Winger King

With this highly ornamental goal, Sun Yu successfully sent Feyenoord's central defender to "crazy football".

After this segment, the host also introduced Sun Yu's situation to the audience. This was the first time that Sun Yu appeared in the "World Football" program after he played crazy football in the Dutch Eredivisie and entered the goal highlights twice in the Champions League.

During this period, many people searched for information about Sun Yu on the Internet.

However, the Internet in early 2015 was not as developed as it is now, and if you want to know the specific situation of Sun Yu, you can only rely on fragments of news to piece together.

Because domestic media do not have reporters stationed in the Netherlands, all the game footage is from other TV stations.

Although Sun Yu has appeared twice in the Champions League broadcast, most football fans first knew Sun Yu through "World Football".

The reason is simple. There are very few people in the country who have the habit of playing football, and football games are a long ninety minutes, which can never catch up with the NBA in terms of "excitingness".

Many fans who learn about football through goal highlights, news and various media should be considered enthusiasts. Most of them have never played football and do not have much sense of involvement. It is difficult for them to stick to watching such a long game.

However, no matter which era the fans are from, as long as they want to watch the game, there is a channel.

In 2015, the most popular football website for fans is "Live Bar", which can provide recordings of all domestic and foreign games. In order to avoid spoilers, the website also considerately does not display the score in the title, so that fans have a sense of watching live broadcasts.

When Sun Yu officially entered the public eye, fans immediately began to ask around about Sun Yu's situation.

At this time, senior domestic fans and Dutch students began to play a role.

Everyone pieced together and pieced together the general situation of Sun Yu.

"This player named Sun Yu is only 19 years old and was selected for the U21 team of the Netherlands?"

"He is the main left winger of Ajax and scored goals in the games against Barcelona and Paris Saint-Germain. Don't you know?"

"What's the use of performing well? He is not Chinese and has been selected for the U21 team of the Netherlands. Don't you worry about it!"

"Do you know football? Who said that if he was selected for the U21 team of the Netherlands, he can't be selected for the national team? No matter whether he is willing to come in the future, at least he still has hope before representing the Netherlands team. You don't understand!"

"Haha, pay attention. The person who said he was worrying about it is a mental American who has been praising foreign countries and licking foreigners' information. If you look at the dynamics two years ago, he was kneeling to lick Jeremy Lin!"

"Isn't this a rotten guy..."

After several hours of discussion, more than one million fans actually talked about whether Sun Yu would join the national team.

To be precise, it was a hot search, because there are so many monsters on the Internet.

On the street, they look decent and don't seem to have any big problems with their brains, but on the Internet, their dark side is revealed.

Of course, with this number of people, they can't be ranked in the top 5 of hot searches.

The most popular topic is the "Snake Night" that just ended. A large-scale party held by someone's own family will definitely be ranked first.

The second place is the topic of the TV series "Why Sheng Xiaomo", and more people watch this TV series than "World Football".

The third place is the news of the death of a singer, and the fourth place is the divorce news of a well-known TV actor and one of the members of a popular variety show.

The fifth place is the list of the Spring Festival Gala, and the sixth place is the visual topic of Wu Mei Niang.

The seventh place is the year-end bonus, and the eighth place is the Asian Cup.

Sun Yu's information is ranked ninth.

At the same time, fans on the FM forum are complaining that Sun Yu's attributes in the game are not consistent with reality at all.

Of course, Ajax fans have long complained about this information, and many fans have sent emails to the company that owns the game, saying that if the game patch is still like this, they will not buy the game next year.

......

Amsterdam.

Philips headquarters building.

Jacobs, president of Philips Asia, is frowning at the business report of the previous year.

As a well-known Dutch company, Philips has a presence in many fields.

It has high sales in Europe in color TVs, lighting, electric shavers, medical diagnostic imaging, etc.

But this set of rules doesn't work in Asia, which has the largest population.

Asia has two superpowers with large populations, as well as Japan and South Korea with good economic conditions and pocket-sized developed countries like Singapore.

Logically, the business volume in this region should not be bad.

But this is not the case. Color TV, lighting, electric shavers, medical diagnostic imaging, etc.Color TV is the most useless product in Asia. Asian countries either cannot afford TV, or have national enterprises, or some enterprises can produce mature products with comparable quality but half the price.

The situation of other products is similar, so the president of Philips Asia is the most frequently replaced position, and the president's tenure is almost as long as that of Chelsea's coach.

Jacobs has been in office for more than a month. With the help of the think tank, he has basically figured out the veins of the Asian region.

As far as Asia is concerned, air purifiers sell well in West Asia and in China at first, but they were quickly swept out of the market.

The effect of electric toothbrushes in Japan, South Korea and Singapore has improved, and the goal of the new year is to enter the Chinese market.

In comparison, razors have always been Philips's fist project in Asia, especially in China, where sales have always been good.

The previous president of Asia wanted to go against the will of heaven and develop the Indian market, but the result of the huge investment was like a stone thrown into a pit, with no effect except splashing shit on himself.

Jacobs sighed as he looked at the report on how Indian men shave.

The report said that although India has nearly 700 million males, the actual target population is less than 10 million, and most of these people are still working in Europe and the United States.

The real Indian men shave by hand, with tape, and with kitchen knives.

If they don't meet a big day, they don't even want to use these methods, and just let their beards grow.

Indian barbershops usually provide shaving services, so Indian men don't actually have the habit of shaving on a daily basis.

In comparison, China, which also has a male population of 700 million, has unlimited potential, and the target population for razors exceeds 400 million.

Unlike men in many countries who like to trim their beards, Chinese men usually like to shave their beards clean.

According to living habits, razors have become a necessity of life.

But under such circumstances, the sales of Philips razors in China have increased slowly in recent years.

Looking around, Jacobs felt that if he wanted to break through, he had to target China.

To open up the market in China, it is still necessary to deepen the direction in which it has gained an advantage - razors.

Jacobs looked around and felt that there was no problem with the marketing direction, but the spokesperson seemed to be very attractive.

A few years ago, Philips found a famous host as a spokesperson, but from the sales point of view, he did not bring much effect. According to the analysis of the survey report, the host's sexual contraction affected the impression of the male audience on the brand.

The second spokesperson was Godfrey Gao. Although his appearance met the requirements, his influence was really very ordinary.

Seeing that Godfrey Gao's endorsement was about to expire, Philips Asia planned to change a spokesperson.

The three candidates were Wu Jing, Jay Chou and Stephen Chow.

This morning, the company's marketing department gave a new plan, which was to use Ajax player Sun Yu to open up the Chinese market.

From the analysis of the plan, since Sun Yu became a player of the Ajax youth team, the Future Stadium, which had an average attendance of only over 3,000 last season, has been full many times this season, and the increase came from the Chinese in Amsterdam.

Not only did the stadium attendance increase significantly, but the jersey sales were unexpected.

Originally, there were not many fans who bought the youth team jerseys, but Sun Yu's jerseys have always been in short supply.

Interestingly, since Sun Yu was promoted to the first team, the attendance of the Ajax youth team has returned to the state of last season.

And the first team is repeating the path of the youth team.

Because the No. 7 jersey has already been taken in the first team, Sun Yu chose the No. 16 jersey and added a plus sign between "1" and "6".

As soon as his jersey was put into the store, more than 5,000 pieces were sold on the first day, more than half of which came from local Chinese.

The marketing department made a detailed analysis of the living habits and consumption capacity of Chinese in the Netherlands, and then took out the data of the hot search on Weibo yesterday, and finally cited the case of Lin Madness in the NBA.

After reading the report, Jacobs remembered the scene at the Amsterdam Stadium on his weekend, where countless Chinese families came specifically to watch a young player play football.

Judging from their slow pace, many of them may not understand football.

But after Sun Yu scored, Jacobs saw the genuine joy on the faces of Chinese fans.

Thinking of this, Jacobs immediately made a decision and quickly sent an email to the marketing department.

"It's him!"

.......

After the training session that afternoon, Sun Yu saw Thomas again.

Judging from the other party's reaction, it seemed that he was alive.

EyeAs the transfer window is about to close, I wonder which club will make another offer?

But this thought was only fleeting. Seeing Thomas trying hard to suppress his joy, Sun Yu quickly denied his initial judgment.

Looks like there is a big deal?

Thomas took out a sample contract from his briefcase and gave Sun Yu a detailed introduction to the contract.

The contract clearly stated that if both parties signed the contract, Sun Yu would become the spokesperson for Philips' grooming series in China, with a contract period of two years and an endorsement fee of 2.1 million euros.

Sun Yu pondered for a moment: "As the spokesperson for the grooming series, has it been made clear what products it endorses?"

Thomas shook his head: "It's not clear, but I heard from the marketing staff that the current plan is to endorse razors, but it does not rule out the possibility of becoming a spokesperson for other products."

"It is clearly stated in this contract that you are obliged to be the spokesperson for all products in the men's grooming series."

Hearing this, Sun Yu immediately asked: "What products are in the men's grooming series?"

Let's not talk about the endorsement fee of 2 million euros. If the grooming series has things like facial cleansers and shaving foam in addition to razors, then I will be a sucker and work for him for nothing.

Thomas took out a list and handed it to Sun Yu, who laughed out of anger a few seconds after receiving the list.

Sure enough, Philips sells a lot of things. There are more than ten kinds of men's grooming products, and there are moisturizing creams for infants and children.

Word games, marketing department employees, and a bargain price of 2 million euros for two years.

This broken company really doesn't treat men as fodder.

Sun Yu smiled and said to Thomas: "See? This is how big companies treat future star players."

"Thomas, you have been an agent for more than a day or two. You should be very clear about the income of first-class players, right?"

Seeing Thomas nod immediately, Sun Yu immediately said: "You already know my price in the Premier League. Compared with the treatment as a player, this endorsement contract seems to lack respect for me."

Thomas was also a little unhappy when he heard it. Although he really wanted to make money, he felt aggrieved when he thought about it carefully and asked the players he represented to sign such a contract.

After all, judging from the situation in the winter transfer market, it is only a matter of time before Sun Yu transfers to a big club.

As long as Sun Yu can maintain the current momentum, I dare not say anything else. There is no problem at all for him to go to a mid-level Premier League team.

The day when Sun Yu becomes famous is the day when Thomas gets rid of the loan.

If you want to make your life go well, you must maintain a close relationship with this young boss and big client with a very unique personality.

Sun Yu walked back and forth twice and immediately said, "By the way, who is Philips' biggest competitor in the Chinese market?"

Thomas immediately took out a data sheet: "The brand with the highest global market share is Gillette razor, which has a global market share of 65%, while Philips and Braun are generally at a disadvantage."

"And in China, Philips and Gillette's market share is around 35%, and the market size in the Asia-Pacific region accounts for about 30%-40% of the entire market."

Sun Yu understood that Philips had Gillette on the ground globally, but he didn't know whether it was due to historical reasons or the product was more suitable for Chinese men, anyway, he stood up in China.

If you want to seize the market, the Chinese market is the first priority.

In this case, they gave themselves such a contract.

As expected, businessmen value profit over profit...

Sun Yu said to Thomas, "Tell them that I am currently in contact with three brands. The other two only endorse razors, and their prices are higher than theirs."

"My requirement is to endorse a single product, and the annual endorsement fee is five million...three million euros. No! Just five million euros, who let them disgust us first."

"Hold the conditions tightly, don't let go, or we won't endorse."

"Don't worry, I will help you keep an eye out for a few more young players with potential this time. You can't sign famous players in your current situation, but you have to be patient."

Recently, Thomas has been diligent, and Sun Yu helped Thomas find two substitutes for the youth team.

Probably after the end of the season, Thomas will be busy helping the players find a new home.

After thinking about it, Sun Yu still plans to help him. This buddy is a bit drifting with the tide in Porto's affairs, but he is still diligent in other things.

Maybe Porto promised too much.

After receiving the order, Thomas sent a harsh email to the staff of Philips Marketing Department and copied their marketing manager.

January 28.

Dutch Cup quarter-final.

In order to ensure that the Europa League knockout rounds startTo win the league, De Boer sent half of his main players to face the tough Vitesse team at home.

After a bloody battle, Ajax narrowly won 3-2 at home.

Riedewald and Danswell had their heads smashed when heading the ball, and one of them had his thigh cut when tackling.

With the team leading 3-2, Sun Yu was substituted in as a strategic weapon, and Ajax took control of the situation.

After crossing this level, Ajax has entered the semi-finals of the Dutch Cup.

And good news came from other games. PSV tied SBV 2-2 in the 90th minute away, but was defeated by the opponent in the last minute of overtime.

Good death!

The Dutch Cup is secure!

On the way home, Sun Yu called Thomas: "What did Philips say?"

Thomas' tone was somewhat excited: "Their marketing manager personally replied to my email and said that he would be responsible for the endorsement work. He said he would report to the president."

Sun Yu smiled and said: "Call him tomorrow morning. If there is no result within three days, there is no need to contact him again."

Five days later, Sun Yu signed his first endorsement contract in his life at Philips headquarters.

The other party insisted on the price of 2.6 million euros, so Sun Yu insisted on a one-year term and a maximum of two advertisements, and did not attend any endorsement activities.

Even if he was cheated, he would only be disgusted for one year.

2.6 million euros before tax is also a good start.

Anyway, this is the price I am paying now.

A week after signing the contract, Sun Yu appeared on the Chinese screen.