the Tang people have made a lot of money, and all these voices have disappeared.

Isn't she just a future sister? If Wei Yang comes up with two similar projects, let alone Liu Shishi, it's not impossible to discuss Cai Yinong's participation...

Wei Yang didn't care how much money Tang Ren made, he only cared how much benefit "Twinkle Twinkle Twinkle Star" could bring to "You Who Came from the Star".

With the foundation of the previous works, Wei Yang actually no longer has to worry about selling "You Who Came from the Stars".

But selling it is one thing, and how much it sells is another!

The cost of the two crews is different. The same price of "Twinkle, Twinkle, Twinkle Star" is a blood profit, while "You Who Came from the Star" may only pay back or make a small profit.

Therefore, Wei Yang has to increase the bargaining chip of "You Who Came from the Star" as much as possible in order to raise the price even higher.

"Has the time for star-up been set?"

"In April, the second round will open in June."

Wei Yang calculated the time. By then, "You Who Came from the Stars" would probably be finished, so he could do more publicity and exposure.

As the male lead of "You Who Came from the Stars", the more popular Wei Yang is, the more benefits he will bring to the crew.

After talking about the business, Cai Yinong invited Wei Yang to dinner under the pretext of calling Liu Shishi, and made side-stepping remarks.

To sum it up, if Wei Yang has any other scripts in his hand, the people of Tang will pay a lot of money to buy them.

"Heavy gold, how much can you pay?"

"Over 30 episodes, I will pay 2 million!"

Cai Yinong was full of arrogance, Wei Yang was slightly taken aback, and said calmly: "It's only 60,000+ for a single episode, so the price is a bit lower."

"Then add more, but the quality of the series must be guaranteed."

Wei Yang pretended to be thinking, and Liu Shishi on the side was stunned. She never expected Wei Yang's salary to rise so quickly.

This shows that she still doesn't know much about the market.

"The Best of Us" and "Orange Born in Huainan", two star dramas, broke 1 in the ratings and ranked in the top two ratings of Shanghai TV in 2008. This result is already very remarkable.

And now "Twinkle, Twinkle, Twinkle Star" is popular again, and its momentum is even stronger than the previous two works.

The industry and the media have now begun to regard Wei Yang as "the main role of the screenwriter of mainland idol dramas".

Maybe his qualifications are low, but Wei Yang's achievements can already be compared with those first-line screenwriters, and he is very good at flattering people, the price is not exaggerated.

Even if Wei Yang speaks, I am afraid that more than one company will compete with Tang Ren for the script.

Liu Shishi didn't know it, but Cai Yinong and Wei Yang knew it well, so the former didn't hesitate to charge a high price, while the latter wouldn't spit it out easily.

"Forget it if you sell it. Too much money and too little money hurts peace. If Sister Cai is interested, we can cooperate."

Wei Yang has too many scripts in his hands, and his family will definitely not be able to finish the filming. Instead of watching it expire, it is better to cooperate with others to share a share.

Cai Yinong was not surprised by Wei Yang's remarks.

Now Wei Yang's scripts are equivalent to a cornucopia of cornucopias. In the past, that's all. Wei Yang was not strong enough, so he could only gnaw bones and drink soup.

Now, although Wei Yang's background is still shallow, he already has the capital to share meat.

"How to cooperate?"

"I contribute the book + funds, Tangren contributes the funds + production, the share is proportional, and the actors are given priority to artists from our two companies."

Cai Yinong thought about it for a while, and this cooperation method is very fair, so he agreed decisively.

"Then, happy cooperation."

"Happy cooperation!"

Cai Yinong is very happy, and Wei Yang is also very satisfied. The Blue Whale is still very weak, and it cooperates with the Tang Dynasty. The Tang Dynasty makes money, and the Blue Whale can also take advantage of the situation to continue to grow.

The key [content] of cooperation is always in the hands of Blue Whale. When Blue Whale has sufficient funds and the team matures, Tang Ren will either be kicked out or become a vassal of Blue Whale.

Wei Yang may be joking when he said that he bought Tangren, but he really thought about it when he asked Cai Yinong to work for him...