Writing and entertainment by the female villain to find the door

Chapter 226 is also with context?

Let the “grandma” in the MV come to the scene, it is naturally Xu Chuan’s idea.

Because of the elements such as “Dream It Posses” aside from the shooting skills.

The story expressed in this MV alone is actually relatively vulgar.

Of course, the vulgar set and dog blood are not the same thing. As long as the story of family relationship is sincere and vulgar, the movement of people will not be reduced.

However, as a person standing on the shoulder of the original MV, Xu Chuan felt that these vulgar flavors must be dissipated through some special ways.

There are three main points in this way.

The first point is to borrow the real experience of Qiu Yi Orange. As I just told, as long as there is a sincere point of family story, the movement of people will not be reduced.

Secondly, add small -tune elements that Chinese people are very familiar with, and use collective memories to drive everyone to resonate.

The last point is also the most important point. That is to break the fourth wall of the concept of drama and let the story directly extend to the reality directly on the screen.

Through this extension, all the audiences who participated in the Huawei conference present became part of the story.

How to understand this concept?

Let’s put it this way, at this time Qiu Yi Orange on the stage was not standing on the stage as her own, but as a MV heroine standing on the stage.

In other words, the MV of Huawei’s promotion song “Dream It Posses” was not really finished until this moment. The conference site is the real end of the MV.

The reason for doing this is actually very simple, because this song is nice and MV is moving again, it is also a Huawei advertisement.

Therefore, the MV needs to reflect Huawei’s role.

What role does Huawei play in this story about dreams and affection?

The answer is obvious, its role is “bond”.

When the granddaughter was away from her hometown for the first time, her grandmother gave her a Huawei mobile phone. This Huawei mobile phone is the “bond” after the first long time of the grandparents.

In the next day, the grandparents felt the warmth of family affection through this “bond”.

Unfortunately, the grandmother and granddaughter Tianren will be separated forever, and there is no chance to see each other. This “bond” seems to be meaningless because of the departure of the elderly.

However, the granddaughter happened to be the spokesperson of Huawei mobile phones who originally represented the bond. This identity continued this relationship with another form.

In the end, the granddaughter came to Huawei’s press conference and sang the minority of her grandma taught her when she was a child.

That is, while singing this minor, she saw the grandma who had left the world and applauded for herself in the audience.

The gap between life and death seems to be broken at this moment; the barrier between stories and reality is also broken.

Huawei, once again became the “bond” after the two; it also became the “door” of the audience entering the story world.

This is the real core highlight of this promotion plan. Whether it is the earth or blue star, no one has never planned it. This was why Liu Tan will be hesitated directly at Xuchuan Studio at that time.

At the same time, in order to make the audience at the scene and the audience in front of the screen, it is even more immersive.

The scene did not arrange for Qiu Yi Orange at all, and the actress who played grandma interacted. As soon as the lights were dark, grandma and Qiu Yi Orange took the opportunity to leave quickly.

They will no longer appear at the scene of the press conference even for a second.

“Lie? Just go? Don’t the spokesperson interact?”

“No, I didn’t understand this last.”

“Although I didn’t understand it either, it didn’t hinder my goose bumps up. This advertisement was good.”

It is normal to not understand. Some things really need time to ferment to be dug out. The moment the connotation was dug was the moment when the advertisement was “exploded” again.

The audience at the scene was discussing that the audience who watched the live broadcast must be quiet.

[Huawei’s new promotion song is a bit nice, brothers]

[The song is good, one aspect, the MV is shot good]

[To be honest, I really did not expect that the female singer on the top is now Qiu Yi Orange]

[Indeed, I have always been very indifferent to her, but today it has really changed]

There is a considerable part of the user group of the press conference. This is normal, she is red, and she doesn’t like her like her.

On the contrary, many people have a lot of rigidity to her because of their identity as their debut.

Coupled with her real rapid progress is this year. Such a short time is not enough to make those who have a stereotyped impression on her.

Even many people will not listen to new songs, even if Xu Chuan brought from the earth.

Therefore, even if Qiu Yi’s song is sought after, it is a “stranger” for considerable parts of people.

However, the performance at the Huawei conference today has made many people start to face this young female singer who is popular at home and abroad.

Otherwise, excellent people only need a window to let many people see her and remember her. Qiu Yi Orange is excellent.

Soon, in the huge discussion, the entry of#Huawei conference Qiu Yi Orange#directly rushed to the hot search list of major Internet platforms.

The full version of “Dream It Posses” MV was also published by Huawei’s official account. It’s not just a domestic video platform.

The mainstream video websites abroad have also been released.

At the same time, there is also the sound source of “Dream It Posses”. This sound source can currently be searched on mainstream music software at home and abroad.

However, this song is an advertising song. According to the rules of the blue star, it cannot be included on the list of the bulletin board. Therefore, Qiu Yi Orange could not pass on this song to the bulletin plate HOT100 again.

Of course, boarding the bulletin sign is of little significance for Qiu Yicheng.

Following Huawei’s sales channels all over the world, a little larger than boarding the bulletin board.

This song’s playback data and influence on the planet that year was not comparable to ordinary bulletin Zhou Guan songs.

The same is true, the second day of the Huawei conference. ORA’s name appeared again in front of countless users.

Moreover, this time is not the same as last time. Last time, it can be said that Qiu Yi’s song is very hot, but 100 people who have heard the song Qiu Yi Orange may have only 10 or less people who can recognize her.

This kind of thing is not a special case. I have heard songs but do n’t know singers.

But this time due to the spread of this MV. Qiu Yi Orange is not only a fire, but his image also impressed many people.

Now, 100 people who have heard Qiu Yi’s Orange Song may be able to identify Qiu Yi Orange. Moreover, this is just the beginning. In the future, this proportion will continue to rise until 100 %.

At the same time, interpretation videos for this MV finally appeared on the Internet.

The first person to do this video was either someone else, or the reaction video of Qiu Yi’s “Stay away from his hometown” before, a well -known blogger [6 o’clock Alice].

She can make a video not because she is smarter than domestic bloggers, and discovered the connotation of advertising.

Instead, Xu Chuan arranged for her to send her a private message in the name of fans, and put some things in the private message.

After reading this private message, Alice was surprised. She feels that it is necessary to make a video, and it is estimated that this video will definitely be hot.

As she thinks, she made the video of her commentary.

“I want to emphasize again that this is simply a genius -level advertising creativity. Who can think of, even if the Orac singing at the press conference is still playing the role of MV?”

After Alice’s analysis of a Chase, basically Xu Chuan’s idea was almost analyzed.

Her comment area, with her fans, constantly jumped out of the [WTF?] Comments. Obviously, this out really did not expect.

Later, her words turned around and continued: “In addition, I also want to share with you the deeper content hidden in this MV.

Everyone watched this concert scene. This is the bird’s nest in the National Stadium in Huaguo. That’s right, the main venue of the Beijing Olympic Games.

I checked the information. The last concert of ORA was held in the Bird’s Nest, and a total of 60,000 audiences were visited. In other words, this scene is not a special effect, but a real shot.

Of course, I don’t want to share with you how many people have this concert. What I really want to share with you is what we can see through this lens. ”

Speaking, Alice paused the camera to the picture of Qiu Yi orange back to the camera, in front of the picture of the bird’s nest star.

Immediately afterwards, she marked the position of the lower left corner of the picture with the mouse. Through her labeling, she could clearly see that there was a litter in the lower left corner.

Playing a concert is not worthy of attention. What is really noteworthy is the lyrics displayed on the library.

“Do you see the lyrics of” Far Away from Home “. In other words, this lens is the scene where Ora has just performed this song.

Dear audiences, the content of “Dream It Posses” MV is not that Orac is far away from his hometown and pursue his career and dream?

From this point of view, there is a logical relationship between “Dream It Posses” and “Far Away from Home”.

From this I couldn’t help but search for the video of Orac last Bird’s Nest concert. Fortunately, there are live performances of “Far Away from Home” on the Internet.

In this video, there is a shot. I think it is necessary to take a look at everyone. ”

After speaking, Alice opened the Qiu Yi Orange Bird’s Nest concert and performed a sliced video of “Far Away from Home”. Then pull the video to the end.

There was a picture of the auditorium at the concert in the screen.

In the auditorium, there is a middle -aged husband and wife on the left, there are two vacant positions in the middle, and a handsome young man on the right.

The couple was the parent of Qiu Yi Orange, and the young man was Qiu Yi’s younger brother Qiu Zhixia. As for the two vacancies in the middle, she left her old grandparents.

By the way, there is no Huawei mobile phone in the empty position. The picture of the Huawei mobile phone in the MV was taken alone.

The concert video, this picture stayed for two seconds, and the screen switched back to the stage. Qiu Yi’s close -up camera appeared, and she pouted tightly, tears in her eyes.

This close -ups are used in the MV.

“How can I depict the mood I saw this scene at the time? To be honest, when I was looking at this MV, I was very moved.

Especially seeing Ora’s expression of tears with tears. I thought it was her acting skills, but the reality told us that it was not acting, it was true love revealing You Konw.

This also answered a question, why can ORA always give people a special feeling whether ORA sings “Far Away from Home” or “Dream It Posses”.

The answer is because she sings her own story. I don’t know how much everyone knows about Orac. After consulting her related information, I found that she was really a very personal and strong and brave woman.

It can be said that the story depicted in the MV of Huawei is very similar to her herself.

I think I need to briefly tell everyone about her experience … Can you believe it? She was still a amateur racer.

Once endorsed in Hua Guo, the orange convertible was built for her. Because the Chinese meaning of her last word is orange … ”

In the next time, Alice began to tell the career of Qiu Yi Orange from the trainee to the present.

Of course, what she talked about was processed by subjective art. Qiu Yi Orange in her mouth is more perfect and legendary than in reality.

Whether Xu Chuan is or others, it is omitted by Alice.

Anyway, according to her, all the achievements of Qiu Yicheng’s current achievements are completely through her personal efforts. To be honest, the audience also prefer to listen to the story after processing, which is the instinct of the brain.

In addition, the people on the outer network are indeed limited to Qiu Yi’s understanding, isn’t it allowed to let Alice blow? The harder she blows, the better Qiu Yi Orange in the hearts of foreigners.

Therefore, this is a good thing, a great thing.

As for what Xu Chuan was omitted, it was even more good to him.

The external network caused a huge discussion due to this video of [6 o’clock Alice].

Domestic Internet platforms have a lot of discussion.

Among them, the hottest is the Huawei publicity map of the netizen P. This picture uses Qiu Yi’s eyes with a close -up of the tears.

Otherwise, human feelings are connected. Whether it is an internal network or an external network, everyone agrees that the close -up of Qiu Yi Orange is very moving. Because the feeling of true feelings can reach people’s hearts.

At the bottom of this promotional map, this netizen placed Huawei’s logo and wrote Dream It Posses under the logo.

Of course, this is not the most important. The main thing is that in the middle of the propaganda map, four large characters are written with an artistic font [Dream “Orange” True]

Dream It Posses’s Chinese means “dreams come true.” The translation can exactly use the name of Qiu Yi’s name.

The essence of marketing is to be good at discovering the needs of users.

Seeing that netizens like this poster, Huawei quickly reprinted this poster to its official account.

Not only that, they also mailed a new Mate for netizens who made this poster. Once the news came out, it was a heated discussion.

That is, in this process, there are also bloggers in China that have interpreted like [6 o’clock Alice]. At the same time, Alice’s video was also moved to various platforms on the inner network.

At this time, related topics on the Internet can be said to be hot and not hot.

Below the content of related videos, the most comments are [卧 卧? Intersection ] Two words.

In addition, there are many similar [I rely on, I just feel that this advertisement is good, but I did not expect so many ways. 】 Such comments.

“Good obedient, is this really a creativity that people can come up with? Why can’t I think? Why?” Huawei was responsible for the Liutan meeting with Xu Chuan, watching the current advertising effects are almost stupid.

He knew that the effect of this marketing would be very good, but he didn’t expect that it would be so good, it was simply beyond everyone’s expectations.

“Boss, is this spokesperson invited?”

“When I listened to Xu Chuan’s plan last time, I felt creative. I didn’t expect such a greatness.

“I said at the time, this” Dream It Posses “must be a song that they had already prepared. Otherwise, how could it be so coincidental with” Far Away from Home “.

The linkage is good, this is great. This is really not 1+1 = 2. The popularity of the external network is really fast. Boss, we have caught up this time, and our luck is really good. ”

After hearing this, Liu Tan nodded and said, “It’s really good luck, but we will miss Xu Chuan’s song planning plan for a while or earlier for a while.

However, Qiu Yi Orange’s performance is also really amazing, but when you change an artist, I think the effect must be worse. This is really just watching them. ”

Liu Tan will now think that “Dream it Postible” is what Xu Chuan has prepared for a long time.

However, like the people in his team, he did not have any bad ideas because of this. Instead, I felt that my luck was catching up.

With such a good solution, the cost of the premium on my own side will be taken off, and it is almost profitable.

“Boss, you said that if everyone knows that Sangel who wrote this song is Xu Chuan’s words, can our advertising popularity continue to rise this time?”

He suddenly said that because of the blacks of Xu Chuan on the Internet, he began to talk about Sangel again.

What did Qiu Yi oranges follow Xu Chuan before. Now that Sangel is now on, the two songs have blossomed at home and abroad. Xu Chuan and Sangel must not say more.

This is a hard black, but Xu Chuan’s sunspots are hard black, so everyone is used to it. However, habit belonging to habits, nausea is really nauseous, which affects people’s mood.

The purpose of these sunspots is for disgusting people. In their opinion, it is best to turn over Xu Chuan and Qiu Yi Orange disgusting.

Therefore, the voice of that person just fell, and one of them was directly echoed: “Boss, do you want to put some messages out?

You see that those sunspots on the Internet are also annoying, and now putting the news is also a face. ”

“What do you miss, do Xu Chuan need you to help him face? This matter signed a confidentiality agreement, and let’s go out, do you get mad, right?” Liu Tan will be frowned and exclaimed.

“Open a joke.” Seeing Liu Tan’s anger, several people immediately shrunk their necks.

“I don’t have a joke with you. If you don’t want to lose your reputation and lose your job, you will give me strictly, don’t say it. Are you really talking about Xu Chuan?

People can’t get the company, and it is easy to get a few of us. Take a step back 10,000. People Xu Chuan is so cool this time. We must not break his affairs in public. “Liutan will continue to reprimand.

“Understand, understand.” Seeing that Liu Tan would look serious, several people also retracted a smile and answered carefully.

Liu Tan will teach your subordinates.

On the other side, the senior officials of Huawei friends are also teaching people.

“Learn, learn well, look at the creativity of others, and look at you. It is also spending money, how can people spend the money on the blade, but you are like the king. The flower is on the knife handle?! ”

“That, the chairman, this advertisement is really Wang Duoyu … No, it was made by the Shuangmuchuan owned by Xu Chuan.”

“Then? What do you want to say?”

“Since Huawei can cooperate with Shuangmuchuan, let’s do it too. You think, this time, 99 % of the advertising creativity and marketing methods were done by Xu Chuan himself.

The familiar style and taste overflowed across the screen. How many spending on Xu Chuan has played in recent years, he can now have this status, and at least 60 % of the skills of hype.

Moreover, he had previously filmed a level of public welfare advertisements such as “Chopsticks”. In the past, we couldn’t speak well. Now he has related business companies, so we can cooperate with him.

The most important thing is that we have sponsored Xu Chuan’s variety shows and activities many times before. Always maintain a good business relationship with him.

With this layer of relationship, with Xu Chuan’s temperament, we asked him to help us make a marketing plan, and he should not refuse. ”

“I understand this words, can I understand this way, that is, we have always had a good business relationship with him. As a result, we were stolen by Huawei?

You, you, are unwilling to move your brains. Even if there is this layer of relationship, even if he has already photographed the level of advertisements such as “Chopsticks”.

You have never thought about it, and go to him in advance to find him more in -depth cooperation, right? “The chairman looked at a few people and said with a smile.

“Emmm … this …” Hearing the chairman’s words, several people present were completely unaware of how to pick up.

Similar dialogues also happened among many companies.

Shuangmuchuan Media, through Huawei’s marketing promotion, has directly entered the vision of many large enterprises.

“Mengying, many companies now invite us to enter their brand marketing supplier list.” In a office of Shuangmuchuan Media, Fu Wanwan laughed at Lin Mengying while watching the document.

Entering the supplier list represents all brand promotion projects of this brand in the future, Shuangmuchuan has opportunities to participate. The annual brand marketing budget of the big brand is not a small money.

“Go back and go in, we really don’t have that ability to connect so many projects.” Lin Mengying shook his head helplessly when he heard this.

Although the company has developed its scale for so long, it has begun to take shape, but it is not enough whether it is hard power or soft power.

“In fact, these companies just want to make Xu Chuan make suggestions in the key publicity, not to see our usual marketing capabilities.” Fu Wanwan said with a smile.

“We can’t always rely on Xu Chuan. Where can he be busy? We still have to improve our ability.” Lin Mengying sighed when he heard.

She has now trying to imitate Xu Chuan’s thinking and consider things. This may not be able to carry some projects independently in the near future.

I said before that Shuangmuchuan has two companies, one media, and one supply chain.

In addition to integrated marketing, media companies also have MCN business. There are not many MCNs in Shuangmuchuan, and now they have 10 Internet celebrities, but they are all head Internet celebrities.

Xu Chuan did not follow a model like Worry -free Media. The probability of Internet celebrities is too high, let alone Xu Chuan is a crossed guest, he is also Uranus Lao Tzu.

Therefore, the number of people should be less refined, so it is better to manage.

In addition, Xu Chuan’s idea was to hatch these celebrities and invest in these net reds for them to be their own MCN.

Shuangmuchuan’s MCN business will stop completely. Moreover, investment is not in the name of Shuangmuchuan. Shuangmuchuan on the Ming side does not have any relationship with the MCN of these net reds.

At present, a female net red is already setting up related companies.

In addition, it is necessary to say that making money is to be the hills. The income of “The Richest Man in Xihong City” was full of fullness. Waiting for the painting at the end of the month, it may be able to get about 1 billion sharing revenue.

If this money is not taxed, you will catch up with the first fund on Xu Chuan’s hand.

Therefore, when the film and television investment will be made in the future, the Xuchuan will make joint investment. The hilly rivers accounted for 75-80%, and the first fund accounts for 20-25%.

This ratio is relatively reasonable. After all, film investment is risky. He uses his own money to bear the risk of big heads, saying that it is also dominant.

On the contrary, if he holds the idea of making more funds to earn more funds to expand the capital pool, so that the pioneer fund will occupy the big head. Instead, others would say that he would use the public’s money to get the money.

The most important thing is that if the fund is too high, it is not a good thing for the capital pool to become too large.

I don’t know how many people are staring now. It really made him do too much about the fund pool, and whether he could hold this fund and said separately.

Of course, it doesn’t matter if you can’t hold it. Xu Chuan didn’t plan to ask.

But what if someone will take this fund to follow Xu Chuan’s project in the future? If this has developed the habit of occupying the big head now, then the new fund manager will take advantage of the big head in the future?

Therefore, in the project to invest in film investment, Xu Chuan has to form a small proportion of a pioneer fund.

In this way, even if the fund is really off, there will be room for turning.

In addition, Xu Chuan has to enrich the investment projects of the Pioneer Fund and try to spend money as much as possible.

For example, making that music award is an investment.

And this investment Xu Chuan does not intend to pay money. If he pays money, he will have no gold content.

Here, Xu Chuan is planning the use of funds.

On the other side, the director who received the invitation from Xu Chuan’s symposium also began to ponder.

Although everyone thinks differently. But the purpose is the same, just to see if you can pull from Xu Chuan to the fund’s investment.

(This chapter is finished)