Confessions of a Salesman

Chapter 174 Marketing
Jianjun seemed a little confused by me, so he didn't ask any more questions.

On the weekend, Mr. Li held the company's office meeting with us, and I met all the management personnel of the company, except Mr. Li, the chairman. I have never seen him before.

Mr. Li highly praised Xiaoshuai, Jiaqi, and Jianjun. This may be the first time Xiaoshuai and Jianjun have been praised since they came to the company. Both of them were a little restless.When I saw what Mr. Li meant and was about to praise me, I immediately stopped Mr. Li with my eyes, and then said: "You all have your own sales methods, and your abilities are also very strong. Xiaoshuai is hardworking and never gives up. Jiaqi dares to fight and fight hard, and builds an army with fine details. These are your strengths. You should continue to maintain and carry forward. But at the same time, I suggest that you broaden your horizons, don’t just limit yourself to the moment, and pay too much attention to retail investors. .To really understand customer needs and find potential customers.

I think we should expand our company's brand promotion as soon as possible, and promote our company's products more, instead of focusing on selling the company's products. "

Qian Cheng asked deeply: "Sorry to interrupt, I want to ask, isn't our focus on selling goods? How do you say that we only promote and not sell goods? Then where is the sales performance?"

Before I answered, Jianjun said unhappily: "I haven't finished talking yet, what are you interrupting? You know nothing!"

After finishing speaking, President Li glared at Jianjun, and Jianjun muttered aggrievedly: "That's what it is!"

I smiled and said: "Yes, I haven't finished. What is the purpose of publicity? It is to let more people know our company, know our brand, develop channels, find agents, let people sell for us, let Customers take the initiative to find us to buy goods, instead of being popular every day every day, selling goods is like being a beggar."

Mr. Li seemed to be moved by my words, and asked: "Then how do we do marketing?"

I think Mr. Li is like a man who talks about cross talk, and said with a smile: "First of all, let's make the brochure first, everyone, please work hard, find a customer to send it, print all our company's products on it, and nail it on it. Your business card can also be regarded as a kind of promotion, but the purpose is to publicize.

Then, do some media advertisements, and set up some billboards in downtown areas, highway intersections, or airport expressways. This thing may not be effective in a day or two, but people have a kind of fatigue memory. After watching too much, he doesn’t want to remember it. I will think of it from time to time, and after a long time, it will give people an illusion that this is a famous brand.

In addition, I suggest that the company uniformly make a set of work clothes, which should be more formal and formal, so that people can see that this company is large-scale and formal, not a small private workshop.Everyone's words and deeds also represent the company's image. Therefore, everyone must stand upright and sell with a straight back when they are outside. Don't exchange low prices for sales. Doing so will neither make the company profitable nor improve the company. brand.Don't let people think of the word cheap when they mention our company's things.To let everyone, when it comes to our company's products, they are expensive, but they are really good.

Finally, I suggest that we redecorate the company's store. If we don't decorate, at least clean the front of the store, tidy it up, change a few headlights to illuminate our plaque, and don't save that little electricity bill at night, so that the passing cars can see.

The above are my little suggestions. I hope everyone will have a lively discussion. If you think something is wrong, please feel free to raise it and study it. "

Qian Cheng spoke again: "What you said can't be done in a short time. It needs a lot of time and capital to lay the groundwork. Then the company will have no profit in the short term. If your method doesn't work, the money will be lost." What should I do if it is spent? Then the customer will be lost again.”

I'm already a little disgusted with this money process. It's a bad idea to tear down my platform again and again, but I still maintained my patience and explained: "The promotion of products must require capital investment. I don't want my children to be caught by wolves. Why? There may be good things that happen overnight, and there must be a process for everything. Don’t you have to wait until the next day to draw a lottery ticket? Then how can you see the effect of advertising and marketing as soon as possible? That’s the effect of the market. Feedback, if you don’t believe me, let’s make a bet, let’s see how much customer traffic will increase after marketing promotion? sell?"

Mr. Li nodded and said, "I agree, I don't know how much money will be invested?"

I estimated and said: "I don't know much about the advertising fee here. In addition, I need to investigate further about which advertising form is more suitable for the local market, but the advertising fee is 30 yuan a year. At least there must be publicity. The album, design, and facade decoration are estimated to be around 20 yuan, so let’s start with a budget of 50 yuan, and if it’s not enough later, we can increase the budget.”

Everyone looked at me, 50 came out of my mouth, it was as easy as 5 yuan, in fact, I really think 50 is not enough to change the brand of a company, and this amount is really not a lot, Or maybe it’s because I’ve been waiting in Wanzhong for a long time. I don’t have any concept of hundreds of thousands, because the payment in my hand is tens of millions.

Mr. Li said with some embarrassment: "50 is not a small amount. I may have to discuss this with Mr. Li."

I didn't understand. I looked at Jianjun, and Jianjun said in a low voice, "It's Mr. Li, our boss."

Seeing my disappointment and anger, I said apologetically: "I also know that you are doing it for the good of the company, but you can't be in a hurry for a while, why don't we try advertising in a small area first?" Try, if the effect is good, we will increase investment in the later stage, what do you think?"

I also knew that I was too eager for quick success, so someone said with a calm face: "This is fine, the brochure must be made, and the salesman can't run around with the real thing every day. First, find an advertising planning company and make a few demos. Let's see, which version to choose, and quickly replace the signboard at the door, our company is now like a hardware store, a grocery store."

Mr. Li nodded and said yes, and immediately started to arrange it.

Called Shengnan at night and vomited bitterness to her: "This small company wants to develop and save money. How can there be so many good things in the world? I won't take such a job if I'm killed in the future. The money It's not easy to make money, the most important thing is that there is nowhere to use it!"

Shengnan comforted: "Don't be too anxious, everything has to be done step by step, how can it be possible to eat a fat man in one bite? Our unit has a lot of things recently. The city requires road traffic safety to be free of accidents for a hundred days. I will be on duty next week, and Yan Tingting is still angry with me for what happened at the airport last time, and she always troubles me, and recently, everything is not going well."

It's my turn to comfort Shengnan: "Yan Tingting, please pay less attention to her in the future. If she goes too far, don't be polite to her. This kind of person pushes his nose and gets on his face, so don't give her a good look, thinking that the whole world Is it her mother? You have to get used to her? The princess has a bad temper and the life of a servant girl. She thinks that she is a shameless woman, just a village girl, and she is jealous of you for having such a good boyfriend."

Katsuo said with a smile: "Why do you just boast about yourself? You really feel good about yourself. I can tell you that many people in our team have begun to salivate at me and are ready to move. If it weren't for my position Be firm, it is estimated that the flower delivery is now lined up at our door."

I said nonchalantly: "Let the storm come more violently, so that you can know how good I am and how good I am to you. Don't be fooled by sweet words, those are all illusions. When chasing you, you will be obedient and obedient. Wait until you catch up." It's the same, how can I love you for ten years and treat you well?"

Katsuo giggled and said, "You speak better than you sing, and I don't see you sending me flowers, diamonds and gold?"

I immediately replied: "Isn't it vulgar? Diamonds and gold are not as good as my heart for you. What's the use of spending that thing? Can it be eaten or used? If you want flowers, we have some upstairs in our house. You can pick them as you like and keep them fresh. Just don't be seen by my mother. However, with your status, I guess my mother will not scold you. "

Katsuo said triumphantly: "That's right, I won't tell you anymore, I have to sleep, I have to go to work tomorrow morning, bye, take care of yourself, drink less, and come back early."

I agreed, feeling warm in my heart, it is good to have someone who cares about me.

In the morning, when I went to the company, a group of people were dismantling the signboard of the store. I really did what I said. When I went to the office, Mr. Li had already arrived, with something drawn on his hand. Seeing me coming, show me, which one is better? ?
I looked at it and asked, "Did you draw this yourself?" Mr. Li nodded.

I asked curiously: "Have you ever studied painting and design? This painting is very professional!"

Mr. Li said proudly: "I studied advertising design in college. Later, there was no one at home. I dropped out of school in my junior year and came back to the store to look after the store. After my father passed away, I took over. I left it for many years. Now Is it okay to pick it up?"

I nodded my head and praised: "Which one is okay? It's really professional. I think this one is good, so let's take this."

Mr. Li also agreed: "I also think this is the best. I will take it out in a while and let them drive it out."

Seeing Mr. Li's attitude of doing things quickly and resolutely, I still appreciate it very much.

After all the people arrived, Mr. Li informed everyone to work voluntarily today and clean up the downstairs again. The goods on the shelves should be placed uniformly, and all redundant and useless things should be cleared away.Everyone got busy. I observed that only Qian Cheng didn't move his hands at all during the whole process, and he gave orders from time to time. He looked like a leader, but no one listened to him.

(End of this chapter)