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There are two types of click bait, the first is composed of just straight up lies whilst the second actually fulfills what it promises.

The first category of clickbait is universally hated as it betrays our trust in titles. The sad part is that clickbait is designed to be tempting and it sometimes is really hard to resist.

The second type of clickbait is awesome as the article/ video delivers what it promised and everyone leaves happy. They use extreme adjectives to describe certain scenarios and as long as it's true, they deserve the right to clickbait. An example would be "I almost got kidnapped". If you use such a titel I'll naturally expect that either someone physically tried to grab you or you were at least chased a bit.

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