I'm reborn, I don't want to fall in love anymore
433. 432 is over, take off
Chapter 432 is over, take off
The sun was shining obliquely, and the prelude to the new day with the dawn.
The group division opened a van after another, with one after another, and a team went to the forefront of the market for the group, which is the key commercial district of the hand.
There is another team, while calling, while taking the car in the city to fight guerrillas.
“Boss Tang, remember me?”
“Are you … Manager Zhu?”
“Yeah, half a year, our business district finally came over, and our in -depth cooperation agreement officially took effect.”
“…”
The first thing to find out is the employee of the Public Opinion Department of the handwriting. They have an important job to monitor other competing websites.
Just after the afternoon of the 12th, the homepage of the group suddenly launched a event called the online food festival. The date labeled by this event began three days later and the audience was 4 % off.
Before the beginning of the food festival, the first wave of activities is to grab online vouchers. Consumers can grab the folding coupons, can also grab the post -dinner lottery coupons, and even grab the fragments of the voucher.
What does fragments mean?
Just several pieces can be added to one.
However, Jiang Qin’s fragments are not the same as the gameplay of later generations. Their fragments can be used by several people.
For example, if you get three pieces of fragments, I get two, and some people get four … Every twenty pieces can be regarded as one.
If everyone dinner together, then a white voucher can offset 300 dollars. As for how to use it, consumers are voluntary.
The lottery method can be the website award pool, Zhihu lottery sticker, group fan group, or the group officer micro -stay saying and mobile phone text messages.
The people in the marketing department printed out the event page and submitted it. Suddenly, the mouth of the handwriting network and the glutinous rice net was crooked.
If you fuck the voucher, you will send the voucher, and you will not send it directly. What kind of show operation?
To be honest, what zero yuan has been done before the handwriting and the glutinous rice group, and zero yuan is purchased to win consumers.
However, because of the cost of cost, there are very few people who can really get vouchers. It is difficult to maintain the heat. Instead, it is not as effective as the 40 % off and 50 % off coupons.
But let them want to break their heads, and they didn’t expect a voucher to be broken to twenty pieces of fragments. Let’s grab it together.
“There are so many dog movements.”
“But this is also a good news, it means that the ground push of the group can’t hold it.”
“Well, yes.”
“They engage in this food festival to attract users, but they are also equivalent to putting a target in front of us. As long as we do fixed -point discounts for merchants participating in the food festival, below 40 % off, his event will never be able to get it.”
“Yes, three days later, the funds were almost coming down.
The event is the stage of pulling a new customer. Choosing to do such an event at this time shows that the push of the group is indeed unable to support it.
It means that during the event, their coverage will not be expanded.
Fixed targets can come with your feet.
But what happened later was greater than their expectations.
On Wednesday afternoon, the online food festival event of the group had been heated to its peak, and the first batch of offers to participate in the preferential merchants officially launched.
However, what everyone didn’t expect was that these merchants were not within the current coverage of the group, but spread throughout Shanghai. Every corner was available, and even their key commercial areas were available.
“President Luo Luo, it’s not right, it’s not right.”
“What’s wrong?”
“Users who are launched on the food festival of the group … are not the same as what we are estimated, it can only be said that it has nothing to do.”
“?”
The managers who received the notice soon came to the conference room. At this time, the projector opened, and the first wave of merchants on the first wave of the gourmet food list was put on the white curtain.
At this moment, everyone opened her eyes, and there was a stunned thriller.
This wave of this wave is not a merchant signed within its own business scope before the group, but some new chain catering companies.
These chain companies are local and foreign, and they are all market -based brands in Shanghai, and they have their own exclusive stores in each district.
According to the rules of use of coupons currently announced by the group, consumers who get the vouchers can choose the nearest store to use.
In other words, this activity of the group is using the layout of these chain companies to extend its tentacles to all corners of Shanghai, except for some remote suburbs.
At this time, there was no puppet business area at all. My business area, consumers in Shanghai were participating.
“impossible!”
Robin patted the table: “How many chain catering here? More than 20 stores involved in more than 100 stores. This volume is simply not half a year. When will they talk about cooperation?”
Wu Peng is the most familiar to the entire front line, and he immediately said: “In the past week, all of them are pushing the ground. This can only be magic.”
“Unless they still have a team hidden in the secret, they are responsible for the negotiation of chain brand.”
“That’s impossible. It’s too short. We went to talk about Hilton last time and talked about it for four months. They wanted to take the high -end brand route. At first, they did not agree with the price cut. Positioning image. ”
At this moment, Cui Yiting, who was sitting on the right side of the conference table, opened his mouth, and the five characters of the Food Festival in the Gourmet Festival were like a needle. ring.
She is not the first time she saw this thing.
But she couldn’t think of it anyway. This stuff would hit back after flying out like a dart.
“These cooperative brands were talked about when we just came to Shanghai when we first came to Shanghai …”
“?”
Cui Yiting took a deep breath and immediately opened a compressed package of the D drive seal, which was some information during the casual group period.
She found the folder marked in the last time period, then opened the photo library to hurry to find, and finally picked up the notebook and connected to the projector.
The screen on the screen is replaced with a photo with a huge gourmet food list.
“At that time, I just came to open the Shanghai market. The team led by the team was the team of President Kang. Their settled route was similar to the current group. Go on. ”
“At that time, President Kang wanted to clean up this area and sent a lot of specialists to run the market and talk about merchants.”
“They helped those merchants to deliver and set up stalls. As a result, they knew that they had been deceived after the brands were hung up. They helped to build the offline food festival for the group.”
“President Kang … maybe I feel too shameful. I didn’t say it. Only those of us who had done the front -line market knew this.”
“At that time, I went to the excitement to visit this food festival. The group provided them with venues, provided publicity, and did not charge any fees. At that time, many brands signed their food festival cooperation agreement for the student market.”
“Later, the handwriting network and Nuomi nets continued to take the shot on the casual group, and at this time, the group fixed with the university town three times.”
Cui Yiting finished talking about what he knew. There was no head on the scene.
The direction of the world line is dynamic, multi -directional, not a single. Cui Yiting’s sentence is very simple. You will not really think that when glutinous rice and handle are targeted at the casual group, the group has been nesting in the university town. Do nothing?
Three minutes later, the stiff managers looked back and looked at each other for a long time.
In other words, the group has made a offline gourmet festival and used the overall consumption power of the university town to attract many chain catering brands.
As small as fast food and fried chicken, as large as hot pot and restaurant, they all took the initiative to find them.
Why?
Because although college students are poor, they are really dare to spend money.
After the Food Festival, various brands of merchants have obtained the rising source of customers, allowing everyone to taste the sweetness.
Moreover, the group did not sign a contract with them in the name of online group purchase.
Now, the Food Festival has moved from offline to online, and all offline stores have become their online channels.
Wu Peng suddenly raised his head: “In this way, it’s not easy to fight …”
If the business scope of the group is still a small piece, that 1.2 million activities can definitely bring them serious blows.
But now they are scattered in all corners, how do you do it? The price war in Shanghai, what is enough for this 1.2 million to do.
“You can only wait for their activity to end.”
“After the event, their ground push team rested again, and it was a push for a while. Do we have to wait for them another week? What else to do, just let the market be removed.”
Robin said after a while silently: “In fact, we don’t need to follow the steps of this group to make arrangements. What do you think?”
Cui Yiting said after a moment of silence: “There is really no need to keep a new business area of the group. Our activities can be stuck in their key business areas.”
Wu Peng nodded: “Yi Ting is right, we have not done this event, and we are still targeted at Yangpu and Huangpu. How can I start before?”
“Yes, we still have a chance, as long as we hit their main business districts, the group can’t persist.”
“In the final analysis, it is still a small website. They originally confused us at the beginning, but as long as we follow their core, we can still win a hit.”
After the afternoon meeting, everyone no longer stared at the movement of the group, but planned to plan the beheading activities and intend to give the group a heavy damage.
But it didn’t take long for them to make them even more unexpected.
They found that they had no chance.
In the evening of Friday, the event of the Food Festival just began, and the activities of collecting white coupons began to become popular among small white -collar workers.
At this moment, the group signed so many merchants, and at this moment, it finally ushered in a promotion for the user group.
What makes it caught up to be caught off guard is that the number of merchants in the group is still increasing, and there are no signs of stopping at all. In just two days, there are more than 200 participating stores on the online food festival.
Moreover, in addition to the food sector, the basic market of the group is still expanding infinitely.
For example, several major business districts of Xuhui have always been the area where major websites are controlled. However, at the same time as the food festival is opened, the most popular stores in these business districts are inexplicably closed, and there are even a few. He also took the initiative to refund the resident femant.
At the same time, there were several entertainment venues such as cinema, KTV and other entertainment venues.
After getting this news, the person who pulled the hand network immediately aggressive.
In a complete business district, catering and entertainment are very important, because it is a weapon that drives passenger flow. Without their existence, the passenger flow is less than half.
For group buying websites, these stores are also the key to raising daily survival.
They have been prepared to give the group a heavy creation at a time, but what is waiting for is a heavy damage to themselves. This is something that everyone has unexpectedly unexpected.
Do you think you are going to slow down? No, it is prepared to take a grand flight like a dry land.
(This chapter is finished)
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