Who Can Fall In Love After Being Reborn?

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Chapter 656 Merit +1

After the vigorous promotion of Cloud Quick Pass, group food delivery has continued to encroach on market share, and Hungry Bubu, which cannot find funds, has begun to shrink seriously.

This company seems to have been cursed with weakness. Even without the money-burning attack of group takeout, it still feels like it is riddled with holes and is on the verge of collapse, making it extremely unstable.

Especially since the takeout market has matured, the effect of promoting this kind of thing is no longer great.

 Once some people take the initiative to delete the Hungry app on their mobile phones, it will be difficult for them to download it again even if they spend money.

So in front of some catering stores, you can often see four or five group riders wearing yellow rider uniforms waiting for their meals, while there is only one Hungry Rider wearing a blue rider uniform next to him. He is weak, helpless, and rustling. trembling.

 Then within a few days, the remaining little blue man was also silently dyed yellow.

This kind of market change is the smallest, but at the same time the most eye-catching.

Because even the number of riders has begun to decrease, the order volume of the entire platform can be imagined. Many netizens will also discuss online, saying that in recent months, there have been fewer and fewer Hungry Riders. .

 Yellow is indeed the most contagious color. Everyone does not love yellow.

"The discounts for group takeout are distributed in the form of store discounts, and are only targeted at certain stores, and each region is different. The stores with discounts are all unique, and they all focus on dine-in food. Lord's."

 When you’re hungry, we don’t just do takeout…

 But now that I think about it, that sentence refers to the biggest weakness of not being hungry.

 Similarly, Hungry does not specialize in takeout, so it only has takeout.

"Jiang Qin will not burn money for no reason." Zhang Xuhao said silently.

When he was interviewed by the media, Zhang Xuhao once said frankly that he is not a professional takeout focusing on takeout, and group takeout is just an amateur.

Zlie Li took over what Chen Jiaxin said and said: "This is not a guess, because in the group buying section, the in-store discounts of these stores are also very strong."

  In other words, these brands that cooperate with group shopping are using our channels to issue discounts and increase sales and visibility.

Since Tuan Tuan is a part-time takeaway, he also has a Tuan Tuan supply chain, community group buying, incubated various catering brands, and even used the influence of the forum to treat the college student market as his own territory.

 Chen Jiaxin was like a ruthless reporting machine. Finally, she gently put the document on the table and waited for the people in the conference room to respond.

 At present, regardless of group buying or takeout, there are two types of discounts, one is platform discount and the other is merchant discount.

At the same time, Jiang Qin assisted from the rear and spent money to put pressure on the market, hoping to provoke a war and drag everyone together to increase the market popularity.

 In the conference room, the heads of the Propaganda Department, Marketing Department, and Commerce Department were talking a lot.

 Platform discounts are applicable to the whole store and are issued by the platform, while merchant discounts can only be used in this store and are issued by the merchants.

 “Damn, what a dog...”

It doesn’t matter if they are hungry. The boss of Dianping has brain congestion. He actually wants to invite others to help. He really wants to put his hand into their wallet without fear of being bitten!

If it were Zhang Xuhao in the past, he would definitely not be able to stand this kind of provocation.

“In addition, these stores are also the ones with relatively high local sales in the recent sales report of Hungry.com.”

 Chen Jiaxin rubbed her temples: "At the beginning of this month, some stores received high praise from Dianping.com, and they issued some coupons targeting mass users."

"That's right, the marketing department didn't dare to act rashly. After three days of investigation, they found that some of the brands offering discounts this time had already joined their strategic cooperation plans. They were burning money in a big way because they wanted to continue to heat up the market and accelerate the incubation of what he wanted. brand you want.”

 They seemed to see a dog man, waving at them, saying, come on, come and burn money. If you don’t burn money, you are not a man.

But unexpectedly, Zhang Xuhao behaved very calmly, with only the word "hatching" buzzing in his mind.

 He will be like a brave warrior, roaring angrily and rushing into the battlefield.

 Burning money once to enter will not only gain back some market share, but there will be no other benefits.

 But as for group joining, orders from the supply chain will continue to rise, and brands that have signed contracts with them will be incubated, and they will grow in the future. In other words, they cannot lose at all.

“Boss, from this moment on, the market is completely under the control of the group. It’s like the wind will blow and the rain will rain.”

 Chen Jiaxin took a deep breath, and after finishing speaking, she suddenly felt like she had lost all her strength. Her back, which had always been stiff, bent slightly, and she leaned back on the chair.

 Furthermore, after half a year of market sinking, there are only a few cities that can serve as new growth points.

 In other words, in this mature market, if you want to regain your momentum, you can’t do it without a head-on confrontation with group takeout.

 However, there is no chance of winning in a head-on confrontation, it is a dead end.

 “I don’t recommend burning money.”

 Chan Jiaxin gave a suggestion.

Hearing this, Zhang Xuhao stood up, came to the big map in the conference room, and looked at the areas with blue flags. There are no existing markets, most of which are concentrated in the northern and central areas of China.

Back when the food delivery industry was just emerging, Hungry's main business area was a circular area from Hangzhou to Shanghai. Later, group food delivery was driven out across the country, and the entire stall grew bigger and bigger like a pie. .

 Such a large stall currently has a market value of nearly 10 billion.

 But next to those blue flags, there is always a yellow flag that follows, like a ghost that cannot be shaken off.

These small flags are a hobby that Hungry Bui uses to relieve stress. He uses children's colored paper and toothpicks. When making the flags, he also puts some of his own thoughts into it, always making the yellow flag smaller than the blue flag. .

From a visual point of view, yellow seems to be attached to blue.

Of course, in addition to the blue and yellow flags, there are a few red flags, but the small number can be ignored.

After watching in silence for a long time, Zhang Xuhao suddenly opened the drawer at his hand, took out a handful of small yellow flags, and inserted another one beside each yellow flag.

This flag is called group supply chain.

Then he inserted another yellow flag next to the two yellow flags. This flag was called Group Buying to the Store, then the fourth flag was called Daily Specials, and the fifth flag was called Xihan Heqing, and the sixth flag, Wanzhong Mall.

He also wanted to put up a seventh yellow flag, but it was a pity that it was not enough to put it at half-mast.

 This flag is the latest, called Pin Tuan Cloud Quick Pass.

After placing the flag, Zhang Xuhao took a step back, feeling cold in his heart.

Even if the reality is the same as the size of the flags, yellow is not as big as blue, but now the densely packed yellow flags on the map have already surrounded the blue flags.

This world was swallowed up by a part-time, amateur guy.

  He has been proud of what he does as a "professional food delivery" from the beginning, but at this time he has to admit that the food delivery war is not a matter of the food delivery industry alone.

Cloud Quick Pass, supply chain...there are too many ways for the other party to respond.

Zhang Xuhao pulled out one of the blue flags with a snap, but his eyes were still resolute, like a general who was proud despite defeat, and there were seven red words in his heart - I will definitely come back.

Then he discovered that he was also a warrior who decided to avoid the battle, because a shopping mall is like a battlefield, and it takes a lot of courage to retreat bravely!

 Perhaps it is the best way to preserve one's own strength and readjust the layout. Damn, I am indeed a genius who can stretch and bend!

“Boss, if you’re hungry, you’ve closed down your business in five cities, shrunk your front lines, and laid off more than 500 employees. It seems you’re trying to reduce your burden and re-optimize your layout structure.”

"What?"

Jiang Qin had just arrived at the headquarters and before his chair was heated, he received a call from Ye Ziqing.

Sister Ye’s voice continued to come from the phone: “It’s true, and the brands we promote in the region have all been removed from the shelves for various reasons that violate regulations.”

“Damn it, how could there be such a shameless person who didn’t let me know in advance that he was going to spend money? Doesn’t this make me spend my money in vain!”

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　?)

Jiang Qin sighed and couldn't help but hold his chin and look at the autumn scenery outside the window.

He has been constantly provoking during this period, waiting for the hungry people to react, hoping that they would punch like crazy when they attacked the meal spot.

 The result was a huge disappointment.

“What about Dianping? Isn’t Zhang Tao discharged from the hospital? They have been trying to capture part of the group buying market. Why don’t they fight? I’m almost going to ride on his face!”

Zi Ziqing held a string of Buddhist beads in his hand and spoke into the phone while stroking them: "Boss, Mr. Zhang seems to get nervous whenever he hears your name."

Jiang Qin was extremely aggrieved: "So what? What he got was just cerebral congestion, but what I got was loneliness!"

After Ye Ziqing finished listening, the beads in his hand turned faster and faster, and he silently recited Amitabha in his heart.

“Forget it, after this week’s discounts, don’t burn money, otherwise you will abuse your market dominance and constitute unfair competition. Let them all take a breath and give up part of the market appropriately, so that they don’t despair.”

Jiang Qin: Merit +1

At this time, the winter sunshine still has some warm breath, and people rushing to work have already appeared on the streets of the bustling city.

A large truck carrying a group supply chain drove into the city from the suburbs, delivering goods along the road. Riders in yellow robes passed by from time to time, and then gradually disappeared into the morning mist along the streets covered with UnionPay advertisements. among.

After the peak ordering period in the morning has passed, some riders who choose to stop taking orders will go to the group supply chain or the warehouse area of ​​Xihanheqing to take a rest, recharge their batteries, and grab a bottle of Kang from the supply station. Mailang drinks, the 1 liter bottle is very enjoyable.

  (asking for monthly ticket)

 (End of this chapter)