Xianyu Xueba Play Technology
Page 262
Thinking of this, the founder of Lancome sighed helplessly.
In the end he could only say bitterly: "Discount all our skin care products. That way we can at least get some money back."
Yes, now their priority is to survive, not to make money.
At this time, they no longer have the arrogance of the top international brands, and they no longer dare to ignore ordinary consumers.
· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · ·????????????
Just when many top international cosmetic companies started to offer discounts and promotions, a post on Huaguo's Internet quietly became popular.
"Faced with the strong involvement of Xinghai Technology, all the top cosmetic companies have started to offer discounts. But are you really going to buy it?"
"Although the money is in everyone's pocket, everyone has the right to decide how to spend it. But I would like to ask you to take a look at the following things before making a decision."
"Event [-]: Lancome recently identified a Chinese star named He Yunshi as the spokesperson for its company. So who is He Yunshi? Anyone who is interested may wish to search. Maybe you will have unexpected results."
..... 0
"Event [-]: The American make-up brand tarte once made a statement on its official website: This product is not sold to Chinese people."
"Event [-]: British make-up company LUSH publicly supports Tibetan-Western independence."
"Event [-]: Estee Lauder wrote in the blessing card sent to Chinese consumers: FUCKU."
"I wonder what everyone thinks after reading these, but still want to buy their discounted products?"
"Of course, you can buy it, but if that's the case, don't blame others for looking down on you, because even my compatriots look down on you."
"In this world, incidents of discrimination against Chinese people frequently occur, so why is this? Is our country not strong enough? Or are our people too forgetful? Or is it because we are spineless? I don't know. The answer, but I think this time maybe I will get the answer!"
Once this post was published online, it was immediately reposted and liked by countless netizens.
Of course, if that's all there is to it, nothing else.
But when Zhang Wei's Weibo also reposted this article, everything changed! .
Chapter 458, Are you still awake?
How influential is Zhang Wei at this time?
Just look at the number of followers on his Weibo!
As a person who hardly goes to Weibo, his followers on Weibo have exceeded [-] million.
Of course, the number of Weibo fans is not really that big. After all, many celebrities have tens of millions of fans, and there are even Taobao stores that sell fans.
But every time Zhang Wei posts Weibo, the number of comments in one minute is enough to explain the problem.
For example, this article reposted this time. Just one minute after he reposted it, there were more than 2000 more replies on Weibo.
And as time goes by, the number of replies is increasing rapidly.
"[-]"
What a terrifying influence is this?
It is no exaggeration to say that, looking around the world, I am afraid it is difficult to find a second person who can have such a huge influence as him.
So what will happen to such a person with unprecedented influence when he forwards an article?
This question will soon be answered.
The first is that the article was retweeted 1 million times within an hour and read more than 1240 million times.
And behind such terrifying reading and forwarding is that all the named makeup brands, despite the unprecedented discounts, still no one cares.
When these companies learned of the result, they were all dumbfounded.
The Chinese, who have always had no stand, did not frantically buy discounted goods this time.This can not help but puzzled these international famous cosmetic companies.
The founder of Lancôme jumped to his feet when he heard the news.
"How could this be? We gave a little gift in the past, didn't those Chinese people go crazy? This time we took a [-]% discount, but they were indifferent?"
In fact, these so-called international big names are usually arrogant in China, and they have discounts?does not exist at all!
However, even though they are never discounted, their products still sell well.
In their minds, Chinese people are simply a model of stupid people and rich money.
I haven't seen a LV store, foreigners don't need to line up and can buy at will, while Chinese people have to line up in long lines to buy with passports.
But even so, there are still countless Huaguo aunts rushing to buy those famous brand bags?
Therefore, these international big names are not at all afraid that the Chinese people will be dissatisfied.
In their opinion, all Chinese people are vain, cowardly, and greedy for petty gain.
So this time, they have 5% off or even 4% off worldwide, but in China, they only got 8% off.
Originally, they thought that as long as they had a discount, the Chinese would go crazy and snap up.
But they never thought that this time the Chinese people didn't buy it.For a while, they couldn't help but panic!
The founder of Lancôme hurriedly called the sales manager, "What's going on with those Chinese people, why didn't they snap up this time?"
The sales manager couldn't help laughing bitterly, "I don't know about that. Could it be because of insufficient publicity?"
"Not enough publicity? In this case, you immediately call the manager of Huaguo, and I want to ask him what happened."
When the sales manager heard this, he hurriedly called the Huaguo regional manager.
As soon as the call was connected, the sales manager asked rudely, "Zhao, why is the sales performance of Huaguo District so poor?"
The Huaguo regional manager on the other end of the phone looked helpless at this time: "Pete, I'm more anxious than you are now."
At this time, the founder asked: "Did you not do a good job of publicity?"
Hearing this question, the manager of Huaguo couldn't help being stunned, and then he couldn't help shouting: "How is it possible, now our advertisements are overwhelming, as long as we are not isolated from the world, we will be able to see our advertisements... …”
The founder couldn't help but be stunned. It's not a matter of publicity, so what's the reason?
After thinking for a while, he couldn't help but speak again: "Could it be because the Chinese people know that overseas discounts are generally 5% off, so they want to wait for the price to drop?"
The sales manager on the side couldn't help but nodded again and again, "This should be the reason. Chinese people just love to be cheap."
After listening to this conversation, Manager Hua Guo couldn't help but be dumbfounded. Although he worked in Lancome, he was from Hua Guo after all.
At this time, listening to others commenting on the Chinese people like this, he would inevitably feel a little uncomfortable.
But at this time, he didn't show it, but heaved a long sigh.
"I'm afraid that's not the reason."
"Isn't that the reason?"
On the other end of the phone, the sales manager and the founder couldn't help asking.
4.8
"It's not that, what's that? You know?"
When asked this sentence, the sales manager's tone was full of suspicion.
The manager of Huaguo took a deep breath and said, "Actually, I do know."
Hearing his affirmation, the sales manager and the founder couldn't help but look at each other, "What's the reason?"
"Because of a Weibo!"
"A Weibo?"
When hearing this answer, the sales manager and founder couldn't help but want to ask the Huaguo regional manager, is there something wrong with his mind?
He actually said that the product could not be sold because of a Weibo, did he not wake up? .
Chapter 459, I am also Chinese
As founders and sales managers of Lancôme, they had heard all kinds of weird excuses.
But a Weibo affects product sales, especially Lancome's product sales, they just find it ridiculous!
You know, Lancome is a well-known international brand, and it is nonsense to use a Weibo to shake Lancome's sales.
Don't say it's a Weibo, even if the news network of Huaguo publicly stated that Lancome's products have quality problems, it is still impossible for Lancome's products to be unsalable.
Because Lancôme is famous all over the world.Just Huaguo, there is no way to shake Lancome's reputation.
For this reason, they do not believe in such absurd rhetoric at all.
Regarding their reaction, Lancome China Country Manager was not surprised. In fact, he thought the same as them before today.
They just forgot one thing!
That is 26, now Lancome is no longer the Lancome it once was!
Now Lancome is no longer the star product that was sought after by countless people.
The current Lancome is just a pile of rubbish lingering before Xinghai Technology officially launched new products.
Compared with Xinghai Technology's products, Lancome's products are useless.
How attractive is such a product to consumers?
If its price is really low enough, consumers may buy some tops before Xinghai Technology's new products are officially launched.
After all, the production capacity of Xinghai Technology is known to be insufficient. God knows when they will be able to buy Xianlu.
What's more, the price of Xianlu is not low, if ordinary consumers want to buy it, they still have to save money.
In this case, if the skin care products of a big brand like Lancome are cheap enough, they may hesitate.
However, at such a time, Lancome dared to play tricks, and the price was a few percent more expensive than other countries.
This is really self-defeating.
In this context, Zhang Wei just reposted such an article, which consumer would go to buy their products stupidly?
You must know that Zhang Wei's influence is no joke.
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