Who Can Fall In Love After Being Reborn?

Chapter 242 Marketing about people’s hearts

 At night, the front gate square of Wanzhong Shopping Mall is brightly lit.

In an environment where lights and night interweave, a PVC board more than two meters high is standing at the C position of the square. The format and color are almost the same as the one on the rostrum.

It's just that on this PVC board, the school emblem of Linda has been replaced by the trademark of Wanzhong Mall, and the advertising slogan has become "Visit Wanzhong Mall, go to the store with a group, and enjoy 40% off the entire store, delicious food and fun all in one city" All.

 With Linchuan University as the main force, students from the four major universities poured into the mall, leaving the passersby who were walking in the business district confused.

　What's going on today? Are you doing any activities?

 How come there are so many young men and women rushing into the shopping mall opposite?

With this question in mind, passers-by unconsciously joined the crowd of students and entered the mall with curiosity, and their eyes widened instantly.

“Omg, it’s been a long time since I visited Wanzhong, why did it suddenly change like this? Is it the way I opened it that was wrong?”

 “Here...isn’t this where clothes are sold?”

“I feel like I’m walking on a pedestrian street. There are so many tricks. There’s even a claw machine and a photo sticker machine?”

“Look at the sign on the floor in front. There is everything to eat, drink and have fun. Is this the pedestrian street across the street?”

“Hey, there is also a husband’s storage room and a baby care center. Oh my god, I can go shopping happily in the future!”

“What’s on the ground floor? Supermarkets and seafood markets. Wow, they used toilet paper to make wedding dresses for mannequins. Whose idea was this?”

Walking into the mall, whether they were students who bought coupons to spend money or urban passers-by who came to join in the fun, they all had surprised expressions on their faces at this moment.

To be honest, since the rapid start of the reform at the beginning of the year, the passenger flow of Wanzhong Mall has been cut off and stopped abruptly.

Young urban white-collar workers have gradually begun to be exposed to and obsessed with online shopping. The trend of consumption in physical stores has gradually declined, while middle-aged and elderly customers have gradually stopped coming because they cannot buy things they are satisfied with.

 From a bustling crowd to a deserted crowd, it only took Wanzhong four months to achieve it.

Of course, there is also a lot of speculation in the society about the changes in Wanzhong Mall.

 It is a good shopping mall, how can you say that if it does not sell goods, it will not sell goods?

 Some people say that this long-established shopping mall in the center of Linchuan is struggling to survive because of its inability to generate cash flow.

Some people say that Wanzhong has actually been sold long ago, and the boss behind it doesn’t know how to run a business.

 Some people even say that the boss took his sister-in-law and ran away on the second day after the New Year, leaving only an empty shell of the current people.

 In short, everyone feels that Wanzhong Mall is like a building that is about to collapse, and it is only a matter of time before it collapses.

 This is how doing business is. Although everyone’s ultimate goal is to make money, reputation and credit are intangible assets that are more important than money. When rumors continue, the remaining trickle of customers will disappear.

But today, when students appear as consumption boosters, driving customer flow in the business district and forming a cycle, the reformed Wanzhong finally returns to everyone's attention.

 As a result, the feeling of surprise began to ferment rapidly.

These guests who come to join in the fun may not spend money, and they will still be empty-handed when they come out, but even so, they will remember the new appearance of Wanzhong and spread it around after returning.

 “Hey, do you know? Everyone has become... now!”

“Husband, let’s go shopping at Wanzhong Mall. They all said that you don’t have to go out, and you can have everything you need to eat, drink, and have fun.”

“First go to Zhongchen Street for a walk, and then go to Huaxing Road to eat hot pot? It’s too detoured. Let’s go directly to Wanzhong Mall. You haven’t visited Wanzhong Mall yet, have you?”

 Rumors spread very quickly, and it won’t take too long for the new people to know them.

Of course, as rumors of Wan Zhong’s gorgeous transformation spread, the name of the group store will also take advantage of the wind to glide.

You won twice and I won twice. This was not a win-win. It wasn’t until tonight, when the lights were dim, when the traffic gathered here, that the win-win that Jiang Qin had painstakingly planned for half a year was truly realized.

“Manager Yue, our hot pot restaurant on the third floor is full, and many people are queuing up at the door.”

Yue Zhu looked at the crowd of people and was a little confused: "Aren't group package coupons sold according to the actual number of customers picked up in the store?"

The waiter pursed his lips and said, "That's true, but not all of the guests are students. There are also people who join in the fun and follow them. They spend money to eat, so we have to entertain them."

"In this case, you let them arrange the numbers first, and I will go find Mr. He."

 “Good manager Yue.”

Yue Zhu hurriedly entered the elevator, his expression alternately excited and nervous.

 After the reform began, she felt depressed and worried in the face of the decreasing passenger flow.

What if the reform changes you to death?

What if the mall after the reform cannot attract customers?

 But all worries disappeared tonight and turned into a sense of excitement about a new era.

She used to be the person in charge of the mall sales business, so she knew how difficult it was to guide the customer flow, but everything happened so suddenly tonight, which caught people off guard.

It was as if Jiang Qin threw a cigarette **** casually, and it happened to land in the cotton pile. The tiny sparks began to burn crazily in an instant, turning into a frightening raging sea of ​​​​fire. At this moment, the elevator reached the top floor. Yue Zhu walked to He Yijun's office, reached out and knocked on the door.

 “Please come in.”

“Mr. He, the food city is full of customers, and there are still many customers coming in continuously.”

He Yijun’s eyes widened slightly: “Has the online marketing of group-to-store sales been effective?”

“Not only is it effective, it has already exceeded the actual number of customers received by the third-floor store.” Yue Zhu didn’t know whether to cry or laugh.

“Don’t panic, I remember the manual mentioned this situation, please wait for me to check.”

He Yijun opened Jiang Qin's carefully compiled manual, then squinted his eyes and looked at the screen for a long time: "I found it. You go and prepare some snacks, fruits and tea for the guests waiting for the table, and prepare some small toys for the children, and then Send them our printed promotional brochures.”

Yue Zhu opened his mouth, a little shocked: "They haven't spent any money yet. What if they leave after eating enough?"

"This is what is written in Mr. Jiang's manual. Let's just follow it. Oh, by the way, call the employees from our bottom store nail salon to do basic nails for the customers waiting for the table. It's free of charge. kind."

 “I understand Mr. He.”

Although Yue Zhu was confused, he still called to gather people as soon as he left the house. He ordered a group of people to go to the warehouse to get the newly prepared promotional brochures, and another group of people to go to the supermarket on the first floor to get snacks and fruits.

Ten minutes later, rows of snacks and small fresh-cut fruit plates were pushed to the third floor.

 The guests waiting for the table opened their eyes wide and thought to themselves, "I didn't even spend any **** money. I just have fruit snacks and tea first. Is this really okay?"

Subsequently, promotional color pages were also distributed to the guests. Gradually, people who did not know each other even began to talk about the same topic.

“So there is a game center in the mall?”

“Hey, the second floor sells these things. There are quite a variety of them.”

“The babysitting area is a children’s paradise, which is pretty good.”

“Miss, can I take this coloring page with me and show it to my colleagues?”

Yue Zhu nodded with a smile on his face, then seemed to have caught something suddenly, his eyes gradually started to become dazed.

 It turns out that Jiang Qin asked them to deliver snacks and fruits to guests who did not consume. In fact, they completed a piece of marketing about people's hearts while they were eating, drinking and laughing.

  As the old saying goes, you are soft-mouthed and weak-handed. These customers are likely to become the spammers of Wanzhong Mall because of these pieces of watermelon and bags of snacks, and they will continue to promote effectively to the people around them.

 One spreads to ten, ten spreads to a hundred, a hundred spreads to a thousand...

Yes, these promotional color pages are beautifully printed, but if they are distributed on the street, passers-by will probably throw them away without even looking at them.

 But these potential guests who ate and drank from you actually read the contents.

Even if they don’t take away the coloring page, they just say to the people around them: “Last time I had hot pot at Wanzhong Mall and couldn’t wait for the table, so they gave me fruit snacks and even made me tea for a manicure. Then guess what? What’s wrong? I didn’t spend a **** penny and I’m full!”

Just this sentence, the passenger flow behind Wanzhong Mall is absolutely indispensable.

But…

This is a manual that Jiang Qin made during the winter vacation. At that time, everyone had just determined the direction of reform and didn't even know where to start, right?

 She knows that business people are used to thinking a few more steps, but thinking about hundreds or thousands of steps more is too scary, right?

Yue Zhu has been doing shopping mall marketing for a long time and has organized various exhibitions and activities. But compared with Jiang Qin's methods, she suddenly felt as if she was playing house before.

At the same time, He Yijun also came to the third floor. Looking at the room full of guests and the individual guests chatting and laughing in front of the door, he couldn't calm down for a long time.

Ever since last New Year's Day, after collecting business cards from Linchuan Commercial Theater, he discovered that Jiang Qin was a **** and was always beating him.

But it was not until this moment that he understood that Jiang Qin had actually been leading him to win, defeating the great waves of the times first, and winning people's hearts first during the negative period after the reform.

He may not tell you what he did, but you can actually see the results.

He Yijun crossed his arms and suddenly understood what it means to be a noble person sent from heaven.

You should know that Wanzhong Mall actually has a mirror, which is Fuxing Mall located on Nanshan Avenue.

According to the boss of Fuxing Mall, their pure sales volume has declined severely this year, and has been declining since the beginning of spring. They have also tried every means to open up new customer flow channels, but they did not know that the consumption model has begun to change.

What would have happened to everyone if they had not met Jiang Qin?

 Perhaps it can survive for three or four years, and finally be acquired due to bankruptcy.

 It takes courage for a strong man to cut off his wrist. He Yijun suddenly discovered that the courage to abandon his mature pure sales business was actually given to him by Jiang Qin.

Recommend a book by a friend, a veteran author from Qidian. Of course, the most important thing is to vote monthly, brother, cute! !

　　

　　

 (End of this chapter)