Xianyuan Farm
Chapter 542: Finding a Different Way
After breakfast, Gu Hongyu, who had not figured out a solution, rushed to Brisbane with his second cousin and Lin Feiyu, where there used to be the most cooperative supermarkets, but now vegetables are squeezed there and become the hardest hit area. △
As soon as the car stopped, Bosh appeared out of nowhere: "Gu, you are finally here."
"What is your company going to do?" Gu Hongyu didn't have time to be polite with Bosh, and asked directly.
Bosh looked tired: "What else can I do? My uncle went to find a cold storage first, and my father called his former agricultural product trading friends one after another. Now I am the only one who is here."
The Joyce family is really weird. Instead of working together to form a unified thought, they acted on their own. He was completely speechless about these pig teammates.
"Then you should stay here. I'll check the surrounding situation." Gu Hongyu said, calling his second cousin and Lin Feiyu to get in the car, stepped on the accelerator and left.
In the big city of Brisbane, Gu Hongyu has seen many Joyce delivery vehicles parked near the supermarkets when he drove through many roads.
In Brisbane, there are several large farmers' markets in addition to supermarkets. Gu Hongyu is heading for these farmers' markets now.
Listening to his second cousin and Lin Feiyu's discussions at home, Gu Hongyu gradually cleared up a vague idea in his mind, but he had no right to speak without field investigation. At this moment, when he was walking around the city, he also verified his guess.
Supermarkets are indispensable in every city or town. People are used to shopping in such places. However, in China, in addition to supermarkets, there are also markets or traditional farmers' markets as long as the scale is larger than that of a small town.
In Gu Hongyu's opinion, the history of supermarkets being popular and popular is not long, even in a capitalist country like Australia. Those traditional markets and farmers' markets will still exist.
As expected, in a big city like Brisbane, in addition to many supermarkets, there are farmers' markets in almost every area after questioning. This time, Gu Hongyu was completely happy.
Knowing Gu Hongyu's idea, the second cousin and Lin Feiyu were also very happy. Sending vegetables to the traditional farmers' market is a good way. Maybe the price will be lower than the supermarket, but without the high entrance fee, management fee, and land fee of the supermarket, the vegetables may not lose much.
Moreover, the traditional farmers' market is out of control of the Plum Group. Here, as long as the vegetables have a test report or a certificate of origin, they will not be restricted. They will directly face the vast consumer population. As long as the vegetables are of high quality. They can still be sold hot in this kind of farmers' market.
"Bosh, what are you doing?" After an inspection, Gu Hongyu and the two people around him believed that vegetables should be sent to the traditional farmers' market immediately. This is urgent. Once he made up his mind, Gu Hongyu took action.
"Gu, have you thought of a solution?" Bosh asked anxiously. If the vegetable sales were not smooth this time, Joyce Company would be finished.
"So you let the delivery driver deliver the vegetables to all the traditional agricultural product trading markets in Queensland. Organize your company's personnel to directly face consumers for retail sales. The price can be lowered to the price when you first promoted it today. But it is limited to today. Tomorrow, whether it succeeds or not, you must reply to me with ten times the price." Gu Hongyu instructed solemnly.
Bosh on the other side of the phone was a little surprised to hear Gu Hongyu's suggestion. The current agricultural product trade has long been separated from the traditional market. This is also the main reason why the Joyce family did not think of this method, but this method is really clever and highly credible.
Put down the call with Gu Hongyu. Bosh looked excited. After calling his uncle and father one by one, the two of them also admired Gu Hongyu's proposal very much and immediately arranged for people to follow the truck into the traditional market.
A truckload of goods can be three to five tons, or less than one ton. According to the size of the local farmers' market, a large-scale direct sales of vegetables was launched.
"Selling vegetables, the freshest vegetables, the best tasting vegetables, don't miss it..."
"Top quality vegetables, limited time trial price, first come first served, no waiting after expiration..."
"Take a look, there will be no vegetables in this store after this village, there is a big discount today, if you want to buy vegetables, hurry up."
"..."
I don't know where Joyce Company got so many loudspeakers. Suddenly, various slogans promoting vegetables sounded in many traditional farmers' markets in Queensland. Gu Hongyu was in a farmers' market in Brisbane. Looking at the scene in front of him, it was like returning to the streets of a small Chinese town.
Australian people may not have heard such promotional slogans for a long time. Under the promotion staff's well-intentioned propaganda, many citizens gradually gathered around the vegetable stalls. Listening to the explanation of vegetables on the loudspeaker and looking at the quality of the vegetables, many people stopped and did not leave, and some people even asked the promoters.
"Miss, how are these vegetables?"
"They look good, have they been sprayed with pesticides?"
"Why are such good vegetables being sold here? There must be something fishy going on."
"Does it taste just as good as you said?"
"Can I taste it?"
"..."
Free tasting is a must, and this time Gu Hongyu really pissed off Mayoled. Even if the vegetables cannot enter the supermarket, they must be sold, so the price of vegetables is also quite cheap.
However, all this is temporary. When these consumer groups spread the word of mouth about vegetables, the price of vegetables will increase naturally.
After tasting some vegetables and fruits, the citizens who came to the farmers' market were conquered by the taste of vegetables. In addition, the vegetable-related test reports that each vegetable sales point urgently copied and the price was not much more expensive than the market, the vegetables were soon bought by the citizens surrounding the stalls.
For healthy and environmentally friendly green vegetables, Australian citizens still have strong purchasing power. They come and go, a few kilograms, ten kilograms... In just one morning, the feedback from the sales points of various farmers' markets was that all the vegetables on many trucks were sold out, and many citizens who had tasted the vegetables clamored to have more vegetables delivered.
The Joyce family was stunned by Gu Hongyu's move. When they first heard that the supermarket refused to accept vegetables, they couldn't think of a fundamental solution. Gu Hongyu just went around the market in Queensland. Although the vegetable prices were affected to a certain extent, he completely got rid of the blockade of the Plum Group and successfully fought his way out. In their opinion, this was not easy.
ps: Thanks to the book friends "No Man Hai" and "Liu Lijin of Dongshan Village, Ningxiang County" for their monthly ticket support, and thanks to the book friends of Tencent for their various supports.
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