Who Can Fall In Love After Being Reborn?

Chapter 677: Shopping for free? !

Joy City’s opening on the first day was a great success, and the activities on the second day were still as exciting.

 You build a shopping mall and welcome countless customers as soon as you open the door. This sense of accomplishment is simply unparalleled.

Under such circumstances, the ongoing investment promotion work in the mall has indeed gone very smoothly. Although some currently popular brands have not made the decision to open stores, their attitudes have improved a lot.

 For a shopping mall, it is normal if the store renewal rate does not exceed 50% within a year.

The brand competitiveness of Joy City's current merchants is indeed inferior to that of Wanzhong, but as long as they prove that their customer traffic is sufficient, attract big-name stores to replace Feng's own franchise stores, and then do a good job in operations, it will not be difficult to become popular. .

 So on the second day of the opening event, Feng Shirong specially invited the Kyoto marketing managers of several brand companies to visit Joy City.

Faced with the huge passenger flow, the marketing managers of these physical brands nodded repeatedly.

“Mr. Li, if UNIQKU opens a store in Joy City, it will definitely be guaranteed.”

“Feng’s first step in transforming into commercial real estate is indeed a big move, and the customer flow has indeed reached our store opening standards. It seems that Mr. Feng is not exaggerating.”

“Mr. Li’s words are serious, what about cooperation?”

“Well, I’ll bring the team over after October 1st, and we’ll discuss it in detail then.”

 “But this is too little…”

 After taking the market inspection group of various brands to visit the crowded Joy City, Feng Shirong arranged for people to send some cigarettes and alcohol.

 “They…didn’t do any activities.”

After Feng Shirong heard this, he looked at Mr. Li and said, "There is no need to trouble Mr. Li. I can ask our business department manager to go directly to your headquarters tomorrow."

"Yes, it's unexpected, but if you think about it, it's normal. There are performances and programs for the opening, and the majority of people are joining in the fun. What's more, there are so many old ladies who just hang out without spending money. These people are actually not ours. audience.”

"Out…"

 But after the opening discount, the most important thing is to stabilize the daily passenger flow. This part is also extremely important.

As Han Xiong spoke, he handed yesterday's statistical data sheet to Feng Shirong.

Feng Shirong was stunned after hearing this: "What kind of activities did they do to make the sales so high?"

　　Mr. Li waved his hand: "It will be after the National Day, it will only be a few days anyway. I will personally lead the team here by then, and I will also confirm the location of the store."

 “Tell me, how many sales were generated!”

"Um... From the perspective of customer flow, Joy City's opening promotion was very good. The customer flow was full and it was really exciting. However, from the perspective of sales, the data on the first day did not match the customer flow. Mr. Feng You don’t need to be too disappointed after watching it.”

At this time, the marketing department employees responsible for receiving other brands also came over. After a few people communicated, they found that the brands all had similar meanings. After October 1st, the negotiations and store selection will be carried out together.

Han Xiong scratched his head after hearing this: "It should be more zeros than us."

Feng Shirong had a bad premonition: "Mr. Han, find someone to find out what Vanzhong's sales were yesterday."

At about the same time, the marketing department of the supporting office building also called and said that today's orders had obviously increased, probably due to the impact of the mall traffic.

“Then just listen to Mr. Li.”

Feng Shirong stepped away from the third floor and excitedly went to Han Xiong, the manager in charge of mall operations: "Have you calculated yesterday's sales?"

Feng Shirong was slightly stunned. He took the report and took a look at it in surprise. Only then did he understand why Han Xiong told him not to be too disappointed: "Only more than 800,000?"

Things go so well that once you raise your lips, you can't put them down.

"What?"

Han Xiong clenched his fists: "I sent people to keep an eye on them for a day yesterday. They didn't do any activities. It was similar to every weekend before. The amount I estimated was the average sales amount of Vanzhong in the past few weekends. ”

Feng Shirong was confused after hearing this: "Their daily sales are so high? What about when they open?"

“It should be more than 10 million, because every time Wanzhong opens a business, it has joint marketing with the group-buying software. They are called Liangjian Plan. The customers who come to the store through matching through the Internet are basically young and have spending power. "

“Then it can’t be so different, right?”

 Feng Shirong found it difficult to accept this real data.

Wanzhong did not hold any activities, and its daily sales on weekends could reach more than 8 million, while Joy City’s opening promotion only saw sales of more than 800,000.

His mind couldn't help but picture a group of old ladies holding lottery tickets in their hands and rushing to the prize redemption area.

Han Xiong stood up, led Feng Shirong back to the mall, and went to several stores on the third floor to inquire.

There were indeed a lot of guests these two days, but the reception rate was very low. Many waiters said that they felt relaxed these two days and felt like they were on vacation. They would come back if they wanted.

 For store owners and managers, they have already smelled a dangerous smell. There are many customers, but the quality is poor.

Han Xiong looked at Feng Shirong's expression, but there was one thing he didn't dare to say.

The opening discounts are so huge that underground supermarkets want to buy one and get one free. The top prize in the lottery area can even win a car. It’s strange that it can’t attract talents.

 We can wait until tomorrow’s marketing ends, the working day comes, and after the heat subsides, the entire market may realize that we are swimming naked. "There is one more thing. Mr. Feng, you must be prepared."

 “What else?”

"An important part of the daily traffic flow in shopping malls is to use the group buying channels of gourmet stores and cooperate with the platform to provide discounts to attract consumers to eat in the mall. However, after the Joy City store went online yesterday, its ranking in group buying was very low. We Even if you hire someone to brush up your orders, you won’t be able to get it done.”

Feng Shirong's expression suddenly became a little irritable: "Is the group really targeting Joy City? Doing business is to make money, how can there be so many personal relationships between children!?"

Han Xiong pursed his lips, thinking about his children’s affair? The one he loves is your daughter.

“In addition to this part of the traffic diversion, what other diversion plans are there?”

 “Main stores such as Helilao, Beilan Dessert, and Xitian…”

After Feng Shirong heard this, he turned around and left without asking another question the whole time.

At this moment, Duan Ying came towards me with big and small bags of things in her hands. She said that Joy City was so nice to visit that she couldn’t help but buy a lot. Then she also said that she went to Wanzhong, but the result was that The foot traffic across the street isn't even half as good as here.

 Hearing this sentence, Feng Shirong frowned deeply.

Han Xiong looked at the couple and couldn't help but sigh. At the same time, there was a crisp sound of footsteps behind him, and Cai Ming, CEO of Hurricane Capital, a subsidiary of Feng Group, stepped forward.

“What’s wrong with Mr. Han? There are so many people in Joy City, why are you still looking sad?”

"This wave of traffic diversion in Joy City, the consumption rate is too low. If you want to enter the normal operation stage, I'm afraid there is still a **** to pass. Mr. Cai, I don't understand. Mr. Feng and Mr. Jiang who are in the group are in such a quarrel. Why? Do you still dare to enter the commercial real estate industry?”

 “He didn’t know it at first.”

 “Huh? What happens next?”

 “Later, I was so busy that I got blinded.”

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Cai Ming leaned on the railing and looked down: "Mr. Feng returned to China and took over Feng's business from the great Mr. Qin. He desperately wanted to achieve outstanding results, so he traveled around to meet customers, working around the clock every day, even his daughter I didn’t even have time to meet him, you have to say he worked really hard.”

Han Xiong swallowed: "..."

"Mr. Jiang is actually very considerate. Seeing that Mr. Feng never went to see his daughter, he went to Mr. Feng's house in person. As a result, Mr. Feng went to socialize hard again! How did he know what he had missed?"

Han Xiong's face twitched: "That's it..."

Cai Ming smiled: "Actually, Mr. Feng didn't think anything about it when he found out that Mr. Jiang was the president of the group. He is an Internet company, and Feng is in real estate. It stands to reason that the water in the well does not interfere with the river, but he completely underestimated it. The power of the Linchuan business gang."

“Mr. Feng doesn’t know that Wan Zhong is also involved in the group fight?”

"I know, but it's too late. Mr. Jiang borrowed Jin Shennan to acquire 30% of the shares of Wanzhong. Feng Shihua asked me to convey this to Feng Shirong. The second brother gave the boss a chance and wanted him to understand that doing business He can't get around Jiang Qin when it comes to real estate."

Han Xiong was dumbfounded: "Even knowing all this, hasn't Mr. Feng found a chance to ease the relationship?"

 Cai Ming shrugged: "Mrs. Feng's pillow style is so powerful. As for Mr. Feng, he is not a person who is good at bowing his head."

“Mr. Cai, I saw Joy City’s sales today and I’m really panicking. Do you have a solution?”

 “The name is wrong, maybe it would be better to change it.”

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“Do you think Nanshu City has a better future than Joy City?”

After Cai Ming finished speaking, he couldn't help but laugh: "The tide will go out soon, and it will be obvious who is not wearing underpants."

Han Xiong was stunned for a long time and suddenly thought of something: "Mr. Cai, I heard that Wanshanghui in Shencheng is about to open soon. Can I be a manager there?"

"Hey, don't say anything nonsense. I am from the Feng family, and Wanshanghui belongs to the great President Qin. How can I decide where you go?"

“No, you keep talking about the great President Qin, okay?”

At the same time, Feng Shirong and Duan Ying returned to the hotel, their minds still a little confused.

Just now, several people from the Ministry of Commerce called and said that many of the target brands are similar to what Mr. Li of UNIQUE said, and they said they would wait until October 1st before leading a team to inspect.

Feng Shirong took off his clothes and sat in the living room of the suite, lost in thought.

If Joy City can still gather so much traffic when Wanzhong is holding activities today, it doesn’t matter if the sales are lower.

 But Wan Zhong didn’t do any activities at all, and Joy City’s sales were still so low, which was fatal.

Joy City is a comprehensive shopping mall, not a ticket-free amusement park.

Now he has another worry. The marketing activity will officially end tomorrow, and it is still unknown how much customer flow will be left.

 (End of this chapter)