Wife's number one black fan

Hongjiyuan has been very distressed recently. On the one hand, the brand of atlas Norway is about to complete the last closed loop, ready to be put on the market and start the first step of the brand, so there are a lot of things involved in this, which is quite busy.

On the other hand, the problem of spending $500 million a year to endorse "Li Youqing" has aroused the opinions of the remaining two shareholders in the company.

Hongjiyuan actually understands the opposition of shareholders. After all, the current financial situation of atlas Norway is not very good. Once there is a financial crisis, it is easy to cause panic among material suppliers.

However, he doesn't care much about this. After all, the company's financial situation is clear to only a few of its shareholders and the financial manager. The financial manager is his loyal subordinate and can't disclose the company's secrets. Therefore, for the outside world, the current operation of atlas Norway clothing is good and booming.

The suppliers are also very reassured that there is no problem with the delay in the final payment for a long time.

Because in everyone's eyes, the brand meticulously built by Atlas Norway clothing in two years is about to go on the market, which will quickly seize the domestic clothing market and quickly become a well-known brand in China relying on early preparation and accurate positioning.

Including hongjiyuan himself.

This is due to his hard work in the past two years and a series of correct decisions.

Of course, Hongji never thought that the cow he blew out would be beaten in the face soon.

"Dong Dong ~"

In meditation, the door of the office was knocked.

"Come in."

"Creak ~"

When the door was opened, Xu Guoan, the financial manager, came in without any nonsense and said directly, "boss, there are a number of suppliers who originally planned to pay the balance due. Do you want to pay them?"

"How much?" Hongjiyuan asked when he heard the speech.

Xu Guoan replied, "a total of 9.2 million."

"Three more months."

Hongji thought for a long time and asked.

Now the company has financial difficulties. If the balance is paid, it is easy to have problems. After all, the company still needs funds to maintain operation, and the wages of factory workers should also be paid.

"This money has been delayed once. If it is delayed again, I'm afraid those suppliers will inevitably have opinions. Moreover, some suppliers have financial difficulties and are in urgent need of money. " Xu Guoan whispered.

It has become a phenomenon that the balance payment of commercial cooperation is the most difficult to collect, but it will not be delayed for a long time under normal circumstances. For example, the time of this batch of arrears has exceeded expectations.

"You tell them that the atlas Norway brand will be on the market in two months. There will be countless orders at that time. If they value the current little balance, it will be difficult to cooperate later."

In this case, we must make use of our own advantages to win some time.

There's no way. Who makes the company's finances tight now.

Only those suppliers can pay for him.

This is the case in business. There is no sympathy.

Xu Guoan nodded at the speech and continued to report his work. He didn't go out until half an hour later. He took the door with him.

Six o'clock in the evening.

Xu Guoan walked out of the door of the company, took out his mobile phone and made a call.

"Brother Zuo, the boss really didn't agree to pay the balance. OK, I see. "

After hanging up, Xu Guoan thought for a moment and began to contact the material supplier.

The next morning, when hongjiyuan drove to the gate of the factory, he found that the gate was surrounded. The material suppliers stood at the gate shouting. When they saw his car, they poured in and surrounded him directly.

At that moment, hongjiyuan felt a thump in his heart.

It's not good.

……

At the end of August, a news quietly landed on the Internet.

The title is # atlas Norwegian clothing is in deep bankruptcy crisis#

However, no one is willing to pay attention to such news, which is soon submerged in the ocean of the Internet.

But for many people who are closely related to atlas Norway, they have to pay attention.

First, Yihe film and television entertainment immediately asked the other party to pay the endorsement fee as soon as possible after learning that atlas Norway clothing was in a deep bankruptcy crisis, otherwise it would stop "Li Youqing" from shooting the endorsement advertisement.

This is a normal act of safeguarding their own interests, and it is also appropriate to pay endorsement fees after signing the contract.

But in the eyes of atlas Norway, this behavior is making things worse.

Can't you give me the money?

Definitely not.

As the last part of the brand plan, endorsement is a must to be completed. Therefore, even if atlas Norway is in a difficult situation, hongjiyuan has paid the endorsement fee for five hundred thousand years.

But after paying the money, the material supplier can't pay the balance.

Seeing the trouble, the suppliers couldn't get the final payment. Naturally, the more they recognized the economic crisis of atlas Norway clothing, they began to strengthen their efforts and use various methods to find ways to get the final payment back.

After that, some bad news for Atlas Norway slowly spread, mostly the topic of "the company is not operating well and is on the verge of bankruptcy".

If it was in the past, you might even listen.

But now in this situation, even the employees of the factory are worried about not getting paid. How can they reassure others?

One comes and two goes, and the material suppliers are clamoring to pay the balance every day, the whole atlas Norway is caught in domestic and foreign troubles, as if the building is about to collapse.

Hongjiyuan was also very helpless and had to find shareholders to discuss how to solve the problem. As a result, it was learned that the two shareholders planned to sell their shares in atlas Norway and cash out.

"Shit! Are you sick? As long as we get through this crisis and wait for the brand to fully market, everything will be fine! "

In the face of the two shareholders who jointly founded atlas Norwegian clothing, hongjiyuan tried to persuade them not to sell their shares.

However, the company is in deep crisis and is in danger of bankruptcy all the time. In addition, the capital bid to enter the market outside is exciting, and it is promised to purchase shares at a premium of 1.5 times.

After two years of investment, the rate of return is 150%. There is no reason not to sell at this price.

So far from discouraging shareholders from selling their shares, Hongji has also received "loyal advice" from shareholders.

"Brother yuan, brother, I advise you to cash out your shares while you have capital."

"Yes! The premium of 1.5 times is also a big profit for us. "

In this regard, hongjiyuan can only shake its head and allow shareholders to sell their shares.

Three days later, the shareholders of atlas Norwegian clothing changed.

The original two shareholders cashed out and left, and new capital Erjing investment and Beiliang investment entered, holding 25% and 24% respectively.

The number of shareholders remains the same, but the shareholders have changed.

On the first day of capital admission, I found hongjiyuan, asked about the current problems to solve the company's dilemma, and proposed to help the company tide over the difficulties by injecting capital and increasing shares.

The so-called capital injection and share increase means that capital continues to increase investment, and then increases its shares in the company in proportion, while weakening the shares of other shareholders.

Naturally, Hongji could not accept this way, because he had to ensure that he could hold the voice of atlas Norwegian clothing, so he rejected the proposal of the new shareholder.

Refuse to refuse, the dilemma still needs to be solved.

"Guoan, what did the bank say? Can you make a mortgage? "

Hongjiyuan asked Xu Guoan, the financial manager, for the latest progress.

Looking for a bank loan is the way he came up with to solve the problem. As long as the bank is willing to lend to atlas Norwegian clothing, the current dilemma can be solved.

Xu Guoan shook his head and replied, "the four major banks have contacted. They have a high risk assessment of our company and rejected our loan demand."

Hung Kai Yuan frowned and looked at the crowded material suppliers outside the factory, with a heavy heart.

Without this financial crisis, the supplier is not in a hurry to recover the balance. In fact, he is very confident to lead the brand of atlas Norway to the market and occupy a place for the light luxury brand.

But now

"Boss, in fact, I think we can try to raise some funds to get through this difficulty." Looking at the boss's back, Xu Guoan, a loyal subordinate, suggested.

Hongjiyuan shook his head and said, "the sudden entry of Erjing investment and Beiliang investment makes me a little worried about the purpose behind them."

"Capital is nothing more than greed for interests. These two companies know the prospect of atlas Norway, so it's normal for them to enter at the critical moment." Xu Guoan analyzed.

"I'm afraid they want more than a share..."

Hongjiyuan sighed and said helplessly.

He has only 51% of shares in atlas Norwegian clothing. Once he really chooses financing, these shares are bound to be diluted.

If the shares are less than 50%, the possible uncertainty is too great.

"We can't buy shares to their two companies!" Xu Guoan walked slowly behind the boss, looked at the situation outside and said, "as long as we find another shareholder who supports the boss and dilute the three-party shares, the company will still be in your hands."

Hung Kai Yuan thought it was reasonable, but who could he ask to enter? And someone he trusts.

Seeing this, Xu Guoan whispered, "does the boss believe me?"

Hung Kai Yuan smiled and replied, "if it weren't for you, I would have lost everything in Ancheng. How could I not believe you. Come on, what can you do? "

Xu Guoan scratched his head and said, "I have a good friend. She just has a little spare money to invest. If the boss thinks it's OK, we can let her take a personal stake and have some dividends, which can also solve the current dilemma. "

"Your friend? Is it reliable? " Hung Kai Yuan asked thoughtfully.

"It must be reliable. The rich second generation has been mixing with Ann street for some time before." Xu Guoan vowed.

Hongjiyuan thought for a while when he heard the speech and said, "you can meet first and have a chat."

"No problem, boss. When do you think it's appropriate?"

"It's urgent. I'll invite her to dinner tonight."

"OK."