Episode 81. The one who hit me first.

“..A clothes business?”

The size of the market alone is 20 trillion won per year.

Of course, now most of these are traded in offline stores.

In the future, more than 50% of these transactions will be conducted online.

“yes. Until now, the internet speed was too slow, so many items that needed images were not available. So, I have only dealt with things like computer parts, electronic products, books, and records. In particular, clothes and shoes are something you have to judge with your eyes, so I didn’t even think of letting them enter the store, but now seems to be the time to try it. By now, there must have been a lot of people using ADSL, so even if there is an image in the product description, it won’t be too difficult to shop.”

“Well. Images can be displayed, but is there anyone who lives only by looking at those images? Usually, when buying clothes, there are many people who choose them by touching them, trying them on, and so on.”

I know that in the future, there will be more people who live just by looking at images.

Since it is in the early stages of online shopping malls, it may take time for people to adapt, so we decided to create a stepping stone between online and offline.

“In the future, there will be many people who live only by images. That’s why price competitiveness is so scary. But right now, there are a lot of people who are afraid of online shopping malls, so I will open an offline shopping mall to eliminate that fear.”

“..I can’t keep up with the conversation. Why are offline shopping malls popping up here?”

“Your brother said it before. People will buy clothes only after they touch and try them on. I’m going to make a place where that’s possible.”

“I understand what you mean, but if that happens, what is the difference from other offline shopping malls?”

“Damoyo offline shopping mall, called Dao Mall for short. Daomol will not sell anything. We will only provide samples for you to try on. If I liked the sample, I would make a system for buying it from an online store.”

“Why bother? If that’s the case anyway, wouldn’t it be better to sell it on the spot? It will cost more for shipping and it will be a loss to us and our customers.”

“There are two benefits to doing that. One is that it is possible to create a culture of window shopping in an offline shopping mall and buying the real product in an online shopping mall. The other is that it can take away their fears by getting consumers accustomed to online shopping.”

In the future, you can choose products from offline stores.

More and more people are actually making purchases in online shopping malls.

I was thinking of advancing the time when such a culture was created.

“It sounds like a good idea, but there is one fundamental problem.”

“Considering the size of the business, we would have to rent a large store, such as a department store building, but the cost and labor costs required for management. I don’t think it would be that hard. Wouldn’t that cost us more than the fees we get from apparel companies?”

“haha. I have reason to expect that it won’t. Labor costs will be much lower than other offline shopping malls. Usually, offline shopping malls have people managing each brand, but in Dao Mall, one person will manage multiple brands.”

“Well. Can one person manage multiple brands? Other offline shopping malls don’t do that well, so it must be managed by brands.”

“Dao Mall is possible. No need to sell, no solicitation, no inventory management. There is only one thing the employees employed by Dao Mall do. When customers come together to see the shopping mall and call the number of the sample they like, it will only serve as a giver.”

“ah. I know what you mean. So you’re saying you’re going to use Dao Mall as a kind of sample warehouse?”

“yes. There are only three in Dao Mall. A computer with internet access, a changing room where you can change clothes, and a warehouse for storing samples. So you don’t need a very big store. Even if it’s a warehouse, it’s even more so because it’s a place where they only store samples of one size, not the actual items for sale. If the number of clothing companies in the store really increases, we only need to select and store the best-selling samples.”

Daewon-hyung nodded his head.

“Five! If that happens, the store rental and labor costs won’t go up that much.”

“yes. However, since these Dao Malls need to be installed all over the country, the number of stores will be quite large. So there will be quite a bit of bleeding in labor costs and store rent. It’s a pity, but I was thinking of investing someday, so I’ll take this opportunity. Still, it’s far better than wasting money pointlessly with discount coupons.”

“It is not.”

“Besides, Dao Mall provides a space where you can freely browse and try on clothes without being disturbed by anyone. Usually, when I go to a store, I can’t even look at it as I see it, and I can’t even try it on because I think I’ll have to buy it when I try it on. Our Dao Mall is not like that, so people will like it. It will sell well.”

“Well. Makes sense. Even if I am alone, when I go to buy clothes, something is inconvenient, so I just buy it.”

“Then your brother isn’t against it, is it?”

“yes. I think it’s worth a try.”

“What do you think, Deputy Park?”

“Looks like a good idea.”

“okay? So let’s get started. Hyung, please put out an advertisement looking for a clothing company to enter the store. Assistant Manager Park, please find good locations to install our Dao Mall.”

“OK.”

“But will we be able to survive just by selling those clothes?”

“I thought it would, but just in case you didn’t know, I prepared another plan.”

“Online mart.”

“Online mart?”

“yes. I want to sell items sold at offline large marts such as I-Mart, such as sweets, instant noodles, milk, eggs, and toilet paper, as well as daily necessities online.”

“Are you trying to compete with large supermarkets?”

“Well. First of all, do you know that hypermarkets are affiliates of all large corporations?”

“Do you know that they have hundreds of billions of dollars of funds to move around?”

“By the way, would you like to try it?”

“As I said before, fighting is not about size. You do it with technology. There are things we don’t have in large supermarkets. It’s price competitiveness.”

“Even large supermarkets have competitive prices. How cheap compared to the local supermarket.”

“It’s compared to a regular local supermarket. Basically, it is not possible for an online company that does not have a store like us, because store operation and labor costs are high.”

“..Anyway, let’s say we started this business. But do you think there will be a lot of profit left?”

“It will be pretty good at first. But sooner or later, large marts will be competing for blood, so if we don’t see any losses, we’ll be in a good state.”

“I knew it wouldn’t make a lot of money. Why do you want to start this business?”

“There are two reasons for this. One is that if fresh food and daily necessities are sold, the number of people visiting the shopping mall will increase and the market share will increase. And the other thing is that if you survive this fight, the fruit will be sweet. Do you know how much big retailers make a year now?”

“..how much do you earn?”

“More than 3 billion. In the next 10 years, it will be more than five times larger. If we survive, we will be able to eat half of that profit.”

“Half is 750 billion?”

“a. Will it still be like that?”

“It is so. By then, there will be only about a third of the number left between department stores and hypermarkets.”

“As long as I jump into this board, it will be.”

In the future, the Korean retail market will become a red ocean itself.

As fierce competition like a war broke out between online and offline companies, the profits of large marts plummeted.

The same goes for online shopping malls.

Eventually, many companies collapsed.

Only a few will survive.

When there were not many competitors yet, I was going to pull the trigger of the war.

In a fight, the one who hits first has an advantage.

“Do you know what my brother and I were thinking when we first made this Damoye? A dinosaur distribution company that even large corporations fear. I promised myself that I would become such a company. This online mart will be the first step towards that.”

“Whoa. When I look into your eyes, those are those eyes. Then there’s nothing you can do I will not follow you.”

“haha. Well thought. Then, hyung, please help me with the cost of making this online mart. We need a warehouse that can store frozen and refrigerated storage and a delivery system that can deliver same-day delivery.”

“OK. I will find out.”

“Deputy Park, watch and learn what the boss is doing. Park may be in charge later.”

As if he understood what I meant, Deputy Park’s face filled with enthusiasm.

“All right. I will learn everything properly.”

“It’s not exact, but assuming delivery is only in Seoul, it costs 30 billion won to build a warehouse and 5 billion won to build a delivery system, a total of about 35 billion won.”

“35 billion. It’s not like we’re building several, but there are a lot more than we thought.”

“If you just build a building, it won’t come out that much, but the cost was a bit high because refrigeration and freezing facilities were required. Are we going to use this by subtracting our internal reserves? When I looked at the data from the money management team at that time, the profit from our reserves invested in stocks was quite savory, but it’s a bit disappointing.”

“haha. why are you taking it off? It’s money that’s been working hard, but I have to let him keep working.”

“then? What money are you going to invest?”

“A merciful gentleman said he would lend me money at that low price, so I’ll use it.”

“35 billion?”

“her. Who is that compassionate man?”

“Chairman Kang-Jin Joo of Taesung Group.”

“Didn’t that person call you a loan shark? Are you going to spend that person’s money?”

“Well, I’m not that kind of person, but there’s no reason not to use it if you lend it to me at low rates.”

“But why would such a person lend such a large amount of money at such a low rate?”

“Because he and I want the same thing. He told me to fight Yu Market properly.”

“Well, it is. We also have enough money. Do I have to borrow money from such a person?”

It seems that we have already forgotten that we are still in the challenger position.

This attitude is not good.

I was honest and Daewon looked at his brother.

“brother. These fights will continue to happen in the future. If you’re going to fight, two is better than one, three is better than two. I know that my brother doesn’t like President Joo, but the battlefield before us will not be easy enough to fight for our comrades like that. I told you before. In the end, only a third will survive. If you cover both cold and hot rice, you will never be able to go inside.”

My brother’s mouth, which had been pensive for a moment, opened.

“..You’re right. I guess I’ve been conceited these days without realizing it. I am so excited.”

“haha. I’m glad you figured it out now. Then please proceed with that.”

“Okay.”

#August 1st.

With the spread of ADSL, the Internet population has exploded.

In Korea, various search sites such as Help and Afternoon were in full swing to increase their market share.

You’re here!

“Choose No. 1 for a movie, No. 2 for a poem, No. 3 for a novel, No. 4 for a manga. Please complete your selection within 5 seconds. 5 seconds. 4 seconds…”

Except for number two, everything I liked when I was younger.

What I liked the most was the novel.

I pressed 3

– August 4 at 15:32 Yeoksam-dong Dew Cafe.

It’s a cafe, so it’ll be easier to wait.

Inside the dew cafe.

I glanced at the watch.

15:25.

Most of them were students who seemed to be lovers, chatting with friends.

Only one table had a slightly different atmosphere.

Now, a high school student or a high school girl was looking at a middle-aged man with a wounded face.

It reminded me of the clichés I saw a lot in novels and movies.

‘Maybe, isn’t it?’

The girl suddenly jumped up from her seat.

He walked over to the trash can in the corner and shoved a wad of paper into it.

Then I walked out of the cafe on foot.

I got up right away and went to the trash can.

She pulls out the wad of paper she threw away and looks at it.

My heart pounded as I read the title.

– The stone of the future.

It was a work that recorded a legendary number of views of 5 million after it started being serialized through PC communication at the end of 1999.

It was a work that remained even more legendary as the author disappeared without completing it.

It was so popular that there were fans who offered to give 100 million won if the writer later published the final version.

For whatever reason, the final version was never released to the world.

In particular, even the identity of the author was hidden under a veil, and there was even a case where the author was divided into men and women and fought.

I just saw the legendary figure.

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