Wuliang Advertiser

Wu Liang stayed in Hangzhou for a whole month. He had a very fulfilling month. In the morning he discussed the design of the website with people from Ali, studied English in the afternoon, and wandered around in the evening.

The results of this month are also gratifying. The revision of the homepage of Taotao.com has been completed. It is completely based on the model of the starting point of the Chinese website. The display space of each product is the advertising space. As long as the money is enough, it is like the large-screen homepage banner made by Wu Liang Can also be added.

It’s just that this big-screen banner on the homepage is not something that anyone can give it. Ali? It’s still in the trial run stage. Except for Wu Liang’s Wu Yinliang mobile phone, it will be hung up one day in advance on the appointment day and the sales day. To anyone.

Wu Liang also has his own words, "Good steel needs to be used on the blade. After Wu Yinliang’s mobile phone and Jiang Xiaobai’s reputation break out, they can be sold on the market at a good price!"

Ma Yun agreed.

Jiang Xiaobai's bottle design and label design have been completed, and only awaiting batch production. There are three specifications, one is 2 taels and the other is half a catty, of course, the most common is a catty.

The flat bottle design can make the copy on the label more eye-catching and more popular. Of course, there is another advantage, which is the saving of packaging.

A cardboard box with the same round bottle design is one big box with six bottles, and with the same volume, Jiang Xiaobai can hold at least two six bottles, which is more than enough.

This is extremely convenient for logistics.

Yan Yisheng had a good talk with the other party. Wu Liang invested 20 million yuan, accounting for 40% of the shares. At the same time, the brand was authorized to Feng Lao. Of course, a share repurchase agreement was also signed.

Feng Xiang is fully responsible for the advertising business, mainly Ali's promotion and brand operation management.

Feng Xiang's enthusiasm for work is very high. In what he said to Wu Liang, "I'm doing my own work with your salary. How can this matter be unreality?"

Wu Liang explained to him, “Jiang Xiaobai is now Ali’s star-making brand, and the advertising company is taking the long-term cooperation route. This single business itself has a large part of the commission. However, this commission, don’t you Think about it, is it okay?"

Feng Xiang naturally agreed with what he didn't like.

In this way, Feng Xiang is now running around between the wineries in Hangzhou, Yangcheng, and Anhui Province, just like a trapeze.

Jiang Xiaobai was making the final preparations before going public, and Wu Yinliang’s mobile phone gave a hint of fashion to this spring of 2004.

After four rounds of appointments and three rounds of sales, Wu Yinliang’s music phone has gradually increased to 100,000 units a week.

For users, it costs two to three hundred yuan to buy an MP3, while it only costs eight hundred to buy a mobile phone. Even if the shipping is added, it is more than eight hundred, and the mobile phone really does not lack any function, call and send text messages Listening to music, as well as a password keyboard, the privacy is also solved, which is very good value.

And the packaging box is really shocking. Some girls with controlled appearance left a message in the comment area, "Just with this packaging box, I know that this is a mobile phone worth buying. After the mobile phone got it, it did not disappoint me. I Give six points! The extra point is the perfect design of the packaging box. I like it for the designer!"

The user Aipin will win zy also gave a thumbs up in the comment area, "Sorry, I bought a box, not a mobile phone!"

Wu Liang was very happy when he saw these comments. He even called Feng Yuwu specifically and asked him to arrange for the customer service lady to put these comments on top and reply, "You really know the goods!"

All in all, Wu Yinliang’s mobile phone sales are good.

Some people are happy, others worry.

MediaTek finally opened up the situation. Feng Yuwu's own mobile phone brand "Yuwu" also took advantage of the popular online sales of Wu Yinliang's mobile phones. The main product is also music phones, but the appearance is slightly worse and the price is cheaper.

However, the amount is not large.

MediaTek’s production capacity supplies Wu Liang with a weekly supply of 100,000, and then squeezes out a part of it to Yuwu. For sales personnel, such an operation is very common. After all, there is one more customer and cannot supply the goods. That is the company’s production capacity. It’s not my sales ability.

Feng Yuwu was a little embarrassed about the act of robbing Wu Liang's market, but Wu Liang didn't care at all, "Even if you don't rob, others will follow up!"

Wu Liang’s remarks are the truth. Things have always been the case in the celestial dynasty. When a project is discovered, funds from various sources will swarm like locusts, such as making masks. This reflects the industrial foundation of the celestial dynasty, which can fight tough battles during special periods.

However, such a swarm of swarms will quickly turn the industry into a red sea. After the fight, all the leaders in the industry are left behind. Those who fail, some who have made money and change careers, and those who have not made money, change to another project and continue. Over.

This is the real competition, which is much stronger than those American companies under various protection systems in the United States.

Although in this kind of irrational competition, there will always be bad money driving out good money, but in the end, bad money will develop towards good money after primitive accumulation. Once a business model suitable for itself is explored , Such enterprises can often gain a firm foothold in the industry and become a banner in the celestial industry.

Obviously, Wu Yinliang’s mobile phones will also face similar problems. The technical threshold is not high. The hardware motherboard is provided by MediaTek. You can buy things with a wave of banknotes. The accessories are even more developed. It is not difficult to make a mobile phone exactly like Wu Yinliang's.

What Wu Liang thought about was Wu Yinliang’s second-generation mobile phone, and he didn’t pay much attention to these trivial matters. The so-called R&D generation, production generation, and reserve generation are talking about this.

But Wu Liang hasn't made up his mind to give the second generation what it is like, and new troubles come to the door.

Feng Yuwu called, "A letter from a company called Miantian Company in Beijing sent a lawyer's letter, which roughly meant that the infringement of Miantian Company and its subsidiary Jingcheng MUJI's registered trademark rights should be stopped immediately, and a statement must be issued in the formal media. Eliminate the impact of related infringement, and compensate Miantian Company and Jingcheng Muji Company for economic losses of 500,000 yuan."

Wu Liang heard it strangely, "You mean, Miantian Company owns the registered trademark of MUJI?"

Feng Yuwu was a little speechless, "Listen to what the other party means!"

Wu Liang chuckled and cursed, "The wild goose is pecked by Yan all day long, I know it if it's OK!"

Wu Liang first thought that the singing group would jump out, but it turned out to be such an unknown company. Wu Liang's first feeling was to meet his peers.

The company he and Zhang Yutao established was doing trademark squatting. Obviously, Miantian was the same.

Once the memory is restored, Wu Liang still has some impressions of some things.

In the previous life, the Muji of the foot basin was a brand developed by Seiyu Co., Ltd. in the 1980s. A branch company was established in Wanwan in 2003. The Chinese name of the brand was called MUJI. However, it was as early as 1999. At that time, Mu Ji registered the trademark in the capital, and only 24 categories were left unregistered.

This may be the reason that Muji company feels that it will not produce bed sheets in this life?

Therefore, the Kapok company was given the opportunity to register the trademarks of the 24th category of bed sheets and towels. The most important thing is that the Kapok company's trademark is almost the same as the Muji company's trademark.

From this point alone, Wu Liang understood that this must be an opponent.

However, Wu Liang is not worried. He registered a mobile phone, the production license is borrowed, and the production category is not the scope of the Kapok company registration. Just ignore him, even if the trademark approval has not been completed, it has been submitted. , He is not afraid.

He called Xia Qianjun and talked about the whole story. Xia Qianjun said, "With you, life seems to be a lot more interesting!"

Wu Liang asked, "Why?"

Lao Xia told the truth, "That's Mu Ji, I also bought their products, and some things are still very good!"

Wu Liang sneered at this, "I design a product casually and hit them!"