Who Can Fall In Love After Being Reborn?
Chapter 420: Group fight! Why are there group fights everywhere?
Chapter 420 Group fight! Why are there group fights everywhere?
The beginning of winter begins on the weekend after Halloween. Northern cities begin to provide collective heating, and some areas in North China receive the first snow.
Group buying websites have begun to deploy in second- and third-tier cities, and advertising has taken off.
There are a lot of second- and third-tier cities, and it is impossible for them to eat as meticulously as in first-tier cities, so it is a better idea to use advertising to build your reputation first and quickly sign up with the most popular merchants.
In addition, because the plate and market have begun to expand, the initial competition in the second and third tier markets is not too intense.
For example, LaShou.com intends to use its base camp as the core and advance from north to south. Nuomi.com also knows how to avoid them and places its main force in the south. The remaining 24Quan, WoWoTuan and Manzuo.com choose third-tier cities as their concentrated targets. .
No one wants to have a close fight in the early stages, because after the experience of the previous rounds, everyone knows that the one who burns money first will die the fastest.
In this early winter month when the temperature drops sharply, group shopping, walking at night in beautiful clothes, has gradually entered the sight of all group buying websites.
“The website with the highest market share in Xijing currently is a website called Tuan Tuan.”
“Well, we are here in Jinmen too.”
“Sichuan and Chongqing are similar. The market share of group booking accounts for 40%, but it is mainly concentrated in a few large and prosperous business districts.”
“Malls are full of group shopping.”
“Linchuan…there is no other group buying website.”
Before doing the market, market research is definitely indispensable. When the regional managers of major websites got first-hand data, many people were dumbfounded.
Because in their imagination, these second- and third-tier market economies are not that prosperous, and the online business in each region is probably controlled by their local group buying websites.
To do business in these cities, either directly integrate local group buying websites, or grab all the user resources and it will be ok.
After all, small-scale websites are the crispiest among the crispy for them, and they are all one-hit wonders.
But what they didn’t expect was that the market share of these different second- and third-tier cities was controlled by a website called Pintuan.
And they have not gone crazy with advertising. Instead, they have been doing word-of-mouth evaluation and user recruitment, and using rating rankings to stimulate online competition among local merchants and user participation.
In addition to joining group tours for discounts, local consumers also like to scan their rating lists and evaluation lists.
To put it another way, compared with simple group buying that burns money, group buying seems to be concentrating on becoming a guide for shopping and dining in these cities.
LaShou.com Xijing branch, it took Zhou Zhenhao, who had just joined the company, three days to finally adjust his mentality, get over the shadow of the failure of Suixin Group, and plan to start business quickly.
But when he saw the newly recruited employees immediately starting group games as soon as it was time to eat, his whole head was confused.
He knew that Jiang Qin was not completely settled in Linchuan. He was also secretly doing business in Shanghai University Town. He even defeated LaShou.com and fled, using the natural barriers of the university business district to create a restricted area.
But he never expected that Tuan Tuan would still gain a foothold in second- and third-tier cities.
What is he going to do?
As a college student, does he still want to participate in the competition in the national group buying market?
But what is reality? It’s because group buying is really popular in the area he is responsible for, and none of the local group buying websites that have been crowded have no business.
The most frightening thing is that according to the email sent by Manager Luo, the cities that Lashou.com is eyeing are all currently in the group-building layout. If the market share can be calculated according to addition, then the size of the group-building will be even Already squeezed into the top five.
Zhou Zhenhao was in a daze all morning, and then he took advantage of the lunch break to open the group puzzle for the first time. After several operations, he suddenly became silent.
The user interface and operating experience of group buying are really smooth, and many of the ways to play are things he has never seen before, such as discounts on registration codes, discounts for groups of four, and automatic discounts for user reviews of the month, allowing users to control Discount initiative.
It turns out that what Suixin Tuan originally copied was a castrated version?
What’s even more outrageous is that there is a generally accepted common sense among current group buying websites that merchant resources are above all else, but Tuan Tuan seems to have been doing the opposite and putting a lot of energy into user experience.
“Jiang Qin…”
“How could it be Jiang Qin…”
Zhou Zhenhao sat on the chair for a long time, his temples bulging.
At the same time, Luo Ping, who was in charge of the entire North China market, was also dumbfounded.
He knows about group buying. Isn’t that a small website in Kyoto University Town? I wanted to buy it before, but it ignored me.
But I’m not in Kyoto now. Why is it that after I moved to another place, there were so many crazy people everywhere?
At the same time that LaShou.com was dumbfounded, Nuomi Tuan also encountered group competition in the southern market, and the reaction was similar to that of LaShou.com.
“Mr. Chang, it’s another group sale. It’s the same group sale that caused Lashou.com to suffer a loss in Shanghai last time. They started working in second-tier cities very early.”
“It’s still the same group as before, with no changes at all?”
"No, it's not the same as before. Their martial arts... have improved again."
“I heard that before we came, their local marketing manager was bored and took time to participate in a program called Wulin Feng.”
??????”
The situation was different from what was expected. Encountering an opponent as soon as you entered the market immediately disrupted your rhythm. However, everyone has done it in the market with real swords and guns. It is impossible that they do not even have the ability to adapt to changes. Haven’t you guys been working on user experience in Tuan Tuan? We have nothing but money.
No matter how good your user experience is, can it still be more attractive than real money? impossible!
Therefore, group buying websites in major cities have almost unanimously come up with the idea that if you do so well in rating competition, then I will send specialists to conquer the most popular merchants in the group buying rankings.
I use your praise list as my guide for signing contracts. After winning these popular merchants, I will continue to increase the subsidies.
A western meal is 20% off on your website and 40% off on our website. Consumers can’t choose you just because your operation is smooth, right?
When consumers see your rankings and come to my website to buy coupons, isn’t your group-building just a wedding dress?
After deploying the strategic plan, the marketing specialists of major websites began to sweep the streets according to the group rankings.
On November 9, at 5 o'clock in the morning, Zhou Zhenhao held a mobilization meeting in the office of the Xijing branch, made a signing list based on the group's popular rating list, and personally led the team on the expedition.
Yang Ji, Mr. Xianhui, Dadi Cinema, Liangjia Footpath, Maddie KTV, Bei Lan Dessert Shop…
LaShou.com’s employees fully demonstrated their professionalism, constantly signed contracts with users, and received one contract after another. Everything went smoothly.
But at three o'clock in the afternoon, when they arrived in front of the Xitian Milk Tea Shop, they encountered a market team from the group group.
“What do you do?”
“Do business, otherwise what else can you do?”
“Hey, who gave you the courage to come here to do business? Didn’t you know this is a group-building territory?”
“Brother, don’t be too domineering. Is this market run by your family?”
“Whoever is your brother? Look at your weak appearance. Your waist is not as thick as my arm. If you are wise, leave quickly!”
Hearing this, the team at LaShou.com said something was wrong. This was obviously for a fight.
But just when they were on tenterhooks, a salesperson from the Xitian Milk Tea Shop came out, looked at the two people, and suddenly his face darkened.
“Can you not disturb our business?”
Zhou Zhenhao immediately smiled: "You are like this, Miss. I am the marketing manager of Lashou.com, and I would like to invite your store to join our website. Is your store manager here?"
The local promotion manager of Pintuan was immediately annoyed: "You still dare to say it? You still dare to say it, right?"
Zhou Zhenhao was a little frightened when he looked at the opponent's well-developed biceps, but he also knew that he must not lose his momentum at this time: "I tell you, it is illegal to hit someone!"
The sweet waiter glanced at the group manager: "If you want to cause trouble, don't cause trouble in front of our door. The market is free and open. We can settle in any store we are willing to settle in. If you continue to do this, we will Just stop cooperating!”
“Okay, okay!”
The group manager gritted his teeth and looked at Zhou Zhenhao: "You are so good, but who can make us unable to offend the boss behind them? I admit defeat!"
Zhou Zhenhao blinked, but before he could react, he saw the group of bread people leaving without looking back.
That's it? Damn it, is this the promotion for group fights? Too crispy?
He suddenly felt an unprecedented pleasure, which he had never felt before while doing Xixin Tuan.
At the same time, in the Linchuan University office, Jiang Qin was playing Go with Zhang Baiqing. They were going back and forth, and the duel once entered a fierce stage.
Seeing Zhang Baiqing's scheming and scheming to be the first to form five pieces in a row, Jiang Qin was shocked and immediately waved his hands in front of Principal Zhang and stole one of his white chess pieces.
"what are you doing?"
“A soldier never tires of deceit, this is called reasonable trouble.”
Zhang Baiqing glanced at him inexplicably, thinking that it was a mess, and then he picked up a chess piece and put it on the chessboard, but after placing the piece, he felt something was wrong.
what happened? I remember that I originally had a chess piece here?
At this moment, Jiang Qin suddenly stretched out his hand and took out a chess piece from Zhang Baiqing's chess box, and then made a move to play it. Principal Zhang was stunned to see it.
“Wait a minute, what are you going to do with my chess pieces?”
“Hmm? Is this your chess piece?”
“This is white. Whose is it if it’s not mine?
“Principal, you are too naive. Haven’t you ever thought that maybe this chessboard is full of my chess pieces?”
Zhang Baiqing looked at him in disbelief: "The black one is yours, and the white one is yours, so what the **** am I supposed to play with?"
Jiang Qin heard the sound and raised his head: "Yes, then what else are you playing?"
??????”
After Zhang Baiqing heard the word "you", his hair stood up instantly. He immediately looked back and confirmed that there were only two of them in his office, and the trembling feeling in his heart became even stronger.
There is not even a ghost here, why is this guy talking about you all of a sudden?
(I had a bad cold. I took the medicine and went to bed. Please give me some monthly tickets and beg.)
(End of this chapter)
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