XP

It's a well known fact that branded goods cost more, which is understandable until you realize how even food has different prices based on brands.

Food that was produced in the same place, the same way, and at the same time are then separated and the packaged with different brands. Some costing multiple times that of others.

And the reason they do this, is because it works.

Moral of the chapter: Don't just pick based on brands, there isn't even always an advantage.