Confessions of a Salesman

Chapter 387 Reveal the truth
I hummed and agreed, no problem, I will definitely cooperate with him with all my strength.

Both Yu Hong and Mai Liang came back from the market. As soon as Yu Hong saw me, he said: "Mr. Chen, you are so annoying. Lotte Technology is targeting us. All sales models are exactly the same as ours, and the price is lower than ours." We are 5% less, and their sales staff also said that our people serve millions of people, and they make people happy all over the world. Our service scope is too narrow, and the products we produce are all for the rich. Their Products are for the general public.

Their sales policies are all aimed at us. When comparing the same products, they are all comparing our products. First, our products are good in style, but they are not durable. Second, they are all empty shelves, and many functions are not practical. In the end it is expensive! "

I thought to myself, this is the villain who filed a complaint first, and said: "He is not targeting us, who is he targeting? We are the largest, the market is the best, the target is the largest, and the price is also expensive. Of course, it is compared with us. This is very Normal. Any news?"

Mai Liang said: "I found out that the technical consultant of their company is Japanese. Many managers have left our company or switched jobs. We don't want them. Almost all of their regional sales managers are from our company. past."

I asked curiously: "Are there so many of us dissatisfied? They all go to other companies. Are the benefits of our company not good?"

Mai Liang explained: "That's right, let's put it this way, those who are capable are very successful in our company, and those who are not are under great pressure. We don't need to terminate the contract with him, they can do it themselves." I can't do it anymore."

I groaned and said: "So many people who go out are half-baked, or we eliminated them, so there is nothing to worry about. At most, you can learn from the superficial, and you will only imitate others, and you will not be a bad dog."

Mai Liang nodded and said: "Yeah, I didn't hear that. Which company's sales are based on slandering the opponent. This is actually very annoying. Besides, cutting off people's wealth is like killing their parents. Doing this Sooner or later there will be retribution."

I smiled and said, "What you said is too cruel. Fair competition is still possible. Do you have any countermeasures?"

Yu Hong suggested: "Reduce the price, and we will fight a price war with them. I don't believe they dare to fight a protracted war with us. They won't die if they lose money for a month."

I shook my head and said, "What about us? How can we sell goods in the future? We won't make any money to beat them up?"

Yu Hong said: "Mr. Chen, I actually think that we have to have big fish to eat small fish. If we come to a family, we will destroy the whole family. In the end, our family will be the only one. Let those who plan to start a business in this industry give up their thoughts as soon as possible and think about it." Don’t even dare to think about it. In this way, let’s talk about it, and make money as we want.”

I shook my head and said, "It's impossible for you to earn all the money in the world. It's unrealistic to monopolize the market. Even if we have such strength, the country will not allow it, and we can't take care of so much. President Dong has said countless things. Once again, we will resolutely not fight a price war, so that only mantises will catch cicadas and orioles will be left behind, and in the end, we will definitely not be the remaining winners.”

Mai Liang scratched his head and said, "Then what should we do? Let them be so arrogant? If we continue to expand like this, we will really be squeezed out of the market by them."

I said patiently: "Think about it, why are they cheaper than ours for the same product? Is it because we want to make more money? No, it must be the reason. Their operating costs are not lower than ours. Let's start When it was a direct store, could the rent and decoration of the store be as expensive as they are now? Moreover, they forcibly chose the location next to us, and did not make a comprehensive cost-effective comparison at all. Either they operated at a loss to occupy the market, or they Cut corners.

No one in the world is in business at a loss, so it's not hard to guess that their products cut corners.Starting from this aspect, teach consumers how to distinguish good or bad products, and we can naturally defeat them and make them disappear in the market. "

Yu Hong said with doubts: "But I have checked their products and brought them back to the company to the people in the technical department. They have checked them and found no quality problems. Although the parameters are lower than ours, they are still They are all within reach.”

Mai Liang rolled his eyes and said, "Could it be that their production labor costs are lower than ours? I've inquired. Their manufacturer is in AH Wuhu, and their labor costs must be lower than ours. In addition, the raw materials are estimated to be cheaper than ours. Ours is cheap. Our company’s raw materials are the best in China, and some are imported. Can this be more expensive than others? I have already said that you don’t need to buy such good raw materials, as long as they can be used and meet national standards. Why use the best for everything? Ordinary people don’t care whether your accessories are imported or domestic, what they care about is the price.”

I said with a sullen face: "Let me tell you what is good about you? This is so short-sighted. Do you think word of mouth can be formed in a day or two? It takes years and months to accumulate. Now in the eyes of ordinary people, When it comes to people, the first reaction is good, and the second is expensive. You plan to retire after two or three years? After two or three years, people will point at your spine and scold your ancestors for eighteen generations. You have to be conscientious to make money, can you make money with no conscience?"

Mai Liang lowered his head and said: "There is no business without profiteers, isn't this normal? Besides, we are also above the national standard, saving costs."

I blamed: "Do you know what is no business without profiteers? It is no business without a 'tip', the tip of the pen. In ancient rice merchants, the buckets of rice had to be sharp before they were sold to people. You can be called a businessman only if you are honest and honest. Just focus on the small profits in front of you, can you do business in the long run?"

Yu Hong nodded and said, "Mr. Chen is right. There is nothing wrong with doing business to make money, but the money must be earned on the bright side, and you can earn it with peace of mind. Otherwise, what is the difference from stealing money?"

Mai Liang nodded sincerely and said, "Don't target me like that, I'm just talking, and I haven't made any money!"

I grunted and said, "If you make money with no intentions, I will be the first to forgive you. Well, let's get down to business, there is a problem with the quality of their products, but you won't see it in the short term, it's durability There are problems, and the life of the product is short."

Mai Liang said angrily: "Let me just say, there must be something wrong. From this point of view, they are eager to fight a price war with us. Their cost is far lower than our imagination. Once the price war starts, the loser It must be us, they are setting us up, isn't this too insidious? Hurting the enemy a thousand, hurting ourselves eight hundred, how much you hate us!"

Yu Hong worried: "Even if we know that their products have a short lifespan, it doesn't mean anything? In the short term, there will be no market reaction. After they occupy the market, even if consumers find out, there is nothing they can do about it." , because at that time, we had already withdrawn from the market, and consumers had no choice at all.”

I nodded and said, "So, let's take the initiative to tell consumers."

Mai Liang said impulsively: "Okay, I will announce it to the world tomorrow."

I poohed him and said: "What are you using to announce to the world? Issuing an imperial decree? Look at the virtues of your eunuch! In this way, in the near future, we will conduct a training for our salesmen to let them understand the structure of the product. Ask the planning department to make a complete and detailed set of brochures to identify the good and the bad of the product, and then hand out a copy and distribute it all over the street. I don't believe that consumers can't tell the real Monkey King from the fake?"

Mai Liang clapped his hands and said, "Absolutely, why didn't I think of it, just do it, fast, the sooner the better!"

Yu Hong said disdainfully: "If you can think of it, you will be in Mr. Chen's position."

Mai Liang shrank his neck and said, "I don't even dare to think about it. It's not easy for him to sit in that position. He gets angry and curses at every turn. If he is not careful, he will get a cerebral thrombosis or something."

I scolded: "The dog can't spit out ivory. I haven't settled this matter with you yet. You still dare to be poor with me. After this matter is over, see if I don't pull out a layer of your skin. Hurry down now Come on, call Boss Bai for me."

Mai Liang muttered, "Don't you have a secretary?"

After Lao Bai came over, he sat down without politeness, and I said politely: "Boss Bai, have you heard about Le Tian?"

Lao Bai nodded and said, "I am also responsible for this matter."

I shook my head and said: "I'm not asking you to sin, you help me do something, print and distribute some brochures, teach consumers how to identify good or bad products, the focus is on durability, you and the people in the technical department Next, let's see where the quality loopholes of Lotte's products are. Write the key points in your brochure. Be quick. I'm afraid that the opponent will react. In addition, you must keep it secret. I think there are ghosts in our company. This matter is up to you guys. Just know!"

The three nodded and went down to do things.

Two days later, our company's "Quality Brochure" was distributed nationwide free of charge.Lao Feng got even worse, directly recruited a few actors, pretended to be consumers, complained about the quality of Lotte's products, reported it to the Consumer Council, and then revealed the defects of Lotte's products through the investigation report of the industry association.

Lao Feng also made a guest appearance in person, and he bitterly denounced the black sheep in the industry on TV, because some companies make money with no conscience, disregard the interests of consumers, and make huge profits by attracting consumers with low prices.

At the same time, as a representative of the People Group, I publicly supported Lao Feng's speech, expressing that I will vigorously crack down on counterfeit and shoddy products.

All of a sudden, Lotte's products were included in fake and shoddy products.

The just-rising Rakuten craze was strangled in the cradle by Lao Feng and me.

(End of this chapter)