Confessions of a Salesman

Chapter 386
Yu Hong shook his head and said: "Mr. Chen, it may not be true. The freshness will make consumers interested. If it is a large electrical appliance, consumers may not try it, but small appliances, things worth a few hundred dollars, Consumers will go for the freshness, and there is nothing to stop them.”

I thought for a while and said: "You mean that people nowadays like the new and dislike the old. Once they encounter new things, they will forget the old things. But in my opinion, the old things will be broken, but there is no need to change them. It’s fine to fix it. The freshness is just for a while, just like Xiaosan, it looks quite fresh, but when you use it, you find that it’s not so easy to use, and in the end you still think the original one is better.”

Yu Hong smiled and said: "Mr. Chen, your metaphor is very vivid, but it is not suitable. Commodities and feelings are two different things. Consumers will not miss you, and they will not care about our feelings. They spend money , They are gods. They like whoever they want, and they buy whoever they like. Who doesn’t want to try new things? Let’s just talk about you. Can you not be tempted when you see elegant girls all over the street? , it’s just that the conditions don’t allow it. Once they change the price clearly and you have the ability, you won’t buy it, I don’t believe it, at least buy it back and try something new.”

I was speechless, Mai Liang saw that I was at a loss for words, and couldn't help laughing: "You can make Mr. Chen speechless, Mr. Yu, you are too good. From this point of view, I agree with the general opinion, we still need to pay enough attention, since they play novelty, then let's play it too."

I was thinking about it. Sally and Ai Ai came out of the room after exercising. They were stunned for a moment. They saw the three leaders of the company sitting in the hall for a meeting.

Katsuo, who was sitting next to me, saw it, touched me and said, "Your sense of novelty has come, have you made an appointment to have dinner together? Should I go home and wait for you? Or won't I come back tonight? "

I glanced back, and said awkwardly: "I'm talking about business here, save me some face, don't talk nonsense."

Finally, the two girls came over and greeted me, Mai Liang and Yu Hong. Ai Ai blushed and said, "I'm really sorry today, Mr. Chen."

I said angrily: "It's okay, it's okay, just pay more attention in the future."

The two girls nodded and walked out of the gym quickly.

In the evening, I invited the two of them to dinner, mainly to find an excuse not to eat those healthy foods, which made a bird come out of my mouth.Katsuo happened to have a party in his unit, so he left first.

When Sheng Nan left, he repeatedly ordered: "Absolutely no drinking!"

At the dinner table, I asked Yu Hong, "Can you tell me, what solutions and countermeasures do you have now?"

Yu Hong replied: "It is more difficult to seize the third- and fourth-tier markets now. We can only take advantage of the wave of consumption boom years ago to counterattack. However, if there are any novel and attractive countermeasures, I have not yet prepared them." come up with."

Mai Liang thought for a while and said, "Is there any good way, nothing more than promotions before the year, price reductions, small activities, redemption of points, exchange of prizes, etc., these are the same every year, nothing new. "

I blamed: "There is no new idea, just think, isn't that what you do?"

Mai Liang shook his head and said, "I'm thinking about it too, but you know me, and I'm not the kind of person who can innovate. What I can think of, others have already thought of."

I frowned and said, "Then what else can you do? Tell me? At critical moments, I can't help at all."

Mai Liang murmured: "Just talk about me, but you yourself are not helpless. If I want to be creative, I will do advertising when I find it."

I made a gesture to slap him and said, "If you still talk back to me, I will ask you to advertise tomorrow!"

Yu Hong smiled and said, "Mr. Chen, don't embarrass him. I'll be there tomorrow morning. I'll think of a way then!"

Early in the morning, I went to the company, thinking about the origin of this Lotte company, why I am so familiar with our company, and even copy some of our company's internal processes, there must be people from our company, but They probably don't know about the upper management style.

Just as he was thinking about it, Lao Feng called and said, "Do you know a company called Lotte? We are in the same industry. The momentum is very strong now, so be careful."

I hurriedly said: "What news have you heard? I was thinking about it. How could such a company be born out of thin air without any sign before? It shouldn't be. This is not in line with market laws? Who can have such a big company?" Handwriting, or people inside the industry?"

Old Feng hummed and said, "Yes, I'm also surprised. If it wasn't for the report from the people below, we wouldn't even know who the boss is. We've checked the industrial and commercial taxation, and we wouldn't even know the legal person. It’s probably just a name, anyone.”

I asked Lao Feng, "How much market did you lose?"

Lao Feng replied: "How much market can we lose? Anyway, the market is not ours now. Our share is small. I'm just curious."

I snorted and said, "You don't know the pain if you don't get the needle, right? The threat to us is not as great as yours. Most of our products are mid-to-high-end products. You are different. Their products are very cheap." , Whoever loses more in the market will soon see the outcome."

It was only then that Lao Feng said anxiously: "Yes, am I worried about this? That's why I asked you to discuss countermeasures."

I sighed and said: "My eyes are dark now, and I don't know anything. How can I take countermeasures? At least find out who is behind the scenes, so that I can prescribe the right medicine. If it's just to grab the market, I'm not worried after all. With their current price, they won’t be able to last for a long time. If you don’t make money, you can only make money for a while, but if you want to do it for a lifetime, it’s unrealistic. No matter how much money you have, it won’t work.”

Old Feng let out a sigh and said, "Since it won't last long, why are we bothering?"

I analyzed: "But I'm worried that they are harming others and not benefiting themselves. They have pulled down the market price by doing so. If we fight a price war with them, it will be impossible for the price to rise back. They If it breaks down, we will suffer too!"

Old Feng hummed and said, "That makes sense. Why don't we force them out? Then we'll know what their purpose is?"

I thought for a while and said, "What kind of coercion? They hide behind the scenes and don't come out, so you can't help it, right?"

Old Feng said with a sly smile: "Then I'll just be a bad guy, just spend some money."

Lao Feng’s tricks were very bad. He started to buy Lotte’s products in large quantities, but Lotte is a membership system, and you must be a registered member to buy goods. If you want to buy in large quantities, they still don’t sell them.Therefore, Lao Feng mobilized his company to scan the goods up and down, and after the sweeping, he began to study the products they produced, what's wrong with them, and how to use up their products in the shortest time.

Lao Feng is not good at construction, but when it comes to destruction, he is still extremely powerful.In the end, it made him research and understand that all accessories of Lotte products have a service life of only 5 years. Of course, this is calculated and compared with industry standard parameters.The other parameters and indicators of Lotte products are in line with the standard, but there is one indicator that is not up to the standard, that is, durability.

This patience parameter is only measured and calculated, and it needs to be worn continuously for 72 hours in a row before it can be made.

Therefore, many manufacturers basically ignore this indicator, because the worst parameter can reach five years.What kind of concept is this? After five years, the product will be damaged and unusable.Just imagine, five years later, which consumer will settle accounts after the autumn.Even if you settle accounts, whether you can find someone or not is another matter.

What's more, many of these small manufacturers mostly run away after cutting a wave of leeks.

This time, Coke spoiled Lao Feng, and called me to ask for credit and said, "How about it? Kung fu pays off, right? As long as you work hard, an iron pestle can be ground into a needle. I'm persevering and persevering. I finally figured it out. What's going on, am I amazing?"

I smiled and said, "The idioms I have learned in this life are all used today, right? Even so, what does it mean? Consumers don't understand. If you dare to make a conclusion directly about their things, they can only be used for five years. Beware of people suing you for slander!"

Lao Feng said confidently: "Of course I dare to make a conclusion. I don't believe they dare to challenge me."

I snorted and said, "That's too daring, if I dare, insiders in the industry know what's going on, how can outsiders understand? Our value is a test value, an estimated value, unless you really use it for five years, Otherwise, their things are not broken now, so why do you say that their things will break in five years? There is no basis, just rely on your parameters, which is unscientific."

Lao Feng smiled and said: "I may not be enough for you in construction, but you are definitely not as good as me in destruction. This is the same as the fortune-telling of Daxian. You say that Daxian will tell your fortune for you, and you will live to be 40 years old." , you definitely don’t believe it, but I’m just asking if you’re afraid. I told you that quitting smoking can add ten years to your life. Do you quit? We’re not saying you’re going to die, it’s just a prediction. Do you think consumers are afraid or not? Dare to buy it?"

I smiled and said: "You are really hurt! Those who belong to the fly don't bite people, they respond to people!"

Lao Feng said dissatisfiedly: "How can I say this? I am eliminating harm for the people and pleading for the life of the people. If I don't expose their ugly faces, I don't know how many consumers have been deceived!"

I asked Lao Feng, "Then what are you going to do? How do you want me to cooperate?"

Lao Feng thought for a while and said: "I plan to send this test report to the industry association, let them publish it, and then find a few consumer newspapers, report it to him, and publicize it. Well, you have to come out and condemn it. , fanning the flames."

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(End of this chapter)