Who Can Fall In Love After Being Reborn?
Chapter 383: Real business war only requires two fists
Chapter 383 A real business war only requires two fists
After the mobilization meeting, the Ministry of Commerce and the Marketing Department each divided into twelve teams and went to second- and third-tier cities to promote the first step of the plan and sign contracts with merchants.
Subsequently, Tan Qing personally led people to Shanghai to organize the promotion and operation of the university town.
Waging a war is all about the right time, place, people, and people. Changes in these three conditions often have a serious impact on the outcome.
Now, the concept of group buying has been hyped up, and the first batch of self-owned funds of other group buying websites have been exhausted. The university town is equivalent to a fortress, which is easy to defend and difficult to attack. Therefore, the right time, place and people are gathered together, so why not do something? Things would be such a waste.
Before setting off, Jiang Qin gave Tan Qing a fancy name: "From now on, you will be the icebreaker queen Tan Qing."
Tan Qing's mouth twitched: "Boss, can you give me a nicer name? This name sounds like a monster."
“Do you think Holiday Nuclear Bomb sounds good?”
"this…"
Jiang Qin stretched out his hand and clasped it, as if he had grabbed a pole and swung it forward: "The name is for a good omen, and also to give the enemy a strong deterrent. The name Breaking Ice is very suitable."
Tan Qing pursed his lips and said, "Wen Hao calls him Chef God because he cooks delicious food. Lu Feiyu calls Xiucai because he has actually done this. What about me?"
"Do you still remember when the group was operating as a university town, you stayed in Linda and developed the market yourself in order to lead your subordinates to make money? We were so passionate at that time, Tan Qing, no matter how far we have gone Stay away and never forget what you are best at."
Tan Qing was stunned after hearing this, and then pursed his lips: "Boss, I promise to complete the task."
“Go, with my hope and glory.”
On April 12, Tan Qing led the local promotion team to prepare to leave for Shanghai.
Arrived at Linchuan Airport, the member channels of the Linchuan Business Group were fully open, and the journey was smooth. Even the luggage was taken away for security inspection and returned in person.
At this time, half of the group division was completely empty, leaving only a technical department.
In order to ensure the feasibility of the mid-term promotion plan, Jiang Qin asked Holiday Nuclear Bomb Nanako to recruit a new group of programmers to protect the lbs service and merchant management system.
Before the popularity of mobile devices, even if these things were made, their effectiveness would be reduced.
So Jiang Qin is not in a hurry, but the only dead order is that these two systems must be mature and reliable.
In addition, Jiang Qin also gave Sunai another hidden task, which was the design and development of the internal management system.
With the development of the national plan, there will be more employees in the future team building, and the size will also increase sharply in the past two years. How to efficiently manage the national team and effectively implement the responsibility to everyone, almost all depends on the line. on the system.
Jiang Qin is very confident about his own people, but he absolutely does not allow the so-called concept of being outside and not accepting the emperor's orders. This is a taboo.
“Boss, when I went to the ocean supply chain, I only looked at the cargo management system, but what should I do to manage people?”
“The names are different, but the principle is the same. As the business develops, each city will have a general manager, followed by managers, supervisors, and then all employees who come into contact with the first-line market, hierarchically.”
Jiang Qinbi made a hand gesture to go down the steps: "You can think of managers and supervisors as the storage warehouses of the logistics park, while employees are the goods that need to be constantly mobilized. That's it."
Sunai thought thoughtfully for a moment, then nodded.
"The dry period of group buying websites is coming to an end. All websites are looking for ways to raise funds. Next is the stage when small capital enters. During this stage, we focus on the second and third lines and will not be involved in the battlefield. But when big capital intervenes, many It’s not up to us.”
Jiang Qin looked at Sunai: "I'm very poor and can't beat those big capitals. I can only survive the second round. By the third round, our only chance is to provide good user services."
Sunai nodded: "Promise to complete the task."
“Work with my hope and glory.”
Jiang Qin patted her on the shoulder and turned back to Entrepreneurship Base 208.
Dong Wenhao has been planning campus activities for group promotion since last year, but it has been put on hold due to the early wait.
Now, he is leading the content team to comprehensively optimize the plans prepared in advance, and plans to cooperate with the actions of the Marketing Department and the Commerce Department to help promote the group grouping within the university town.
Online and offline, front and back, until mid-April, all initial arrangements have been made.
This operation is the largest in Jiang Qin’s entrepreneurial history, but like the spring rain that day, it has the meaning of moistening things silently.
Except for the impassioned speech at the Longkai Hotel, everyone followed Jiang Qin's instructions, walked in brocade clothes at night, and kept diving.
Just as Jiang Qin expected, group buying in first-tier cities is so popular that people are jealous, but group buying in second- and third-tier cities is not so lively. These websites that only dare to stay local are small in size and have unstable structures. Funding is even more stretched. It is much easier to fight them than to fight those crazy people in first-tier cities.
The most important thing is that all the brands of Linchuan Business Gang unconditionally cooperate with Jiang Qin's actions, providing money and people if he wants.
From 2009 to 2010, Xihan Heqing’s joint operation model has been continuously harvesting the market, and at this time it finally contributed its own strength.
At the end of April, Burger King, Xitian, Helilao, Qinghuajiao, Snack Convenience Store, Weiner Hotel...a number of Linchuan brands updated their advertisements and added group buying and group shopping on the basis of the original publicity to save worry and save money. money.
These brands have been marketing for a year and have always had a relatively bright brand image among consumers, so they are far more influential than TV advertisements.
Taking advantage of this trend, teams that settled in second- and third-tier cities began to fight quickly, and local promotion operations were in full swing.
But some local gangs are unethical, especially those small group buying websites. Based on the concept that those who are barefoot are not afraid of wearing shoes, and those who are local are not afraid of outsiders, they say that I, Ye Liangchen, am a local. What should you do?
As a result, he was beaten.
At this moment, those local promoters who had carried over daily contract work realized, "Hey guys, this is how the things we trained for two months are used."
What high -end business war, what pointing Jiangshan, and turning over the clouds and rain, this story tells us that the real business still depends on the efforts of double punch!
Then, not surprisingly, the local gangs and the local promotion team who joined the group were sent to the police station.
Because it was the local gangs who took action first, and what can I say about the quality of the group promotion...a bit of a dog, a bit of a rogue, and it is said that there was a law professor from the 985 University behind the scenes to provide technical guidance, so that in the end, the mediation took a long time, but the local gangs did not take any part. Cheap.
According to the memories of a local promotion manager of a group buying website in Changsha, he really saw the highest level of cheating that day.
"Those people scolded him harshly, but they didn't do anything. Until we couldn't help it anymore, we went up and pushed the man. As a result, we were pushed to the ground directly."
“They have practiced the dragon claw hand, you know? It’s the one played by Jet Li in The Heaven and the Dragon Sword. Every move is exactly the same.”
“However, we don’t resist too much. We are just getting paid, so we don’t risk our lives. We can just fight if we want to, and we will blackmail you to death after the fight!”
“I ended up at the police station and they called a lawyer directly.”
“Have you ever seen someone who brings a lawyer to a fight? It is said that he is a university professor!”
“Later we left the police station and reviewed it during dinner in the evening and realized, damn, it turned out that these people were even trained to use curse words.”
“I knew at that time that I might not be able to play.”
“Think about it, many offline brands that have become popular recently only cooperate with them, and their employees are even more rogue than us. How can we do this?”
“But our boss was still unconvinced and asked us to arrange for people to keep an eye on them. In the end, guess what we found?”
“Those people carry weights for five kilometers every day and have special coaches. They are just here for us.”
The first battle was successful in target cities in the second and third tiers. Taking advantage of the exhaustion of the idle period, Pintuan successfully settled in Changsha, Wuhan and Xi'an, bit by bit encroaching on the local market, not in a hurry nor too slow, focusing on quality services.
At the same time, Jiang Qin came to the Entrepreneurs Club in the western suburbs and played golf with eight mine bosses.
There is no comparison between the mining bosses in Linchuan and the top mining bosses in other provinces, but even the boss with the least assets has a net worth of one billion. After the policy tightened and the minerals were fully nationalized, these bosses They have nothing left, and the poor only have money.
Jiang Qin calls them the Eight Heavenly Kings, because these eight are the pillars of the Jinsunnan Foundation. They often drink tea and chat together, brag about playing basketball, and live comfortably every day, as if they have no worries.
If you want to brag, you are really hitting Jiang Qin's gun, so the Eight Heavenly Kings like to listen to his chat.
What's the point of shoveling the ball into the hole with one stick? What’s interesting are the stories you hear while playing.
The most important thing is that these eight bosses were carefully selected by Jiang Qin. They all have a certain level of education, are highly enterprising, and like to try new things.
Another key point is that these coal bosses have strong financial resources but respect their professionalism. They have invested in many brands in Linchuan but have never intervened in management and operation. This is a wonderful character.
“Mr. Jiang has done group buying again recently?”
“Yeah, I see the market is quite hot, let’s give it a try.”
“If you have anything to say, I have plenty of money.”
“It’s not needed yet, at least not yet. I will definitely ask when the need arises.”
Jiang Qin was sitting on the outdoor sofa, leaning on a club, looking at the vast green field with a smile, his eyes following the skyline farther and farther away.
(End of this chapter)
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